Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Romania

Job Type: PART_TIME

Category: Creative & Design Operations

Date Posted: 2026-09-01

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem AI project.

• Translate brand assets and social media visuals into responsive web layouts and structured components for implementation.

• Prepare and package production-ready files, including organizing Figma frames and exporting assets, for seamless developer handoff.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• Enforce layout quality standards through systematic verification of responsiveness, spacing, and clarity.

📝 Enhancement Note: This role focuses on the visual and structural integrity of web assets, bridging the gap between creative concepts and functional implementation. It requires a strong understanding of how design directly impacts user conversion and brand perception within a technology-driven project. The emphasis on "implementation-ready" designs highlights a need for precision and a developer-centric approach to design output.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate core brand aesthetics and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting assets, and detailing specifications for seamless handoff to development teams.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and other digital marketing materials, maintaining a cohesive brand ecosystem.

• Enforce stringent layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and adherence to modern web trends prior to final delivery.

📝 Enhancement Note: The core responsibilities emphasize a hands-on approach to web asset creation with a clear focus on conversion optimization and efficient developer handoff. This suggests the role requires not just aesthetic talent but also a practical understanding of implementation constraints and the ability to produce detailed, actionable design specifications.

🎓 Skills & Qualifications

Education: Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above. Preferred Skills:

• Experience with no-code tools such as Webflow or Framer.

• Understanding of AI technology project contexts.

• Experience in digital marketing design and visual communications.

• Strong typography and layout composition skills.

📝 Enhancement Note: The emphasis on Figma proficiency and developer handoff suggests a need for designers who can produce technically sound and easily implementable designs, rather than purely conceptual mockups. The requirement for upper-intermediate English proficiency is critical for effective communication within the project team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrations of clear visual hierarchy and strong typography in web design examples.

• Case studies or examples showing the ability to work from rough prompts, AI-generated drafts, or existing brand systems.

• Evidence of converting concepts into structured, implementation-ready web designs.

• Examples showcasing the ability to ensure visual consistency across different digital assets. Process Documentation:

• Showcase a structured, user-centric, and conversion-minded approach to design within portfolio pieces.

• Detail how responsiveness, spacing, and modern web trends were considered and implemented.

• Illustrate the process of preparing and packaging production-ready files for developer handoff.

• Provide examples of how brand assets were translated into web layouts and structured components.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's ability to meet the technical and aesthetic demands. It needs to demonstrate not just visual appeal but also a practical understanding of implementation and conversion optimization, with clear examples of the design process from brief to final assets.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent, depending on level and pace of contribution.

Benefits:

• Freelance contract with flexible, part-time hours.

• Opportunity to work on innovative AI technology projects through the Tendem platform.

• Remote work flexibility, allowing for work from anywhere in Romania.

• Exposure to a global network of specialists and advanced AI development efforts.

• Potential for varied earning levels across different projects on the Mindrift platform.

Working Hours: Estimated 10–20 hours per week during active project phases.

📝 Enhancement Note: The compensation is structured as a freelance, project-based earning potential, with an upper limit of $40/hour. The workload is variable and estimated, emphasizing the project-driven nature of the role. This structure requires self-management and an ability to adapt to fluctuating project demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development Platform), Creative Services

Company Size: Not explicitly stated, but operates a platform connecting global specialists with AI projects.

Founded: Not explicitly stated, but the platform "Mindrift" facilitates AI technology development.

Team Structure:

• The role is part of the Tendem project, a specific initiative within Mindrift.

• The Web Designer will collaborate with AI developers and potentially other specialists on the Tendem project.

• The structure implies a project-based, cross-functional team environment, common in freelance and tech platforms. Methodology:

• Focus on developing high-quality AI technologies by connecting real-world expertise with AI development.

• Emphasizes user-centric design and conversion optimization for web assets.

• Utilizes a platform model to connect talent with projects.

• Aims for seamless handoff and implementation of designs by developers or no-code tools.

Company Website: https://tendem.ai/ (Project Website) and implies Mindrift operates the platform.

📝 Enhancement Note: Mindrift operates as a platform connecting talent with AI projects, suggesting a dynamic and potentially distributed work environment. The Tendem project is a key focus, and the culture likely values innovation, expertise, and efficient collaboration between diverse specialists.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role, not a traditional full-time operations position. It focuses on the execution of design tasks rather than strategic operations management.

Reporting Structure: The designer will likely report to a project lead or manager within the Tendem project, receiving briefs and providing deliverables.

Operations Impact: The role's impact is direct on the marketing and user-facing aspects of the Tendem project, influencing conversion rates and brand perception. While not a direct revenue operations role, effective web design is crucial for lead generation and user acquisition, indirectly contributing to revenue.

Growth Opportunities:

• Potential to work on multiple AI projects within the Mindrift platform, broadening exposure to different technologies and design challenges.

• Opportunity to refine skills in conversion-driven design and developer handoff, becoming a more valuable asset for tech projects.

• Building a strong portfolio through diverse project experiences can lead to higher-paying freelance opportunities or specialized roles.

• Gaining experience in the AI technology sector can open doors to future roles within tech companies or AI-focused startups.

📝 Enhancement Note: While not a "Revenue Operations" role, the core function of conversion-focused design has a direct impact on lead generation and user acquisition, which are key metrics for GTM and Sales Operations. Growth here is focused on specialized design skills within the tech sector and platform-based freelance career development.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily Romania, but the remote nature allows flexibility within the country.

Workspace Context:

• Candidates are expected to have their own reliable workspace and internet connection suitable for remote work.

• Collaboration will occur primarily through digital channels (e.g., Slack, email, video conferencing).

• Access to necessary design software, particularly Figma, is essential.

• The environment is project-driven, requiring self-discipline and proactive communication.

Work Schedule: Part-time, with an estimated 10-20 hours per week. This offers flexibility but requires efficient time management to meet project deadlines.

📝 Enhancement Note: The fully remote, part-time nature of this role requires a high degree of self-discipline, time management, and asynchronous communication skills. Candidates must be comfortable working independently and managing their own workflow within project timelines.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submission of CV with a mandatory portfolio link. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Review: The hiring team will assess the portfolio for relevant experience in landing pages, marketing websites, and conversion-driven design.

• Skills Assessment: Potential for a brief technical assessment or discussion focused on Figma proficiency and developer handoff best practices.

• Project Brief Discussion: A conversation about the Tendem project, design expectations, and how the candidate's skills align with project needs.

• Final Evaluation: Assessment of cultural fit, communication skills, and understanding of the project's goals.

Portfolio Review Tips:

• Highlight Conversion: Ensure your portfolio prominently features landing pages and marketing sites where you can discuss conversion-focused design choices and outcomes.

• Showcase Figma Mastery: Include examples that demonstrate your proficiency with Figma's auto-layout, component systems, and responsive design capabilities.

• Detail Developer Handoff: For relevant projects, explain your process for preparing assets and specifications for developers or no-code tools.

• Brand Consistency Examples: If possible, show how you've maintained brand consistency across different digital touchpoints.

• Structure and Clarity: Organize your portfolio logically, with clear project descriptions and easy navigation.

Challenge Preparation:

• Be prepared to discuss your design process for creating high-converting landing pages.

• Review modern web design trends and be ready to articulate your approach to responsiveness and spacing.

• Familiarize yourself with the Tendem project (tendem.ai) and the broader mission of Mindrift.

• Consider how you would translate a textual brief or AI-generated draft into a polished web design.

📝 Enhancement Note: The portfolio is the gatekeeper for this role. Applicants must ensure it directly addresses the requirements for conversion-driven design, Figma proficiency, and developer handoff. The interview process will likely focus on practical application and process, rather than theoretical operations strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems. Deep proficiency is a core requirement.

• No-code Platforms (e.g., Webflow, Framer): Familiarity is preferred for understanding implementation possibilities and for effective developer handoff.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs contribute to conversion metrics is key.

• Familiarity with how web analytics tools (e.g., Google Analytics) track user behavior on landing pages would be beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding the user journey from marketing touchpoints into a CRM is helpful context.

📝 Enhancement Note: Figma is the cornerstone technology for this role. Proficiency is non-negotiable. Understanding the output and capabilities of no-code platforms is also critical for effective collaboration and handoff.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: Delivering high-quality, polished, and implementation-ready designs.

• Conversion-Mindedness: A strong focus on how design directly impacts user behavior and business goals.

• Efficiency & Speed: The ability to produce assets quickly and effectively, especially when working from prompts or drafts.

• Collaboration: Working effectively with developers and project managers, ensuring clear communication and seamless handoffs.

• User-Centricity: Designing with the end-user experience and needs at the forefront.

Collaboration Style:

• Primarily digital and asynchronous, requiring clear written communication.

• Project-based, with a focus on delivering specific design assets for the Tendem project.

• Expectation of self-direction and proactive problem-solving.

• Feedback loops for design iterations will be digital and iterative.

📝 Enhancement Note: The culture values practical design skills, efficiency, and a direct contribution to project success through well-executed web assets. Collaboration is functional and digitally mediated, emphasizing clarity and reliability.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Effectively converting textual copy, AI-generated drafts, or rough outlines into polished, functional web designs.

• Maintaining Brand Consistency: Ensuring visual alignment across diverse digital touchpoints, especially when working with established or evolving brand guidelines.

• Balancing Aesthetics and Performance: Creating visually appealing designs that are also highly performant and conversion-optimized.

• Fast-Paced Project Environment: Managing workload and delivering high-quality assets within project timelines for a part-time role.

Learning & Development Opportunities:

• Specialization in AI Tech Design: Gaining experience designing for cutting-edge AI technology projects.

• Conversion Rate Optimization (CRO) Design: Deepening expertise in designing for maximum user engagement and conversion.

• Figma Mastery: Continuous improvement of advanced Figma techniques for efficiency and complex design systems.

• Cross-Platform Design Translation: Enhancing skills in adapting designs seamlessly across web, social, and presentation formats.

📝 Enhancement Note: The primary challenges revolve around translating abstract requirements into concrete, high-performing designs within a tech-focused, project-driven environment. Growth opportunities are centered on honing specialized design skills relevant to the tech industry and platform-based freelancing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI-generated draft and transforming it into a high-converting landing page."

• "How do you ensure visual consistency across different digital assets, like web pages, social media graphics, and pitch decks?"

• "Walk us through a project where you had to optimize a design for conversion. What were your key decisions and what were the results?" Company & Culture Questions:

• "What interests you about working on AI technology projects like Tendem?"

• "How do you approach working independently as a remote freelancer?"

• "Describe a time you had to collaborate closely with developers or no-code tool users. What was your role in ensuring a smooth handoff?" Portfolio Presentation Strategy:

• "Select 2-3 key projects from your portfolio that best demonstrate your ability to design high-converting landing pages and marketing sites."

• "For each project, clearly articulate the brief, your design process, your use of Figma, and how you ensured implementation-readiness."

• "Be prepared to discuss specific design choices related to hierarchy, spacing, typography, and conversion elements, and how they align with modern web trends."

• "Highlight any experience you have translating brand assets or social media visuals into web layouts."

📝 Enhancement Note: Interview preparation should heavily focus on showcasing practical design skills, process, and the ability to deliver results. The portfolio presentation is critical, and candidates should be ready to articulate their design decisions and their impact on conversion and implementation.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the Workable platform, ensuring your CV includes a direct link to your online portfolio.

• Portfolio Customization: Curate your portfolio to prominently feature landing pages, marketing websites, and conversion-driven designs. Tailor any case studies to highlight your Figma proficiency and developer handoff process.

• Resume Optimization: Ensure your resume clearly states your years of experience in web/UI design and lists essential skills like Figma, responsive design, and conversion optimization.

• Interview Preparation: Practice articulating your design process, especially how you translate briefs into functional, high-converting web assets, and prepare to discuss your experience with developer handoff.

• Company Research: Familiarize yourself with Mindrift's platform model and the Tendem project (tendem.ai) to understand the context and goals of your design work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.