Sustainability UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Sustainability UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: United States (Remote)

Job Type: Full-Time

Category: Design Operations / GTM Operations (Brand & Product Integration)

Date Posted: September 1, 2026

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: 100% Remote

🚀 Role Summary

• This role is pivotal in driving the 0-to-1 initiatives within EWOR's new department focused on Sustainability, demanding a strong blend of UI/UX design, brand strategy, and execution capabilities.

• The position requires translating high-level strategic vision into actionable execution roadmaps, emphasizing rapid implementation from prototype to production, a core tenet of GTM operations.

• Candidates will architect scalable solutions and drive critical milestones, aiming to position the new department for significant growth and potential spin-off, aligning with business operations and strategic development.

• A high-agency builder mindset, coupled with proven domain expertise and extreme end-to-end ownership, is essential for success in this dynamic, entrepreneurial environment.

📝 Enhancement Note: While the title is "Sustainability UI/UX & Brand Designer," the description emphasizes "operators and builders" and "core 0-to-1 initiatives" with "maximum ownership" and "strategic vision into concrete execution roadmaps." This suggests a role that transcends pure design and delves into operational execution, strategic planning, and product development within the sustainability sector, aligning with GTM Operations principles of bringing new initiatives to market efficiently. The "m/f/d" (männlich/weiblich/divers) indicates a German hiring practice, common for European companies even when hiring remotely in other regions.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 initiatives within the sustainability domain, from concept ideation through to market-ready product.

• Translate high-level strategic vision into concrete, actionable execution roadmaps, prioritizing speed and efficiency in implementation.

• Develop and architect scalable UI/UX solutions and brand identities that align with the company's sustainability mission and long-term growth objectives.

• Drive critical milestones from prototype to production, ensuring a seamless transition and market readiness for new sustainability-focused products or services.

• Collaborate directly with the department founder, world-class engineers, researchers, and commercial leaders to achieve rapid market validation and scalable traction.

• Own the end-to-end design and execution process, demonstrating extreme ownership and a proactive, problem-solving approach.

📝 Enhancement Note: The responsibilities are framed around executing "0-to-1 initiatives" and translating "strategic vision into concrete execution roadmaps," which are core functions within Go-To-Market (GTM) Operations and product development lifecycles. The emphasis on "scalable solutions" and "critical milestones" further supports the operational execution aspect of this role, beyond traditional design responsibilities.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but implied need for formal or equivalent practical training in UI/UX Design, Brand Strategy, or related fields.

Experience: 5-10 years of experience is implied by the "Mid-Senior Level" AI assessment and the nature of leading "0-to-1 initiatives." Proven experience in translating strategic vision into tangible product outcomes is crucial.

Required Skills:

• UI/UX Design Expertise: Proven ability to design intuitive, user-centered interfaces and user experiences.

• Brand Design Proficiency: Strong capabilities in developing and maintaining brand identity, visual language, and cohesive brand narratives, especially within the sustainability sector.

• Strategic Vision Translation: Demonstrated skill in converting high-level strategic goals into actionable, phased execution roadmaps.

• 0-to-1 Initiative Leadership: Experience in launching new products, departments, or ventures from inception to market.

• Prototyping & Product Development: Proficiency in creating prototypes and guiding products through development cycles.

• Scalable Solution Architecture: Ability to design systems and experiences that can scale with business growth.

• High-Agency Builder Mindset: Proactive, self-driven approach with a strong bias for action and problem-solving.

• Extreme End-to-End Ownership: Willingness and ability to take full responsibility for initiatives from start to finish.

• Excellent English Communication: Superior verbal and written communication skills for effective collaboration and stakeholder management.

Preferred Skills:

• Sustainability Domain Expertise: Prior experience or deep understanding of sustainability challenges, technologies, and market trends.

• Cross-functional Collaboration: Experience working effectively with engineering, research, and commercial teams.

• Agile Development Methodologies: Familiarity with iterative development processes to drive rapid execution.

📝 Enhancement Note: The "5-10 years" experience level is an inference based on the AI assessment of Mid-Senior level and the expectation of leading "0-to-1 initiatives" and driving "critical milestones" from prototype to production. This implies a need for seasoned professionals capable of independent strategic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• 0-to-1 Case Studies: Demonstrations of successfully launching new products, features, or initiatives from conceptualization to market launch, highlighting the process, challenges, and outcomes.

• UI/UX Design Projects: Comprehensive examples of user interface and user experience design, showcasing user research, wireframing, prototyping, usability testing, and final visual design.

• Brand Identity Development: Portfolios featuring the creation or evolution of brand guidelines, logos, visual assets, and brand messaging across various touchpoints.

• Sustainability Integration Examples: Projects that explicitly incorporate sustainability principles into design, user experience, or brand strategy, showcasing an understanding of the domain.

• Strategic Roadmap Visualization: Examples of how strategic visions were translated into clear, actionable roadmaps, potentially including project plans or phased implementation strategies.

Process Documentation:

• Design Thinking & User-Centric Process: Articulation of a systematic approach to understanding user needs, ideating solutions, prototyping, and testing, with clear documentation of each phase.

• Brand Strategy Framework: Outline of how brand strategies are developed, ensuring alignment with business objectives and market positioning, with documented outcomes.

• 0-to-1 Execution Framework: A documented methodology for taking initiatives from concept to execution, emphasizing speed, iteration, and milestone achievement.

• Scalability Planning: Evidence of how design and brand strategies are built with scalability in mind, considering future growth and adaptation.

📝 Enhancement Note: The focus on "0-to-1 initiatives," "execution roadmaps," and "scalable solutions" necessitates a portfolio that showcases not just design output but the strategic and operational process behind it. Candidates should be prepared to demonstrate how they manage projects, translate strategy into action, and ensure successful product launches in a high-growth, entrepreneurial context.

💵 Compensation & Benefits

Salary Range: As this is a remote role with a company based in Germany and hiring in Europe/Americas, and considering the "competitive compensation & upside" offering, a typical salary range for a mid-senior level UI/UX & Brand Designer with strong operational execution capabilities in the US market would be approximately $100,000 - $150,000 USD annually. This range can fluctuate significantly based on specific location within the Americas, candidate experience, and the exact scope of "ownership" and "upside."

Benefits:

• Competitive Compensation: A salary package designed to attract top talent.

• Equity Upside: Opportunity for significant financial gain through company stock or options, reflecting the entrepreneurial nature of the role and potential for future spin-offs.

• Maximum Ownership: Autonomy and decision-making power, a significant non-monetary benefit for driven professionals.

• High-Growth Environment: Exposure to rapid development and market validation, offering a dynamic and rewarding work experience.

• Elite Team Collaboration: Direct mentorship and collaboration with serial entrepreneurs and experienced professionals.

Working Hours: 40 hours per week is the standard implied by the AI assessment. Given the 100% remote nature and the "no corporate red tape" environment, there may be flexibility in scheduling, but a commitment to achieving rapid execution and meeting critical milestones is expected.

📝 Enhancement Note: The salary estimate is based on US market standards for a mid-senior designer with operational execution responsibilities in a tech/startup environment, considering the "competitive compensation" claim. The equity upside is a significant factor in startup compensation and is highlighted as a key benefit. The lack of specific location within the Americas for remote work means a broad range is provided, with the expectation that candidates may be based in higher or lower cost-of-living areas.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on launching new initiatives in cutting-edge domains like Sustainability. EWOR GmbH appears to be an incubator or venture studio model, backed by successful serial entrepreneurs.

Company Size: The description implies a lean, agile, and rapidly growing department within a larger structure, or a new venture itself. The focus is on "operators and builders" for "new initiatives," suggesting a startup-like environment.

Founded: EWOR GmbH is backed by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), indicating a foundation built on successful venture creation and a strong entrepreneurial ethos.

Team Structure:

• Department Founder: Direct reporting line to the founder of the new department, who is likely a seasoned entrepreneur.

• Elite Team Collaboration: Will work closely with a world-class team of engineers, researchers, and commercial leaders, fostering a collaborative, high-performance environment.

• Cross-functional Integration: The role requires seamless collaboration across design, engineering, research, and commercial functions to drive initiatives from 0-to-1.

Methodology:

• 0-to-1 Execution: A core methodology focused on rapid development, market validation, and scaling new ventures from the ground up.

• Lean & Agile Operations: Emphasis on fast execution, minimal bureaucracy ("no PowerPoint presentations, no 7 layers of approval"), and data-driven decision-making.

• Ownership & Autonomy: A culture that empowers individuals with maximum ownership and autonomy to drive strategy and execution.

Company Website: https://ewor.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company culture is heavily influenced by its founders' backgrounds in successful tech startups. The emphasis on "maximum ownership," "high-growth environment," and "elite team" points to a demanding yet rewarding culture for ambitious operators and builders. The sustainability focus suggests a mission-driven aspect to the work.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a mid-senior level professional to act as a key operator and designer within a new, high-potential venture. It's positioned at the intersection of design, product strategy, and operational execution, offering a chance to build something from scratch and influence its trajectory.

Reporting Structure: The candidate will report directly to the founder of the new department, offering direct access to leadership and high-level strategic discussions. This is a flat reporting structure common in early-stage ventures.

Operations Impact: The role has a direct and substantial impact on the success of EWOR's new sustainability initiatives. By translating vision into execution, architecting scalable solutions, and driving market validation, this position is critical for positioning the department for growth and potential spin-off, directly contributing to the company's overall value creation.

Growth Opportunities:

• Leadership Development: The opportunity to lead 0-to-1 initiatives provides hands-on leadership experience in building and scaling new ventures.

• Entrepreneurial Skill Building: Direct exposure to serial entrepreneurs and the process of building category-defining ventures will foster strong entrepreneurial acumen.

• Domain Specialization: Deep dive into the sustainability sector, gaining expertise in a rapidly growing and impactful field.

• Equity Upside: Potential for significant financial rewards if the initiative or department achieves its growth and spin-off objectives.

• Career Advancement: Successful execution could lead to senior leadership roles within the new department or other ventures incubated by EWOR.

📝 Enhancement Note: The growth potential is significant, not just in terms of skill development but also in terms of ownership and financial upside. This role is ideal for someone who wants to be a foundational member of a new venture and has a strong desire to build and scale.

🌐 Work Environment

Office Type: 100% Remote. This offers maximum flexibility for employees to work from their preferred location within Europe or the Americas.

Office Location(s): While remote, the company specifies preference for candidates based in Europe or the Americas, or those open to relocating. This suggests potential for future in-person collaboration opportunities or regional hubs, though the current role is fully remote.

Workspace Context:

• Remote Collaboration Tools: Expect to utilize advanced collaboration and communication tools (e.g., Slack, Zoom, Figma, project management software) to maintain connectivity and productivity.

• Autonomy & Trust: The environment is built on high trust and maximum ownership, meaning individuals are expected to manage their own work environment and schedule effectively to meet objectives.

• Entrepreneurial Hub: While remote, the team is composed of "elite" professionals, creating a virtual environment that fosters innovation, rapid problem-solving, and high-impact work.

Work Schedule: While a standard 40-hour work week is implied, the remote and entrepreneurial nature suggests flexibility. However, the focus on "achieving strong market validation and scalable traction as fast as possible" implies a demanding pace and a need for dedication to meet critical milestones and deadlines.

📝 Enhancement Note: The 100% remote nature is a key feature, offering significant flexibility. However, the emphasis on rapid execution and ownership means that candidates should be prepared for a high-intensity work environment, even if the hours are flexible.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess alignment with core requirements, especially the builder mindset and 0-to-1 experience.

• Founder/Leadership Interviews: In-depth discussions with the department founder and potentially other senior leaders to evaluate strategic thinking, domain expertise, ownership capabilities, and cultural fit.

• Portfolio Presentation/Case Study: A likely stage where candidates present their portfolio, focusing on relevant 0-to-1 initiatives, design processes, and how they translate strategy into execution.

• Technical/Skills Assessment: Potential for a design challenge or a deep dive into specific UI/UX or brand strategy skills, possibly involving a practical exercise.

• Final Round: Discussion on compensation, equity, and final alignment on role expectations.

Portfolio Review Tips:

• Highlight 0-to-1 Successes: Prioritize case studies that demonstrate your ability to launch and scale new initiatives from inception. Clearly articulate your role, the process followed, key challenges overcome, and measurable outcomes.

• Showcase Strategic Impact: Demonstrate how your design and brand work directly contributed to business objectives, market validation, or user growth. Quantify impact wherever possible.

• Emphasize Process & Ownership: Detail your design process, but also your approach to project management, stakeholder communication, and taking end-to-end responsibility for outcomes.

• Tailor to Sustainability: If possible, include projects or discuss how you would approach design and brand strategy within the sustainability context, showing an understanding of the sector's nuances.

• Be Concise and Visual: For remote presentations, ensure your portfolio is easily digestible and visually engaging. Focus on the most impactful projects.

Challenge Preparation:

• Strategic Thinking: Be prepared to discuss how you would approach the "0-to-1" launch of a sustainability initiative, including market analysis, user needs, and potential product features.

• Problem-Solving: Anticipate questions about overcoming challenges in fast-paced, ambiguous environments, especially concerning design and brand execution under pressure.

• Ownership Mindset: Frame your answers around taking initiative, driving solutions, and demonstrating accountability for results.

📝 Enhancement Note: The interview process will likely focus heavily on evaluating a candidate's ability to operate autonomously, drive results in a startup-like environment, and translate strategic vision into tangible outcomes, rather than just pure design execution. Portfolio examples of launching new ventures or products will be highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma (highly probable for collaborative remote design), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Prototyping Tools: InVision, Adobe XD, Marvel, or built-in Figma prototyping features.

• Brand Asset Management: Systems for organizing and distributing brand assets (e.g., Bynder, Brandfolder, or cloud storage solutions).

• Project Management & Collaboration: Tools like Asana, Trello, Jira, Monday.com, or Notion for roadmap planning and task management.

• Communication Platforms: Slack, Microsoft Teams, Zoom for daily interaction and meetings.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior on digital platforms).

• User Feedback Tools: Hotjar, SurveyMonkey, UserTesting.com for gathering insights.

• Design Analytics: Tools that might track user engagement with specific design elements or features.

CRM & Automation:

• While not explicitly a CRM role, understanding how design and brand impact customer journeys managed within CRMs (e.g., Salesforce, HubSpot) would be beneficial for GTM alignment.

• Familiarity with tools that automate design workflows or content deployment could be an asset.

📝 Enhancement Note: Proficiency in collaborative design tools like Figma is almost a given for a remote UI/UX role. The emphasis on "scalable solutions" and "0-to-1 initiatives" suggests a need for tools that facilitate rapid iteration and integration into development pipelines.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A fundamental value where individuals are expected to take full responsibility and drive initiatives forward proactively.

• Execution Excellence: A strong emphasis on getting things done quickly and efficiently, with minimal bureaucracy and a focus on tangible results.

• Innovation & Entrepreneurship: A culture that encourages new ideas, experimentation, and building ventures from the ground up.

• Collaboration & Elite Teamwork: Working effectively with a high-caliber team, sharing knowledge, and contributing to a collective mission.

• Impact & Sustainability: A commitment to driving meaningful impact, particularly within the sustainability domain, aligning personal work with broader societal goals.

Collaboration Style:

• Direct & Transparent: Communication is likely direct, concise, and transparent, reflecting the "no red tape" environment.

• Action-Oriented: Collaboration focuses on problem-solving and advancing projects rather than lengthy deliberation.

• Cross-Functional Synergy: Expect to work closely with diverse teams (engineers, researchers, commercial) where each function contributes to the overall initiative's success.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement and rapid iteration.

📝 Enhancement Note: The culture is clearly shaped by its entrepreneurial founders, prioritizing action, ownership, and a lean, results-oriented approach. Candidates should be comfortable with ambiguity and a fast-paced, high-accountability environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity of 0-to-1: Navigating the inherent uncertainty and lack of established processes in launching new initiatives from scratch.

• Rapid Pace & High Expectations: Meeting aggressive timelines and high performance standards in a fast-growth environment.

• Balancing Design with Operations: Integrating strong design principles with the practicalities of operational execution and scalability.

• Building from Scratch: Establishing brand identity and user experience frameworks for a new department or venture without existing blueprints.

• Remote Collaboration Management: Ensuring effective communication and seamless workflow across a distributed, international team.

Learning & Development Opportunities:

• Entrepreneurial Mentorship: Direct guidance from serial entrepreneurs on building and scaling businesses.

• Strategic Impact: Opportunity to shape the strategic direction and operational framework of new sustainability initiatives.

• Skill Versatility: Broadening expertise across design, brand strategy, product development, and operational execution.

• Networking: Building connections with a high-caliber team of engineers, researchers, and commercial leaders.

• Potential for Significant Upside: The chance to be part of a venture that could achieve substantial market success and financial returns.

📝 Enhancement Note: This role offers a unique blend of creative design and operational leadership. The challenges are significant but directly tied to substantial growth and learning opportunities, particularly for those with entrepreneurial aspirations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a high-level strategic vision for a new product or initiative and translating it into a concrete, actionable execution roadmap. Provide an example." (Focus on methodology, prioritization, and milestone setting.)

• "How do you approach building a brand identity and user experience from scratch for a new venture, especially in a rapidly evolving domain like sustainability? What are the key considerations?" (Assess strategic thinking, user-centricity, and domain awareness.)

• "Tell me about a time you had to take extreme end-to-end ownership of a project or initiative. What were the challenges, how did you overcome them, and what was the outcome?" (Evaluate ownership, problem-solving, and accountability.) Company & Culture Questions:

• "EWOR is backed by serial entrepreneurs. How does your experience align with building ventures from 0-to-1 in a high-growth, low-red-tape environment?" (Assess cultural fit and entrepreneurial mindset.)

• "How do you envision collaborating with engineers, researchers, and commercial leaders to drive a new sustainability initiative forward?" (Evaluate cross-functional collaboration skills.)

• "What excites you most about the intersection of sustainability, design, and entrepreneurship at EWOR?" (Gauge passion and alignment with the company's mission.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation around 2-3 key projects that best demonstrate your 0-to-1 experience, strategic thinking, and design execution.

• Narrative is Key: For each project, tell a story: the problem/opportunity, your strategic approach, your design process, the execution challenges, and the measurable impact.

• Quantify Results: Wherever possible, use data and metrics to showcase the success of your work (e.g., user growth, engagement, conversion rates, brand recognition improvements).

• Highlight Ownership: Clearly articulate your specific role and contributions, emphasizing instances where you took initiative and drove outcomes.

• Sustainability Context: If applicable, discuss how sustainability principles were integrated into your design or brand strategy.

📝 Enhancement Note: Be prepared to discuss your approach to strategy, execution, and ownership in detail. The interviewers will be looking for evidence of a proactive, builder mentality and the ability to operate effectively with autonomy.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Tailor Your Resume: Highlight experience in launching new initiatives (0-to-1), strategic roadmap development, UI/UX design, and brand strategy. Use keywords like "sustainability," "UI/UX," "brand design," "0-to-1," "execution," "scalability," and "ownership."

• Curate Your Portfolio: Select case studies that best showcase your ability to translate strategy into execution, your design process, and any experience with new venture launches or sustainability-focused projects. Ensure it's visually compelling and easy to navigate.

• Prepare Your Narrative: Be ready to articulate your experience in taking end-to-end ownership and driving projects from concept to completion, with specific examples.

• Research EWOR: Understand the backgrounds of the founders and EWOR's model of building ventures. Be prepared to discuss why you are drawn to this specific entrepreneurial and sustainability-focused opportunity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.