Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Czechia

Job Type: PART_TIME

Category: Web Design / UI/UX Design

Date Posted: 2026-09-01

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).

• Translate brand assets and AI-generated drafts into clean, on-brand, and implementation-ready web designs.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• Prepare and package production-ready files for seamless handoff to developers or no-code tools.

• Uphold stringent layout quality standards, focusing on responsiveness, spacing, clarity, and modern web trends.

📝 Enhancement Note: This role is specifically for a freelance Web Designer focused on marketing and landing page creation within the Tendem project. The emphasis is on translating concepts and AI-generated content into visually appealing and high-converting web assets, with a strong need for meticulous developer handoff and brand consistency.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate core brand aesthetics and social media visuals into responsive web layouts, structured components, and sections ready for implementation.

• Prepare and securely package production-ready design files, including organized Figma frames, exported assets, and detailed specifications for developer or no-code tool handoff.

• Ensure absolute visual consistency and brand alignment between interactive web pages, static PDFs, and social media collateral.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, visual hierarchy, clarity, and adherence to modern web design trends before delivery.

📝 Enhancement Note: The responsibilities highlight a practical, hands-on approach to web design, focusing on deliverables that directly support marketing and sales enablement. The emphasis on "implementation-ready" designs and "developer handoff" indicates a need for a designer who understands the technical constraints and workflows of web development and no-code platforms.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography. Required Skills:

• Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and design systems.

• Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Solid understanding of developer handoff processes, including preparing, specifying, and packaging digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks. Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation understanding.

• Familiarity with AI-generated content or drafts as a starting point for design.

• Experience in digital marketing design and conversion optimization strategies.

• Understanding of responsive design principles across various devices and screen sizes.

📝 Enhancement Note: The qualifications emphasize practical, tool-specific skills (Figma) and a strategic mindset (conversion-driven, user-centric). The portfolio requirement is critical and must demonstrate specific types of work relevant to the role's focus on marketing and landing pages.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link is mandatory for all applications.

• Showcase a minimum of 2-3 distinct projects focused on landing pages, marketing websites, or startup one-pagers.

• Each project should clearly demonstrate strong visual hierarchy, effective typography, and a conversion-oriented design approach.

• Include examples of responsive design across different screen sizes (desktop, tablet, mobile).

• Highlight projects where you translated existing brand guidelines or rough concepts into polished web designs. Process Documentation:

• Demonstrate your process for translating textual copy or AI-generated drafts into structured web layouts.

• Provide examples of how you prepare and spec design assets for developer or no-code tool handoff, detailing your workflow.

• Showcase your method for ensuring visual consistency across different digital assets (web, social, PDF).

• Illustrate your quality assurance steps for verifying responsiveness, spacing, and adherence to design trends before delivery.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates must curate their submissions to directly address the core requirements of designing marketing-focused, conversion-driven landing pages with a clear emphasis on production-readiness and brand consistency.

💵 Compensation & Benefits

Salary Range:

• Up to $40 USD per hour equivalent, depending on level and pace of contribution.

• Compensation varies across projects based on scope, complexity, and required expertise. Benefits:

• Flexible, part-time freelance engagement.

• Opportunity to work on innovative AI technology projects with Tendem.ai.

• Remote work flexibility, allowing work from anywhere in Czechia.

• Potential for ongoing project-based work based on performance and project needs.

• Exposure to cutting-edge AI development through Mindrift's platform. Working Hours:

• Estimated 10–20 hours per week during active project phases.

• This is an estimate and not a guaranteed workload; workload fluctuates based on project requirements.

📝 Enhancement Note: The compensation is presented as a maximum hourly equivalent, indicating a performance-based or tiered structure. The benefits lean towards flexibility, project variety, and exposure to innovative technology, typical for freelance roles. The workload is variable, requiring adaptability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Platform), Freelance Talent Marketplace.

Company Size: While specific company size for Mindrift isn't provided, the Tendem project implies a focused initiative. Mindrift operates as a platform connecting specialists to projects, suggesting a distributed network of professionals rather than a large, centralized office.

Founded: Information not directly provided, but the focus on AI technology suggests a relatively modern or forward-thinking organization.

Team Structure:

• The role is part of the Tendem project, an initiative within Mindrift.

• You will likely collaborate with project managers, AI developers, and potentially marketing stakeholders.

• As a freelance designer, you will operate with a high degree of autonomy, reporting on progress and deliverables.

• Cross-functional collaboration will be essential for translating project briefs into design assets and ensuring seamless handoffs. Methodology:

• Emphasis on agile project execution and iterative design processes.

• Data-driven approach to design, focusing on conversion metrics and user engagement.

• Utilization of AI and advanced technologies within the Tendem project.

• Collaborative environment focused on efficient communication and timely delivery.

Company Website: https://tendem.ai/ (for the project), https://mindrift.ai/ (company platform)

📝 Enhancement Note: Mindrift functions as a facilitator for specialized talent on tech projects. The Tendem project is likely a specific client engagement or internal initiative. The culture will likely be results-oriented, independent, and focused on leveraging technology and talent efficiently.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an intermediate freelance level, requiring demonstrable expertise and a strong portfolio. It's suitable for designers who can operate independently and deliver high-quality work with minimal supervision.

Reporting Structure: As a freelance contributor to a Tendem project, you will report to the project lead or a designated point of contact within Mindrift or the project team. Communication will be primarily digital.

Operations Impact: Your designs will directly influence the perceived quality and conversion rates of the Tendem project's web presence. High-quality, conversion-focused designs are critical for attracting users, securing partnerships, and demonstrating the project's value proposition.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven landing page design, AI-related visual communication, and specific no-code implementation workflows.

• Project Variety: Gain experience across diverse AI technology projects facilitated by Mindrift, expanding your portfolio and client base.

• Network Expansion: Build connections with AI developers, project managers, and other specialists within the Mindrift ecosystem.

• Potential for Repeat Engagements: Consistent high performance can lead to ongoing freelance opportunities with Mindrift and its clients.

📝 Enhancement Note: Growth in this freelance capacity is primarily measured by skill enhancement, portfolio diversification, and expanding your network of professional contacts within the tech and AI sectors.

🌐 Work Environment

Office Type: Fully Remote. This role is conducted entirely online, offering maximum flexibility.

Office Location(s): The role is based in Czechia, but the remote nature means you can work from any location within the country.

Workspace Context:

• You will need a reliable internet connection and a suitable workspace to perform your duties.

• Collaboration will occur through digital communication tools (e.g., Slack, email, video conferencing).

• Access to necessary design software (primarily Figma) is required.

• The environment is fast-paced and project-driven, demanding self-discipline and efficient time management. Work Schedule:

• Flexible part-time hours, estimated at 10–20 hours per week during active project phases.

• You will need to be available for communication and collaboration during core business hours relevant to the project team, which may require some flexibility depending on international team members.

📝 Enhancement Note: The remote nature is a key benefit, requiring strong self-management skills. While flexible, responsiveness and timely delivery are crucial for project success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on your CV and mandatory portfolio link. Applications without a portfolio or relevant web design cases will be disqualified.

• Portfolio Deep Dive: Expect reviewers to meticulously examine your portfolio for specific examples of landing pages, marketing sites, conversion focus, and Figma proficiency.

• Skills Assessment (Potential): You may be asked to complete a short design exercise or discuss your process for a specific design challenge related to the Tendem project's needs.

• Cultural Fit & Communication Check: A brief discussion to assess your understanding of the role, your self-directed work ethic, and your English proficiency.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features projects that align with the job description: landing pages, marketing sites, one-pagers, and conversion-focused designs.

• Highlight Process: For each relevant project, briefly explain your design process, from brief interpretation to final handoff. Mention how you addressed conversion goals and ensured brand consistency.

• Showcase Figma Mastery: Include examples that demonstrate your use of auto-layout, component systems, and responsive design within Figma.

• Quantify Impact (If Possible): If you have data on conversion rates or user engagement improvements from your designs, include it.

• Clarity and Organization: Ensure your portfolio is easy to navigate and visually appealing.

Challenge Preparation:

• Understand the Tendem Project: Research tendem.ai to grasp its mission and target audience. This will help you tailor your design thinking.

• Practice Rough Briefs: Familiarize yourself with designing from minimal input (textual copy, outlines, AI drafts).

• Review Developer Handoff: Be ready to discuss your methods for preparing assets and specifications for developers or no-code tools.

• Articulate Design Decisions: Prepare to explain the rationale behind your design choices, focusing on conversion, user experience, and brand alignment.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates must actively tailor their submissions to demonstrate direct relevance to the role's specific requirements for marketing and landing page design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, creating scalable and responsive layouts, auto-layout components, and design systems. Deep proficiency is required.

• No-code Platforms (Webflow, Framer): Understanding of how designs are implemented on these platforms is crucial for effective developer handoff. Familiarity is a plus.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts conversion metrics is beneficial. Familiarity with analytics tools (e.g., Google Analytics) may be helpful for context. CRM & Automation:

• Not directly applicable to this role. Other Relevant Tools:

• Design specification tools (e.g., Zeplin, InVision Inspect) might be used, though Figma's built-in features often suffice.

• Project management and communication tools (e.g., Slack, Asana, Trello) for collaboration.

📝 Enhancement Note: Figma proficiency is non-negotiable. The emphasis on "developer handoff" implies a need for designers who can produce clean, well-organized files that reduce friction for implementation teams, whether human developers or no-code builders.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: Delivering high-quality, polished, and implementation-ready designs is paramount.

• User-Centricity & Conversion Focus: Designs must not only look good but also drive desired user actions and business outcomes.

• Efficiency & Speed: Ability to work independently, troubleshoot, and deliver production-ready assets quickly.

• Brand Consistency: Maintaining a cohesive and polished brand identity across all web assets.

• Collaboration & Communication: Clear and timely communication with project stakeholders.

Collaboration Style:

• Primarily asynchronous and remote, relying on clear documentation and digital communication.

• Independent work ethic with proactive problem-solving.

• Collaborative when necessary for brief clarification, feedback, and design reviews.

• Focus on delivering well-defined outputs that require minimal rework.

📝 Enhancement Note: The values reflect a startup/project-driven environment where autonomy, efficiency, and tangible results are highly prized. This is typical for freelance roles supporting specific project initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Designing effectively from textual copy, AI-generated drafts, or rough outlines requires strong interpretation and creative problem-solving skills.

• Maintaining Visual Consistency: Ensuring seamless alignment between web pages, PDFs, and social media visuals across different projects can be demanding.

• Meeting Tight Turnaround Times: The project's pace may require quick iteration and delivery without compromising quality.

• Independent Work Management: Operating effectively as a freelancer requires strong self-discipline, time management, and proactive communication.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering auto-layout, complex component systems, and design system creation.

• Conversion Rate Optimization (CRO): Deepening understanding of design principles that directly impact conversion rates.

• No-Code Implementation: Gaining insights into the practicalities of building websites with tools like Webflow and Framer.

• AI Project Exposure: Working within the AI technology space provides exposure to cutting-edge developments and their design implications.

📝 Enhancement Note: The challenges are typical for freelance creative roles, emphasizing adaptability and self-management. The growth opportunities are geared towards enhancing core design skills and gaining specialized knowledge relevant to modern web development and AI projects.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a textual brief or AI-generated draft into a high-converting landing page." (Focus on your workflow, tools, and decision-making)

• "How do you ensure visual consistency across different digital assets like web pages, PDFs, and social media graphics?" (Highlight your methods and quality checks)

• "Walk us through a project where you had to deliver production-ready web designs for developers or a no-code platform. What were the key considerations for handoff?" (Detail your spec preparation and understanding of implementation)

• "What are your favorite modern web design trends, and how do you balance them with brand guidelines and conversion goals?" (Showcase your awareness and strategic thinking) Company & Culture Questions:

• "What interests you about the Tendem project and Mindrift's mission?" (Research tendem.ai and Mindrift's platform)

• "How do you manage your time and prioritize tasks when working remotely on multiple project components?" (Emphasize self-discipline and organizational skills)

• "Describe a time you had to work with minimal guidance. How did you approach the task and ensure successful delivery?" (Illustrate your autonomy and problem-solving) Portfolio Presentation Strategy:

• Select Relevant Projects: Prioritize 2-3 projects that best showcase your landing page, marketing site, and conversion-focused design skills.

• Structure Your Narrative: For each project, explain the brief, your role, your design process, key challenges, and the outcome (especially if you have conversion data).

• Demonstrate Figma Proficiency: Be ready to discuss your use of auto-layout, components, and responsive design within Figma.

• Highlight Handoff Process: Clearly articulate how you prepare files for implementation.

• Be Concise and Clear: Focus on impactful visuals and direct explanations.

📝 Enhancement Note: Preparation should heavily focus on showcasing a portfolio that directly addresses the job requirements and practicing articulation of your design process, particularly concerning conversion, brand consistency, and developer handoff.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the provided Workable link.

• Ensure your CV includes a direct link to your online portfolio. Applications without this link or without relevant web design case studies will not be considered.

• Portfolio Customization: Curate your portfolio to prominently feature landing page, marketing website, and conversion-focused design examples. Highlight projects demonstrating Figma proficiency and successful developer handoffs.

• Resume Optimization: Tailor your resume to emphasize your experience in UI/web design, digital marketing design, conversion-driven layouts, and your proficiency with Figma. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially how you translate briefs into actionable designs, ensure brand consistency, and prepare files for implementation. Be ready to discuss your approach to conversion optimization.

• Company Research: Familiarize yourself with the Tendem project (tendem.ai) and Mindrift's platform to understand their mission and target audience. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.