UX Writer

📍 Job Overview

Job Title: UX Writer

Company: VASS ECOSYSTEM

Location: Colombia

Job Type: Full-time

Category: User Experience & Design Operations

Date Posted: May 11, 2026

Experience Level: Senior (5+ Years)

Remote Status: Hybrid

🚀 Role Summary

• Drive product communication strategy by defining and implementing the product's voice and tone.

• Craft compelling microcopy, user flows, and comprehensive end-to-end content that enhances user experience.

• Collaborate cross-functionally with design, research, product management, and development teams to ensure content coherence and alignment with business objectives.

• Leverage data analysis and user feedback to iteratively refine and optimize communication strategies.

• Contribute to the growth of the digital ecosystem by identifying opportunities and driving business through effective UX writing.

📝 Enhancement Note: This role is positioned as a Senior UX Writer with a significant focus on product design and strategic influence, indicating a need for a candidate who can not only execute but also lead content initiatives within the product development lifecycle. The emphasis on "driving business" suggests this role will have a direct impact on revenue and user engagement metrics.

📈 Primary Responsibilities

• Define and articulate the product's unique voice and tone to ensure brand consistency and user resonance.

• Develop high-quality microcopy, clear user flows, and comprehensive content for all stages of the user journey.

• Actively participate in discovery workshops, user research validation sessions, and product strategy meetings.

• Create, maintain, and evolve style guides and content pattern libraries for scalable and consistent communication.

• Strategically align written content with overarching business goals and identified user needs and pain points.

• Foster strong collaborative relationships with design, research, product managers, and engineering teams to ensure seamless product development and content integration.

• Analyze user data, feedback, and performance metrics to inform and iterate on content strategies.

• Propose and implement improvements to communication friction points within the user experience.

📝 Enhancement Note: The responsibilities emphasize a proactive and strategic approach to UX writing, moving beyond simple content creation to include strategic definition, cross-functional leadership, and data-driven iteration, aligning with senior-level operations and GTM roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Communications, Linguistics, Human-Computer Interaction, Design, or a related field is advantageous.

Experience: Minimum of 5 years of experience as a UX Writer, with a strong focus on product design and complex information transformation. Proven experience in leading content strategy for digital products.

Required Skills:

• Expert proficiency in UX Writing principles and best practices.

• Demonstrated ability to define and implement product voice and tone.

• Strong capability in creating microcopy, user flows, and end-to-end content.

• Experience collaborating with cross-functional teams (Design, Research, Product, Engineering).

• Ability to analyze data and user feedback for content iteration.

• Skill in developing and maintaining style guides and content patterns.

• Strategic thinking to align content with business and user objectives.

Preferred Skills:

• Experience with A/B testing content variations.

• Familiarity with agile development methodologies.

• Knowledge of SEO principles as they apply to UX content.

• Experience in workshop facilitation and user research participation.

• Understanding of broader digital marketing and automation strategies.

📝 Enhancement Note: The "Senior" designation and 5-year experience requirement, coupled with the emphasis on strategic contribution and business impact, imply that candidates should be ready to demonstrate leadership in content strategy and possess a strong understanding of how UX writing drives business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive UX writing projects that demonstrate your ability to transform complex information into clear, user-centered content.

• Include examples of microcopy, user flows, error messages, onboarding sequences, and other critical interface text.

• Highlight projects where you defined or significantly influenced the product's voice and tone.

• Demonstrate your contribution to user research, discovery workshops, or validation activities.

Process Documentation:

• Detail your process for defining voice and tone guidelines.

• Illustrate your workflow for creating and iterating on content for new features or product areas.

• Provide examples of how you have collaborated with design and product teams to integrate content effectively.

• Show how you use data and feedback to inform content decisions and optimize user journeys.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will serve as the primary evidence of a candidate's strategic thinking, execution capabilities, and impact on product success. Candidates should be prepared to walk through their process and articulate the rationale behind their content decisions.

💵 Compensation & Benefits

Salary Range: 4.500.000 - 5.000.000 COP per month, with a potential bonus of 500.000 COP.

Benefits:

• Job Stability: Long-term employment opportunities with a commitment to indefinite hiring.

• Personalized Career Plan: Structured development plans tailored to individual growth.

• Flexible Hours: Adaptable work schedule to accommodate work-life balance.

• Smartworking: Remote work flexibility.

• Work-Life Balance: Emphasis on balancing professional and personal life.

• Open Space Office: A collaborative and idea-conducive workspace.

• Professional Certifications: Support for obtaining industry-recognized certifications.

• Connectivity Allowance: Stipend to support remote work connectivity.

• Prepaid Medicine: Comprehensive health coverage.

Working Hours: Approximately 40 hours per week, with flexibility and a focus on objective-based work.

📝 Enhancement Note: The salary range provided is for a senior-level UX Writer in Colombia. The bonus structure and extensive benefits package highlight the company's investment in employee well-being and professional development, which is a strong draw for experienced professionals. The hybrid model with 2 days in the office is also specified in the raw data.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting and Digital Transformation Services. VASS ECOSYSTEM (NATEEVO) focuses on helping partners improve their businesses through digitalization.

Company Size: The provided data does not specify exact company size, but the emphasis on growth and expanding teams suggests a dynamic, growing organization. The mention of "equipazo" (great team) and "buenos profesionales, a la vez que profesionales buenos" indicates a culture that values both skill and character.

Founded: The founding date is not explicitly stated, but the company's description suggests a mature organization with a strong track record in digital transformation.

Team Structure:

• The UX Writer will join the NATEEVO team, which is described as multidisciplinary with expertise across the digital ecosystem (Analytics, UX, UI Design, SEO, SEM, Social Media, Marketing Automation, Change Management, Creativity, Brand, etc.).

• The role involves close collaboration with Design, Research, Product Management, and Development teams.

Methodology:

• Data-driven approach to digital transformation and project execution.

• Emphasis on technology as a core enabler.

• Digital strategy as a primary driver for client success.

• Multidisciplinary teams working collaboratively on complex projects.

• Continuous learning and self-exigency ("mucho autoexigencia, compañerismo, pasión y crecimiento continuo").

Company Website: vasscompany.com

📝 Enhancement Note: VASS ECOSYSTEM (NATEEVO) promotes a culture of continuous growth, high performance, and collaborative innovation. The "NATEEVO GEN" signifies a drive for self-development, tackling challenges, and contributing maximum value. This is a key differentiator for candidates to understand and align with.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Writer position, implying a high level of autonomy, strategic input, and responsibility. The role is expected to not only execute but also to define processes and potentially influence business development within its domain. The phrasing "persona que se haga cargo de la gestión del área y nos ayude a impulsarla generando más negocio" suggests a potential path towards leading the UX writing function or a related content strategy domain.

Reporting Structure: While not explicitly stated, a Senior UX Writer typically reports to a Head of Product, Design Lead, or a similar senior management role within the product or design department. The emphasis on cross-functional collaboration means interaction with multiple stakeholders.

Operations Impact: The UX Writer's impact is directly tied to enhancing user experience, improving conversion rates, increasing user engagement, and ultimately driving business value for clients through clear, effective, and user-centered communication. Their work is crucial for the overall success of digital products and services.

Growth Opportunities:

• Leadership Development: Potential to grow into a lead UX Writer, Content Strategist, or Manager role, overseeing content initiatives and potentially a team.

• Skill Specialization: Deepen expertise in specific areas like content architecture, localization, or SEO writing within a UX context.

• Cross-functional Expertise: Gain broader understanding and experience in product design, user research, and digital strategy through close collaboration.

• Business Development: Contribute to client proposals and strategy development, leveraging UX writing expertise to "generate more business."

📝 Enhancement Note: The company explicitly mentions "desarrollo profesional en base a un plan de carrera personalizado," indicating a strong commitment to employee growth. For operations roles, this translates to opportunities for skill enhancement, process ownership, and career advancement within the GTM or product development functions.

🌐 Work Environment

Office Type: The company offers an "open space" office environment designed to foster idea flow and collaboration.

Office Location(s): The primary office location is Cl. 98 #22-64, Bogotá, Colombia. The role is hybrid, requiring presence in the office 2 days per week.

Workspace Context:

• Collaborative Atmosphere: The open-space design encourages interaction and spontaneous idea sharing among team members.

• Technology Access: As a digital transformation company, expect access to modern tools and technologies essential for UX design and content creation.

• Team Interaction: Opportunities for regular face-to-face interaction with designers, researchers, product managers, and other team members on-site.

Work Schedule: Flexible hours and a work-by-objectives model are offered, emphasizing results over strict time adherence, while also catering to the hybrid model with 2 days in the office.

📝 Enhancement Note: The hybrid model with specific office days provides structure while allowing for remote flexibility. The "open space" office is designed for collaboration, which is crucial for operations roles that often involve cross-functional alignment and knowledge sharing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and fit with required skills.

• Technical Interview: Discussion focused on UX writing expertise, portfolio review, and problem-solving scenarios related to content strategy and product communication. Expect to present case studies from your portfolio.

• Cross-functional Interview: Conversation with members of design, research, or product teams to assess collaboration style and ability to integrate with multidisciplinary teams.

• Hiring Manager Interview: Discussion about career aspirations, cultural fit with the "NATEEVO GEN," and overall strategic contribution.

Portfolio Review Tips:

• Showcase Impact: Clearly articulate the business problem your UX writing solved and the measurable results (e.g., improved conversion, reduced support tickets, increased engagement). Quantify wherever possible.

• Process Clarity: Explain your thought process, research methods, and how you collaborated with stakeholders for each project.

• Voice & Tone Examples: Highlight specific instances where you defined or applied a distinct product voice and tone.

• Microcopy Excellence: Present examples of concise, effective microcopy that guides users smoothly through complex interactions.

• Tailor to Role: Emphasize projects that align with VASS ECOSYSTEM's focus on digital transformation and client success.

Challenge Preparation:

• Be prepared for a potential take-home assignment or a live exercise involving a UX writing challenge.

• Practice articulating your content strategy and rationale concisely.

• Prepare to discuss how you would approach defining voice and tone for a new product or feature.

• Think about how you would measure the success of your UX writing initiatives.

📝 Enhancement Note: The interview process will heavily rely on evaluating practical UX writing skills and strategic thinking. A well-curated portfolio that demonstrates tangible results and a clear understanding of the user journey is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Tools: Figma, Sketch, Adobe XD (for collaboration and content integration within designs).

• Content Management Systems (CMS): Experience with headless CMS or similar platforms for managing content at scale might be beneficial.

• Project Management Tools: Jira, Asana, Trello (for workflow tracking and collaboration).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (to understand user behavior and content performance).

• User Feedback Platforms: Hotjar, UserTesting.com, SurveyMonkey (to gather qualitative and quantitative insights).

• Data Visualization Tools: Tableau, Power BI (for understanding and presenting data trends).

CRM & Automation:

• While not directly a CRM role, understanding how UX content integrates with marketing automation platforms (e.g., HubSpot, Marketo) or customer engagement tools could be a plus.

📝 Enhancement Note: While the core tools will be design and content creation software, proficiency in analytics and user feedback tools is crucial for a data-driven UX writer. Understanding how content impacts broader customer journeys within CRM and automation systems is also a valuable asset.

👥 Team Culture & Values

Operations Values:

• Talent & Professionalism: A strong emphasis on having skilled professionals who are also good people ("profesionales buenos").

• Self-Exigency & Continuous Improvement: A culture of high standards, constant learning, and pushing boundaries ("mucho autoexigencia," "crecimiento continuo").

• Collaboration & Companionship: A supportive team environment where colleagues work together effectively ("compañerismo").

• Passion: A genuine enthusiasm for the work and the digital ecosystem.

• Impact & Value Creation: A focus on delivering tangible value to clients and driving business outcomes.

• Diversity & Inclusion: Committed to fostering an equitable and inclusive environment for all employees.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration across disciplines (Design, Research, Product, Development) is fundamental.

• Data-Informed Decision Making: Utilizing data and user feedback to guide content strategy and product improvements.

• Open Communication: Encouraging dialogue, feedback exchange, and knowledge sharing within and between teams.

• Agile & Iterative: Adapting to evolving project needs and continuously refining solutions based on learnings.

📝 Enhancement Note: The "NATEEVO GEN" is a core cultural element. Candidates should demonstrate an understanding of and alignment with these values, particularly the drive for continuous growth, excellence, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Execution: Effectively translating high-level business goals into actionable content that resonates with users.

• Cross-functional Alignment: Navigating different stakeholder priorities and ensuring content strategy is understood and supported across teams.

• Evolving Digital Landscape: Staying abreast of new UX trends, technologies, and best practices in a fast-paced digital ecosystem.

• Data Interpretation: Effectively using analytics to inform content decisions and prove the ROI of UX writing efforts.

Learning & Development Opportunities:

• Leadership Track: Potential to lead UX writing initiatives, manage projects, and mentor junior team members.

• Specialization: Deepen expertise in areas like content architecture, information design, or localization strategies.

• Industry Exposure: Participation in digital transformation projects for diverse clients, offering broad industry experience.

• Mentorship: Access to experienced professionals within VASS ECOSYSTEM for guidance and career development.

📝 Enhancement Note: The company actively encourages tackling complex challenges and provides avenues for continuous learning, aligning with the growth-oriented nature of operations roles and the dynamic digital industry.

💡 Interview Preparation

Strategy Questions:

• "How would you define the voice and tone for a new product in the FinTech space, considering our focus on trust and security?"

• "Describe a time you encountered resistance from a design or product team regarding your content recommendations. How did you handle it and what was the outcome?"

Company & Culture Questions:

• "What does the 'NATEEVO GEN' mean to you, and how do you embody it in your professional work?"

• "How do you approach collaboration with user researchers to ensure content is validated and user-centered?"

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as compelling narratives, highlighting the problem, your solution, and the impact.

• Quantify Impact: Use metrics (e.g., conversion rates, task completion times, NPS scores, reduction in support queries) to demonstrate the tangible value of your work.

• Process Walkthrough: Be prepared to detail your step-by-step process for each project, including research, ideation, iteration, and collaboration.

• Conciseness: Focus on the most relevant projects and be ready to answer specific questions about your contributions.

📝 Enhancement Note: Interviewers will be looking for a combination of strategic thinking, practical execution skills, collaborative aptitude, and a cultural fit with the company's dynamic and growth-oriented environment. Your portfolio is your primary tool to demonstrate these qualities.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided link on the VASS ECOSYSTEM careers site.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating complex information transformation, voice and tone definition, and measurable impact. Tailor your project selection to highlight experience relevant to digital transformation and client success.

• Resume Optimization: Clearly articulate your 5+ years of experience, focusing on achievements in UX Writing, product design collaboration, and strategic content contributions. Use keywords like "UX Writer," "Content Strategy," "Product Design," and "Voice and Tone."

• Interview Preparation: Practice articulating your UX writing process, showcasing your portfolio with a focus on results, and preparing thoughtful questions about the company culture and the "NATEEVO GEN."

• Company Research: Familiarize yourself with VASS ECOSYSTEM's services, client work, and their stated values. Understand their approach to digital transformation and how UX writing fits into their broader strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.