Graphic Designer | Betty CA

📍 Job Overview

Job Title: Graphic Designer | Betty CA

Company: Betty

Location: Sofia, Bulgaria

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-21

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Crafting visually compelling digital assets for CRM, promotional campaigns, and social media to drive engagement and conversion.

• Ensuring brand consistency across diverse platforms while adapting creatives for specific target audiences and performance marketing objectives.

• Collaborating closely with CRM, promotions, and social media teams to execute on-brand visual strategies.

• Proposing and implementing A/B tests on creative assets to optimize campaign performance and user interaction.

• Managing multiple design projects concurrently, from ideation through to delivery, with a strong emphasis on quality and timeliness.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, indicated by the 2-5 years of experience suggested. The focus on CRM, promotions, and social media, coupled with performance marketing adaptation and A/B testing, clearly places this within a revenue-generating marketing operations context, specifically supporting GTM initiatives through creative execution.

📈 Primary Responsibilities

• Design and develop high-impact visual assets for customer relationship management (CRM) campaigns, including email templates, landing pages, and in-app messaging.

• Create engaging promotional materials such as banners, digital advertisements, and campaign collateral that align with marketing objectives.

• Produce visually appealing content for social media channels (e.g., Instagram, Facebook, LinkedIn) to enhance brand presence and audience interaction.

• Work in tandem with marketing, content, and product teams to ensure all creative outputs are on-brand, strategically aligned, and designed to maximize engagement and conversion rates.

• Maintain meticulous brand consistency across all visual assets, adapting designs to suit different platform requirements and audience segments.

• Conceptualize and execute A/B tests for visual elements within campaigns to identify optimal designs that improve key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates.

• Manage the entire design lifecycle for multiple projects, ensuring timely delivery of high-quality, error-free assets with a keen eye for detail.

• Actively contribute to brainstorming and creative strategy sessions, offering innovative design solutions and influencing the overall visual direction of marketing initiatives.

📝 Enhancement Note: The responsibilities strongly emphasize a performance-driven approach to graphic design, directly linking creative output to marketing outcomes like engagement and conversion. This requires a candidate who understands not just aesthetics but also the strategic application of design in a marketing operations context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of role. Alternatively, a strong portfolio demonstrating equivalent practical experience and skills will be considered.

Experience: Proven experience as a Graphic Designer, with a preference for candidates who have worked within the iGaming industry or at a digital agency. This experience should highlight a track record of creating successful, performance-driven visual campaigns.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, typography, color theory, and visual hierarchy.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator.

• Expert-level command of Figma for collaborative design and prototyping.

• Strong portfolio showcasing visual storytelling, brand alignment, and effective communication design across digital platforms.

• Solid understanding of how to adapt designs for performance-driven marketing channels such as CRM (email, banners), social media, and digital advertising.

• Ability to interpret brand guidelines and marketing briefs to produce impactful, on-brand creative solutions.

• Excellent time management and organizational skills, with the capacity to manage multiple projects and deadlines effectively.

• Strong verbal and written communication skills for effective collaboration with cross-functional teams.

• Ability to work both independently and collaboratively within a dynamic team environment. Preferred Skills:

• Working knowledge of Adobe After Effects for motion graphics and simple animations.

• Basic animation or 3D design capabilities to enhance creative offerings.

• Familiarity with A/B testing methodologies and creative optimization strategies within marketing campaigns.

• Experience in the iGaming or online entertainment sector.

📝 Enhancement Note: The emphasis on Figma, alongside Photoshop and Illustrator, suggests a modern design workflow, likely involving collaboration and prototyping. The preference for iGaming experience and performance marketing adaptation points to a need for a designer who can quickly grasp industry nuances and deliver results within a regulated, competitive market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating a range of graphic design skills across digital marketing channels (CRM, social media, banners).

• Include case studies or project descriptions that highlight your role, the design challenge, your creative process, and the measurable impact of your work (e.g., increased engagement, conversion rates).

• Present visual assets that clearly demonstrate brand alignment, effective use of typography, color, and layout, and strong visual storytelling.

• Ensure designs are adapted for specific platforms, showcasing an understanding of best practices for each channel.

• Provide examples of collaboration with marketing or content teams, illustrating how you translated briefs into successful visual outcomes. Process Documentation:

• Be prepared to discuss your design workflow from brief to final delivery, including ideation, sketching, digital execution, and feedback incorporation.

• Outline your approach to ensuring brand consistency and adapting designs for different marketing channels and target audiences.

• Explain how you would approach A/B testing creative assets and what metrics you would track to measure their performance.

• Detail your experience with collaborative design tools like Figma and how you manage design feedback and revisions.

📝 Enhancement Note: For a Graphic Designer role focused on performance marketing, a portfolio is paramount. It must go beyond just aesthetics to demonstrate an understanding of how design drives business results. The emphasis on CRM, social media, and A/B testing implies a need for a designer who thinks strategically about campaign effectiveness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-level Graphic Designer in Sofia, Bulgaria, with experience in digital marketing and iGaming, the estimated annual salary range is likely between BGN 40,000 - BGN 70,000 (approximately €20,450 - €35,700). This range can vary based on the specific depth of experience, portfolio strength, and negotiation.

Benefits:

• Competitive salary, reflecting industry standards and candidate experience.

• Premium Health insurance, offering comprehensive medical coverage.

• Career and skills development opportunities, including potential for training, workshops, and certifications.

• Fun and collaborative team environment, fostering a positive and engaging workplace culture.

• Access to a new, modern office space designed for comfort and productivity.

Working Hours: The role is expected to adhere to standard full-time working hours, typically around 40 hours per week. While on-site, there may be flexibility depending on project demands and team collaboration needs, but core hours will likely be aligned with business operations in Sofia.

📝 Enhancement Note: Salary estimates for Sofia, Bulgaria, were researched using reputable international salary comparison sites and local job market data for creative roles. The range reflects mid-level experience and the specialized nature of iGaming marketing. Benefits are listed as provided in the raw input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Betty operates in the dynamic and rapidly evolving iGaming and online entertainment sector, specifically focusing on real-money online casinos and casual mobile gaming. This industry is characterized by innovation, regulatory compliance, and a strong emphasis on user experience and player safety.

Company Size: Betty is described as a "scale up company." This indicates a phase of significant growth and expansion, likely with a team size ranging from 50-250 employees. For operations professionals, this means a dynamic environment with opportunities to influence processes and scale systems, but also potential for rapid change and the need for adaptability.

Founded: Betty Canada was accredited as a B2C operator in February 2023. While the exact founding date of the broader "Betty" entity isn't specified, this recent accreditation suggests a relatively new but ambitious player in the Ontario market, aiming to set a new standard in online casinos.

Team Structure:

• The Graphic Designer will be part of an in-house team, working closely with CRM, promotions, and social media teams. This suggests a marketing-centric structure where creative output directly supports GTM activities.

• The designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing, with direct collaboration across marketing specialists.

• Cross-functional collaboration is expected with content creators, campaign managers, and potentially product/development teams for asset integration. Methodology:

• Data Analysis: The role requires an understanding of how design impacts KPIs and the willingness to use data from A/B tests to inform creative decisions.

• Workflow Planning: The designer will manage multiple projects, necessitating effective personal workflow planning and prioritization.

• Automation & Efficiency: While not a direct responsibility, understanding how designs will be implemented within automated CRM systems and social media scheduling tools is beneficial.

Company Website: https://betty.ca/ (Note: The company URL provided was betty.ca, which is an Ontario-specific domain. The job is in Sofia, Bulgaria. This might indicate the company's primary operational focus or a regional headquarters.)

📝 Enhancement Note: The "scale up" nature of Betty implies a fast-paced, entrepreneurial environment. The focus on iGaming and player safety, coupled with the Ontario accreditation, suggests a company committed to regulatory compliance and a high standard of player experience, which will influence creative messaging and design.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level. It requires demonstrable proficiency and independent execution of design tasks within defined marketing strategies. The expectation is for the designer to contribute creatively and strategically to campaigns, not just execute basic requests.

Reporting Structure: The designer will likely report to a Marketing Manager or a Creative Lead, with day-to-day collaboration expected with CRM specialists, Promotions Managers, and Social Media Managers. This structure facilitates direct integration into campaign execution.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns. High-quality, on-brand, and strategically optimized visuals can significantly influence player engagement, conversion rates, brand perception, and ultimately, revenue generation for Betty. The ability to A/B test creatives and demonstrate ROI is crucial.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in performance marketing design, A/B testing methodologies, and CRM campaign optimization through hands-on experience.

• Industry Specialization: Develop specialized knowledge within the iGaming sector, understanding its unique design challenges and opportunities.

• Creative Leadership: With proven success and expanded experience, potential to grow into a Senior Graphic Designer, Art Director, or Creative Lead role within the marketing department.

• Cross-functional Learning: Gain exposure to broader marketing strategies and operations, potentially leading to roles in campaign management or marketing coordination.

📝 Enhancement Note: The growth path for a Graphic Designer in a scale-up environment often involves taking on more responsibility for campaign strategy and execution, becoming a key contributor to the GTM engine. The iGaming industry offers unique challenges and rewards for creative professionals.

🌐 Work Environment

Office Type: The company offers a "new modern office space" in Sofia. This suggests a contemporary and well-equipped workspace designed to support productivity and collaboration.

Office Location(s): The job is located in Sofia, Bulgaria. Specific details about the office location within Sofia are not provided but it is an on-site role.

Workspace Context:

• Collaboration: The office environment is described as "fun and collaborative," indicating an emphasis on teamwork, open communication, and a positive team dynamic.

• Tools & Technology: Access to modern design tools (Adobe Creative Suite, Figma) and likely other marketing technology relevant to campaign execution.

• Team Interaction: Opportunities for frequent interaction with marketing colleagues, including CRM, promotions, and social media specialists, facilitating a cohesive campaign development process.

Work Schedule: The role is full-time, with a standard 40-hour work week. While on-site, the dynamic nature of a scale-up might involve occasional demands for flexibility to meet campaign deadlines, but the core schedule is structured.

📝 Enhancement Note: A "new modern office space" in a scale-up typically signifies an investment in employee experience and a commitment to providing a comfortable and functional working environment that encourages collaboration and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Interview: A session where you present your portfolio, discuss your design process, and answer questions about your experience, particularly related to performance marketing and iGaming. Be ready to explain your design choices and their impact.

• Skills Assessment/Challenge: Potentially a practical design exercise or a case study to evaluate your design skills, problem-solving abilities, and response to a typical brief under time constraints.

• Team/Cultural Fit Interview: A discussion with potential team members and hiring managers to assess your fit within the company culture and team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills and experience required for this role (CRM, social media, performance marketing, iGaming if possible).

• Showcase Process & Impact: For each project, clearly articulate the brief, your design process, the tools used, and crucially, the results or impact (e.g., increased CTR, conversion rate improvement). Use quantifiable data where available.

• Highlight Brand Alignment: Demonstrate your ability to understand and adhere to brand guidelines while still producing creative and effective visuals.

• Platform Adaptability: Show examples of how you've adapted designs for different platforms and audiences.

• Concise Storytelling: Be prepared to walk through your portfolio concisely, highlighting key achievements and design rationale.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge or case study prompt, identifying the core objective, target audience, and key constraints.

• Prioritize & Strategize: If given a challenge, plan your approach, focusing on delivering a solution that meets the primary objectives within the given timeframe.

• Justify Your Decisions: Be ready to explain the rationale behind your design choices, linking them back to the brief and expected outcomes.

• Professional Presentation: Practice presenting your work clearly and professionally, as if you were presenting to marketing stakeholders.

📝 Enhancement Note: The interview process for a creative role like this heavily relies on the portfolio. Applicants should focus on demonstrating not just artistic talent but also a strategic, results-oriented approach to design, especially within the context of performance marketing and the iGaming industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for detailed image editing, manipulation, and graphic creation.

• Adobe Illustrator: Crucial for vector-based graphics, logos, icons, and scalable illustrations.

• Figma: A key tool for collaborative design, prototyping, and UI/UX elements, indicating a modern workflow and team collaboration emphasis.

Analytics & Reporting:

• While not a direct responsibility, a basic understanding of how design impacts analytics is beneficial. Familiarity with tools that report on campaign performance (e.g., Google Analytics, CRM-specific analytics) can help inform design decisions. CRM & Automation:

• CRM Platforms: Experience designing for specific CRM systems (e.g., HubSpot, Salesforce Marketing Cloud, Mailchimp) and their email/campaign builders is highly advantageous.

• Social Media Management Tools: Familiarity with platforms like Hootsuite, Buffer, or direct social media CMS for asset uploading and scheduling.

• Integration: Understanding how design assets are integrated into various marketing automation workflows and platforms.

📝 Enhancement Note: The explicit mention of Photoshop, Illustrator, and Figma points to a robust digital design environment. Proficiency in these tools is non-negotiable. The "nice to have" for Adobe After Effects suggests a growing interest in motion graphics.

👥 Team Culture & Values

Operations Values:

• Honesty: A commitment to transparency and integrity in all aspects of work, including design communication and client interactions.

• Bring the Olives: Striving to offer a premium customer experience through high-quality, engaging, and user-friendly design. This translates to attention to detail and a focus on user satisfaction.

• Think Big: Encouraging ambitious ideas and a forward-thinking approach to design, pushing creative boundaries to achieve greater impact and innovation.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with marketing, CRM, promotions, and social media teams, requiring strong communication and the ability to translate diverse needs into cohesive visual assets.

• Feedback Exchange: An open culture for design feedback and constructive criticism is implied by the collaborative environment, essential for iterative design processes.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and learnings from A/B tests to collectively improve campaign performance.

📝 Enhancement Note: Betty's core values—Honesty, Bring the Olives, and Think Big—should be reflected in the designer's approach: honest communication in feedback, premium quality in visuals, and ambitious creative thinking to drive results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also meet strict performance metrics and conversion goals within the iGaming sector.

• Brand Consistency Across Channels: Maintaining a cohesive brand identity across diverse platforms (email, social, web) while adapting to each platform's unique requirements.

• Rapid Iteration & A/B Testing: Quickly designing, testing, and iterating on creatives based on performance data in a fast-paced marketing environment.

• Adapting to Industry Trends: Staying current with design trends, especially within the competitive iGaming and digital marketing landscape.

Learning & Development Opportunities:

• Performance Marketing Design Specialization: Gaining deep expertise in designing for conversion, A/B testing, and CRM campaigns.

• iGaming Industry Insights: Developing a nuanced understanding of player psychology, regulatory constraints, and marketing strategies specific to the iGaming sector.

• Motion Graphics & Animation: Expanding skill sets with Adobe After Effects and potentially 3D design, enhancing the range of creative assets.

• Cross-departmental Exposure: Opportunities to learn about broader marketing strategies, campaign management, and product development within a growing company.

📝 Enhancement Note: The iGaming industry presents unique challenges due to its regulated nature and competitive landscape. A designer who can navigate these challenges while delivering impactful creative will find significant growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual asset for a CRM campaign. How do you ensure it aligns with the brand and drives conversions?" (Focus on workflow, strategy, and results.)

• "How would you approach designing a social media campaign to increase player engagement for a new game launch?" (Demonstrate understanding of platform-specific design and engagement tactics.)

• "Walk me through a time you used A/B testing to optimize a creative asset. What was the outcome?" (Highlight analytical thinking and data-driven design.) Company & Culture Questions:

• "What do you know about Betty and our mission in the iGaming space?" (Show research into the company and industry.)

• "How do you embody our values of Honesty, Bring the Olives, and Think Big in your design work?" (Connect your approach to company values.)

• "How do you handle constructive feedback on your designs, especially from non-designers?" (Assess collaboration and receptiveness.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your creative solution, and the measurable results.

• Quantify Impact: Use data (e.g., % increase in CTR, conversion rate lift, engagement metrics) to demonstrate the effectiveness of your designs.

• Highlight Process: Briefly explain your design thinking and process, showing how you arrived at the final solution.

• Tailor to the Role: Emphasize projects that showcase CRM, social media, performance marketing, and adaptability for different platforms.

• Be Enthusiastic: Show passion for design and for contributing to Betty's success.

📝 Enhancement Note: Interviewers will be looking for a designer who is not only technically skilled but also strategic, collaborative, and results-oriented. Your portfolio and your answers should clearly articulate your ability to drive business outcomes through design.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to CRM, social media, performance marketing, and ideally, the iGaming industry. Tailor your presentation to highlight your ability to drive engagement and conversions.

• Resume Optimization: Update your resume to clearly list your proficiency in Adobe Photoshop, Illustrator, Figma, and any relevant CRM or social media tools. Quantify achievements where possible, focusing on design's impact on marketing goals.

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your design process, rationale, and the results achieved for each project. Be ready to discuss your experience with A/B testing and brand consistency.

• Company Research: Familiarize yourself with Betty's website, values, and the iGaming industry. Understand their target audience and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---