UX Researcher

📍 Job Overview

Job Title: UX Researcher

Company: Ruby Labs

Location: Remote (Europe - CET +/- 4 hours)

Job Type: Full-Time

Category: User Experience (UX) Research / Product Operations

Date Posted: April 29, 2026

Experience Level: Mid-Senior (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive product strategy and decision-making through deep user understanding and actionable behavioral insights.

• Conduct end-to-end qualitative and quantitative UX research across the entire player journey for innovative consumer products.

• Analyze user behavior using advanced analytics and behavioral tools to identify friction points and growth opportunities.

• Collaborate closely with Product, Design, and Data teams to embed user-centricity in the product development lifecycle.

• Champion user-centered design (UCD) principles and accessibility standards to ensure exceptional player experiences.

📝 Enhancement Note: While the title is "UX Researcher," the responsibilities heavily lean into Product Operations and GTM strategy by emphasizing the translation of research into product decisions, A/B testing, and stakeholder reporting. This role acts as a critical bridge between user understanding and business outcomes.

📈 Primary Responsibilities

• User Research Operations: Plan, design, and execute comprehensive qualitative (user interviews, usability tests, diary studies) and quantitative (surveys, concept validation) research studies.

• Behavioral Analysis: Leverage analytics platforms (Mixpanel, Hotjar, FullStory, Google Analytics) to analyze user engagement, identify pain points, and uncover opportunities for improvement within the player journey.

• Competitive & Market Research: Conduct structured analysis of competitor sweepstakes casino products to benchmark UX, identify market gaps, and inform strategic product direction.

• Wireframing & Prototyping: Utilize Figma or Visily to translate research insights into user flows, wireframes, and low-to-mid fidelity prototypes to guide product and design teams.

• User Personas & Journey Mapping: Develop and maintain dynamic player personas, comprehensive customer journey maps, and mental models to inform product strategy and prioritization.

• A/B Testing & Validation: Design, implement, and interpret A/B tests, surveys, and concept validation studies to ensure data-backed product decisions and iterative improvements.

• Cross-Functional Collaboration: Partner directly with Product Managers, Designers, and Developers to ensure user insights are integrated from ideation through to product launch and beyond.

• Stakeholder Reporting: Clearly document and present research findings, insights, and recommendations to diverse stakeholders, translating complex data into actionable product strategies.

• UX Standards & Accessibility: Advocate for and implement user-centered design principles, accessibility standards (WCAG), and usability best practices across all product initiatives.

• Continuous Discovery: Proactively identify new research questions, monitor evolving UX trends, and propose process enhancements to maintain a sharp and effective research function.

📝 Enhancement Note: The responsibilities highlight a proactive and integrated approach to UX research, emphasizing not just data collection but also its application in strategic product development and continuous improvement. The inclusion of competitive analysis and AI tool usage points to a forward-thinking research function.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Computer Science, Design, or a related field, or equivalent practical experience.

Experience: Minimum of 2-5 years of hands-on experience in UX research, with a demonstrable track record of influencing product decisions and outcomes.

Required Skills:

• Proven expertise in planning and executing a variety of qualitative and quantitative research methodologies (user interviews, usability testing, surveys, diary studies).

• Proficiency with UX design and prototyping tools such as Figma and/or Visily.

• Strong understanding of user-centered design (UCD) principles, usability heuristics, and accessibility standards (e.g., WCAG).

• Experience analyzing behavioral data using tools like Mixpanel, Hotjar, FullStory, or Google Analytics.

• Demonstrated ability to design and interpret A/B tests and concept validation studies.

• Excellent analytical and synthesis skills to translate complex qualitative and quantitative data into clear, prioritized insights.

• Exceptional written and verbal communication skills, with the ability to present research findings effectively to both technical and non-technical audiences.

• Advanced proficiency in leveraging AI tools to accelerate research synthesis, generate interview guides, and identify patterns at scale.

Preferred Skills:

• Direct experience in sweepstakes casino, online gaming, fintech, or consumer subscription product environments.

• Familiarity with advanced AI-driven UX research methodologies and specialized tools.

• Experience working within fast-paced startup or scale-up environments.

• Exposure to research on game mechanics, reward loops, or player psychology.

• Basic familiarity with front-end development technologies (HTML, CSS, JavaScript).

📝 Enhancement Note: The experience requirement is framed as "2+ years" but the "Mid-Senior" designation and the breadth of responsibilities suggest candidates with 3-5 years of experience will be most competitive. The emphasis on AI tools indicates a need for candidates who are early adopters and can leverage technology to enhance efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 2-3 in-depth case studies demonstrating the full UX research lifecycle, from problem definition to actionable insights and product impact.

• Clearly articulate your role and contributions in each case study, highlighting specific research methodologies used and the rationale behind their selection.

• Quantify the impact of your research findings, demonstrating how they led to tangible product improvements, increased user engagement, or resolved user pain points.

• Include examples of user personas, journey maps, and wireframes/prototypes developed based on research insights.

Process Documentation:

• Evidence of structured research planning and execution processes, including methodology selection and participant recruitment strategies.

• Examples of how you've integrated research findings into product roadmaps, design iterations, and A/B testing frameworks.

• Demonstrations of how you've used analytics and behavioral tools to complement qualitative research and validate hypotheses.

• Showcase experience in iterating on UX based on continuous research and feedback loops.

📝 Enhancement Note: A strong portfolio is critical for this role, acting as the primary evidence of a candidate's ability to deliver research that drives product outcomes. Emphasis should be placed on demonstrating impact and the systematic application of research principles.

💵 Compensation & Benefits

Salary Range: Based on current market data for Mid-Senior UX Researchers in the specified European regions and considering the remote nature of the role, an estimated annual salary range would be €50,000 - €75,000. This range is highly dependent on the candidate's specific experience, skill set, and the cost of living in their location.

Benefits:

• Remote Work Environment: Full flexibility to work from any location, promoting a healthy work-life balance.

• Unlimited Paid Time Off (PTO): Encourages employees to take time off as needed for rest and well-being.

• Paid National Holidays: Observance of national holidays with paid time off.

• Company-Provided MacBook: Access to a high-performance MacBook to facilitate productivity.

• Flexible Independent Contractor Agreement: Offers autonomy, potential tax advantages, networking opportunities, and reduced employment obligations.

Working Hours:

• Standard 40-hour work week, with flexibility to align with Central European Time (CET) zone collaboration requirements (CET +/- 4 hours).

📝 Enhancement Note: The salary estimate is based on general European market rates for UX Researchers with 2-5 years of experience, adjusted for a remote, international workforce. The contractor agreement is a significant differentiator and applicants should research its implications thoroughly.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Consumer Products (Health, Education, Entertainment), Online Gaming (Sweepstakes Casino).

Company Size: Ruby Labs is described as a "fast-growing team" and a "scale-up," suggesting a dynamic environment that likely ranges from 50-250 employees, with potential for rapid expansion. This implies agility, a hands-on approach, and opportunities for significant impact.

Founded: The company's founding date is not specified, but its focus on "innovative consumer products" and "driving the future" suggests a relatively modern and forward-thinking organization.

Team Structure:

• The UX Researcher will likely be part of a Product or Design team, working closely with Product Managers, UX/UI Designers, and Data Analysts/Scientists.

• Reporting structure is likely to a Head of Product, Lead Designer, or Research Manager, with direct collaboration across product development functions.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on leveraging user insights from research and analytics.

• Agile methodologies are likely employed, requiring adaptability and quick iteration based on research findings and A/B test results.

• A continuous discovery mindset is encouraged, pushing teams to proactively seek user understanding and identify opportunities.

Company Website: https://rubylabs.com/

📝 Enhancement Note: Ruby Labs' emphasis on "moving fast, aiming high, and expecting the same from our team" points to a high-performance culture. The "win" mentality suggests a competitive drive and a focus on measurable results, which aligns perfectly with the impact-oriented nature of this UX Research role.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Senior UX Researcher role, indicating a level of autonomy and responsibility beyond junior positions. The scope includes end-to-end research ownership, influencing product strategy, and collaborating with senior stakeholders. The role is positioned to be a key contributor to product success, bridging user needs with business objectives.

Reporting Structure: The UX Researcher will report to a lead within the Product or Design organization. Close collaboration with Product Managers and Designers is expected, forming a core product development triangle.

Operations Impact: The UX Researcher's impact is measured by their ability to translate user insights into actionable product improvements that drive key business metrics. This includes influencing product roadmaps, validating design hypotheses, reducing user friction, and ultimately contributing to the success and growth of consumer products like "Vegas Bonanza."

Growth Opportunities:

• Specialization: Deepen expertise in specific research methodologies, user segments (e.g., gaming psychology), or product areas within Ruby Labs' portfolio.

• Leadership: Transition into a Lead UX Researcher role, mentoring junior researchers, and shaping the research function's strategy and processes.

• Product Strategy: Move into a Product Management role, leveraging deep user understanding to define product vision and strategy.

• Cross-functional Skill Development: Expand skills in areas like data analysis, product analytics, or even aspects of product marketing through collaboration.

📝 Enhancement Note: The role offers significant growth potential due to Ruby Labs' fast-paced environment and focus on impact. Candidates who demonstrate leadership potential and a strategic mindset will be well-positioned for advancement.

🌐 Work Environment

Office Type: Fully Remote, operating within the CET +/- 4 hours time zone. This offers maximum flexibility and autonomy.

Office Location(s): The company operates remotely across various European countries, with a focus on ensuring team members are within a manageable time zone overlap for collaborative purposes. Specific country requirements include Albania, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Latvia, Lithuania, Montenegro, North Macedonia, Poland, Serbia, Slovakia, and Slovenia.

Workspace Context:

• Collaborative Environment: While remote, the role emphasizes close collaboration with Product, Design, and Data teams through digital tools and scheduled meetings.

• Tools & Technology: Access to a company-provided MacBook and a suite of digital collaboration and research tools (Figma, Visily, Mixpanel, Hotjar, etc.) is standard.

• Team Interaction: Regular virtual meetings, stand-ups, and collaborative sessions are expected to foster team cohesion and knowledge sharing.

Work Schedule:

• A 40-hour work week is standard, with flexibility in scheduling to accommodate personal needs, provided that core collaboration hours within the CET +/- 4 hours window are met.

📝 Enhancement Note: The remote setup requires strong self-discipline and communication skills. The time zone requirement is crucial for effective real-time collaboration, especially in a fast-paced environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Recruiter Screening (40 minutes): Assess overall fit, motivation, experience alignment, and understanding of the role's core responsibilities. Be prepared to discuss your career journey and why Ruby Labs.

2. Technical Interview (45 minutes): Dive deeper into your UX research methodologies, tool proficiency (Figma, analytics platforms), and problem-solving skills. Expect scenario-based questions and discussions about past projects.

3. Final Interview (30 minutes): Focus on culture fit, strategic thinking, and how you would approach specific challenges within the "Vegas Bonanza" product context. This is also an opportunity for you to ask strategic questions about the company and role.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio around 2-3 key case studies. For each, clearly define the problem, your research approach, key findings, the insights derived, and the tangible impact on the product or business metrics.

• Quantify Results: Whenever possible, use numbers and data to demonstrate the success of your research (e.g., "Reduced user drop-off by 15%," "Increased conversion rates by 8%").

• Showcase Process: Highlight your thought process, decision-making, and how you adapted methodologies based on project constraints or goals. Include examples of wireframes, user flows, or prototypes you contributed to.

• Tailor to Ruby Labs: Emphasize experience relevant to consumer products, gaming, or subscription services. If you have experience with A/B testing, analytics tools, or AI-driven research, make sure to showcase it.

• Presentation Readiness: Be prepared to walk through your portfolio with confidence, articulating your contributions clearly and concisely.

Challenge Preparation:

• Product Thinking: Be ready to discuss how you would approach researching a specific feature or user flow for a product like "Vegas Bonanza." Consider user segmentation and potential research methods.

• Data Interpretation: Practice articulating insights from hypothetical data sets (e.g., survey results, analytics dashboards).

• Cross-functional Communication: Prepare examples of how you've successfully collaborated with Product Managers and Designers, and how you've presented research to stakeholders who may not be familiar with UX research.

📝 Enhancement Note: The interview process is streamlined, suggesting efficiency. The technical interview is where your practical skills and portfolio will be heavily scrutinized. Demonstrating a clear link between research and business outcomes is key.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design & Prototyping: Figma, Visily (essential for wireframing, user flows, and low-to-mid fidelity prototypes).

• User Research Platforms: Tools for usability testing (e.g., UserTesting.com, Lookback), survey creation (e.g., Typeform, SurveyMonkey), and participant recruitment.

• Behavioral Analytics: Mixpanel, Hotjar, FullStory, Google Analytics (critical for analyzing user behavior, identifying friction points, and supporting quantitative findings).

Analytics & Reporting:

• Data Analysis Tools: Proficiency in interpreting data from the above platforms.

• Dashboarding Tools: Experience with tools that can visualize research findings and key metrics for stakeholder reporting.

CRM & Automation:

AI & Emerging Technologies:

• AI Research Assistants: Advanced comfort and proficiency in leveraging AI tools to accelerate research synthesis, generate interview guides, and identify patterns at scale.

📝 Enhancement Note: The explicit mention of Figma, Visily, Mixpanel, Hotjar, and FullStory indicates these are core tools. A candidate's ability to effectively use these, alongside AI tools for research acceleration, will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• User Obsession: A deep-seated commitment to understanding and advocating for the user in all product decisions.

• Data-Driven Impact: A focus on leveraging research and analytics to deliver measurable business outcomes and product improvements.

• Collaboration & Transparency: Working effectively with cross-functional teams, sharing insights openly, and fostering a collaborative environment.

• Agility & Speed: Embracing a fast-paced environment, iterating quickly, and adapting to evolving market needs and product strategies.

• Ambition & Drive: A proactive, results-oriented mindset, aiming for significant growth and impact within the company.

Collaboration Style:

• Integrated Approach: UX Researchers are embedded within product teams, working hand-in-hand with Product Managers and Designers.

• Insight-Led Discussions: Fostering a culture where research findings are actively discussed and debated to inform strategic decisions.

• Continuous Feedback: Openness to feedback from peers and stakeholders, and a willingness to share findings and methodologies proactively.

📝 Enhancement Note: Ruby Labs' culture is characterized by high performance, speed, and a results-oriented approach. The "win" mentality suggests a team that is driven, ambitious, and focused on achieving significant goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguity into Clarity: The role involves taking undefined problems and user needs and creating clear, actionable insights. This requires strong analytical and synthesis skills.

• Balancing Research Rigor with Speed: In a fast-paced environment, finding the right balance between conducting thorough research and delivering insights quickly is crucial.

• Influencing Diverse Stakeholders: Effectively communicating complex research findings to different audiences (technical and non-technical) to drive adoption and action.

• Navigating a Competitive Market: Understanding and responding to the dynamic landscape of sweepstakes casino and online gaming products.

Learning & Development Opportunities:

• Advanced UX Research Techniques: Opportunities to explore and implement cutting-edge research methodologies, including AI-driven approaches.

• Product Strategy Exposure: Gain deep insights into product strategy, roadmap planning, and business objectives through close collaboration with Product Management.

• Domain Expertise: Develop specialized knowledge in the online gaming, sweepstakes casino, or consumer subscription product sectors.

• Cross-Functional Skill Building: Enhance skills in data analysis, product analytics, and potentially even aspects of product management.

📝 Enhancement Note: The challenges presented are typical for a mid-senior role in a growth-stage tech company, offering excellent opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to conduct research with limited resources or a tight deadline. How did you prioritize and what was the outcome?" (Focus on adaptability and efficiency).

• "How would you approach researching a new feature for a sweepstakes casino app aimed at increasing player retention?" (Demonstrate your research planning process, methodology selection, and understanding of the gaming context).

Company & Culture Questions:

• "What excites you about Ruby Labs' mission and the 'Vegas Bonanza' product?" (Research the company and its offerings thoroughly).

• "How do you see yourself contributing to a fast-paced, high-performance culture like Ruby Labs'?" (Align your work style with their stated values of speed, ambition, and results).

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the challenge, your heroic research journey, the key discovery, and the triumphant outcome (product improvement/business impact).

• Visual Aids: Use clear, concise visuals for personas, journey maps, wireframes, and key data points. Ensure they are easy to understand at a glance.

• Quantify Everything Possible: Be ready to discuss specific metrics and how your research influenced them. If exact numbers aren't available, discuss the intended impact and how it would be measured.

• Be Prepared for Deep Dives: Know the details of your projects inside and out, including participant recruitment, data analysis techniques, and any challenges faced.

📝 Enhancement Note: The interview process is concise, meaning each stage is critical. Preparation should focus on demonstrating practical application of UX research skills, strategic thinking, and a clear understanding of how research drives business value.

📌 Application Steps

To apply for this UX Researcher position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to highlight 2-3 of your most impactful UX research projects, emphasizing those that demonstrate end-to-end research, data analysis, and measurable product outcomes. Tailor your case study descriptions to align with Ruby Labs' focus on consumer products and gaming.

• Resume Optimization: Ensure your resume clearly articulates your 2+ years of UX research experience, proficiency with required tools (Figma, analytics platforms), and specific contributions to product development. Use keywords from the job description.

• Interview Preparation: Practice articulating your research process, findings, and impact. Prepare to discuss how you leverage behavioral data and AI tools. Rehearse presenting your portfolio with confidence and clarity.

• Company Research: Thoroughly review the Ruby Labs website, particularly the "About Us" section, to understand their mission, values, and product portfolio. Research the competitive landscape of sweepstakes casinos to demonstrate industry awareness during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.