UI UX Designer

📍 Job Overview

Job Title: UI/UX Designer

Company: SuperPlay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Game Design & Development Operations

Date Posted: June 14, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and illustrate user interfaces (UI) and user experiences (UX) for new and existing mobile game features, focusing on casual game styles.

• Develop interactive UI/UX prototypes to visualize and test design concepts before implementation.

• Create and integrate UI screens and elements such as frames, event windows, progress bars, icons, and buttons, ensuring a cohesive player experience.

• Collaborate closely with cross-functional art and product teams to deliver high-quality, engaging game content and maintain visual consistency.

• Leverage proficiency in Photoshop and AI tools to prepare graphics for in-game integration and ensure quality standards are met throughout the development cycle.

📝 Enhancement Note: While the job title is UI/UX Designer, the context of SuperPlay's focus on mobile games (Dice Dreams, Domino Dreams, Disney Solitaire) indicates this role is deeply embedded within the game development lifecycle, requiring a strong understanding of game mechanics and player engagement strategies. The "Operations" aspect here pertains to the operational execution of design within a fast-paced game studio environment, ensuring efficient workflow and high-quality output.

📈 Primary Responsibilities

• Conceptualize, design, and illustrate user interfaces for new and existing game features, aligning with the established visual style of SuperPlay's casual mobile games.

• Develop comprehensive UI/UX prototypes, demonstrating user flows, interactions, and visual designs to stakeholders for feedback and approval.

• Create a wide range of UI assets, including but not limited to frames, event windows, progress indicators, icons, buttons, and menus, ensuring they are functional and aesthetically pleasing.

• Prepare and optimize all graphical assets for seamless integration into the game engine, working closely with developers to ensure technical feasibility and quality.

• Collaborate effectively with game artists, product managers, and developers to ensure a unified and engaging player experience across all game features and platforms.

• Apply critical thinking and problem-solving skills to overcome design challenges, optimize user flows, and enhance overall player engagement and retention.

• Maintain meticulous documentation of UI/UX designs, assets, and specifications to facilitate clear communication and efficient implementation.

• Stay current with UI/UX design trends, particularly within the mobile gaming industry, and proactively propose innovative solutions to elevate the player experience.

📝 Enhancement Note: The responsibilities emphasize the full lifecycle of UI/UX design within a game development context, from initial concept and prototyping to final asset preparation and implementation collaboration. The "prepare graphics for in-game integration" and "ensure quality during implementation" points highlight the operational aspect of ensuring design execution is as planned.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is advantageous. Equivalent practical experience will be considered.

Experience: A minimum of 3 years of dedicated experience in UI/UX design, specifically within the mobile gaming industry, is required.

Required Skills:

• Proven expertise in UI/UX design principles and methodologies applied to mobile applications, with a focus on casual games.

• Excellent proficiency in Adobe Photoshop for creating high-fidelity mockups, detailed UI elements, and illustrations.

• Strong rendering skills, enabling the creation of visually appealing and polished game assets.

• Demonstrated ability to develop interactive UI/UX prototypes using relevant design tools.

• Solid portfolio showcasing a range of UI work, particularly in a casual game art style, that clearly illustrates design thinking and execution.

• Good understanding of usability principles and how they apply to creating intuitive and engaging player experiences.

• Awareness of current UI trends and best practices within the gaming industry.

• Proficiency with AI tools for design ideation, asset generation, or workflow enhancement.

• Fluent English proficiency (verbal and written) is a mandatory requirement for effective communication within the international team. Preferred Skills:

• Knowledge and practical application of illustration skills for UI art.

• Experience with other UI/UX design and prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Familiarity with game engines (e.g., Unity, Unreal Engine) and their UI implementation pipelines.

• Experience in A/B testing UI elements to optimize player engagement and conversion rates.

• Familiarity with agile development methodologies and working within iterative design cycles.

📝 Enhancement Note: The emphasis on a "solid portfolio showcasing UI work in a casual style" and "proficiency with AI tools" are key differentiators. The requirement for fluent English underscores the operational need for clear and efficient communication in a global team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong understanding of UI/UX design principles applied to mobile games.

• Clear case studies or project breakdowns for at least 2-3 significant mobile game UI/UX projects, highlighting your role and contributions.

• Visual examples of UI screens, wireframes, user flows, and interactive prototypes.

• Specific examples of UI elements designed (e.g., buttons, icons, menus, event pop-ups) and how they contribute to the overall game experience.

• Showcase of work in a casual art style, demonstrating versatility and adherence to brand aesthetics.

• Evidence of incorporating player feedback or usability testing results into design iterations.

• Examples of graphics prepared for in-game integration, showcasing attention to detail and technical considerations. Process Documentation:

• Candidates are expected to articulate their design process, from initial concept and research through wireframing, prototyping, asset creation, and implementation collaboration.

• Ability to describe how they approach problem-solving for specific UI/UX challenges encountered in game development.

• Preparedness to discuss how they ensure quality and consistency in their designs and implemented assets.

• Examples of how they collaborate with art and development teams to ensure smooth integration and a cohesive final product.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application and operational efficiency in a game design context. Candidates should be ready to walk through their process and highlight how they ensure design quality and integration success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UI/UX Designer with 3+ years of experience in Tel Aviv, Israel, the estimated annual salary range is between ₪180,000 to ₪280,000 (approximately $48,000 - $75,000 USD), depending on experience, skill set, and specific portfolio strength.

Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance coverage.

• Professional development opportunities, including access to training, workshops, and industry conferences.

• Generous paid time off (PTO) and vacation days.

• Opportunities to work on globally successful and innovative mobile games.

• Vibrant and collaborative work environment in a modern Tel Aviv office.

• Potential for stock options or equity in a rapidly growing company.

• Regular team-building events and social activities.

Working Hours: Standard full-time working hours, typically around 40 hours per week. While the role is on-site, SuperPlay may offer some flexibility for dedicated professionals to manage their workflow effectively, especially concerning design implementation and project deadlines.

📝 Enhancement Note: Salary estimation is based on current market data for experienced UI/UX Designers in Tel Aviv, a major tech hub. Benefits are standard for high-growth tech companies in the region, with a focus on professional growth and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming (Casual Games)

Company Size: 50-200 employees (as indicated by LinkedIn data suggesting growth and expansion, with active hiring). This size signifies a dynamic environment where individual contributions are highly visible and impactful.

Founded: 2019. Founded by industry experts from Playtika and Rovio, SuperPlay has rapidly established itself with successful titles like Dice Dreams and Domino Dreams, and is now expanding with a major collaboration with Disney.

Team Structure:

• The UI/UX design team likely operates within a broader Art or Product department, collaborating closely with game artists, product managers, game designers, and developers.

• Reporting structure typically involves a Lead UI/UX Designer or Art Director, with direct communication channels to the Product team for feature alignment.

• Cross-functional collaboration is paramount, requiring designers to work seamlessly with engineers for implementation, artists for asset creation, and product managers for strategic direction and feature definition. Methodology:

• Data-driven design is likely a core methodology, using player analytics and A/B testing to inform UI/UX decisions and optimize engagement.

• Agile development sprints are common in game development, meaning the design team will work iteratively, adapting to feedback and evolving requirements.

• Emphasis on rapid prototyping and user testing to validate design concepts early in the development cycle.

• Focus on creating visually appealing, user-friendly interfaces that enhance the core gameplay loops and player retention.

Company Website: https://www.superplay.co/

📝 Enhancement Note: SuperPlay's rapid growth and high-profile partnerships (Disney) suggest a fast-paced, innovative, and results-oriented culture. The company's foundation by veterans from established gaming giants implies a strong understanding of market dynamics and operational excellence in game development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UI/UX Designer. It requires a solid foundation of practical experience (3+ years) and the ability to work independently on assigned features, while also contributing to team-wide design standards and best practices. The role involves taking ownership of specific UI/UX components and features from concept to implementation.

Reporting Structure: The UI/UX Designer will likely report to a Lead UI/UX Designer, Art Director, or Head of Product. Collaboration will extend to game designers, product managers, and engineers who are integral to the game development process.

Operations Impact: The UI/UX Designer's work directly impacts player engagement, retention, and monetization. By creating intuitive, visually appealing, and easy-to-navigate interfaces, the designer plays a crucial role in the commercial success of SuperPlay's games. Their ability to translate game mechanics into user-friendly experiences is a critical operational component of game development.

Growth Opportunities:

• Specialization: Advance to Senior UI/UX Designer, specializing in specific game genres or advanced UI systems.

• Leadership: Progress to Lead UI/UX Designer, managing a team, setting design direction, and mentoring junior designers.

• Cross-Functional: Transition into roles like Product Manager or Game Designer, leveraging deep understanding of player experience and game mechanics.

• Technical Proficiency: Develop expertise in advanced prototyping tools, animation, or even game engine UI implementation.

• Studio-Wide Impact: Contribute to design systems and style guides that shape the visual identity of multiple SuperPlay titles.

📝 Enhancement Note: The growth path emphasizes not just design skill advancement but also the potential to move into leadership or product-focused roles, leveraging the operational understanding gained from UI/UX design within game development.

🌐 Work Environment

Office Type: SuperPlay operates from a modern office environment in Tel Aviv, designed to foster creativity, collaboration, and innovation. The atmosphere is likely energetic and fast-paced, typical of successful gaming studios.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This location is a major tech and innovation hub, offering excellent connectivity and access to talent.

Workspace Context:

• Collaborative Spaces: The office will likely feature open-plan areas, meeting rooms equipped for design reviews, and potentially dedicated brainstorming zones to encourage idea exchange.

• Tools & Technology: Designers will have access to high-performance workstations, industry-standard design software (Photoshop, AI tools), and potentially other relevant tools for prototyping and asset management.

• Team Interaction: Opportunities for direct interaction with cross-functional teams – art, product, engineering – are frequent, facilitating a fluid design and development process. The on-site requirement ensures this constant synergy.

Work Schedule: The role is full-time, on-site, with standard working hours. However, the dynamic nature of game development often requires flexibility and dedication to meet project milestones and launch deadlines.

📝 Enhancement Note: The on-site requirement is key for this role. It emphasizes SuperPlay's belief in the importance of in-person collaboration, spontaneous ideation, and seamless integration between design, art, and development teams, which is crucial for rapid game development cycles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: A session where you present your portfolio, discussing your design process, problem-solving skills, and specific contributions to past projects. This will likely involve technical questions related to UI/UX design, Photoshop, and AI tools.

• Design Challenge: You may be given a small design task or case study to complete, either as a take-home assignment or during a live session, to evaluate your design thinking and execution under time constraints.

• Team/Cultural Fit Interview: Meet with potential team members (e.g., Lead Designer, Product Manager, Art Director) to assess collaboration style, communication skills, and cultural fit within SuperPlay's dynamic environment.

• Final Interview: Potential interview with senior management to discuss your career aspirations and overall fit with the company's vision.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, focusing on mobile games and casual art styles. Aim for 3-5 high-quality projects.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, your specific role and contributions, the tools used, and the outcome or impact of your design.

• Highlight Process: Include wireframes, user flows, and iterations to demonstrate your design thinking, not just final polished screens.

• Showcase Technical Skills: Include examples that demonstrate your proficiency with Photoshop, rendering, and AI tools.

• Explain Decisions: Be prepared to justify your design choices with user-centric reasoning and an understanding of game mechanics and player psychology.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the typical challenges for UI/UX designers in mobile gaming: designing for specific game mechanics, optimizing for various screen sizes, creating engaging onboarding flows, or designing event-specific UI elements.

• Practice with common design tools, especially Photoshop, focusing on speed and efficiency.

• Prepare to articulate your thought process clearly and concisely, even when working under pressure.

• Think about how your design solutions align with business goals, such as player retention, engagement, or monetization, where applicable.

📝 Enhancement Note: The emphasis on a portfolio presentation and a potential design challenge highlights the practical, execution-oriented nature of this role. Candidates should prepare to demonstrate their skills and thought process transparently.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for creating high-fidelity UI mockups, detailed UI art, icons, and graphical assets. Expect to use advanced features for image manipulation, layer management, and asset export.

• AI Tools: Proficiency with AI tools for design ideation, asset generation, or workflow acceleration is required. This could include tools like Midjourney, Stable Diffusion, Adobe Firefly, or AI-powered plugins within existing software.

• Prototyping Tools: While not explicitly listed, tools like Figma, Sketch, Adobe XD, or InVision are commonly used for creating interactive prototypes and user flows. Familiarity with at least one is highly beneficial.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how UI/UX designs impact player analytics (e.g., conversion rates, engagement metrics) is valuable. Familiarity with in-game analytics platforms or general data visualization tools might be a plus. CRM & Automation:

• Not directly applicable to this role, as it's focused on design. However, understanding how UI elements integrate with backend systems or game logic is important.

📝 Enhancement Note: The explicit mention of "Proficiency with AI tools" alongside Photoshop signifies SuperPlay's forward-thinking approach to design workflows, integrating generative AI into their creative process.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value is to always design with the player's experience at the forefront, ensuring intuitive, enjoyable, and engaging gameplay.

• Creativity & Innovation: SuperPlay encourages pushing creative boundaries to develop unique and memorable game experiences, valuing fresh ideas and novel design solutions.

• Collaboration & Teamwork: The company fosters a highly collaborative environment where open communication and mutual support between design, art, and engineering teams are paramount.

• Quality & Excellence: A commitment to delivering polished, high-quality products that meet rigorous standards, reflected in both visual aesthetics and functional design.

• Data-Informed Decision-Making: While creativity is key, design decisions are often informed by player data and analytics to ensure effectiveness and optimize performance.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with artists for visual style consistency and developers for seamless implementation, creating a fluid workflow.

• Iterative Feedback: A culture of constructive feedback is encouraged, with regular design reviews and open discussions to refine concepts and improve user experience.

• Agile Approach: The team likely embraces agile methodologies, adapting quickly to changes and working in iterative cycles to deliver features efficiently.

📝 Enhancement Note: The values emphasize a blend of creative passion and operational rigor, essential for a successful game development studio that aims for both artistic quality and commercial success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Artistry and Functionality: Creating visually stunning interfaces that are also highly functional, intuitive, and performant within game engine constraints.

• Evolving Trends: Keeping pace with the rapidly changing UI/UX trends and AI technologies in the mobile gaming landscape.

• Cross-Team Dependencies: Ensuring smooth integration and communication with art and development teams, managing potential technical limitations or scope changes.

• Player Engagement Optimization: Designing UI/UX that effectively drives player engagement, retention, and potentially monetization without compromising the player experience.

Learning & Development Opportunities:

• Skill Deepening: Opportunities to master advanced Photoshop techniques, explore new AI design tools, and refine illustration skills.

• Industry Exposure: Potentially attend gaming industry conferences or workshops to learn about emerging trends and network with peers.

• Mentorship: Learn from experienced art directors and lead designers within the company, gaining insights into best practices and career progression.

• Project Diversity: Work on a variety of game titles and features, exposing you to different design challenges and expanding your portfolio.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of game design, while the growth opportunities focus on continuous learning and specialization within the creative and technical aspects of UI/UX.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new UI feature for a casual mobile game, from concept to implementation." (Focus on your structured approach, problem-solving, and collaboration).

• "How do you ensure your UI designs are both visually appealing and highly usable for a diverse player base?" (Highlight your understanding of player psychology, usability principles, and iterative design).

• "Walk us through a challenging UI/UX problem you encountered in a past project and how you solved it. What was the outcome?" (Prepare a specific case study from your portfolio).

• "How do you incorporate AI tools into your design workflow? Can you provide an example?" (Be ready to discuss specific AI tools and their practical application in your process). Company & Culture Questions:

• "What excites you about SuperPlay and our games (Dice Dreams, Domino Dreams, Disney Solitaire)?" (Research the games, company mission, and recent news).

• "How do you collaborate with artists and developers to ensure a cohesive final product?" (Emphasize your communication style and teamwork experience).

• "How do you stay updated on the latest UI/UX trends in the gaming industry?" (Show your passion for continuous learning and industry awareness). Portfolio Presentation Strategy:

• Start with the "Why": Begin each project presentation by explaining the problem or objective.

• Show Your Process: Use wireframes, sketches, and user flows to illustrate your thinking.

• Highlight Your Role: Clearly state your specific contributions and responsibilities for each project.

• Focus on Impact: Discuss the results or lessons learned from your designs, even if it's qualitative feedback.

• Explain Technical Choices: Be ready to discuss your rationale for using certain tools or techniques, especially Photoshop and AI.

• Be Concise and Clear: Aim for clarity and avoid jargon where possible, especially when explaining technical aspects to non-designers.

📝 Enhancement Note: The interview preparation emphasizes demonstrating a blend of creative skill, technical proficiency (Photoshop, AI), collaborative ability, and a solid understanding of the mobile gaming market and player engagement.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the SuperPlay careers portal (via Comeet).

• Customize Your Resume: Tailor your resume to highlight your 3+ years of mobile game UI/UX experience, proficiency in Photoshop and AI tools, and any relevant illustration or rendering skills. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best mobile game UI/UX work (especially in a casual style), and includes clear case studies detailing your process and contributions.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear communication, articulating your design process, and explaining your decisions and outcomes. Be ready to discuss your experience with AI tools.

• Research SuperPlay: Familiarize yourself with SuperPlay's games (Dice Dreams, Domino Dreams, Disney Solitaire) and their overall brand aesthetic. Understand the company's mission and recent achievements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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