Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: TGP International

Location: Cairo, Cairo Governorate, Egypt

Job Type: FULL_TIME

Category: Brand & Graphic Design / Hospitality Consultancy

Date Posted: September 1, 2026

Experience Level: Mid-Senior Level (7+ years)

Remote Status: Hybrid (with potential for remote work within Egypt)

🚀 Role Summary

• Develop and execute distinctive brand identities and visual systems for world-class F&B and retail brands.

• Translate strategic briefs into compelling visual concepts across various touchpoints including print, digital, and hospitality environments.

• Manage brand design projects from initial concept through to final production, ensuring consistency and quality.

• Collaborate closely with cross-functional teams including strategists, creative directors, and junior designers.

• Present creative work and design rationale confidently to clients, with a strong focus on bilingual communication.

📝 Enhancement Note: This role is positioned within a hospitality consultancy that focuses on creating and building F&B and retail brands, indicating a need for a designer who understands the nuances of brand experience within these sectors. The hybrid nature suggests a requirement for on-site presence for team collaboration and client interaction in Cairo, while allowing for flexibility.

📈 Primary Responsibilities

• Design and develop comprehensive brand identities, including detailed brand guidelines that articulate the visual system for clients.

• Create compelling visual concepts that align with brand strategy and creative direction for F&B, hospitality, and lifestyle projects.

• Execute design across a range of applications: branding, typography, print collateral, digital assets, and hospitality-specific touchpoints like menus, packaging, and signage.

• Demonstrate strong proficiency in Arabic typography and typesetting, ensuring seamless bilingual (English/Arabic) communication and design execution.

• Develop engaging digital assets and social media content to enhance brand presence across online platforms.

• Present creative work and design thinking effectively to clients, articulating the rationale and strategic alignment of proposed designs.

• Mentor and provide constructive creative feedback to junior designers, fostering team growth and knowledge sharing.

• Create mood boards and presentations to clearly communicate design systems and ensure consistency for application across projects.

• Independently manage projects from inception to completion, taking ownership of timelines and deliverables.

• Collaborate effectively with the broader TGP International team on diverse projects, from intimate cafés to large-scale hospitality destinations.

• Liaise directly with print companies and suppliers, understanding production processes and materials to make informed recommendations.

• Contribute to the development and implementation of design and project management processes within the team.

• Work closely with Creative Directors, strategists, and external specialists to achieve project objectives.

• Manage multiple priorities and deadlines in a fast-paced, dynamic agency environment, demonstrating flexibility and composure.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand development, hands-on creative execution, client-facing presentation, and team leadership, typical of a senior role in a creative agency environment. The specific mention of F&B collateral and bilingual design requirements highlights key areas of focus.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Branding, or a related field is typically expected for a Senior Brand Designer role.

Experience: 7+ years of dedicated experience in brand identity design, graphic design, or a similar creative role, preferably within a studio or agency setting.

Required Skills:

• Proven expertise in developing distinct brand identities and comprehensive visual systems.

• Exceptional conceptual thinking and creative problem-solving abilities.

• Strong command of typography and layout design across both Latin (English) and Arabic scripts.

• High proficiency in Arabic typography and typesetting, essential for bilingual project execution.

• Extensive experience in designing for F&B and hospitality sectors, including menus, packaging, and signage.

• Skill in creating digital assets and social media content for brand amplification.

• Excellent client-facing communication and presentation skills, with the ability to articulate design rationale clearly.

• Robust project management capabilities, including managing timelines, deliverables, and multiple priorities.

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and Microsoft Office Suite.

• Collaborative mindset with a proven ability to work effectively within multidisciplinary teams.

• Adaptability and flexibility to meet evolving client needs and project requirements.

• Strong attention to detail and a commitment to delivering high-quality work. Preferred Skills:

• Experience with project management platforms such as Asana.

• Understanding of Saudi Arabic cultural nuances and their application in design.

• Experience in wider guest experiences design within hospitality.

• Familiarity with print production processes, materials, and finishes.

📝 Enhancement Note: The emphasis on 7+ years of experience and proficiency in both English and Arabic typography indicates a need for a seasoned designer who can operate independently and guide junior team members. The preference for Asana experience suggests a structured workflow within the agency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 7 years of brand, graphic, or identity design work.

• Demonstrations of conceptual thinking and sophisticated visual craft.

• Examples of comprehensive brand systems and guidelines developed for clients.

• Case studies highlighting F&B collateral and communications across various touchpoints.

• Evidence of bilingual design execution, particularly with Latin and Arabic typography.

• Projects that illustrate an understanding of hospitality and lifestyle brand experiences. Process Documentation:

• Case studies detailing the process from initial client brief and strategy to concept development and final execution.

• Examples of how design thinking and rationale were articulated and presented to clients.

• Documentation of how brand guidelines were developed and applied consistently across multiple platforms.

• Evidence of managing projects from concept through production, including collaboration with suppliers.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of conceptual strength, craft, and relevant industry experience. It must clearly demonstrate the ability to handle complex branding projects, especially within the F&B and hospitality sectors, and showcase bilingual design proficiency.

💵 Compensation & Benefits

Salary Range: Given the Senior Brand Designer title, 7+ years of experience, and the location in Cairo, Egypt, a competitive salary range would likely fall between EGP 25,000 to EGP 45,000 per month, depending on specific experience, portfolio strength, and negotiation. This range is an estimate based on industry benchmarks for senior creative roles in major Egyptian cities, considering the international nature of TGP International's clients.

Benefits:

• Full-time employment with a leading hospitality consultancy.

• Hybrid work arrangement offering flexibility.

• Opportunity to work on high-profile international projects for renowned clients (e.g., Dubai Expo 2020, Marriott, Hilton, Harrods).

• Exposure to diverse F&B, retail, and hospitality brands.

• Professional development and mentorship opportunities, including guiding junior designers.

• Collaborative and dynamic team environment.

• Potential for international project exposure and travel.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The hybrid model may offer some flexibility in scheduling, with the expectation of availability for client meetings and team collaboration as needed.

📝 Enhancement Note: Salary is estimated based on typical senior designer compensation in Cairo, Egypt, and the international client base of TGP International. Benefits are inferred from standard employment packages for full-time roles in creative agencies and the specific opportunities highlighted in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality Consultancy, F&B & Retail Brand Development, Creative Services. TGP International operates at the intersection of hospitality, design, and brand strategy, working with clients to conceptualize, design, and build award-winning F&B and retail brands. The market context is global, with a strong focus on the Middle East.

Company Size: While not explicitly stated, the mention of a "growing design team" and working with large-scale projects and international clients suggests a medium-sized agency, likely with teams specialized in different areas of consultancy.

Founded: TGP International is a hospitality consultancy based in London and Dubai. The founding date is not specified, but the company's client list (Dubai Expo 2020, FIFA World Cup 2022) indicates significant experience and a strong track record.

Team Structure:

• The design team is growing and works internationally across hospitality, F&B, and lifestyle brands.

• The Senior Brand Designer will report to Creative Directors and collaborate with strategists and other designers.

• There's a clear hierarchy with senior leadership (Creative Directors) guiding the team.

• The team structure supports cross-functional collaboration, integrating design with advisory and operational services. Methodology:

• Concept development and creative design are core to their offering.

• A 360-degree service approach, covering everything from concept to operational support.

• Emphasis on building long-term visions for clients through strategic and creative solutions.

• Data-driven insights are likely used to inform brand strategy and design decisions, though not explicitly stated.

Company Website: https://www.tgpinternational.com/

📝 Enhancement Note: The company culture is likely fast-paced, client-centric, and driven by creativity and innovation, reflecting the nature of the hospitality and F&B industries. The international presence and high-profile clients suggest a demanding yet rewarding work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is firmly positioned at the Senior level within the Brand Design discipline. It requires significant autonomy, conceptual leadership, and the ability to mentor junior staff. The scope includes managing complex projects and directly interfacing with clients, indicating a move towards leadership within the design function.

Reporting Structure: The Senior Brand Designer will report to Creative Directors and collaborate closely with strategists and other designers. This structure offers mentorship from senior creative leadership and opportunities to influence project direction.

Operations Impact: The Senior Brand Designer will have a direct impact on the success and visual identity of world-class F&B and retail brands. Their work will define how these brands are perceived by customers globally, influencing brand recognition, customer experience, and ultimately, commercial success.

Growth Opportunities:

• Leadership Development: Potential to advance into a Creative Director or Design Lead role, managing larger teams and more strategic initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like F&B branding, luxury hospitality design, or Arabic typography.

• Client Relationship Management: Develop stronger client-facing skills and potentially lead client accounts.

• Process Improvement: Contribute to refining and enhancing the agency's design and project management processes.

• Portfolio Expansion: Work on a diverse range of high-profile projects, significantly enhancing their professional portfolio.

📝 Enhancement Note: The Senior Brand Designer role is a significant step in a design career, offering substantial responsibility and clear pathways for further growth within a leading consultancy. The emphasis on international projects and high-profile clients provides a unique platform for career advancement.

🌐 Work Environment

Office Type: The role is described as "Hybrid," indicating a mix of on-site work in Cairo and remote work flexibility. This suggests a modern office environment designed for collaboration, client meetings, and focused creative work.

Office Location(s): The primary work location is Cairo, Egypt. TGP International also has offices in London and Dubai, suggesting potential for international collaboration or project involvement.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on teamwork suggest an office designed to foster interaction, brainstorming, and cross-functional collaboration.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and project management tools (potentially Asana) is expected.

• Team Interaction: Opportunities for regular interaction with Creative Directors, strategists, fellow designers, and potentially client teams.

Work Schedule: A standard full-time work schedule is anticipated, likely around 40 hours per week. The hybrid nature allows for some flexibility in managing personal work-life balance, with the expectation of being available for key meetings and project deadlines.

📝 Enhancement Note: The hybrid setup in Cairo offers a blend of structured office work and remote flexibility, catering to modern work preferences while ensuring team cohesion and client accessibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: Candidates will likely present their portfolio, discussing key projects, design process, conceptual thinking, and client outcomes. Emphasis will be placed on F&B/hospitality experience and bilingual design capabilities.

• Skills Assessment: Potential for a design challenge or case study focused on branding for an F&B or hospitality concept, requiring conceptualization and visual execution.

• Behavioral & Situational Interviews: Questions assessing collaboration, problem-solving, client management, and adaptability in a fast-paced agency environment.

• Cultural Fit: Discussion to gauge alignment with TGP International's values and team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in brand identity, visual systems, conceptual thinking, and craft, with a strong emphasis on F&B and hospitality.

• Highlight Bilingual Proficiency: Ensure your portfolio includes strong examples of Arabic typography and bilingual design execution.

• Showcase Process: Detail your design process from brief to execution, explaining your strategic thinking and creative rationale behind each project.

• Quantify Impact: Where possible, demonstrate the impact of your designs on client success (e.g., brand recognition, market reception).

• Tailor for TGP: Research TGP International's client roster and style to align your presentation with their brand and project types.

Challenge Preparation:

• Be prepared to tackle a branding challenge for a hypothetical or real F&B/hospitality concept.

• Focus on translating a brief into a distinct visual identity and articulating your creative process.

• Practice presenting your ideas concisely and persuasively, highlighting strategic thinking.

• Be ready to discuss typography, color palettes, and overall brand messaging.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and ability to demonstrate practical design skills, particularly within the specified industry context. Strong communication and presentation abilities, especially in bilingual scenarios, are paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency is required, including Photoshop, Illustrator, and InDesign for all aspects of brand identity and collateral design.

• Microsoft Office Suite: For general documentation, presentations, and communication.

Analytics & Reporting: Not directly applicable to a design role, but understanding how design impacts brand performance metrics may be beneficial.

CRM & Automation:

• Project Management Platforms: Experience with Asana is advantageous, indicating a preference for organized workflow and task management. Other similar platforms like Monday.com, Trello, or Jira may also be relevant.

📝 Enhancement Note: The core technical requirements revolve around advanced graphic design software. Familiarity with project management tools is a plus, reflecting the agency's operational practices.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A strong commitment to delivering award-winning, world-class brands and design work.

• Creativity & Innovation: Driving unique concepts and pushing creative boundaries in brand development.

• Collaboration: Working effectively as a team, sharing knowledge, and supporting colleagues.

• Client Focus: Dedication to understanding and achieving client visions, building long-term partnerships.

• Passion for Hospitality & Food: A genuine interest in the F&B and hospitality sectors is a key cultural attribute.

Collaboration Style:

• Cross-functional Integration: Close collaboration with strategists, project managers, and other creative disciplines is essential.

• Mentorship Culture: Senior members are expected to guide and support junior designers, fostering a learning environment.

• Feedback Exchange: Openness to constructive creative feedback from peers and leadership to refine work.

• Agile & Responsive: Ability to adapt quickly to client feedback and project changes in a fast-paced agency setting.

📝 Enhancement Note: The culture at TGP International appears to be one of high standards, creative energy, and a strong emphasis on teamwork and client success, particularly within the dynamic hospitality and F&B industries.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing International Standards with Local Nuances: Effectively designing for diverse markets, particularly the Middle East, requiring sensitivity to cultural contexts, especially with Arabic language and design.

• Managing Multiple High-Profile Projects: Juggling demanding deadlines and diverse client needs across a portfolio of prestigious brands.

• Adapting to Rapidly Evolving Trends: Staying ahead of design trends in the F&B and hospitality sectors to ensure brands remain relevant and competitive.

• Client Communication & Expectation Management: Presenting creative vision and managing client feedback, which can sometimes be subjective.

Learning & Development Opportunities:

• Deepening F&B/Hospitality Expertise: Gaining extensive experience across various brand typologies within these sectors.

• Mastering Arabic Typography: Becoming a go-to expert for bilingual design solutions in the region.

• Strategic Design Thinking: Elevating conceptual abilities through exposure to senior creative leadership and strategic briefs.

• Project Leadership: Developing skills in managing larger projects and potentially leading design teams.

📝 Enhancement Note: The challenges presented are typical for a senior role in a global creative agency, offering significant opportunities for professional growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a brand identity for an F&B or hospitality client. What was your strategic approach, and what were the key design decisions?" (Focus on process, rationale, and outcomes.)

• "How do you ensure brand consistency across diverse touchpoints, from digital platforms to physical spaces like menus and signage?" (Highlight your understanding of visual systems and application.)

• "How do you approach designing for bilingual markets, specifically with Arabic typography? What are the key considerations?" (Demonstrate your specific skills and cultural awareness.)

• "Walk us through a project where you had to present creative work to a client and manage their feedback. What was the outcome?" (Showcase your client-facing and presentation skills.) Company & Culture Questions:

• "What attracts you to TGP International and our work in the F&B and hospitality sectors?" (Research their clients and projects.)

• "How do you contribute to a collaborative team environment, and how would you mentor junior designers?" (Emphasize teamwork and leadership potential.)

• "How do you stay updated on design trends, especially within the hospitality and F&B industries?" (Show your passion and industry awareness.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative, starting with the client's challenge, your strategic approach, your creative solution, and the impact.

• Visual Clarity: Ensure your presentation is clean, well-designed, and easy to follow.

• Highlight Key Skills: Specifically call out projects that demonstrate your conceptual strength, craft, F&B/hospitality experience, and bilingual design capabilities.

• Be Prepared for Q&A: Anticipate questions about your design choices, process, and challenges.

📝 Enhancement Note: Interview preparation should focus on showcasing practical design skills, strategic thinking, and cultural competency, especially regarding Arabic language and design. Demonstrating a passion for the F&B and hospitality sectors will be a significant advantage.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest F&B, hospitality, and bilingual (English/Arabic) branding projects. Ensure it reflects your 7+ years of experience and conceptual capabilities.

• Resume Optimization: Tailor your resume to highlight keywords such as "Brand Identity," "Arabic Typography," "F&B Design," "Hospitality Branding," "Visual Systems," "Client Presentation," and "Adobe Creative Suite." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling and articulating your design process and rationale. Prepare for potential design challenges and questions related to cultural nuances in design.

• Company Research: Thoroughly research TGP International's client portfolio, recent projects, and company values to demonstrate genuine interest and cultural fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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