Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Australia (Remote)

Job Type: Part-Time

Category: Creative & Design / Technology

Date Posted: September 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages and landing experiences for AI technology projects.

• Translate brand assets and concepts into responsive, implementation-ready web designs.

• Ensure absolute visual consistency across web pages, static documents, and social media materials.

• Prepare and package production-ready files for seamless developer or no-code platform handoff.

• Apply a user-centric, conversion-minded approach to all design deliverables.

📝 Enhancement Note: This role is specifically for the Tendem project (tendem.ai) and focuses on the visual and conversion aspects of web design for AI technologies. The emphasis is on translating briefs and existing assets into polished, on-brand web layouts ready for implementation.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials to maintain a cohesive brand ecosystem.

📝 Enhancement Note: The responsibilities highlight a direct contribution to the product's market presence and user acquisition strategy, requiring a strong understanding of conversion optimization principles within a design context.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks. Preferred Skills:

• Familiarity with no-code platforms like Webflow or Framer for understanding implementation constraints and opportunities.

• Experience working with AI technology products or startups.

• Understanding of SEO best practices as they relate to landing page structure and content.

📝 Enhancement Note: The emphasis on Figma and developer handoff suggests a practical, implementation-focused design role. A portfolio showcasing conversion-oriented work is paramount, indicating the client values tangible results over purely aesthetic designs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A structured portfolio link must be included with the CV.

• Showcase a minimum of 2-3 distinct projects focused on landing pages, marketing websites, or startup one-pagers.

• Projects should demonstrate clear visual hierarchy, strong typography, and effective use of white space.

• Highlight examples of responsive design across various devices (desktop, tablet, mobile).

• Include case studies or descriptions that explain the design process, problem solved, and any quantifiable results (e.g., conversion improvements, user engagement). Process Documentation:

• Demonstrate the ability to translate textual briefs or AI-generated drafts into structured, implementation-ready web designs.

• Illustrate how you organize Figma frames, components, and design systems for clarity and scalability.

• Show examples of asset preparation and specification detailing for seamless developer handoff.

• Provide evidence of ensuring visual consistency across different digital touchpoints.

📝 Enhancement Note: The portfolio is the primary evaluation tool. It must explicitly demonstrate expertise in conversion-focused landing pages and the practical skills needed for efficient developer handoff, reflecting the project's need for speed and implementable designs.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent. This is an estimated equivalent rate based on the provided information. Actual compensation may vary based on project scope, complexity, and the contributor's demonstrated level of expertise and pace of contribution.

Benefits:

• Flexible part-time remote work arrangement.

• Opportunity to contribute to innovative AI technology projects.

• Direct collaboration with a global network of specialists.

• Potential for ongoing project-based work. Working Hours:

• Estimated 10–20 hours per week during active project phases.

• Flexible schedule to accommodate different time zones within Australia.

📝 Enhancement Note: The compensation is presented as a maximum hourly equivalent, suggesting a performance-based or tiered payment structure. The flexibility in hours is typical for freelance roles, but candidates should be aware that the workload is project-dependent and not guaranteed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connection Platform)

Company Size: Not explicitly stated, but likely a growing platform connecting a distributed network of specialists.

Founded: Not explicitly stated, but Mindrift is associated with the Tendem project (tendem.ai), suggesting a focus on leveraging AI for real-world applications.

Team Structure:

• The role is part of a Tendem project, implying collaboration with other specialists and potentially AI development teams.

• Operates as a freelance position, suggesting autonomy and direct contribution to project deliverables.

• Cross-functional collaboration is expected with developers and potentially project managers to ensure seamless design implementation and brand consistency. Methodology:

• Data-driven approach to AI technology development, connecting real-world expertise with AI advancements.

• Focus on delivering high-quality, production-ready assets for AI projects.

• Emphasis on efficient collaboration and clear communication within a distributed network.

Company Website: https://tendem.ai/ (Project website)

📝 Enhancement Note: Mindrift's platform connects specialists to AI projects, indicating a focus on practical application and real-world problem-solving. The Tendem project specifically aims to develop high-quality AI technologies, suggesting a need for designers who can translate complex concepts into accessible and engaging web experiences.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Freelance Specialist

• This role is positioned for individuals with proven mid-level expertise in web and UI design, specifically within the context of marketing and conversion-focused digital assets. It requires independent work and the ability to deliver production-ready designs with minimal supervision. Reporting Structure:

• As a freelance role within a project (Tendem), the designer will likely report to a project lead or manager.

• Direct collaboration with developers and potentially product owners for design implementation and feedback. Operations Impact:

• The Web Designer's work directly impacts the perception, user acquisition, and conversion rates of the Tendem project's web presence.

• High-quality, on-brand designs are crucial for attracting and retaining users, as well as for communicating the value of the AI technologies being developed.

• The role contributes to the overall success of the Tendem project by ensuring its web materials are professional, persuasive, and aligned with its brand identity. Growth Opportunities:

• Potential for ongoing freelance engagements on future projects within the Mindrift platform.

• Opportunity to build a strong portfolio with high-impact AI technology projects.

• Development of specialized skills in conversion-driven design for tech startups.

• Increased exposure to AI development workflows and cross-functional collaboration in a tech environment.

📝 Enhancement Note: While not a traditional corporate career ladder, growth in this freelance role comes from building a reputation, expanding one's portfolio with high-profile projects, and potentially securing more consistent work on the Mindrift platform. The focus is on skill specialization and project impact.

🌐 Work Environment

Office Type: Fully Remote (Telecommute)

Office Location(s): Primarily Australia, with the flexibility to work from any location within the country.

Workspace Context:

• A fully remote setup requires self-discipline and effective time management.

• Collaboration will occur through digital communication tools (e.g., Slack, email, video conferencing).

• Access to necessary design software (Figma) and a reliable internet connection is essential.

• The environment is project-based, meaning work intensity can fluctuate based on project timelines and needs. Work Schedule:

• Flexible, part-time hours (10-20 hours/week estimated) allow for integration with other commitments.

• Must be able to manage time effectively to meet project deadlines and collaborate across potential time zone differences within Australia.

📝 Enhancement Note: The remote, freelance nature of this role demands a high degree of autonomy and proactive communication. Candidates should be comfortable managing their own workflow and proactively engaging with project stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: CV submission with a mandatory portfolio link. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Deep Dive: A thorough review of the candidate's portfolio, focusing on landing pages, marketing websites, conversion-driven designs, and developer handoff examples.

• Skills Assessment: Potential for a brief technical assessment or a discussion about Figma proficiency, responsive design principles, and conversion strategies.

• Project Brief Discussion: A conversation to understand the candidate's approach to designing from textual briefs, AI-generated drafts, or existing brand systems.

• Cultural Fit & Availability: Discussion about work ethic, independence, English proficiency, and availability for the estimated 10-20 hours per week.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features at least 2-3 strong examples of landing pages, marketing sites, or startup one-pagers. Prioritize projects that demonstrate clear hierarchy, strong typography, and conversion-focused elements.

• Showcase Process: For each relevant project, briefly explain your design process, the problem you were solving, and any results achieved (even if estimated). Highlight how you translated briefs into functional designs.

• Highlight Figma Proficiency: Include examples that showcase your use of Figma's auto-layout, component systems, and responsive design features.

• Demonstrate Handoff Skills: If possible, include a brief explanation or visual of how you prepare assets and specs for developers or no-code platforms, demonstrating your understanding of implementation.

• Ensure Clarity and Consistency: Make sure your portfolio is well-organized, easy to navigate, and visually consistent with your design aesthetic.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a landing page for a specific AI technology based on a hypothetical brief.

• Practice articulating your design decisions, focusing on how they contribute to conversion and brand consistency.

• Be ready to explain your workflow for preparing files for developer handoff, emphasizing efficiency and clarity.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates must ensure their portfolio directly addresses the requirements for conversion-focused landing pages and practical implementation readiness.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/web design, creating scalable layouts, auto-layout components, and design systems. Deep proficiency is required.

• Design Systems: Experience creating and adhering to design systems for brand consistency.

Analytics & Reporting:

• While not directly responsible for analytics implementation, an understanding of how design impacts conversion metrics is crucial.

• Familiarity with how web page performance and conversion rates are measured will inform design decisions. CRM & Automation:

• Not directly applicable to this design role, but an understanding of marketing funnels and conversion paths is beneficial. Implementation Tools (Familiarity):

• Webflow: Understanding its capabilities and limitations for responsive web design and implementation.

• Framer: Similar to Webflow, familiarity with its design and prototyping features is advantageous for developer handoff.

📝 Enhancement Note: Figma proficiency is non-negotiable. Knowledge of Webflow and Framer is a strong plus, indicating an understanding of the practical implementation environment and facilitating smoother collaboration with developers or no-code builders.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A strong emphasis on delivering production-ready, error-free designs that meet high standards for responsiveness, spacing, and clarity.

• Efficiency & Speed: The ability to work independently, troubleshoot problems, and deliver assets quickly, especially when working from rough prompts or AI-generated drafts.

• User-Centricity & Conversion Focus: A design philosophy centered on creating experiences that not only look good but also drive desired user actions and conversions.

• Brand Consistency: A commitment to maintaining a cohesive brand identity across all digital touchpoints, ensuring web designs align perfectly with other marketing materials.

• Collaboration & Communication: Openness to feedback, clear communication regarding design progress and challenges, and effective collaboration with project stakeholders.

Collaboration Style:

• Primarily async communication due to the remote, freelance nature.

• Requires proactive engagement with project leads and developers to ensure alignment and timely feedback.

• A results-oriented approach, where contributions are measured by the quality and effectiveness of the delivered designs.

📝 Enhancement Note: The culture values autonomy, tangible results, and a pragmatic approach to design that directly supports business objectives like conversion and brand integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Effectively converting rough prompts, AI-generated drafts, or minimal input into polished, functional web designs requires strong interpretation and creative problem-solving skills.

• Maintaining Brand Consistency: Ensuring a unified visual identity across diverse digital assets (web pages, PDFs, social media) requires meticulous attention to detail and a deep understanding of brand guidelines.

• Balancing Aesthetics with Conversion: Achieving a balance between modern design trends and effective conversion-driving layouts can be challenging, requiring data-informed design decisions.

• Remote Collaboration: Working effectively as a remote freelancer requires strong self-management, proactive communication, and the ability to integrate seamlessly with a distributed team.

Learning & Development Opportunities:

• Specialization in AI Tech Design: Deepen expertise in designing for the technology sector, specifically AI, understanding its unique communication needs.

• Conversion Optimization Techniques: Gain practical experience applying conversion-focused design principles in real-world marketing scenarios.

• Efficient Developer Handoff Workflows: Refine processes for preparing and communicating design specifications to developers, enhancing project efficiency.

• Portfolio Expansion: Add high-profile AI project work to your portfolio, increasing marketability for future freelance or full-time roles in the tech industry.

📝 Enhancement Note: The challenges are tied to the specific demands of the role—working with less defined inputs and focusing on measurable outcomes. Growth opportunities leverage these challenges into skill development and career advancement within the tech design space.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new AI feature based on a brief consisting of bullet points and a few AI-generated text snippets?" (Focus on your process, how you'd identify key messaging, structure hierarchy, and ensure brand alignment.)

• "Describe a time you had to ensure visual consistency between a website and other marketing materials like social media posts or PDFs. What was your process?" (Highlight your attention to detail and systematic approach to brand management.)

• "Given a set of brand assets and a rough concept for a product page, how would you ensure it's both visually appealing and optimized for conversions?" (Discuss your understanding of conversion principles, user flow, and CTA placement.) Company & Culture Questions:

• "What interests you about working on AI technology projects like Tendem?" (Show genuine interest in the domain and the company's mission.)

• "How do you manage your time and workload as a freelance designer, especially when working remotely?" (Emphasize your self-discipline, organizational skills, and proactive communication.)

• "How do you stay updated on modern web design trends and conversion optimization best practices?" (Demonstrate a commitment to continuous learning relevant to the role.) Portfolio Presentation Strategy:

• Lead with Relevance: Begin by showcasing your strongest landing page and marketing website projects that directly align with the job description's requirements.

• Explain Your "Why": For each project, articulate the problem, your design solution, and the intended or achieved outcome (especially regarding conversion or user engagement).

• Demonstrate Figma Skills: Be ready to briefly walk through a Figma file to show your organization, use of auto-layout, component structure, and responsive design setup.

• Highlight Handoff Process: Clearly explain your method for preparing and handing off design assets and specifications to developers, emphasizing efficiency and clarity.

• Address Consistency: If you have projects that involved maintaining brand consistency across multiple platforms, be prepared to discuss that aspect.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, a conversion-oriented mindset, and the ability to work independently and deliver high-quality, implementable designs. The portfolio is your primary asset.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV includes a direct, working link to your online portfolio. Tailor the portfolio's presentation to prominently feature your strongest landing page, marketing website, and conversion-focused design projects.

• Resume Optimization: Highlight your experience with Figma, responsive design, developer handoff, and conversion-driven layouts. Quantify achievements where possible (e.g., "Designed landing pages that increased conversion rates by X%").

• Interview Preparation: Practice articulating your design process, your approach to conversion optimization, and how you ensure brand consistency. Prepare to discuss your experience with Figma and developer handoff workflows.

• Company Research: Familiarize yourself with Mindrift's mission and the Tendem project (tendem.ai). Understand their focus on developing AI technologies and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.