Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: America's Preferred Home Warranty, Inc. (APHW)

Location: Jackson, MI, US

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 1, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid (On-site for first 90 days, then hybrid available)

🚀 Role Summary

• This role is a hybrid graphic design and website support position, with a strong emphasis on visual content creation for marketing initiatives.

• The primary focus is on developing a wide range of digital and print marketing collateral, ensuring brand consistency and creative excellence across all touchpoints.

• A significant portion of the role involves website content management, including updates, layout modifications, and user experience enhancements through a Content Management System (CMS).

• The position requires collaboration with marketing and IT teams to support digital marketing campaigns, lead generation efforts, and overall website performance optimization.

📝 Enhancement Note: This role bridges creative design with operational marketing execution. While the title is "Graphic Designer," the description clearly indicates a need for understanding and contributing to digital marketing infrastructure, making it relevant for those with a background in Marketing Operations or Creative Operations, particularly in how design directly impacts GTM strategies. The hybrid nature after 90 days suggests a structured approach to onboarding and team integration.

📈 Primary Responsibilities

• Graphic Design & Creative Development (70%):

  • Conceptualize, design, and produce high-quality digital and print marketing materials, including brochures, presentations, advertisements, email graphics, sales collateral, and event-specific materials.
  • Create compelling visual assets for social media platforms, digital advertising campaigns, website banners, and other online marketing channels.
  • Translate marketing concepts and strategies into polished, impactful creative assets that adhere to brand guidelines and enhance brand recognition.
  • Assist in the creation of multimedia content, including photography, video editing, and motion graphics, to enrich marketing campaigns.
  • Prepare and optimize design files for both digital distribution and commercial print production, ensuring accuracy and quality.

• Website Support & Content Management (30%):

  • Actively support the creation, updating, and maintenance of website pages and dedicated campaign landing pages.

  • Utilize the Content Management System (CMS) to update website content, graphics, page layouts, and calls-to-action (CTAs) to align with marketing objectives.

  • Develop wireframes and provide creative direction for new campaign landing pages, focusing on user engagement and conversion optimization.

  • Contribute to improving the overall user experience (UX), ensuring mobile responsiveness, and enhancing conversion rates on the company website.

  • Collaborate effectively with the Marketing and IT departments on Search Engine Optimization (SEO) initiatives, lead generation strategies, and ongoing website enhancements to drive traffic and engagement.

📝 Enhancement Note: The responsibilities are clearly delineated into design-centric tasks and website operational tasks. The "Website Support" section highlights a need for understanding how design integrates with digital marketing performance, including UX/UI principles and conversion rate optimization (CRO), which are critical in GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Digital Design, or a closely related field.

Experience: Minimum of 3 years of professional graphic design experience, with a demonstrated focus on digital and print marketing materials. A strong portfolio showcasing a range of creative work is essential.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Web Design Tools: Familiarity and practical experience with design tools such as Figma, Canva, or equivalent platforms for collaborative design and rapid prototyping.

• Website & CMS Experience: Proven experience working with websites, landing pages, and updating content through a Content Management System (CMS).

• Web Technologies: Basic understanding and practical application of HTML and CSS for web content integration and styling.

• Design Fundamentals: Strong command of typography, layout design, branding principles, and visual communication strategies.

• Organizational Skills: Excellent organizational abilities, with a capacity to manage multiple projects simultaneously, adhere to deadlines, and maintain meticulous attention to detail.

• Self-Motivation: A proactive and self-driven work ethic, capable of working independently and contributing effectively to team projects.

Preferred Skills:

• Experience with User Experience (UX) and User Interface (UI) design principles.

• Knowledge of Search Engine Optimization (SEO) best practices for content creation.

• Familiarity with web analytics tools such as Google Analytics or Microsoft Clarity.

• Experience in photography, video editing, and motion graphics creation.

• Background in email marketing campaign design and execution.

• Understanding of digital advertising creative best practices.

• Proficiency with AI-powered design tools (e.g., ChatGPT, Adobe Firefly, Figma AI, Canva Magic Studio) for enhancing creativity and efficiency.

📝 Enhancement Note: The "Preferred Skills" section indicates a desire for candidates who can contribute beyond traditional graphic design, touching upon areas crucial for modern digital marketing operations and GTM strategies. The inclusion of AI tools suggests a forward-thinking approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Project Showcase: A comprehensive portfolio demonstrating a range of graphic design projects, including both digital (web graphics, social media, email) and print (brochures, ads, collateral) materials.

• Brand Consistency Examples: Specific examples that highlight the ability to maintain and evolve brand identity across various marketing channels and collateral types.

• Website Integration Examples: Visual evidence of how design has been applied to websites or landing pages, showcasing layout, user flow, and content integration.

• Process & Efficiency Documentation: While not explicitly stated, candidates should be prepared to discuss their design process, how they approach project briefs, manage feedback, and ensure timely delivery, potentially through case study formats.

Process Documentation:

• Workflow Design: Ability to articulate and demonstrate personal design workflows from brief interpretation to final asset delivery, including stages of concept development, revision cycles, and final output preparation.

• System Application: Showcase how design principles and specific software tools (Adobe Suite, Figma, CMS) are applied to achieve marketing objectives and enhance digital presence.

• Performance Metrics: While this is a design role, candidates who can link their design work to measurable outcomes (e.g., improved engagement on social media graphics, higher conversion rates on designed landing pages) will be highly regarded.

📝 Enhancement Note: While not a typical "Operations" role, the emphasis on website support and digital marketing materials necessitates a portfolio that demonstrates not just aesthetic skill but also an understanding of how design contributes to functional marketing goals and user experience, aligning with GTM success metrics.

💵 Compensation & Benefits

Salary Range: An estimated annual salary range of $45,000 - $55,000 USD.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Life and disability insurance coverage.

• 401(k) retirement plan with a company match.

• Paid training opportunities to enhance professional skills.

• Paid company holidays.

• Generous paid time off (PTO) accumulating up to 5 weeks annually.

• Employee referral bonus program.

• Dedicated Parenting Time benefit.

• Access to financial wellness resources through Ramsey SmartDollar.

• Discount and resource programs via ADP LifeMart.

• Supportive resources through LifeCare.

Working Hours: Standard full-time schedule of Monday–Friday, 8:00 a.m. to 5:00 p.m. (40 hours per week).

📝 Enhancement Note: The salary range is estimated based on the provided maximum of $55,000, the job title, experience level (3+ years), and the specified location (Jackson, MI). The benefits package is extensive and includes resources that support professional development, financial well-being, and work-life balance, which are attractive to operational roles seeking stability and growth. The hybrid arrangement after 90 days offers flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Warranty Services. America's Preferred Home Warranty (APHW) operates within the competitive home services sector, providing service contracts that cover the repair or replacement of major home systems and appliances. This industry requires strong marketing to educate consumers and build trust.

Company Size: While not explicitly stated in the raw data, APHW is likely a mid-sized to large organization given its corporate office, comprehensive benefits package, and use of ADP for HR services. This size often means structured processes but also opportunities for individual impact.

Founded: The founding date is not provided, but the company's established presence suggests a solid operational foundation and market experience.

Team Structure:

• The role is within the Marketing team, indicating close collaboration with marketing strategists, content creators, and digital marketers.

• The reporting structure likely places this role under a Marketing Manager or Director, with potential dotted-line reporting or close collaboration with IT for website-related tasks.

• Cross-functional collaboration is expected with Sales (for collateral), IT (for website development/maintenance), and potentially Customer Service (for understanding customer needs reflected in marketing materials). Methodology:

• Data-Informed Design: The role's website support and digital marketing focus implies an approach that uses data (e.g., from analytics, campaign performance) to inform design decisions and website improvements.

• Brand-Centric Workflow: A core methodology will revolve around maintaining brand consistency while developing creative assets that meet specific marketing objectives.

• Technology Integration: Embracing modern marketing technologies, including AI tools, is encouraged, suggesting a culture open to innovation and efficiency gains through technology.

Company Website: https://www.aphw.com/

📝 Enhancement Note: The industry context highlights the importance of clear, persuasive marketing materials. APHW's focus on embracing AI suggests a culture that values innovation and efficiency, which is a key trait in successful operations teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of experience. It offers a blend of creative execution and operational support, serving as a strong foundation for further specialization in marketing operations, digital marketing, or even web development/UX.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director, working closely with other marketing team members. Collaboration with IT for website functions is also a key aspect of the reporting dynamic.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and lead generation efforts. High-quality visuals and well-maintained web assets are critical for customer acquisition and retention in the home warranty industry. The role contributes to the overall GTM strategy by ensuring marketing materials are compelling and effective.

Growth Opportunities:

• Specialization in Digital Marketing: Opportunity to deepen expertise in areas like UX/UI design, SEO-integrated design, or conversion rate optimization through website support tasks.

• Creative Operations Leadership: Potential to grow into a senior designer role, leading creative projects, managing external vendors, or overseeing brand consistency across larger campaigns.

• Marketing Operations Integration: With experience in CMS, analytics, and digital campaign support, there's a pathway to transition into a broader Marketing Operations role focused on campaign execution, MarTech stack management, and process optimization.

• AI & Emerging Tech: Developing expertise in AI design tools can position the candidate for future roles that leverage advanced creative technologies.

📝 Enhancement Note: The blend of design and website support provides a unique pathway for growth. A candidate excelling here could move into specialized creative roles or pivot towards a more operational marketing function, leveraging their understanding of how design impacts business outcomes.

🌐 Work Environment

Office Type: The company offers a corporate office environment at its Jackson, Michigan headquarters. This suggests a professional setting designed for collaboration and focused work.

Office Location(s): Jackson, Michigan Corporate Office. The address indicates a physical presence requiring on-site work, especially during the initial 90-day period.

Workspace Context:

• Collaborative Environment: The company culture encourages collaboration, suggesting an open and interactive workspace where team members can easily share ideas and work together.

• Tools & Technology: Access to standard office technology, including design software (Adobe Creative Suite, Figma, Canva) and potentially company-specific internal systems for project management and asset storage.

• Team Interaction: Opportunities for direct interaction with marketing colleagues, IT personnel, and potentially other departments, fostering a well-rounded understanding of business operations.

Work Schedule: The standard Monday-Friday, 8:00 a.m. to 5:00 p.m. schedule provides a predictable work routine. The hybrid option after 90 days offers flexibility, allowing for a balance between on-site collaboration and remote work, which is beneficial for focused design tasks.

📝 Enhancement Note: The hybrid arrangement, available after a probationary period, aligns with modern work trends and can be a significant draw for candidates seeking work-life balance, while still ensuring team cohesion and efficient knowledge transfer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be prepared to highlight specific projects that demonstrate your skills in both graphic design and website support.

• Skills Assessment/Technical Interview: This may involve a design challenge or a discussion about your proficiency with Adobe Creative Suite, Figma, CMS platforms, and basic HTML/CSS. Demonstrating your design process and problem-solving approach will be key.

• Team/Hiring Manager Interview: A conversation focused on your experience, cultural fit, understanding of marketing principles, and ability to collaborate. Be ready to discuss how your design work supports business objectives.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking, long-term career aspirations, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role – a mix of digital marketing assets, print collateral, and website/landing page examples.

• Showcase Process: For each project, briefly explain the brief, your design approach, the tools used, and the outcome or impact. Highlight how you maintained brand consistency and addressed user experience.

• Quantify Results: If possible, include metrics or qualitative feedback on how your designs contributed to campaign success, website engagement, or lead generation.

• Highlight AI Proficiency: If you have used AI tools in your design process, be ready to discuss how they enhanced your creativity or efficiency.

Challenge Preparation:

• Design Brief Interpretation: Practice interpreting design briefs quickly and identifying key requirements, target audience, and desired outcomes.

• Website Content Update Simulation: Be prepared to discuss how you would approach updating content or layout on a hypothetical landing page to improve its conversion rate.

• Brand Consistency: Think about how you would ensure brand consistency across a new digital campaign and website updates.

📝 Enhancement Note: The emphasis on a "design-first role with website support" means candidates need to demonstrate both creative talent and a practical understanding of how design integrates with digital marketing operations and web functionality.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all graphic design tasks.

• Figma/Canva: Familiarity and practical experience for collaborative design, prototyping, and potentially faster asset creation.

• Content Management System (CMS): Experience working with a CMS for website content and layout updates. Specific CMS not mentioned, so general experience is key.

Analytics & Reporting:

• Google Analytics / Microsoft Clarity: Preferred knowledge for understanding website performance and user behavior, which can inform design decisions.

CRM & Automation:

• Marketing Automation Platforms: While not explicitly listed, experience with platforms like HubSpot, Mailchimp, or similar for email campaign design is a plus.

• AI Design Tools: Proficiency or familiarity with ChatGPT, Adobe Firefly, Figma AI, Canva Magic Studio, or similar is a significant advantage, indicating an embrace of modern creative technologies.

📝 Enhancement Note: The technology stack emphasizes core design tools but also hints at a broader digital marketing ecosystem with the mention of CMS, analytics, and AI. Candidates with experience integrating design into these systems will be highly competitive.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A value placed on bringing great ideas to life and exploring new technologies like AI to enhance creative output and efficiency.

• Collaboration: Encouragement of employees to contribute, share ideas, and work together effectively within the marketing team and across departments.

• Brand Integrity: A strong emphasis on maintaining brand consistency and transforming marketing concepts into polished, professional assets.

• User-Centricity: A focus on improving user experience on websites and creating materials that resonate with the target audience, ultimately driving engagement and conversions.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Marketing and IT, necessitating clear communication and a shared understanding of project goals.

• Feedback Exchange: A culture that likely encourages constructive feedback on designs and website updates to ensure optimal results.

• Knowledge Sharing: Openness to sharing insights and best practices, particularly regarding new design technologies and website optimization techniques.

📝 Enhancement Note: The company culture appears to value both creative excellence and collaborative problem-solving, with an openness to technological advancements, which is a positive indicator for operational roles that require adaptability and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design & Support: Effectively managing time between creative design tasks (70%) and website content updates/support (30%) while maintaining high quality in both areas.

• Brand Evolution: Keeping design fresh and engaging while strictly adhering to established brand guidelines and evolving market trends.

• Technical Integration: Bridging the gap between design concepts and their implementation on websites, requiring basic technical understanding (HTML/CSS) and CMS navigation.

• AI Adoption: Staying current with and effectively integrating new AI design tools into the workflow to enhance productivity and creativity.

Learning & Development Opportunities:

• Deepening Digital Marketing Skills: Gaining hands-on experience with SEO, UX/UI, and analytics through website support tasks.

• Mastering AI Design Tools: Developing expertise in AI-powered creative technologies that are shaping the future of design.

• Cross-Functional Exposure: Learning about broader marketing strategies, IT infrastructure, and business operations through daily collaboration.

• Career Pathing: Potential to advance into senior design, creative operations, or marketing operations roles within APHW.

📝 Enhancement Note: The challenges presented are typical for roles that bridge creative disciplines with operational execution. The growth opportunities are substantial for someone looking to expand their skillset beyond pure design into more strategic and operational marketing functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new marketing brochure from initial concept to final print-ready file. How do you ensure brand consistency throughout?" (Assesses design process, brand adherence)

• "Imagine we need to update a landing page to improve its conversion rate. What steps would you take, and what design elements would you prioritize?" (Assesses website support, UX/CRO understanding)

• "How do you balance your time between multiple design projects and ongoing website maintenance tasks?" (Assesses time management, prioritization) Company & Culture Questions:

• "What do you know about America's Preferred Home Warranty and our industry? How can graphic design support our business goals?" (Assesses research, industry understanding, strategic thinking)

• "Describe a time you collaborated with a marketing or IT team. What was your role, and how did you ensure successful outcomes?" (Assesses collaboration, team dynamics)

• "How do you approach learning new design tools or technologies, such as AI-powered design software?" (Assesses adaptability, continuous learning, tech curiosity) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, articulate the challenge, your solution (design and/or website update), and the results. Focus on how your work solved a business problem.

• Highlight Versatility: Showcase projects that demonstrate your ability in both digital and print, as well as any website/CMS experience.

• Demonstrate Process: Be ready to walk through your design process, showing sketches, wireframes, or mood boards if available, to illustrate your methodology.

• AI Integration: If applicable, clearly explain how you used AI tools and the impact they had on your creative output or efficiency.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also an understanding of marketing objectives, website functionality, and a proactive approach to embracing new technologies.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the ADP recruitment portal via the provided URL.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating both strong graphic design skills (digital and print) and experience with website content updates or landing page design. Prioritize examples that show brand consistency and user-centricity.

• Resume Optimization: Ensure your resume clearly lists your proficiency in Adobe Creative Suite, Figma/Canva, CMS platforms, and basic HTML/CSS. Quantify achievements where possible, especially relating to marketing campaign support or website improvements.

• Interview Preparation: Practice articulating your design process, how you manage projects, and how your work contributes to marketing objectives. Prepare specific examples for collaborative scenarios and technical challenges.

• Company Research: Familiarize yourself with America's Preferred Home Warranty, its services, target audience, and competitors. Understand how visual branding and effective web content play a role in the home warranty industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.