Freelance Web Designer at Mindrift

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Bulgaria

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-09-01

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Focus on designing high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).
Translate brand assets and concepts into responsive web designs, structured components, and sections for developer or no-code implementation.
Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.
Uphold layout quality standards through systematic verification of responsiveness, spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: This role is positioned within a "Tendem Project" under Mindrift, indicating a project-based engagement. The emphasis on "conversion-driven layouts" and "developer handoff" suggests a strong link between design output and business objectives, aligning it with operational efficiency in GTM efforts. The "Web Design / UI/UX Operations" category reflects the blend of creative execution with process-oriented delivery.

📈 Primary Responsibilities

Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.
Translate core brand aesthetics and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.
Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff to development teams.
Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials to maintain a cohesive brand experience.
Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a process-driven approach to design, focusing on efficient asset creation and handoff for faster implementation. This is crucial for GTM operations where speed to market and brand consistency are paramount.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

Required Skills:

Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.
Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.
Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).
Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.
English proficiency: Upper-intermediate (B2) or above. Preferred Skills:
Experience with no-code platforms such as Webflow or Framer.
Understanding of AI technologies and their application in real-world use cases (relevant to Tendem project).
Experience in digital marketing design and visual communications.

📝 Enhancement Note: The emphasis on Figma proficiency, developer handoff, and conversion-driven layouts points to a need for operational efficiency in the design process, ensuring designs are not only aesthetically pleasing but also functional and readily deployable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.
Demonstrations of clear hierarchy and strong typography in design work.
Case studies showing the ability to convert rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs.
Examples that clearly showcase a user-centric, conversion-minded approach. Process Documentation:
Evidence of well-organized Figma files with clear auto-layout components and design system elements.
Examples of production-ready file packaging, including organized frames and exported assets with detailed specifications.
Demonstrations of how design consistency was maintained across different platforms (web, PDF, social).

📝 Enhancement Note: The portfolio requirements are critical for assessing a candidate's operational capability in delivering design assets that are ready for immediate use, minimizing friction in the GTM deployment pipeline.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent. Compensation varies across projects depending on scope, complexity, and required expertise.

Benefits:

Freelance, part-time remote work opportunity.
Opportunity to work on innovative AI technology projects.
Flexible work schedule with estimated 10-20 hours per week during active project phases.
Access to a global platform connecting specialists with technology projects.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate, not a guaranteed workload.

📝 Enhancement Note: The compensation is framed as an "up to" rate, common in freelance and project-based roles. The hourly equivalent suggests a performance-based or skill-tiered pay structure. The benefits focus on flexibility and project diversity, appealing to independent contractors in the operations and creative fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development Platforms)

Company Size: Not specified, but Mindrift appears to operate as a platform connecting specialists to projects, suggesting a distributed network.

Founded: Not specified.

Team Structure:

The role is part of a "Tendem project," implying a project-specific team structure.
Collaboration is expected with developers or users of no-code platforms for implementation.
The broader Mindrift platform connects specialists globally, suggesting a decentralized and collaborative operational model. Methodology:
Focus on translating concepts into actionable, implementation-ready designs.
Emphasis on systematic verification and adherence to quality standards.
Data-driven approach to design, focusing on conversion rates and user-centricity.

Company Website: https://tendem.ai/ (project website), https://mindrift.ai/ (platform website)

📝 Enhancement Note: Mindrift's model suggests a lean, agile operational structure that relies on skilled freelancers to deliver specific project outcomes. The Tendem project likely involves a focused team working towards defined deliverables.

📈 Career & Growth Analysis

Operations Career Level: This is a freelance, part-time role, suitable for experienced Web Designers looking to supplement their income or work on diverse projects. It offers exposure to AI technology projects and innovative platforms.

Reporting Structure: As a freelance role, direct reporting lines may be minimal. The designer will likely report to a project manager or lead for the Tendem project, with clear task assignments and feedback loops.

Operations Impact: The designer's output directly impacts the conversion rates of marketing pages and the overall brand perception of the Tendem project. High-quality, on-brand designs are crucial for GTM success and user acquisition.

Growth Opportunities:

Gain experience working with cutting-edge AI technologies and diverse project briefs.
Expand portfolio with successful landing pages and marketing sites for a tech startup.
Develop expertise in efficient developer handoff processes and no-code platform integrations.
Potential for repeat engagements or other projects through the Mindrift platform based on performance.

📝 Enhancement Note: The growth opportunities are geared towards skill enhancement and portfolio building within the freelance context, emphasizing practical application and exposure to emerging technologies.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily based in Bulgaria, but the role is remote, allowing work from any location within Bulgaria.

Workspace Context:

Requires a dedicated, professional remote workspace with reliable internet connectivity.
Emphasis on self-discipline and independent work management.
Collaboration will primarily occur through digital communication tools.

Work Schedule: Flexible, with an estimated 10-20 hours per week. Requires availability for communication and collaboration during core project phases.

📝 Enhancement Note: The remote and flexible nature of the role aligns with modern GTM operational needs for agility and access to global talent, while still maintaining project focus.

📄 Application & Portfolio Review Process

Interview Process:

Initial screening based on CV and portfolio submission.
Potential for a brief interview to discuss design philosophy, relevant experience, and project fit.
Case study review or design challenge may be presented to assess practical skills and problem-solving approach.
Discussion on technical skills, especially Figma proficiency and handoff processes. Portfolio Review Tips:
Curate your portfolio to prominently feature your strongest landing page, marketing site, and one-pager designs.
For each relevant project, clearly articulate the brief, your design process, the challenges faced, and the outcomes (especially conversion improvements if data is available).
Ensure your Figma file organization is clean and demonstrate your auto-layout and component systems.
Highlight examples where you translated rough concepts or brand guidelines into polished, implementation-ready designs.
Be prepared to discuss your approach to visual consistency and developer handoff. Challenge Preparation:
If a design challenge is given, focus on understanding the core objective (e.g., conversion, clarity) and delivering a well-structured, on-brand solution within the given constraints.
Practice articulating your design decisions and rationale clearly and concisely.
Be ready to discuss how your design would be handed off for implementation.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as the primary assessment tool, underscoring the need for candidates to showcase tangible design output and process efficiency.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems.
Webflow/Framer: Preferred for implementation or understanding of no-code platform capabilities. Analytics & Reporting:
While not explicitly required, an understanding of how designs contribute to conversion metrics is crucial. Familiarity with analytics tools used to track landing page performance (e.g., Google Analytics) is beneficial. CRM & Automation:
Not directly applicable to this role, but understanding how marketing pages integrate with CRM or marketing automation workflows is a plus.

📝 Enhancement Note: The focus on Figma and no-code tools indicates a lean operational setup where design directly feeds into rapid deployment, a common strategy in fast-paced GTM environments.

👥 Team Culture & Values

Operations Values:

Execution Focus: Strong emphasis on delivering production-ready assets efficiently.
Quality & Consistency: Commitment to maintaining high standards in layout, responsiveness, and brand alignment.
User-Centricity: Designing with the end-user and conversion goals in mind.
Collaboration: Ability to work effectively with developers and project leads, ensuring smooth handoffs.
Self-Direction: A proactive and independent work ethic is essential for freelance success.

Collaboration Style:

Primarily digital, asynchronous communication is likely key, with scheduled sync-ups as needed.
Clear documentation and organized file structures are vital for effective collaboration.
Openness to feedback and iterative design based on project requirements.

📝 Enhancement Note: The values reflect a results-oriented, efficient, and collaborative culture, typical of project-based work in the tech industry where rapid iteration and clear communication are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

Translating potentially vague or AI-generated prompts into concrete, high-converting designs.
Maintaining strict visual consistency across diverse digital touchpoints.
Meeting project timelines for fast-paced GTM initiatives.
Adapting to new brand guidelines or project requirements quickly. Learning & Development Opportunities:
Enhance skills in Figma's advanced features, auto-layout, and design system management.
Deepen understanding of conversion rate optimization (CRO) principles in web design.
Gain practical experience with no-code development platforms like Webflow or Framer.
Exposure to the startup ecosystem and the operational demands of AI technology projects.

📝 Enhancement Note: The challenges are directly tied to the operational realities of design for GTM, requiring adaptability, precision, and a focus on measurable outcomes.

💡 Interview Preparation

Strategy Questions:

"Describe your process for translating a textual brief into a high-converting landing page design."
"How do you ensure visual consistency across different platforms (web, social, PDF)?"
"Walk me through a project where you had to adapt to existing brand guidelines or a rough concept."
"What are your key considerations when designing for a developer or no-code platform handoff?" Company & Culture Questions:
"What interests you about working on the Tendem project and Mindrift's mission?"
"How do you manage your time and prioritize tasks in a freelance, remote setting?"
"Describe your experience working with AI-generated drafts or prompts in your design process." Portfolio Presentation Strategy:
Select 3-4 of your strongest, most relevant projects (landing pages, marketing sites).
For each project, clearly state the objective, your role, the tools used, the key design decisions, and any measurable results (e.g., conversion improvements).
Be prepared to demonstrate your Figma file organization and any reusable components or design system elements.
Articulate your process for ensuring responsiveness and preparing assets for handoff.
Be ready to discuss your approach to typography, spacing, and modern web trends.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured design process, a keen understanding of conversion, and efficiency in asset delivery, all critical for operations roles.

📌 Application Steps

To apply for this operations position:

Submit your CV, ensuring it includes a direct link to your portfolio.
Portfolio Customization: Tailor your portfolio to highlight your best landing page, marketing website, and one-pager designs. Focus on projects that demonstrate conversion-driven strategies and clean, responsive layouts.
Resume Optimization: Ensure your resume clearly states your years of experience in web design and UI design, and explicitly mentions proficiency in Figma and your experience with developer handoff processes.
Interview Preparation: Practice articulating your design process, your approach to conversion optimization, and how you ensure visual consistency and efficient asset delivery. Be ready to discuss your experience with remote work and project-based engagements.
Company Research: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to understand their mission and target audience. This will help you tailor your application and responses to their specific needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Freelance Web Designer