Freelance Web Designer at Mindrift

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Slovakia

Job Type: PART_TIME

Category: Web Design & UI/UX Operations

Date Posted: September 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Focus on designing high-converting marketing pages, landing pages, and conversion-driven layouts for real-world use cases within the Tendem project (https://tendem.ai/).
Translate brand assets and social media visuals into responsive web layouts and structured components ready for implementation by developers or no-code tools.
Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials, maintaining brand integrity.
Prepare and package production-ready design files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.
Uphold layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends.

📝 Enhancement Note: While the role is Web Designer, the emphasis on "conversion-driven layouts," "developer handoff," and maintaining "visual consistency across the brand ecosystem" strongly aligns with the operational aspects of GTM (Go-To-Market) and Marketing Operations. The requirement to translate briefs into "implementation-ready" designs and ensure "absolute visual consistency" points to a need for structured design operations that support marketing and product launch efficiency.

📈 Primary Responsibilities

Design and iterate on high-converting one-pagers, pitch-style landing pages, and simple marketing websites, transforming textual copy, outlines, or AI-generated drafts into visually compelling and effective web experiences.
Develop responsive web layouts and structured components from brand assets and social media visuals, ensuring they are easily implementable by developers or through no-code platforms like Webflow or Framer.
Meticulously prepare and package production-ready files, including organizing Figma frames, exporting necessary assets, and providing detailed specifications for a smooth and efficient handoff process.
Guarantee visual consistency and brand alignment between interactive web pages, static PDF materials, and social media visuals, reinforcing a unified brand identity.
Systematically verify and enforce layout quality standards, ensuring responsiveness, proper spacing, visual clarity, and adherence to contemporary web design trends before final delivery.

📝 Enhancement Note: The responsibilities highlight a critical operational function within marketing and GTM: ensuring design assets are not only creative but also functional, consistent, and ready for production. This involves process management for file preparation and a quality assurance approach to design implementation, aligning with operational efficiency goals.

🎓 Skills & Qualifications

Education:

A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is considered a strong asset but not strictly mandatory. Experience:
A minimum of 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications is desirable.
Demonstrated hands-on experience in designing landing pages, marketing websites, and product or startup one-pagers. Required Skills:
Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and contributing to or adhering to design systems.
Conversion-Driven Layouts: Expertise in structuring and designing high-converting, pitch-style landing pages with a keen eye for clarity, effective spacing, and modern design trends.
Developer Handoff: Solid understanding of best practices for preparing, specifying, and packaging digital assets for efficient implementation by developers or through no-code platforms (e.g., Webflow, Framer).
Cross-Platform Consistency: Proven ability to translate core brand aesthetics and visual language across various digital touchpoints, ensuring web pages align seamlessly with existing social media materials and pitch decks.
Visual Communication: Strong capability in transforming briefs, concepts, and textual copy into clean, on-brand, and implementation-ready web designs.

Preferred Skills:

Typography: Excellent command of typography principles to enhance readability and visual hierarchy on web interfaces.
Auto-layout: Advanced utilization of Figma's auto-layout features for creating flexible and maintainable design components.
Design Systems: Experience working within or contributing to established design systems to ensure brand consistency and design efficiency.
No-Code Platforms: Familiarity with platforms like Webflow or Framer to understand implementation constraints and possibilities.
Prototyping: Ability to create interactive prototypes to demonstrate user flows and design concepts.

📝 Enhancement Note: The emphasis on "Figma," "Developer Handoff," and "Conversion-Driven Layouts" indicates a need for a designer who understands the operational pipeline of digital asset creation and deployment. This role requires not just creative flair but also a structured approach to design that supports efficient marketing execution and product launches. The "2-5 years" experience level implies a need for someone who can work semi-independently and has a foundational understanding of design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a strong emphasis on landing pages, marketing websites, and startup one-pagers.
Designs should clearly demonstrate strong hierarchy, effective typography, and a user-centric approach.
Examples that illustrate the conversion-driven nature of the designs, ideally with context or results.
Evidence of translating brand assets and concepts into structured, implementation-ready web designs. Process Documentation:
Designs that demonstrate clear consideration for responsiveness across various devices and screen sizes.
Organization within Figma frames that indicates an understanding of efficient workflow and developer handoff.
Examples of how brand guidelines or design systems were applied to ensure visual consistency.
Documentation or explanation of the design process for specific projects, highlighting problem-solving and decision-making.

📝 Enhancement Note: For a role focused on creating "implementation-ready" designs and ensuring "seamless handoff," a portfolio that details the process is crucial. This isn't just about showcasing the final output but demonstrating the operational steps taken to achieve it, including how designs were structured for developers and how consistency was maintained. This aligns with the operational need for reproducible and efficient design workflows.

💵 Compensation & Benefits

Salary Range:

The estimated compensation for this freelance role is up to $40 per hour equivalent. This rate is dependent on the contributor's level, pace of contribution, and the specific project's scope and complexity. Compensation can vary across different projects on the Mindrift platform.
Methodology: This estimate is based on the explicitly stated maximum hourly equivalent compensation provided in the job description ($40/hour). As this is a freelance role, it does not include traditional employee benefits.

Benefits:

This is a freelance, part-time, remote position. As such, traditional employee benefits such as health insurance, paid time off, or retirement plans are typically not included.
Opportunity to work on innovative AI technology projects through the Tendem platform.
Flexible, part-time work schedule estimated at 10-20 hours per week during active project phases.
Potential for engagement on future projects within the Mindrift network, offering varied earning opportunities. Working Hours:
Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.
Flexible scheduling, allowing for remote work and self-directed task management, which is beneficial for balancing other commitments or projects.

📝 Enhancement Note: The salary is presented as an "up to" figure, common for freelance and project-based roles. The lack of traditional benefits is standard for this employment type. The estimated working hours are critical for candidates to assess workload capacity, a key operational consideration for managing multiple projects or commitments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connection)

Company Size: Not explicitly stated, but Mindrift connects "specialists with innovative technology projects," suggesting a platform model that likely operates with a lean core team and a distributed network of freelancers.

Founded: Not explicitly stated, but the company operates the Tendem project (https://tendem.ai/), indicating a focus on connecting expertise with AI development.

Team Structure:

This role is part of the Tendem project, working with a distributed network of specialists.
Collaboration will likely be digital, involving communication with project managers, AI developers, and potentially other specialists.
The Web Designer will be a core specialist responsible for the visual identity of web-based materials for the Tendem project. Methodology:
Data-Driven Design: The role emphasizes "conversion-driven layouts" and "user-centric" design, suggesting an approach that relies on data and user behavior to inform design decisions.
Agile Project Management: The "freelance" nature and "10-20 hours per week" workload during active phases imply an agile or project-based workflow where tasks are defined, executed, and delivered iteratively.
Remote Collaboration: Operations are conducted remotely, requiring strong digital communication and collaboration tools.

Company Website: https://jobs.workable.com/company/r7muFeAbcksMFWASJu45jA/jobs-at-mindrift (Company Careers Page)

📝 Enhancement Note: Understanding Mindrift's platform model is key. As a connector of specialists to AI projects, their operational success hinges on efficient communication, clear project scopes, and reliable delivery from freelancers. The Web Designer's role is critical in presenting the Tendem project effectively, impacting its perceived credibility and ability to attract both specialists and AI development partnerships.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist (Web Design)

This role is for a skilled Web Designer with at least 2 years of experience, capable of working independently on specific project deliverables. It's not an entry-level position but also not a senior or lead role within a larger design team. The focus is on executing defined design tasks efficiently.

Reporting Structure:

As a freelance contributor to the Tendem project, the Web Designer will likely report to a Project Manager or a designated point of contact within Mindrift who oversees the Tendem initiative. Direct reporting lines for freelancers are typically less hierarchical than for full-time employees. Operations Impact:
The Web Designer's work directly impacts the perceived quality, professionalism, and effectiveness of the Tendem project's web presence. High-quality, conversion-optimized designs can:
- Improve the credibility of the Tendem project, attracting more AI development partners.
- Enhance the user experience for specialists seeking to join projects, potentially increasing specialist sign-ups.
- Contribute to the overall success and adoption of the Tendem platform by presenting a polished and trustworthy brand image. Growth Opportunities:
Project Specialization: Deepen expertise in designing for AI technology projects and specialized platforms like Tendem.
Portfolio Expansion: Gain experience working with AI-driven concepts and translating them into tangible web designs, adding unique case studies to their portfolio.
Network Building: Connect with other specialists and AI professionals within the Mindrift ecosystem, potentially leading to future collaborations.
Skill Enhancement: Develop advanced skills in Figma, responsive design, and conversion optimization through hands-on project work.
Increased Earning Potential: Successful project completion and positive feedback could lead to more frequent or higher-paying project opportunities within Mindrift.

📝 Enhancement Note: The growth opportunities are focused on building a specialized freelance career. For operations professionals, this means understanding how to manage one's own workload, deliver consistently, and leverage project experience to secure future engagements. The impact is directly tied to the operational success of the Tendem project's outreach and user acquisition efforts.

🌐 Work Environment

Office Type: Fully Remote

This role is entirely remote, with no requirement to attend a physical office.

Office Location(s):

The role is based in Slovakia, indicating that candidates must reside in Slovakia to be eligible. This may be due to tax or payment processing requirements. Workspace Context:
Digital Collaboration: The primary workspace is digital, requiring a reliable internet connection and a dedicated home office setup.
Tool Proficiency: Reliance on digital design tools (Figma) and communication platforms for project management and team interaction.
Independent Work: The environment is structured for self-directed work, where individuals manage their time and tasks to meet project deadlines.
Flexibility: Offers flexibility in terms of working hours, allowing for integration with personal schedules, but requires discipline to maintain productivity and meet output expectations.

Work Schedule:

Part-time, with an estimated 10-20 hours per week during active project phases.
The schedule is flexible, allowing the freelancer to set their own working hours, provided they meet project deadlines and are available for necessary communication. This requires strong time management and self-discipline.

📝 Enhancement Note: The "Remote Solely" and "Slovakia" location requirements are critical operational constraints. For operations professionals, a fully remote setup demands excellent self-management, communication protocols, and a robust digital infrastructure. The flexibility in work hours is a key benefit but requires a disciplined approach to ensure consistent output and project adherence.

📄 Application & Portfolio Review Process

Interview Process:

Application Screening: Initial review of CVs and portfolios. Applications without a portfolio link or relevant web design cases will be rejected.
Portfolio Review: Detailed assessment of submitted portfolios, focusing on landing pages, marketing websites, and one-pagers demonstrating hierarchy, typography, and conversion-driven design principles.
Skills Assessment: Potential for a practical design challenge or a discussion about past projects to evaluate proficiency in Figma, responsive design, and developer handoff.
Cultural Fit/Communication: Evaluation of English proficiency (B2 or above) and the ability to work independently and communicate effectively.
Project Assignment: Successful candidates will be assigned to specific Tendem project tasks.

Portfolio Review Tips:

Curate for Relevance: Select only your strongest web design projects, specifically those featuring landing pages, marketing sites, and one-pagers. Prioritize examples that showcase conversion optimization and clear visual hierarchy.
Highlight Process: For each project, briefly explain your design process. Detail how you translated briefs into designs, considered user experience, and prepared assets for implementation. Use screenshots of Figma frames or mockups showing your workflow.
Demonstrate Consistency: Include examples that show how you maintained brand consistency across different assets (web, social, PDFs).
Showcase Technical Skills: Explicitly mention your proficiency in Figma, auto-layout, and your understanding of developer handoff. If you have experience with Webflow or Framer, highlight that.
Quantify Impact (if possible): If any of your designs led to measurable improvements (e.g., increased conversion rates), present this data clearly.

Challenge Preparation:

Figma Mastery: Be ready to demonstrate your Figma skills, including auto-layout, component creation, and responsive design techniques.
Conversion Strategy: Prepare to discuss your approach to designing for conversion. What elements do you prioritize? How do you structure a page for maximum impact?
Developer Handoff: Be ready to explain your process for handing off designs to developers or no-code platforms. What information do you include? What are common pitfalls to avoid?
Brand Consistency: Think about how you ensure a unified brand look and feel across different digital touchpoints.

📝 Enhancement Note: The emphasis on a portfolio with "web design examples" and "relevant web design cases" is critical. For operations roles, the portfolio is the primary evidence of process adherence, efficiency, and the ability to deliver production-ready assets. The tips focus on demonstrating not just creativity but also the operational discipline required for this role.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for all aspects of design, including creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

Analytics & Reporting:

Conversion-focused metrics: While not a direct tool, a strong understanding of how design impacts conversion rates (e.g., A/B testing results, bounce rates, click-through rates) is crucial for informing design decisions.

CRM & Automation:

No-Code Platforms (Webflow, Framer): Familiarity with these platforms is beneficial for understanding implementation capabilities and constraints, aiding in the developer handoff process.

📝 Enhancement Note: The explicit mention of "Figma" as an essential tool is paramount. For operations, proficiency in core design tools like Figma is as critical as proficiency in CRM or marketing automation platforms for other roles. Understanding how designs translate to no-code platforms also speaks to the operational efficiency expected.

👥 Team Culture & Values

Operations Values:

Efficiency & Speed: The freelance nature and project-based work imply a value placed on quick, efficient delivery of high-quality assets.
User-Centricity: A focus on "user-centric" and "conversion-minded" design suggests a value placed on understanding and serving the end-user's needs to achieve business objectives.
Quality & Consistency: Emphasis on "layout quality standards" and "absolute visual consistency" highlights a commitment to delivering polished, on-brand work.
Independence & Self-Direction: As a remote freelancer, the ability to work independently, troubleshoot, and manage one's own workflow is highly valued.

Collaboration Style:

Digital & Asynchronous: Collaboration will primarily occur through digital channels, likely with a mix of synchronous (e.g., video calls for handoffs) and asynchronous communication (e.g., comments in Figma, project management tools).
Task-Oriented: Interactions will be focused on project tasks, deliverables, and feedback loops to ensure designs meet requirements and deadlines.
Clear Handoffs: A strong emphasis on clear, detailed handoffs to developers or no-code implementers, minimizing ambiguity and maximizing collaboration efficiency.

📝 Enhancement Note: The values and collaboration style reflect the operational realities of managing a distributed freelance workforce. The emphasis on efficiency, clear communication, and self-direction is vital for Mindrift to manage projects effectively and for freelancers to succeed in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Ambiguous Briefs: Converting rough prompts, AI-generated drafts, or minimal textual copy into polished, functional web designs can be challenging.
Maintaining Brand Consistency: Ensuring absolute visual consistency across diverse digital touchpoints (web, social, PDFs) requires meticulous attention to detail and adherence to brand guidelines.
Balancing Creativity with Conversion: Designing visually appealing pages that also meet strict conversion rate optimization goals requires a strategic and data-informed approach.
Remote Work Discipline: Maintaining productivity, focus, and effective communication in a fully remote, part-time freelance capacity requires strong self-management skills.

Learning & Development Opportunities:

Advanced Figma Techniques: Opportunity to hone skills in auto-layout, component libraries, and collaborative design workflows within Figma.
Conversion Rate Optimization (CRO) Design: Gaining practical experience in designing for conversion, learning what elements drive user action.
AI Technology Project Exposure: Exposure to the cutting edge of AI development through the Tendem project, offering unique design challenges and insights.
Freelance Business Skills: Developing skills in project management, client communication, and time management essential for a successful freelance career.

📝 Enhancement Note: The challenges presented are common in operational roles that require bridging creative output with business objectives and technical implementation. The growth opportunities focus on skill enhancement and expanding a specialized freelance portfolio relevant to the growing AI and tech sectors.

💡 Interview Preparation

Strategy Questions:

Design Process: "Walk me through your process for designing a high-converting landing page from scratch, starting with a brief." (Be prepared to discuss ideation, wireframing, Figma execution, and handoff.)
Conversion Focus: "How do you balance aesthetic appeal with conversion optimization in your designs? Can you give an example?" (Focus on user psychology, CTA placement, and clear value propositions.)
Brand Consistency: "Describe a time you had to ensure strict brand consistency across multiple digital assets. What steps did you take?" (Highlight your methodology for applying brand guidelines.)

Company & Culture Questions:

Mindrift's Mission: "What interests you about Mindrift's mission to connect specialists with AI technology projects?" (Research Mindrift and the Tendem project to show genuine interest.)
Remote Work: "How do you ensure productivity and effective communication in a remote, freelance role?" (Emphasize your self-management, communication tools, and proactive approach.)
Portfolio Rationale: "Why did you choose to include these specific projects in your portfolio for this role?" (Be ready to justify your selections based on the job requirements.)

Portfolio Presentation Strategy:

Structure for Clarity: Organize your portfolio into distinct projects. For each, include:
- Project Title & Brief Summary
- Your Role & Responsibilities
- Design Process & Key Decisions
- Final Designs (Screenshots, Mockups)
- Outcome/Impact (if available, especially conversion metrics)
Highlight Key Skills: Clearly point out examples that demonstrate your Figma proficiency, responsive design capabilities, and understanding of developer handoff.
Focus on Conversion: For landing page projects, explicitly discuss the conversion-focused elements and strategies you employed.
Be Ready to Discuss: Prepare to verbally walk through 2-3 key projects, explaining your thought process, challenges, and solutions.

📝 Enhancement Note: Interview preparation for operations-adjacent roles like this emphasizes not just creative output but the process and strategy behind it. Demonstrating an understanding of conversion, consistency, and efficient handoffs is as important as showcasing design talent.

📌 Application Steps

To apply for this freelance Web Designer position:

Submit your application through the provided Workable link.
Portfolio Customization: Ensure your portfolio prominently features web design examples, with a strong emphasis on landing pages, marketing sites, and one-pagers that highlight conversion optimization and clear hierarchy. Tailor your portfolio to align with the requirements outlined in the job description.
Resume Optimization: Update your CV to clearly state your years of experience in web/UI design, your proficiency in Figma, and any experience with conversion-driven layouts and developer handoffs. Use keywords from the job description.
Prepare for Portfolio Walkthrough: Be ready to discuss your portfolio projects in detail during an interview, focusing on your design process, decision-making, and how you ensure visual consistency and implementation readiness.
Research Mindrift & Tendem: Familiarize yourself with Mindrift's platform model and the Tendem project (tendem.ai) to demonstrate a genuine interest and understanding of their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Freelance Web Designer