Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Singapore

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-09-01

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project.

• Translate brand assets and social media visuals into responsive web designs and structured components.

• Prepare and package production-ready files for seamless developer or no-code tool implementation.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social materials.

• Enforce layout quality standards through systematic verification of responsiveness, spacing, and modern web trends.

📝 Enhancement Note: This role focuses on the operational execution of web design for marketing and conversion, rather than broader UX strategy or product design. The emphasis is on translating existing brand assets and concepts into implementable web assets efficiently.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff to development teams or integration into no-code platforms.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials to maintain brand integrity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities are heavily weighted towards execution and deliverability, with a strong focus on preparing assets for implementation. This suggests a need for meticulous attention to detail and an understanding of developer/no-code tool workflows.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Understanding of SEO best practices as they relate to web page structure and content.

• Familiarity with AI-generated content or design drafts as a starting point.

• Experience in digital marketing design.

📝 Enhancement Note: The emphasis on Figma, developer handoff, and conversion-driven layouts points to a need for a designer who understands the practicalities of implementation and the business goals of marketing pages, not just aesthetic appeal.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing at least 2 years of relevant work, with a significant focus on landing pages, marketing websites, and product/startup one-pagers.

• Examples demonstrating clear visual hierarchy, strong typography, and effective use of white space.

• Case studies that highlight the process from brief/concept to final, implementation-ready design, including any iterations or problem-solving.

• Evidence of translating brand assets and social media visuals into cohesive web layouts.

• Specific examples of preparing and packaging files for developer handoff or no-code tool integration. Process Documentation:

• Demonstrate a structured, user-centric, and conversion-minded approach to design in portfolio case studies.

• Showcase systematic verification of responsiveness, proper spacing, and adherence to modern web trends in your design process.

• Provide examples of how you ensure visual consistency across different digital touchpoints (web, PDF, social).

📝 Enhancement Note: The portfolio is critical. It must not only display aesthetic capabilities but also functional design processes, particularly those related to conversion optimization and efficient implementation, which are key operational aspects for this role.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent.

• Methodology: This estimate is based on the provided information that contributors can earn "up to $50 per hour equivalent, depending on their level and pace of contribution." This represents the maximum potential hourly earning for this specific project. Regional salary research for freelance web designers in Singapore with 2-5 years of experience typically shows a range from $30-$60 USD per hour, aligning with this stated maximum.

Benefits:

• Flexible, part-time freelance work arrangement.

• Opportunity to contribute to innovative AI technology projects through the Tendem platform.

• Remote work flexibility, allowing work from anywhere in Singapore.

• Potential for ongoing work on various projects based on performance and project availability. Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is stated as an "up to" figure, indicating variability. The "equivalent" phrasing suggests it might be paid in a different currency or via a platform structure, which is common for freelance marketplaces. The benefits are typical for freelance roles, emphasizing flexibility and project-based work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connection Platform)

Company Size: The provided data doesn't specify Mindrift's exact company size, but it operates a platform connecting specialists globally, suggesting a potentially distributed and growing organization. The Tendem project is a specific initiative within Mindrift.

Founded: The founding date of Mindrift is not provided.

Team Structure:

• This role is part of the Tendem project, a specific initiative within Mindrift.

• The Web Designer will likely collaborate closely with project managers, developers, and potentially AI specialists involved in the Tendem project.

• As a freelance role, the designer will operate with a degree of autonomy but within the project's defined scope and brand guidelines. Methodology:

• Data-Driven Design: Emphasis on conversion-driven layouts and user-centric approaches, implying design decisions are informed by performance metrics.

• Agile Project Execution: The freelance, part-time nature and focus on specific deliverables suggest an agile methodology where tasks are defined, executed, and handed off efficiently.

• Brand Consistency: A core operational requirement is maintaining visual consistency across all digital touchpoints, indicating a structured approach to brand management.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift acts as an intermediary, connecting talent with AI projects. The Tendem project is a specific application of this model. The culture likely values efficiency, clear communication, and high-quality deliverables, typical of technology platforms and freelance marketplaces.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized, execution-focused freelance position. It's not a traditional internal operations role but an operations-critical function for project marketing and launch. The experience level required (2-5 years) suggests an intermediate specialist.

Reporting Structure: The designer will report to the project lead or designated point of contact for the Tendem project. Direct reporting lines within a freelance context are usually project-specific.

Operations Impact: The Web Designer's work directly impacts the perceived quality and professionalism of the Tendem project, influencing investor interest, potential user acquisition, and overall brand perception. High-quality, conversion-focused web designs are critical for the operational success of launching new digital products or initiatives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, auto-layout, responsive design, and conversion optimization techniques.

• Platform Growth: Gain experience with a variety of AI technology projects, expanding the portfolio and understanding of different industry needs.

• Client Relationship Building: Develop strong working relationships with Mindrift and potentially other clients on the platform, leading to repeat engagements.

• Broader Design Application: Potentially transition to more complex UI/UX design roles or lead design efforts on future projects if performance is exceptional.

📝 Enhancement Note: While freelance, consistent high performance can lead to more significant project opportunities and a stronger reputation within the Mindrift ecosystem. The growth is primarily skill-based and portfolio-driven.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as TELECOMMUTE and requires work from Singapore.

Office Location(s): Singapore is the primary location requirement for this role, indicating the need for the freelancer to be legally based there and potentially adhere to local tax regulations.

Workspace Context:

• Collaborative Environment: While remote, collaboration will occur primarily through digital channels (e.g., Slack, email, project management tools) for communication and file sharing.

• Tools & Technology: Proficiency in Figma is essential. Familiarity with no-code tools like Webflow or Framer is a plus, indicating a lean operational approach to web deployment.

• Team Interaction: Interaction will be focused on project briefs, feedback loops, and handoff processes with project stakeholders.

Work Schedule:

• Flexible, part-time commitment estimated at 10-20 hours per week during active project phases. This allows for integration with other freelance projects or personal commitments, reflecting a flexible operations model.

📝 Enhancement Note: The remote-first, part-time nature emphasizes autonomy and self-management, core operational traits for successful freelancers. The Singapore requirement suggests a need for local talent, possibly for legal or timezone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios for relevance and quality. Applications without a portfolio link or relevant web design cases will not be considered.

• Portfolio Deep Dive: A thorough review of the candidate's portfolio, focusing on specific examples of landing pages, marketing sites, and conversion-driven designs.

• Skills Assessment: Potential for a brief technical assessment or discussion focused on Figma proficiency, responsive design principles, and developer handoff procedures.

• Project Brief Discussion: A conversation about the Tendem project, understanding the candidate's approach to translating briefs into designs, and assessing their understanding of conversion optimization.

• Logistics & Onboarding: Discussion of freelance terms, availability, and onboarding procedures for the Mindrift platform.

Portfolio Review Tips:

• Curate Strategically: Highlight 3-5 of your strongest, most relevant projects. Prioritize landing pages, marketing sites, and examples showing conversion-focused design.

• Showcase Process: For each project, briefly explain the brief, your design process, the tools used (especially Figma), and the outcome. Quantify results if possible (e.g., "designed landing page that contributed to X% increase in leads").

• Demonstrate Handoff: Include examples or explanations of how you prepare files for developers or no-code tools. This could be through screenshots of organized Figma files, spec sheets, or notes on asset export.

• Visual Consistency: Ensure your portfolio itself is well-designed, reflecting your skills in layout, typography, and brand consistency.

• Clarity on Role: Clearly articulate how your skills align with the responsibilities outlined in the job description, especially regarding conversion optimization and implementation readiness.

Challenge Preparation:

• Be prepared to discuss your approach to designing for conversion. What elements do you prioritize?

• Understand the basics of responsive design and how you ensure layouts adapt across devices.

• Be ready to explain your developer handoff process and what information is crucial for developers.

• Familiarize yourself with the Tendem project (tendem.ai) and Mindrift's platform to show genuine interest and understanding.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as tangible proof of skill and operational capability. Candidates must be prepared to demonstrate not just design talent but also an understanding of the business objectives and implementation realities of web design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• No-code Platforms (e.g., Webflow, Framer): Familiarity and experience are preferred, indicating an understanding of how designs will be implemented.

Analytics & Reporting:

• While not explicitly mentioned as a direct tool requirement for the designer, an understanding of how web design impacts conversion rates implies familiarity with analytics concepts. The designer should be able to design with metrics in mind. CRM & Automation:

• Not directly applicable to this design role, but awareness of how web pages feed into marketing funnels and CRM systems is beneficial.

📝 Enhancement Note: The tech stack is focused on design execution and implementation. Figma is the core tool, with an understanding of no-code platforms being a significant advantage for streamlining the operational workflow from design to deployment.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The freelance, part-time model and focus on fast, production-ready deliverables suggest a high value placed on efficiency and timely output.

• Quality & Precision: Emphasis on layout quality standards, visual consistency, and meticulous file preparation highlights a commitment to precision.

• User-Centricity & Conversion Focus: Designing with the end-user and business objectives (conversion) in mind is a key operational value.

• Autonomy & Self-Direction: As a freelancer, the ability to work independently, troubleshoot, and manage one's own workload is crucial.

Collaboration Style:

• Digital & Asynchronous: Communication will primarily be digital, likely involving Slack, email, or project management tools, with an expectation of asynchronous communication where appropriate.

• Feedback-Driven: Designers must be open to receiving and incorporating feedback from project stakeholders to refine designs.

• Handoff Focused: Collaboration culminates in a clear, structured handoff of design assets to developers or no-code specialists.

📝 Enhancement Note: The culture values practical, results-oriented work. Designers are expected to be self-sufficient, deliver high-quality work efficiently, and understand the business impact of their designs.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Working from textual copy, outlines, or AI-generated drafts requires strong interpretation skills and the ability to ask clarifying questions to ensure alignment.

• Maintaining Brand Consistency: Ensuring that new web designs perfectly match existing brand assets and social media visuals can be challenging, requiring meticulous attention to detail.

• Balancing Aesthetics with Conversion: Striking the right balance between visually appealing design and layouts optimized for high conversion rates.

• Fast-Paced Project Environment: The 10-20 hours/week estimate suggests that active project phases might require intense focus and rapid output.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering auto-layout, component libraries, and design system best practices within Figma.

• Conversion Rate Optimization (CRO) Principles: Deepening understanding of UX/UI elements that drive conversions.

• No-Code Platform Expertise: Becoming proficient in Webflow, Framer, or similar platforms to better understand implementation constraints and opportunities.

• Exposure to AI Projects: Gaining insights into the development and marketing of AI technologies.

📝 Enhancement Note: The challenges are inherent to freelance, project-based work in a dynamic tech environment. Growth opportunities are focused on honing core design skills and expanding knowledge in related areas like CRO and implementation platforms.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given only a text brief." (Focus on user journey, key elements, A/B testing considerations if applicable, and your thought process for layout and CTA placement.)

• "How do you ensure visual consistency between web designs, social media graphics, and other marketing collateral?" (Discuss brand guidelines, asset libraries, and systematic checks.)

• "Walk us through your developer handoff process. What information do you provide, and how do you ensure it's clear and actionable?" (Detail your Figma file organization, spec generation, and communication methods.) Company & Culture Questions:

• "What interests you about the Tendem project and Mindrift's mission?" (Research tendem.ai and mindrift.ai to articulate your understanding and alignment.)

• "How do you manage your time and prioritize tasks when working on multiple freelance projects?" (Highlight your organizational skills, time management techniques, and ability to meet deadlines.)

• "How do you approach receiving constructive criticism or feedback on your designs?" (Emphasize your openness to feedback and iterative design process.) Portfolio Presentation Strategy:

• Case Study Structure: For each project presented, clearly outline: Project Goal/Brief, Your Role, Design Process, Key Design Decisions (with rationale), Tools Used (esp. Figma), and Outcome/Results (if available).

• Highlight Conversion Focus: Explicitly point out design elements in your portfolio that were implemented with conversion goals in mind (e.g., CTA placement, form design, clear value proposition).

• Demonstrate Handoff Readiness: Show examples of how your Figma files are organized and ready for implementation, or explain your handoff documentation.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most impactful projects relevant to this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also a solid understanding of the operational aspects of web design: conversion goals, efficient implementation, and clear communication.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the provided link on Workable.

• Tailor Your CV: Ensure your CV clearly highlights your 2+ years of relevant web/UI design experience, emphasizing landing page and marketing website projects. Include keywords like Figma, responsive design, conversion optimization, and developer handoff.

• Curate Your Portfolio: Select your strongest web design examples, with a clear focus on landing pages and marketing sites. Ensure your portfolio link is prominently displayed on your CV and/or application.

• Prepare Your Pitch: Be ready to articulate your understanding of conversion-driven design and your process for preparing assets for implementation during any potential interview stages.

• Research Mindrift & Tendem: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to demonstrate genuine interest and understanding of their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.