Graphic Designer for a Marketing Agency (US-based/Remote)

📍 Job Overview

Job Title: Graphic Designer for a Marketing Agency (US-based/Remote)

Company: Paired

Location: Colombia

Job Type: CONTRACTOR

Category: Creative & Media / Marketing Operations

Date Posted: September 01, 2026

Experience Level: Mid-Level (5-10 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• This is a strategic Graphic Designer role focused on leveraging AI-driven creative workflows, emphasizing prompt engineering and AI asset generation.

• The position requires a blend of creative direction and hands-on execution, utilizing professional design tools to refine and produce high-end assets.

• Responsibilities include creating performance-focused ad creatives, website assets, branding elements, and product imagery for a marketing agency.

• The role demands strong English communication skills and the ability to work independently within a remote, global contractor setting.

📝 Enhancement Note: The job title and description indicate a marketing agency context. While not strictly a "Revenue Operations" or "Sales Operations" role, the emphasis on "performance-focused ad creatives" and "AI-driven creative workflows" suggests a strong alignment with marketing operations and GTM strategy execution, requiring an understanding of how design impacts campaign performance and lead generation. The "US-based/Remote" in the title, contrasted with the "Colombia" location, implies a global talent search for a role supporting US-based clients or operations. The contractor status and global reach are key differentiators.

📈 Primary Responsibilities

• Develop and execute high-quality visual concepts and creative assets primarily using AI platforms such as Claude and Gemini, with a strong emphasis on prompt engineering.

• Strategically apply prompt engineering techniques to precisely control the output quality, style, and aesthetic consistency of AI-generated visuals.

• Design and refine creative assets that align with a clean, modern, and high-trust aesthetic, particularly relevant for biotech or similar industries.

• Contribute to both the conceptualization and strategic direction of creative campaigns, as well as the detailed execution and refinement of visual assets.

• Collaborate effectively with internal teams to iterate on creative concepts, gather feedback, and continuously improve the quality and impact of design output.

• Stay abreast of emerging AI tools, generative design techniques, and industry best practices to continuously optimize and enhance design workflows.

• Elevate and polish AI-generated assets into production-ready designs using professional design software including Adobe Photoshop, Adobe Illustrator, and Figma.

• Produce a diverse range of internal creative assets, including performance-focused ad creatives for marketing campaigns, high-fidelity website graphics, foundational branding elements, and compelling product imagery.

• Adapt creative output to meet varying day-to-day demands, which may include dedicated days for ad creative development, website graphics, or broader brand asset creation.

📝 Enhancement Note: The core responsibilities highlight a significant departure from traditional graphic design. The emphasis on "prompt engineering," "AI asset generation," and "refining AI-generated assets" points towards a specialized role that blends creative strategy with technical AI application. The mention of "performance-focused ad creatives" and "high-trust creative aligned with a biotech aesthetic" suggests the need for designers who understand how visual elements contribute to campaign success and brand perception in specific, often regulated, industries.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating advanced design principles and AI application is paramount. Formal education in Graphic Design, Digital Media, or a related field is beneficial but experience and demonstrable skill will be prioritized.

Experience: A minimum of 5-10 years of professional graphic design experience is implied, with a significant and recent focus on integrating AI tools into creative workflows. Experience within a marketing agency setting or on performance-driven campaigns is highly desirable.

Required Skills:

• Advanced proficiency with the Adobe Creative Suite (Photoshop, Illustrator) and Figma.

• Demonstrated expertise in utilizing AI design tools, specifically mentioning Gemini and Claude, with a strong focus on prompt engineering.

• Proven ability to take AI-generated or rough design assets and refine them into polished, high-end, production-ready visuals.

• Solid understanding and practical application of fundamental design principles, including layout and composition, typography, and visual hierarchy.

• Excellent English communication skills, both written and verbal, for effective collaboration and feedback.

• Proven ability to work independently, manage time effectively, and maintain productivity in a fully remote work environment.

• Experience in creating performance-focused ad creatives and website assets.

• Familiarity with branding principles and the ability to maintain brand consistency. Preferred Skills:

• Experience with AI tools beyond Gemini and Claude, demonstrating a proactive approach to exploring generative AI capabilities.

• Prior experience working within the biotech or a similarly regulated industry, understanding aesthetic nuances and trust-building visual strategies.

• A portfolio showcasing a diverse range of projects, with clear examples of AI integration and the transformation of AI outputs into final designs.

• Familiarity with project management tools and collaborative platforms common in remote work settings.

• Understanding of A/B testing principles for creative assets in performance marketing.

📝 Enhancement Note: The emphasis on "strong prompt engineering ability (not just basic usage)" and "AI tools for design workflows" indicates that candidates will be evaluated not just on their design skills but on their technical aptitude and strategic use of AI. The requirement for "excellent English communication skills" is critical for a remote, global contractor role. The implied experience level of 5-10 years suggests the need for a designer who can operate with significant autonomy and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-10 high-quality projects, with a distinct emphasis on AI-assisted design.

• Specific case studies demonstrating the applicant's process for using AI tools (e.g., Claude, Gemini) to generate initial concepts or assets.

• Clear examples of how AI-generated assets were refined and elevated using professional tools (Photoshop, Illustrator, Figma) to achieve a production-ready standard.

• Projects should ideally include performance-focused ad creatives, website assets, and branding elements, reflecting the core responsibilities.

• Visuals demonstrating an understanding of a "clean, modern biotech aesthetic" and "high-trust" design principles. Process Documentation:

• Within portfolio projects, clearly articulate the AI prompt engineering strategies employed, including examples of prompts and their resulting outputs.

• Detail the iterative refinement process from initial AI generation to final design, highlighting key decisions and transformations.

• Showcase the workflow for collaborating with internal teams on design concepts and feedback integration.

• Provide evidence of continuous learning and adaptation to new AI tools and design methodologies.

📝 Enhancement Note: For a role so heavily reliant on AI integration, the portfolio is not just a showcase of aesthetic output but a demonstration of a specific, modern design process. Candidates must be prepared to articulate their AI-driven workflow, including prompt engineering strategies and refinement techniques, as this is a critical evaluation criterion. The expectation is to see a tangible process of ideation, generation, and sophisticated post-processing.

💵 Compensation & Benefits

Salary Range: As this is a contractor role based in Colombia, the salary will be paid in USD. Based on the specified experience level (5-10 years implied), the advanced AI and design skill requirements, and the remote, global nature of the role, a competitive hourly rate is expected. For a mid-level to senior contractor with these specialized skills in the Colombian market, a range of $25 - $45 USD per hour is a reasonable estimate, depending on the depth of AI expertise and portfolio strength. This translates to an annual equivalent of approximately $52,000 - $93,600 USD for a standard 40-hour work week.

Benefits:

• Flexibility: Fully remote work arrangement offering significant work-life balance and autonomy.

• Global Opportunities: Access to international projects and clients through Paired, a global staffing agency.

• Contractor Status: Potential for flexible engagement and direct control over project selection.

• Skill Development: Opportunity to work with cutting-edge AI tools and shape advanced creative workflows.

• Competitive Compensation: Paid in USD, offering stability and potentially higher purchasing power depending on the local economy.

Working Hours: This is a contractor role, implying a commitment of approximately 40 hours per week. While the role is fully remote, flexibility in working hours may be available, provided that core collaboration times and project deadlines are met. Adherence to US business hours for key meetings and communication might be implicitly required given the "US-based/Remote" client context.

📝 Enhancement Note: Salary estimation is based on research for experienced contract graphic designers with AI specialization in regions like Colombia, adjusted for USD payment and the specific demands of prompt engineering and advanced AI tool usage. Benefits are typical for contractor roles, emphasizing flexibility and global access rather than traditional employee benefits. The implied working hours are standard full-time, but contractor roles often allow for more flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Paired operates within the global staffing and recruiting industry, specializing in connecting remote talent with companies. The specific projects this Graphic Designer will work on are for a marketing agency, likely serving clients in sectors that value modern digital presence and performance marketing, potentially including the biotech industry as indicated.

Company Size: Paired itself is a global staffing agency. The specific marketing agency client for this role is not detailed, but the need for a high-level designer suggests it's a well-established entity with a focus on digital marketing and creative services. The role is for a contractor, indicating a flexible, project-based engagement model.

Founded: Paired's founding date is not specified, but its mission to "pair remote work with top-tier talent" and its global reach suggest a modern, digitally-native approach to employment. The marketing agency client's founding date is also not specified, but their need for advanced AI design skills points to a forward-thinking organization.

Team Structure:

• The Graphic Designer will likely be part of a project-based team managed by the marketing agency client, potentially including marketing managers, campaign specialists, and other creative professionals.

• The reporting structure will be to a direct manager or project lead within the client's organization, overseeing creative output and AI workflow integration.

• Cross-functional collaboration will be essential, involving communication with performance marketers, brand strategists, and potentially clients to ensure creative assets meet campaign objectives and brand guidelines. Methodology:

• Data-Driven Creativity: The role emphasizes performance-focused ad creatives, implying that design decisions are informed by data and campaign performance metrics.

• AI-Augmented Workflow: The core methodology revolves around leveraging AI for ideation and asset generation, followed by expert human refinement and execution.

• Agile Project Management: Given the contractor and remote nature, projects are likely managed using agile principles, with iterative feedback loops and adaptive planning.

Company Website: https://jobs.workable.com/company/hHECN9Czz3ESR6npitHku6/jobs-at-paired (Paired's Workable page)

📝 Enhancement Note: The company context is a bit layered: Paired is the staffing agency, and the role is for a client, a marketing agency. The "US-based/Remote" in the job title, with the location in Colombia, strongly suggests that the marketing agency client is US-based, and Paired is sourcing talent globally. The "biotech aesthetic" is a key differentiator for the type of clients this marketing agency might serve, requiring a specific visual sensibility.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized mid-level to senior contractor Graphic Designer. It requires a strong foundation in design principles combined with cutting-edge expertise in AI generative tools and prompt engineering, a niche and high-demand skill set. The focus is on strategic application of AI for creative output rather than purely execution.

Reporting Structure: As a contractor, the designer will report to a designated project manager or creative lead within the client marketing agency. This structure allows for direct feedback and integration into project teams, while maintaining a degree of autonomy.

Operations Impact: The impact of this role is directly tied to the performance of marketing campaigns and the visual appeal of client brands. By creating compelling, AI-optimized ad creatives and website assets, the designer will contribute to lead generation, conversion rates, brand recognition, and overall client success. The emphasis on "performance-focused" creatives means the designer's work has a measurable impact on marketing ROI.

Growth Opportunities:

• AI Specialization: Deepen expertise in AI-driven design, prompt engineering, and generative art, becoming a sought-after specialist in a rapidly evolving field.

• Creative Direction: Transition into roles with more creative strategy and direction, guiding AI workflows and leading design initiatives for clients.

• Industry Expansion: Gain experience across various industries (e.g., biotech, tech, e-commerce) based on the marketing agency's client portfolio, broadening design versatility.

• Contractor Network: Build a strong reputation and network through Paired and client engagements, leading to further high-caliber contract opportunities.

• Tool Mastery: Become an expert in advanced features and emerging capabilities of AI design tools and professional design software.

📝 Enhancement Note: The growth path here is less about traditional corporate ladder climbing and more about deepening specialized expertise and expanding the scope of AI application in creative fields. The contractor status offers flexibility and exposure to diverse projects and clients, fostering rapid skill development in a niche area.

🌐 Work Environment

Office Type: This is a fully remote contractor position. There is no physical office requirement. The work is conducted from the designer's own chosen location, providing maximum flexibility.

Office Location(s): The role is based in Colombia, implying that the contractor must reside and work from Colombia. This allows for leveraging local talent while supporting US-based clients.

Workspace Context:

• Independent Setup: The designer is responsible for maintaining their own professional workspace, including a reliable internet connection and the necessary hardware for design work.

• Digital Collaboration: All collaboration, communication, and file sharing will occur through digital platforms, requiring strong virtual collaboration skills.

• Tool Accessibility: Access to essential design software (Adobe Suite, Figma) and AI platforms is required, either through company provision or personal licensing, depending on the specific client agreement facilitated by Paired.

Work Schedule: The role is expected to require approximately 40 hours per week. While flexible, the designer must be available for synchronous communication and collaboration during core business hours relevant to the US-based clients or the marketing agency's operational needs. This might involve some overlap with Eastern Time (ET) or Pacific Time (PT) business hours.

📝 Enhancement Note: The work environment is entirely digital and remote. The primary considerations for the applicant will be ensuring a stable remote setup and the ability to manage their schedule effectively to meet project demands and collaborate across time zones, particularly with US-based teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio by Paired and/or the client marketing agency to assess core qualifications, AI experience, and aesthetic alignment.

• Technical Interview: A discussion focused on AI prompt engineering techniques, experience with specific AI tools (Claude, Gemini), and the process of refining AI outputs. This may involve live demonstrations or scenario-based questions.

• Design Challenge/Portfolio Review: A more in-depth review of the candidate's portfolio, potentially including a specific design challenge or a request to walk through a detailed case study of an AI-assisted project. Emphasis will be on process, problem-solving, and the ability to deliver high-end, production-ready work.

• Cultural Fit/Final Interview: A conversation to assess communication skills, independence, remote work capabilities, and alignment with the marketing agency's culture and client aesthetic.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and present projects where AI was a significant part of the workflow. For each, explain the AI tools used, the prompts, and the iterative refinement process.

• Showcase Transformation: Demonstrate the "before" (raw AI output) and "after" (polished, production-ready design) for at least one key project. This proves your ability to elevate AI assets.

• Quantify Impact: If possible, include metrics or outcomes related to performance-focused ad creatives (e.g., improved click-through rates, conversion improvements).

• Aesthetic Consistency: Ensure your portfolio reflects the "clean, modern biotech aesthetic" and "high-trust" feel mentioned in the job description.

• Clarity of Process: For each project, briefly explain your thought process, the tools used, and the challenges overcome.

Challenge Preparation:

• Prompt Engineering Practice: Familiarize yourself with advanced prompt engineering techniques for AI image generation tools. Practice crafting detailed prompts to achieve specific styles, compositions, and moods.

• AI Tool Familiarization: Ensure you are comfortable with the latest features and interfaces of Gemini and Claude, and any other relevant AI design tools.

• Refinement Techniques: Be ready to discuss and demonstrate how you would refine AI outputs using Photoshop, Illustrator, and Figma to achieve a professional, high-fidelity look.

• Case Study Articulation: Prepare to walk through one or two portfolio pieces in detail, focusing on the AI-driven process and your contributions.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical application of AI in design. Expect detailed questions about prompt engineering and the ability to transform raw AI outputs into polished, client-ready assets. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• AI Platforms: Claude, Gemini (essential), and potentially others like Midjourney, DALL-E 3 for broader generative capabilities.

• Vector Graphics: Adobe Illustrator (advanced proficiency required for refinement and asset creation).

• Raster Graphics & Photo Editing: Adobe Photoshop (advanced proficiency required for image manipulation, retouching, and AI asset refinement).

• UI/UX Design & Prototyping: Figma (essential for web assets, collaboration, and potentially component creation).

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts performance metrics (e.g., CTR, conversion rates) is crucial. Familiarity with performance dashboards or reporting tools used by marketing teams might be beneficial. CRM & Automation:

• No direct CRM or automation tool requirements are specified for this design role, but understanding how creative assets integrate into marketing automation platforms and CRM workflows is advantageous.

📝 Enhancement Note: The technology stack is heavily skewed towards generative AI and professional design software. Proficiency in prompt engineering for tools like Claude and Gemini is as critical as mastery of Adobe Suite and Figma. The emphasis is on the output quality and the efficiency of the AI-augmented workflow.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies, particularly AI, and adapting workflows to leverage them effectively.

• Quality & Excellence: A commitment to producing high-end, polished creative assets that meet stringent aesthetic and performance standards.

• Efficiency & Optimization: Driving efficiency through AI and streamlined processes to deliver high-quality work at pace.

• Data-Informed Creativity: Valuing the use of performance data to guide design decisions and improve campaign effectiveness.

• Collaboration & Communication: Fostering an environment of clear, concise communication and collaborative problem-solving, especially in a remote setting.

Collaboration Style:

• Remote-First: All collaboration occurs digitally, requiring proactive communication and engagement through project management tools, chat, and video conferencing.

• Iterative Feedback: A culture that encourages constructive feedback loops to refine creative concepts and ensure alignment with project goals.

• Cross-Functional Synergy: Working closely with marketing strategists, campaign managers, and potentially clients to ensure design output directly supports broader business objectives.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings related to AI design and creative performance.

📝 Enhancement Note: The culture likely values forward-thinking individuals who are comfortable with rapid technological change and can translate innovative tools into tangible business results. For a contractor, understanding and adapting to the client's specific team dynamics and communication protocols will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Keeping pace with the extremely fast-changing landscape of AI tools and generative models requires continuous learning and adaptation.

• Balancing AI and Human Touch: Effectively using AI as a tool without sacrificing originality, brand integrity, or a unique human design sensibility.

• Prompt Engineering Nuance: Mastering the art of prompt engineering to consistently achieve precise and high-quality outputs that align with specific client briefs and brand aesthetics.

• Remote Collaboration Dynamics: Maintaining strong communication, accountability, and creative synergy within a distributed, remote team environment.

• Client Aesthetic Alignment: Consistently delivering creative that meets the specific visual requirements and brand guidelines of diverse clients, particularly those with niche aesthetics like biotech.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in advanced AI generative tools and prompt engineering techniques, a highly marketable skill.

• Performance Creative Specialization: Developing a deep understanding of how design directly influences marketing campaign performance and ROI.

• Industry Exposure: Gaining experience working with clients across various sectors, broadening design applicability and market understanding.

• Creative Strategy Development: Opportunities to contribute to higher-level creative strategy and direction as expertise grows.

• Global Networking: Building professional connections within the international remote work community through Paired and client engagements.

📝 Enhancement Note: The primary challenge is navigating the cutting edge of AI technology while maintaining design excellence and client satisfaction. Growth opportunities are centered on becoming a leader in this emerging field of AI-augmented creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools like Claude or Gemini to generate creative assets. What are your key prompt engineering strategies?" (Prepare to detail your approach, including iterative prompting and parameter adjustments.)

• "How do you ensure the quality and consistency of AI-generated visuals, and what steps do you take to refine them into production-ready designs?" (Focus on your refinement workflow using Photoshop, Illustrator, Figma and your quality control measures.)

• "Can you walk us through a project where you leveraged AI to create performance-focused ad creatives? What were the objectives, your process, and the outcome?" (Have a specific, quantifiable case study ready.)

• "How do you balance leveraging AI for efficiency with maintaining originality and a unique creative vision?" (Discuss your philosophy on AI as a tool vs. a replacement for human creativity.) Company & Culture Questions:

• "What attracts you to a role that heavily utilizes AI in design, and how do you stay current with AI advancements?" (Show enthusiasm for innovation and a proactive learning mindset.)

• "How do you approach collaboration and communication in a fully remote, contractor role?" (Emphasize proactivity, clarity, and familiarity with digital collaboration tools.)

• "What is your understanding of a 'clean, modern biotech aesthetic,' and how would you apply it to design projects?" (Demonstrate research or prior experience with this specific visual style.) Portfolio Presentation Strategy:

• AI Workflow Focus: Dedicate a significant portion of your presentation to showcasing your AI-driven process. Use visuals to depict prompt iterations and refinement stages.

• Quantifiable Results: For performance marketing assets, highlight any metrics or improvements achieved. Connect your design work directly to campaign success.

• "Before & After" Examples: Clearly present raw AI outputs alongside your final, polished designs to demonstrate your transformative skills.

• Concise Storytelling: For each project, tell a clear story: the challenge, your AI-assisted approach, your refinement process, and the outcome.

• Tool Proficiency: Briefly mention the specific tools used for each stage of the process (AI generation, Photoshop/Illustrator for refinement, Figma for web assets).

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but a strategic and technical understanding of AI in creative production. Candidates must be prepared to articulate their process, justify their design choices, and showcase how they leverage AI to achieve superior results.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable, ensuring your resume and portfolio are up-to-date and easily accessible.

• Portfolio Customization: Tailor your portfolio to prominently feature projects showcasing AI integration, prompt engineering, and the refinement of AI assets. Prioritize examples that align with performance marketing and the "clean, modern biotech aesthetic."

• Resume Optimization: Ensure your resume highlights relevant experience with AI tools (Claude, Gemini), Adobe Suite, Figma, prompt engineering, and performance-focused creative development. Use keywords from the job description.

• Interview Preparation: Practice articulating your AI-driven design process, specific prompt engineering techniques, and how you elevate raw AI outputs. Prepare detailed case studies for your portfolio review.

• Company Research: Understand Paired's mission and the likely nature of the marketing agency client's business and client base. Research the "clean, modern biotech aesthetic" to demonstrate an understanding of the required visual style.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a creative role with operational impact. All details should be verified directly with Paired or the hiring organization before making application decisions.