Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Belgium

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-09-01

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing pages, and simple marketing sites to drive user engagement and conversions.

• Translate brand assets and existing concepts into responsive, implementation-ready web layouts and structured components.

• Ensure absolute visual consistency across web pages, static PDFs, and social media materials within the Tendem project's brand ecosystem.

• Prepare and package production-ready design files with meticulous organization and detailed specifications for seamless developer or no-code tool handoff.

📝 Enhancement Note: This role is positioned within a "Tendem project" which suggests a focused, project-based engagement rather than a permanent team member role. The emphasis on "conversion-driven layouts" and "marketing pages" indicates a strong alignment with Go-To-Market (GTM) operations, particularly in supporting product launches, lead generation, and brand visibility efforts through effective web design. The "freelance" nature implies a need for self-management and efficient delivery.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The primary responsibilities highlight a critical support function for GTM initiatives. The ability to take raw inputs (textual copy, outlines, AI-generated drafts) and transform them into polished, functional web designs is key. This requires not just creative talent but also a strong understanding of user experience (UX) principles, conversion rate optimization (CRO) fundamentals, and the technical constraints of web development and no-code platforms.

🎓 Skills & Qualifications

Education: A Bachelor's or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus, but not strictly required if professional experience is strong.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Strong eye for clarity, white space, and modern web layout trends.

• Structured, user-centric, and conversion-minded approach to design.

• Self-directed work ethic with the ability to troubleshoot independently and deliver production-ready assets quickly.

• Upper-intermediate (B2) or above English proficiency. Preferred Skills:

• Familiarity with no-code platforms like Webflow or Framer for implementation insights.

• Experience working with AI-generated drafts or prompts as design inputs.

• Understanding of basic SEO principles as they relate to web page structure.

📝 Enhancement Note: The emphasis on "Figma" as an essential tool, along with "auto-layout components" and "design systems," points to a need for efficient, scalable design practices. The requirement for "conversion-driven layouts" and "developer handoff" expertise strongly suggests this role operates at the intersection of design and GTM execution, where design directly impacts business outcomes and requires seamless integration with development or marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Showcase examples of responsive web layouts designed for various devices.

• Include case studies or examples of translating brand assets into web designs.

• Demonstrate experience in preparing and handing off design files for implementation. Process Documentation:

• While formal process documentation is not explicitly requested for the role, the ability to articulate the design process from brief to final delivery is crucial.

• Candidates should be prepared to discuss their workflow for organizing Figma files, exporting assets, and detailing specifications for developer handoff.

• Examples of how consistency was maintained across different collateral types (web, PDF, social) will be beneficial.

📝 Enhancement Note: The portfolio is the primary mechanism for demonstrating proficiency. It needs to clearly show not just aesthetic quality but also the ability to execute on specific requirements like conversion optimization, responsiveness, and efficient handoff – all critical for GTM operations. The "AI-generated drafts" mention implies a need for adaptability and problem-solving within the design process.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on the candidate's level and pace of contribution.

Benefits:

• Freelance, part-time engagement with flexible working hours.

• Opportunity to contribute to innovative AI technology projects via the Tendem platform.

• Potential for varied earning levels across different projects on the Mindrift platform.

• Remote work flexibility, allowing work from anywhere in Belgium.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is presented as an "up to" rate, common for freelance and project-based roles. The $50/hour rate is competitive for experienced freelance web designers, particularly those with a strong UI/UX and conversion optimization focus. The "part-time" and "freelance" nature means benefits typically associated with full-time employment (health insurance, paid time off) are not included, which is standard for this type of engagement. The stated hourly rate suggests a level of expertise aligning with mid-to-senior level operations support roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI Development, Platform Services. Mindrift connects specialists with innovative technology projects, focusing on developing high-quality AI technologies.

Company Size: Mindrift operates as a platform connecting freelancers and specialists with projects, suggesting a distributed and potentially large network of contributors rather than a traditional large corporate structure. The Tendem project itself is a specific initiative.

Founded: Information not explicitly provided, but the focus on AI and innovative projects suggests a modern, forward-thinking organization.

Team Structure:

• The Web Designer will be part of the "Tendem project," working on web-based materials for this specific initiative.

• This is a freelance role, implying the designer will operate with a high degree of autonomy, likely collaborating directly with project managers or GTM leads for the Tendem project.

• Cross-functional collaboration will primarily involve communication with developers or no-code implementers for asset handoff and feedback. Methodology:

• The company's platform model suggests a focus on efficient project execution and connecting talent to specific needs.

• The Tendem project's goal is to develop high-quality AI technologies, indicating a commitment to innovation and technical excellence.

• Design methodology will be user-centric and conversion-minded, aiming for tangible outcomes in web presence.

Company Website: Mindrift.ai (implied by domain)

📝 Enhancement Note: Mindrift's model as a platform for specialists in technology projects suggests a culture that values expertise, efficiency, and autonomy. For a freelance Web Designer, this means clear communication of deliverables, adherence to project timelines, and self-management are paramount. The focus on AI and innovation implies a dynamic environment.

📈 Career & Growth Analysis

Operations Career Level: This role is at a specialist/contributor level within the broader GTM and design operations ecosystem. It's focused on executing specific design tasks critical for product marketing and web presence.

Reporting Structure: As a freelance role, direct reporting lines are less formal. The designer will likely report to a project manager or a lead within the Tendem project responsible for marketing and web assets.

Operations Impact: The Web Designer's work directly impacts the perceived quality and effectiveness of the Tendem project's web presence, influencing lead generation, user acquisition, and brand credibility – all key GTM operational metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven design, Figma mastery, and efficient developer handoff techniques.

• Project Variety: Gain exposure to different types of web projects and AI technologies through the Mindrift platform.

• Portfolio Enhancement: Build a robust portfolio of high-impact marketing and landing pages for AI-focused products.

• Networking: Connect with other specialists and project leads within the Mindrift ecosystem.

📝 Enhancement Note: While this is a freelance role, successful execution can lead to repeat engagements or recommendations for other projects within the Mindrift network. The growth here is primarily in skill refinement and portfolio building, rather than traditional corporate career progression. The ability to demonstrate consistent, high-quality output on conversion-focused designs is the key to long-term success in this type of role.

🌐 Work Environment

Office Type: Fully Remote. The work is performed from the designer's own location.

Office Location(s): Primarily targeting candidates based in Belgium, with the expectation of remote work within that country.

Workspace Context:

• The designer will need a reliable internet connection and a suitable workspace to perform their duties effectively.

• Collaboration will be primarily digital, using tools like Figma, email, and potentially project management software.

• The environment is one of project-based work, with clear deliverables and deadlines.

Work Schedule: Flexible, with an estimated 10-20 hours per week. This allows for work-life balance but requires strong time management to meet project milestones.

📝 Enhancement Note: The fully remote, part-time nature of this role offers significant flexibility. The key is to ensure seamless digital collaboration and efficient communication, especially given the project-based nature and the need for timely asset delivery for GTM initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio link. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Review: Detailed assessment of past work, focusing on landing pages, marketing websites, hierarchy, typography, responsiveness, and conversion-driven design principles.

• Skills Assessment: Discussion of proficiency in Figma, developer handoff processes, and understanding of conversion-focused layouts.

• Project Briefing/Task: Potentially a small, paid design test or a discussion around how they would approach a specific design challenge based on a provided brief.

• Cultural Fit/Autonomy Check: Assessment of self-direction, problem-solving ability, and communication skills.

Portfolio Review Tips:

• Highlight Key Projects: Feature 3-5 of your strongest landing page, marketing site, or one-pager projects prominently.

• Showcase Process: For each project, briefly explain the brief, your design process, the challenges faced, and the solutions implemented.

• Demonstrate Impact: If possible, include metrics or explain how your designs contributed to conversion goals or user engagement.

• Detail Technical Aspects: Clearly show your proficiency in Figma, auto-layout, responsive design, and how you prepared files for handoff.

• Ensure Brand Consistency: Provide examples where you successfully translated brand guidelines across different web elements.

Challenge Preparation:

• Be ready to discuss your approach to designing for conversion, using AI-generated drafts as a starting point, and ensuring brand consistency.

• Prepare to articulate your understanding of responsive design and the principles of clean, modern web layouts.

• Think about how you'd structure a one-pager or landing page to guide a user towards a specific action.

📝 Enhancement Note: The portfolio is paramount. It must directly address the core requirements of conversion-driven design, responsiveness, and developer handoff. The interview process will likely focus heavily on validating the skills and experience demonstrated in the portfolio, with a particular emphasis on practical application in a GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including creating scalable, responsive web layouts, auto-layout components, and design systems.

• Webflow/Framer (Familiarity): Understanding of these no-code platforms is beneficial for preparing assets and designs that are easily implementable.

Analytics & Reporting:

• While not directly responsible for analytics, a conversion-minded designer should understand how their designs are measured. Familiarity with how web analytics (e.g., Google Analytics) track user behavior on landing pages is advantageous. CRM & Automation:

• No direct CRM or automation tool requirements, but understanding how landing pages feed into CRM systems or marketing automation workflows is a plus for context.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The mention of Webflow and Framer indicates that the designs should be practical and easily translatable into functional web pages, suggesting an awareness of the implementation side of web development and marketing operations.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: Delivering high-quality, production-ready designs efficiently.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Adaptability: Ability to work with varied inputs, including AI-generated drafts and existing brand systems.

• Collaboration: Effective communication and handoff with developers or implementers.

• Independence: Self-directed work ethic and problem-solving capabilities.

Collaboration Style:

• Primarily digital and asynchronous, focused on clear briefs, feedback loops, and timely delivery.

• Requires proactive communication to clarify requirements and ensure smooth handoffs.

• The designer will need to integrate their work within the broader project goals of the Tendem initiative.

📝 Enhancement Note: The values emphasize a blend of creative skill and operational efficiency. For a freelance role, demonstrating an ability to integrate seamlessly into a project team's workflow, even remotely, is key. The emphasis on "independence" and "problem-solving" suggests Mindrift seeks self-starters who can manage their workload effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Raw Inputs: Effectively converting abstract briefs, textual copy, or AI-generated drafts into polished, functional web designs.

• Maintaining Brand Consistency: Ensuring visual coherence across different digital touchpoints and collateral types.

• Meeting Tight Deadlines: Delivering production-ready assets quickly within project timelines.

• Working Autonomously: Managing workload, troubleshooting design issues, and communicating progress without constant supervision.

Learning & Development Opportunities:

• Advanced Figma Techniques: Deepen expertise in auto-layout, component libraries, and design system creation.

• Conversion Rate Optimization (CRO) Principles: Learn and apply best practices for designing high-converting landing pages and marketing sites.

• Exposure to AI Projects: Gain experience designing for innovative technology products in the AI space.

• Freelance Business Acumen: Develop skills in project management, client communication, and time management.

📝 Enhancement Note: The challenges are typical for freelance GTM support roles: ambiguity in initial briefs, the need for rigorous quality control, and the demand for speed. Overcoming these will build valuable skills in adaptability and efficiency, crucial for operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a rough brief or AI-generated draft and turning it into a high-converting landing page."

• "How do you ensure visual consistency across different digital assets like web pages, social media graphics, and PDFs?"

• "Walk us through a project where you had to prepare design files for developer handoff. What were the key elements you included?"

• "How do you approach designing for conversion? What elements do you prioritize on a marketing page?" Company & Culture Questions:

• "What interests you about working on AI technology projects like the Tendem project?"

• "How do you manage your time and prioritize tasks when working on multiple freelance projects or with flexible hours?"

• "Describe a time you had to troubleshoot a design challenge independently. What was your approach?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly showcase your best web design projects first. For each project, include:

  • Project Title & Brief: A concise overview of the goal.
  • Your Role & Contribution: What you specifically did.
  • Design Process: Key steps, tools used (e.g., Figma), and decisions made.
  • Visuals: High-quality mockups of the final designs, showcasing responsiveness and key features.
  • Outcomes/Impact (if available): How the design contributed to business goals.

• Highlight Key Skills: Ensure your presented projects directly demonstrate proficiency in Figma, responsive design, conversion-driven layouts, and developer handoff.

• Be Ready to Discuss: Prepare to speak confidently about your design choices, your process, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of design skills within a GTM context. Be ready to articulate your process, justify your design decisions, and showcase your ability to deliver high-quality, actionable assets efficiently.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the Workable link provided.

• Ensure your CV includes a clear, direct link to your online portfolio showcasing relevant web design examples. Applications without a portfolio link or relevant web design cases will not be considered.

• Tailor your CV to highlight your experience with Figma, conversion-driven design, landing pages, and developer handoff.

• Prepare to discuss your portfolio projects in detail, focusing on your process, design choices, and how you ensure visual consistency and conversion optimization.

• Research Mindrift and the Tendem project (tendem.ai) to understand their mission and product, allowing you to tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.