Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: South Korea

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-09-01

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design and deliver high-converting web pages, including one-pagers, pitch-style landing pages, and simple marketing sites, from textual briefs and AI-generated drafts.

• Translate brand assets and social media visuals into responsive web layouts and structured components for seamless developer or no-code tool implementation.

• Ensure absolute visual consistency and brand alignment across all web-based materials, static PDFs, and social media content.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends.

• Prepare and package production-ready files, including organized Figma frames, exported assets, and detailed specifications for efficient handoff.

📝 Enhancement Note: This role is framed as a "Freelance Web Designer" but the core responsibilities and required skills align with a specialized role in "UI/UX Operations" or "Conversion-Focused Web Design Operations" within a GTM or product development context. The emphasis on developer handoff, brand consistency, and conversion optimization points to an operational function rather than purely creative design.

📈 Primary Responsibilities

• Conceptualize and execute visually compelling and functional web designs for marketing pages, landing pages, and product one-pagers.

• Collaborate with internal teams to understand project requirements, brand guidelines, and conversion goals for each web initiative.

• Utilize Figma to create scalable, responsive web layouts and comprehensive design systems, ensuring reusability and consistency.

• Develop detailed design specifications and documentation to facilitate clear communication and efficient implementation by developers or no-code platform users (e.g., Webflow, Framer).

• Conduct thorough quality assurance checks on designs before handoff, verifying responsiveness across devices, pixel-perfect alignment, and adherence to modern web design best practices.

• Maintain and enforce brand consistency across all digital touchpoints, ensuring that web designs seamlessly integrate with social media visuals and other marketing collateral.

• Manage design assets and project files, ensuring they are well-organized, version-controlled, and easily accessible for team members.

📝 Enhancement Note: The responsibilities highlight a strong operational focus on process, quality control, and cross-functional collaboration. The emphasis on "developer handoff," "no-code tool implementation," and "enforcing layout quality standards" signifies a need for efficiency and structured workflows, typical of an operations role.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

• Proven experience working on landing pages, marketing websites, and product/startup one-pagers. Required Skills:

• Figma Mastery: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff Expertise: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation by developers or no-code platforms (e.g., Webflow, Framer).

• Brand Consistency Management: Ability to seamlessly translate core brand aesthetics across varying digital touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication & Layout Design: Strong eye for clarity, white space, typography, and modern web layout trends to create impactful designs.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for prototyping or implementation.

• Familiarity with A/B testing principles and how design impacts conversion rates.

• Basic understanding of front-end development concepts (HTML/CSS) to inform design decisions.

• Experience in digital marketing or performance marketing design.

📝 Enhancement Note: The "Technical Skills (Essential)" section from the original description has been integrated into "Required Skills" to emphasize their critical nature. The "Additional requirements" like English proficiency and portfolio link are also crucial and included here.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2 years of web design work, with a strong emphasis on landing pages, marketing websites, and product/startup one-pagers.

• Designs should clearly demonstrate a strong hierarchy, effective typography, and a conversion-minded approach.

• Include examples of responsive design implementation across various devices (desktop, tablet, mobile).

• Provide case studies or examples illustrating the process of translating briefs, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs. Process Documentation:

• Demonstrate understanding of preparing and packaging production-ready files, including organized Figma frames, exported assets, and detailed specifications for seamless handoff.

• Showcase experience in ensuring visual consistency between interactive web pages, static PDFs, and social media materials.

• Provide examples of how you enforce layout quality standards through systematic verification of responsiveness, proper spacing, and adherence to modern web trends.

📝 Enhancement Note: The original job description heavily emphasizes the portfolio and the process of design handoff. This section is tailored to reflect those explicit requirements, focusing on the operational aspects of design delivery and quality assurance.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent. Note: Compensation varies across projects depending on scope, complexity, and required expertise. This is an estimated maximum based on project requirements and individual contribution level.

Benefits:

• Flexible part-time remote work arrangement.

• Opportunity to contribute to innovative AI technology projects through the Tendem platform.

• Exposure to real-world use cases and advanced AI development efforts.

• Potential for ongoing freelance engagement on various projects.

• Professional development through diverse project challenges and collaboration.

Working Hours: Estimated 10–20 hours per week during active project phases.

Note: This is an estimate and not a guaranteed workload; it applies only while the project is active.

📝 Enhancement Note: The salary is explicitly stated as "up to $50 per hour equivalent." The benefits are derived from the general description of Mindrift's platform and the nature of freelance work. The working hours are clearly defined as project-dependent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connection Platform)

Company Size: Mindrift connects specialists with innovative technology projects, suggesting a dynamic, project-based ecosystem rather than a traditional large corporation. The Tendem project (tendem.ai) indicates a focus on AI and practical application.

Founded: The founding date is not specified, but the company operates on a platform model connecting global professionals with AI development.

Team Structure:

• The role is part of the "Tendem project," implying a dedicated project team structure.

• As a freelance role, direct team integration might be project-specific, involving collaboration with project managers, developers, and potentially AI specialists.

• The emphasis on self-direction suggests a culture that values autonomy and initiative. Methodology:

• Data-Driven Design: Emphasis on "high-converting" pages and "conversion-minded approach" suggests designs are evaluated based on performance metrics.

• Agile Project Execution: The freelance, part-time nature and project-based work align with agile methodologies, requiring quick turnarounds and iterative development.

• Cross-Functional Collaboration: Designers will likely work closely with technical teams (developers, AI specialists) and project stakeholders to ensure successful project outcomes.

Company Website: https://mindrift.ai/ (and tendem.ai for the specific project)

📝 Enhancement Note: Information about Mindrift's specific culture and team structure is inferred from its platform model, the nature of the Tendem project, and the freelance role requirements. The focus is on how these aspects impact an operations-oriented designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an intermediate level for a specialized freelance Web Designer, requiring 2+ years of experience. It focuses on operational execution of design within a project context rather than strategic design leadership.

Reporting Structure: As a freelance contributor to the Tendem project, the designer will likely report to a Project Manager or a lead within the Tendem initiative, rather than a traditional direct manager.

Operations Impact: The Web Designer's impact is directly tied to the effectiveness of marketing materials and landing pages in driving conversions and clearly communicating the value proposition of AI technologies. This role influences user acquisition and engagement by ensuring a polished, consistent, and effective online presence.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused design, responsive layouts, and developer handoff processes.

• Platform Expansion: Gain exposure to various AI projects and different client needs through the Mindrift platform, broadening the portfolio.

• No-Code Proficiency: Enhance skills in platforms like Webflow or Framer, which are increasingly valuable for rapid prototyping and deployment.

• Networking: Build connections with AI specialists, developers, and project managers across diverse global projects.

📝 Enhancement Note: Growth opportunities are framed within the context of freelance work and platform-based project engagement, focusing on skill enhancement and portfolio diversification relevant to operations and specialized design roles.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals working from their own location.

Office Location(s): South Korea. While remote, the role specifies a primary location within South Korea, which may have implications for payment processing or legal requirements.

Workspace Context:

• Autonomy: The role requires a self-directed work ethic, with the ability to troubleshoot independently and manage time effectively.

• Technology Stack: Reliance on digital tools like Figma is central to the workflow. Access to reliable internet and a suitable workstation is assumed.

• Collaboration: Interaction will primarily be through digital communication channels, with a focus on clear documentation and concise feedback loops.

Work Schedule: Flexible, with an estimated 10-20 hours per week during active project phases. This allows for integration with other commitments, but requires reliable availability during project sprints.

📝 Enhancement Note: The remote nature and project-based structure define the work environment, emphasizing self-management and digital collaboration tools crucial for operations-focused roles.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening will focus on CV and portfolio link. Applications without a portfolio featuring relevant web design cases will not be considered.

• Portfolio Deep Dive: Expect a thorough review of your portfolio, with specific attention to landing page design, marketing websites, conversion optimization examples, and Figma proficiency.

• Skills Assessment: Potential technical assessment or discussion focusing on Figma capabilities, responsive design principles, and developer handoff processes.

• Project Alignment Discussion: Conversation to assess understanding of the Tendem project, brand consistency requirements, and ability to work independently on conversion-driven layouts.

• Cultural Fit/Work Ethic: Evaluation of self-directed work ethic, problem-solving abilities, and English proficiency.

Portfolio Review Tips:

• Curate for Relevance: Highlight 3-5 of your strongest projects that best exemplify landing page design, marketing sites, and conversion optimization.

• Showcase Process: For key projects, briefly explain the brief, your design process, the tools used (especially Figma), and the outcome or impact (if measurable).

• Demonstrate Figma Skills: Include examples that clearly show your use of auto-layout, component systems, and responsive design within Figma.

• Highlight Handoff Readiness: Ensure examples demonstrate how you prepare files for developers or no-code tools, perhaps with annotated mockups or spec sheets.

• Clarity and Polish: Ensure your portfolio itself is well-designed, easy to navigate, and free of errors, reflecting your attention to detail.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a specific type of landing page based on a prompt.

• Practice articulating your design decisions, focusing on how they support conversion goals and brand consistency.

• Be ready to explain your workflow for preparing files for developer handoff.

📝 Enhancement Note: This section is heavily tailored to the explicit requirements of the job description, particularly the strong emphasis on the portfolio and the practical skills needed for developer handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems. Mastery is a core requirement.

• Webflow/Framer: Preferred experience with these no-code platforms for prototyping or implementation, indicating an understanding of how designs translate to functional web experiences.

Analytics & Reporting:

• While not explicitly stated, a "conversion-minded approach" implies familiarity with how design impacts key metrics. Understanding of basic analytics principles for web performance would be beneficial. CRM & Automation:

• Not directly relevant to this role, but understanding how marketing pages integrate with CRM systems might be a plus.

📝 Enhancement Note: The original description explicitly mentions Figma, Webflow, and Framer. This section focuses on these tools and infers the need for an understanding of how design impacts performance metrics due to the "conversion-minded" requirement.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The need for fast delivery of "production-ready files" and work from "rough prompts" emphasizes efficiency and rapid execution.

• Precision & Quality: "Enforce layout quality standards," "absolute visual consistency," and "systematic verification" highlight a commitment to high-quality, meticulous work.

• User-Centricity & Conversion Focus: A "structured, user-centric, and conversion-minded approach" is paramount, meaning designs are driven by user needs and business objectives.

• Autonomy & Self-Direction: The ability to "troubleshoot independently" and work with a "self-directed work ethic" is highly valued.

• Brand Stewardship: Maintaining "absolute visual consistency" and aligning with the "broader brand ecosystem" demonstrates a responsibility to protect and promote the brand's identity.

Collaboration Style:

• Digital & Asynchronous: Primarily through digital channels, requiring clear written communication and well-documented designs.

• Task-Oriented: Collaboration centers around specific project deliverables and timely handoffs.

• Feedback-Driven: While self-directed, designers must be open to feedback to ensure alignment with project goals and brand standards.

📝 Enhancement Note: The values and collaboration style are inferred from the job description's emphasis on efficiency, quality, independence, and the remote, project-based nature of the work.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguity: Converting "rough prompts," "AI-generated drafts," or minimal briefs into polished, implementation-ready designs requires strong interpretation and creative problem-solving skills.

• Maintaining Brand Consistency Across Diverse Projects: Ensuring a unified brand look and feel across various marketing materials and web pages, especially when working on different projects.

• Balancing Speed and Quality: Delivering fast turnarounds while adhering to high standards of design quality, responsiveness, and brand alignment.

• Independent Problem-Solving: Troubleshooting design or implementation challenges without immediate direct supervision.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering advanced features, plugins, and best practices for creating efficient and scalable design systems.

• Conversion Rate Optimization (CRO) Principles: Learning how design directly impacts user behavior and conversion rates through practical application.

• No-Code Platform Expertise: Gaining deeper proficiency in tools like Webflow or Framer, which are highly sought after for rapid web development.

• Exposure to AI Project Workflows: Understanding how design integrates into the development lifecycle of cutting-edge AI technologies.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of the role, emphasizing problem-solving, skill enhancement in relevant tools, and the unique context of working on AI projects.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI-generated draft and transforming it into a high-converting landing page design." (Focus on your structured approach, Figma usage, and conversion considerations.)

• "How do you ensure visual consistency between web designs, social media graphics, and other marketing collateral?" (Highlight your understanding of brand guidelines and asset management.)

• "Walk us through your process for preparing and handing off design files to developers or no-code tool users. What essential information do you include?" (Emphasize clarity, detail, and efficiency in your handoff process.) Company & Culture Questions:

• "What interests you about working with Mindrift and the Tendem project, specifically in the AI technology space?" (Show genuine interest in their mission and the project's domain.)

• "How do you manage your time and prioritize tasks when working on multiple freelance projects with varying deadlines?" (Demonstrate your self-discipline and organizational skills.)

• "Describe a time you had to troubleshoot a design or implementation challenge independently. How did you approach it?" (Highlight your problem-solving skills and resourcefulness.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the challenge, your solution (design process and key features), and the outcome (if quantifiable, e.g., improved conversion, positive feedback).

• Figma Focus: Be prepared to show specific examples within Figma that demonstrate your use of auto-layout, components, and responsive design capabilities.

• Handoff Examples: If possible, include a visual or description of how you prepare files for handoff, perhaps showing annotated frames or spec sheets.

• Conversion Rationale: For landing pages, be ready to explain the design choices you made specifically to drive conversions.

📝 Enhancement Note: Interview questions and portfolio presentation strategies are designed to probe the specific skills and operational mindset required for this role, as detailed in the job description.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the provided link, ensuring your CV includes a direct link to your portfolio.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest landing page, marketing website, and conversion-focused design projects. Select work that best showcases your Figma proficiency and developer handoff capabilities.

• Resume Optimization: Tailor your resume to highlight keywords such as "Figma," "UI Design," "Web Design," "Responsive Design," "Conversion Optimization," and "Developer Handoff." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially how you translate briefs into functional web designs and ensure brand consistency. Prepare to discuss your experience with Figma and your approach to developer handoffs.

• Company Research: Familiarize yourself with Mindrift's mission and the Tendem project (tendem.ai) to understand their context and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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