Social Media & Static Set Content Designer

📍 Job Overview

Job Title: Social Media & Static Set Content Designer

Company: Paramount

Location: New York, NY, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Sports & Recreation / Technology

Date Posted: 2026-08-19

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Design visually compelling graphics packages for social media, studio shows, and live broadcast events, enhancing CBS Sports' presence across all platforms.

• Develop story-driven visual content that deepens audience engagement with sports narratives, statistics, and breaking news.

• Create high-quality static and motion graphics for major sports properties, including NFL, NCAA, PGA, and UEFA Champions League.

• Execute content for LED studio displays, virtual set elements, and in-show graphic integrations, ensuring a cohesive visual identity.

• Collaborate closely with producers, creative directors, and social media teams to translate complex sports stories into impactful visual experiences.

📝 Enhancement Note: While the job title is "Social Media & Static Set Content Designer," the responsibilities and required skills clearly indicate a senior-level role within broadcast graphics and sports media design, with a strong emphasis on live production and integrated visual systems. The "static set" aspect refers to the design of elements for physical and virtual studio environments, not solely static images.

📈 Primary Responsibilities

• Conceptualize and design visually impactful graphics packages for social media, studio shows, live events, and broadcast environments.

• Develop story-driven visual content that enhances editorial narratives and deepens audience engagement across digital and broadcast platforms.

• Create high-quality static and motion graphics for major sports properties including NFL, NCAA, PGA, Champions League, and other CBS Sports programming.

• Design and execute content for LED studio displays, virtual set elements, and in-show graphic integrations, ensuring brand consistency.

• Collaborate closely with producers, creative directors, art directors, editors, and social media teams to translate sports stories into compelling visual experiences.

• Rapidly develop creative concepts and execute designs under tight deadlines, often supporting live broadcasts and breaking news situations with immediate visual needs.

• Maintain a high level of design excellence while managing multiple projects simultaneously, prioritizing impact and efficiency.

• Contribute innovative ideas that push the visual identity of CBS Sports forward across both broadcast and digital platforms.

• Stay current on sports culture, design trends, social media best practices, and emerging technologies to inform creative output.

📝 Enhancement Note: The responsibilities emphasize a fast-paced, deadline-driven environment typical of live sports broadcasting. The role requires not only strong design skills but also an understanding of sports culture and the ability to translate complex narratives into clear, engaging visuals for diverse audiences and platforms.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for this level of professional experience. Equivalent practical experience will also be considered.

Experience: 5+ years of professional experience in sports design, broadcast graphics, social content creation, or related creative fields.

Required Skills:

• Remarkable design skills with a robust portfolio demonstrating creative thinking, typography, composition, branding, and visual storytelling.

• Proven ability to conceptualize and execute story-driven graphics that communicate information clearly and creatively.

• Deep knowledge with major sports, leagues, athletes, and current sports culture.

• Ability to perform at a high level under intense deadlines and rapidly changing priorities, with a focus on maintaining quality.

• Solid knowledge of social media content formats and audience engagement strategies across platforms (e.g., Instagram, Twitter/X, Facebook, TikTok).

• Exemplary communication and collaboration skills, with the ability to articulate design decisions and work effectively in a team environment.

• Highly organized with robust attention to detail, ensuring accuracy in all visual assets. Preferred Skills:

• Experience working in sports television, broadcast design, or major sports media organizations.

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and After Effects.

• Experience designing for studio environments, LED displays, and live production workflows.

• Motion graphics and animation experience.

• Knowledge of 3D design workflows and emerging creative technologies is a plus.

📝 Enhancement Note: The emphasis on "remarkable design skills" and a "robust portfolio" suggests a strong need for visual talent and a proven track record of successful creative output. Proficiency in Adobe Creative Suite is listed as preferred but is almost certainly a de facto requirement given the nature of broadcast graphics and motion design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, with a strong emphasis on sports-related graphics and visual storytelling.

• Demonstrations of creative thinking, effective typography, strong composition, brand application, and narrative enhancement through design.

• Examples of work for social media platforms, broadcast segments, and studio environments, highlighting adaptability to different formats and audiences.

• Case studies or project breakdowns that explain the design process, challenges, solutions, and the impact of the visual assets. Process Documentation:

• Ability to articulate design processes, from initial concept development to final asset delivery, within a fast-paced production environment.

• Understanding of workflow integration between design, production, and editorial teams, particularly for live broadcast and social media content pipelines.

• Experience in managing design assets and version control in a collaborative setting.

• Familiarity with feedback loops and iterative design processes common in media production.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to clearly demonstrate the candidate's ability to translate sports narratives and data into visually engaging content for both live broadcast and social media. The ability to explain their design process and how they've integrated with production workflows is also key.

💵 Compensation & Benefits

Salary Range: $74,400 - $100,000 per year.

This hiring salary range applies to New York and other specified geographies, with the final salary determined by factors such as location, market demand, experience, training, and education.

Benefits:

• Medical, Dental, and Vision insurance plans.

• 401(k) plan for retirement savings.

• Life insurance coverage.

• Disability benefits.

• Tuition assistance program for continued learning and development.

• Generous Paid Time Off (PTO).

• Benefits are provided as per the company policy or relevant Collective Bargaining Agreement.

Working Hours: Standard full-time hours are assumed, likely around 40 hours per week. However, the role's nature, especially supporting live broadcasts and breaking news, may require flexibility and potential for extended hours or weekend work as dictated by production schedules.

📝 Enhancement Note: The salary range is provided for New York, indicating a competitive compensation package for a mid-to-senior level designer in a major media market. The benefits package is comprehensive, covering health, retirement, and professional development, which are attractive to experienced professionals. The mention of potential extended hours is crucial for candidates to understand the demands of live sports production.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, Broadcasting, Sports. Paramount is a global media and entertainment giant with a vast portfolio of brands and content. CBS Sports specifically operates within the highly competitive and dynamic sports media landscape.

Company Size: Large Enterprise (Paramount is a global corporation with tens of thousands of employees). This means access to extensive resources, established processes, and opportunities for large-scale impact, but also potentially more layers of hierarchy and process.

Founded: Paramount Pictures was founded in 1912, and CBS has a long history dating back to 1927. The combined entity represents a legacy of media innovation. This history suggests a company culture that values established expertise while also driving forward with new technologies and content strategies.

Team Structure:

• The role sits within the CBS Sports Graphics Division, which is part of the broader CBS Sports production and creative teams.

• This division likely comprises various design specialists (motion graphics, 2D/3D, broadcast graphics, social media content).

• Collaboration will extend to producers, directors, art directors, editors, social media managers, and potentially talent.

• The reporting structure would likely be to an Art Director or Creative Director within the Graphics Division. Methodology:

• Data-driven storytelling: Leveraging sports statistics, analytics, and narratives to inform visual design.

• Collaborative creative process: Working closely with editorial and production teams to ensure visual content aligns with storytelling goals.

• Rapid iteration and execution: Designing and delivering assets quickly to meet the demands of live broadcasts and social media trends.

• Brand consistency: Maintaining a unified visual identity for CBS Sports across all platforms.

• Innovation and trend awareness: Continuously exploring new design techniques and technologies to keep content fresh and engaging.

Company Website: https://www.paramount.com/careers/

CBS Sports Specific: https://www.cbssports.com/

📝 Enhancement Note: Paramount's scale suggests a professional environment with structured processes, but the specific mention of "award-winning Graphics Division" and the need for rapid execution points to a creative and fast-paced sub-culture within CBS Sports. The company's mission to "entertain the planet" implies a focus on high-quality, impactful content.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring 5+ years of experience. It's a hands-on design position focused on creation and execution rather than management. The title "Senior Social Media & Set Content Designer" suggests a level of expertise and autonomy in design tasks.

Reporting Structure: The designer will report to an Art Director or Creative Director within the CBS Sports Graphics Division. They will collaborate extensively with producers, editors, and social media teams, requiring strong interpersonal and communication skills to effectively integrate their work into broader production workflows.

Operations Impact: The designer's work directly impacts the visual presentation and audience engagement for CBS Sports programming across broadcast and digital channels. High-quality graphics enhance storytelling, clarify complex information, build brand identity, and can significantly influence viewer perception and interaction on social media.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like advanced motion graphics, 3D modeling for broadcast, or interactive social media content design.

• Leadership within Design: Transition to a Lead Designer role on specific projects or sports properties, mentoring junior designers.

• Cross-Functional Movement: Potentially move into Art Direction or Creative Direction roles within CBS Sports or other Paramount divisions, managing design teams and strategic visual direction.

• Industry Exposure: Gain experience with major sports properties (NFL, NCAA, PGA, Champions League) which can open doors to other top-tier sports media organizations.

• Learning & Development: Access to company-provided training, workshops, and potentially industry conferences to stay abreast of emerging design technologies and trends.

📝 Enhancement Note: The role offers a clear path for a designer to excel within the sports media industry, leveraging their skills on high-profile content. Growth opportunities would likely involve increased creative leadership, specialization, or movement into management roles within design or broader production.

🌐 Work Environment

Office Type: On-site in New York, NY. This implies a traditional studio or office environment where collaboration and access to on-site resources are key.

Office Location(s): New York City, NY. This location places the designer in a major media hub, offering access to industry events, networking opportunities, and a vibrant professional community. Specific office details regarding amenities or accessibility would need to be confirmed.

Workspace Context:

• A creative studio environment with access to high-performance workstations and necessary design software.

• Collaborative spaces designed for team interaction, brainstorming, and review sessions with producers and directors.

• Potential for exposure to live broadcast control rooms or studio floors, offering a dynamic and fast-paced atmosphere.

• Access to CBS Sports' extensive library of assets, footage, and branding guidelines.

Work Schedule: While a standard 40-hour work week is implied, the nature of live sports broadcasting means the schedule will be demanding and potentially irregular. Designers must be prepared to work evenings, weekends, and holidays, especially during major sporting events or breaking news situations. Flexibility and a commitment to meeting production deadlines are critical.

📝 Enhancement Note: The on-site requirement in New York suggests a need for a candidate who thrives in a collaborative, high-energy studio environment. The unpredictable nature of live sports means flexibility in working hours is a non-negotiable aspect of this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and how they've approached similar challenges. This is a critical stage.

• Technical/Creative Assessment: A design challenge or exercise may be given to evaluate problem-solving skills, speed, and creative output under pressure, potentially involving sports-related graphics.

• Team/Stakeholder Interviews: Meetings with producers, creative directors, and other team members to assess collaboration skills, communication, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Showcase 5-8 of your strongest, most relevant projects. Prioritize sports-related work, broadcast graphics, and social media content.

• Tell a Story: For each project, clearly articulate the brief, your creative process, the challenges you faced, your solutions, and the final impact. Use visuals effectively to support your narrative.

• Highlight Key Skills: Ensure your portfolio explicitly demonstrates typography, composition, branding, visual storytelling, and motion graphics skills.

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different styles and platforms (broadcast vs. social, different sports).

• Be Ready to Discuss: Prepare to answer questions about your design choices, software proficiency, and how you handle feedback and tight deadlines.

Challenge Preparation:

• Understand the Medium: Familiarize yourself with the visual language of sports broadcasting and social media. Analyze current trends and common graphic elements used by major sports networks.

• Think Fast, Design Smart: Practice creating quick concepts and executing designs efficiently. Focus on clarity and impact.

• Demonstrate Problem-Solving: If given a specific brief, clearly outline your approach to solving the problem visually.

• Prepare for Live Elements: Be ready to discuss how your designs would integrate into live production, including considerations for animation, timing, and on-screen legibility.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to not only show their work but also to articulate the "why" and "how" behind their design decisions, demonstrating strategic thinking and collaborative potential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (for static assets, manipulation), Illustrator (for vector graphics, logos, icons), After Effects (for motion graphics, animation, compositing). These are foundational.

• Motion Graphics Software: Proficiency in After Effects is key for creating dynamic graphics, animations, lower thirds, bumpers, and transitions.

• 3D Design Software (Preferred): Tools like Cinema 4D, Blender, or Maya might be used for creating 3D elements, studio set pieces, or complex animations, though listed as a plus.

• Video Editing Software (Familiarity): Basic understanding of Premiere Pro or Final Cut Pro can be beneficial for integrating graphics into edited sequences.

Analytics & Reporting:

• While not a direct analytics role, understanding how social media content performs (engagement rates, views, shares) is crucial for informing design choices. Familiarity with social media analytics dashboards is a plus.

• Ability to interpret feedback on graphic performance from producers and social media teams. CRM & Automation:

• Not directly applicable to this design role. The focus is on creative tools.

📝 Enhancement Note: The core technical requirements revolve around the Adobe Creative Suite, with a strong emphasis on After Effects for motion graphics. Experience with 3D software and an understanding of how to design for specific broadcast and social media platforms are also critical.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push visual boundaries and develop fresh, engaging content.

• Collaboration: Working effectively with diverse teams to achieve shared goals.

• Excellence & Quality: Maintaining high standards in design and execution, even under pressure.

• Passion for Sports: A genuine enthusiasm for sports and the ability to translate that passion into compelling visuals.

• Adaptability & Speed: The ability to pivot quickly and deliver high-quality work under tight deadlines.

• Storytelling: A focus on using visuals to enhance narratives and connect with audiences on an emotional level.

Collaboration Style:

• Cross-functional Integration: Close partnership with producers, editors, creative directors, and social media managers to ensure visual content aligns with overall editorial and marketing objectives.

• Feedback-Driven: Openness to constructive criticism and iterative design processes to refine assets.

• Proactive Communication: Clear and timely communication to manage expectations, share progress, and address potential issues.

• Team-Oriented: Contributing to a positive and productive team atmosphere where ideas are shared and collective success is prioritized.

📝 Enhancement Note: The culture likely balances creative freedom with the structured demands of broadcast production. A passion for sports is a significant cultural driver, and the ability to collaborate effectively across different departments is essential for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Pressure: The relentless demand for content in live sports and social media can be intense, requiring exceptional time management and stress resilience.

• Rapid Trend Shifts: Keeping up with constantly evolving design trends and social media platform best practices.

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with CBS Sports' established brand identity.

• Translating Complex Information: Effectively simplifying and visualizing intricate sports data, rules, or narratives for broad audiences.

• Technical Evolution: Staying current with new software, hardware, and emerging technologies in motion graphics and broadcast design.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen skills in After Effects, explore 3D software, or learn new design tools.

• Industry Conferences & Workshops: Attending events like NAB Show, Adobe MAX, or sports media conferences to network and learn about the latest trends.

• Mentorship: Learning from experienced Art Directors and Creative Directors within CBS Sports.

• Project Variety: Working on diverse sports properties offers exposure to different visual styles and production challenges, broadening skill sets.

• Exposure to New Technologies: Potential involvement with cutting-edge broadcast technologies like AR, VR, or advanced LED wall integrations.

📝 Enhancement Note: The primary challenge is managing the high-pressure, fast-paced environment of live sports media. Growth opportunities are centered around deepening technical design skills, expanding creative leadership, and staying at the forefront of industry trends.

💡 Interview Preparation

Strategy Questions:

• "Walk me through your portfolio. Tell me about a project you're particularly proud of and why." (Focus on process, problem-solving, and impact.)

• "How do you approach designing graphics for a specific sports property like the NFL versus, say, a soccer league like the Champions League?" (Assess understanding of different sports cultures and fan bases.)

• "Describe a time you had to create graphics under a very tight deadline. How did you manage the pressure and ensure quality?" (Evaluate ability to perform under pressure.)

• "How do you stay current with design trends in sports media and social media?" (Gauge proactivity and industry awareness.)

• "How would you design a graphic package to explain a complex rule or statistic in a sport?" (Test conceptualization and clarity.) Company & Culture Questions:

• "What excites you about working for CBS Sports and Paramount?" (Assess genuine interest and alignment with brand.)

• "How do you collaborate with producers and editors to ensure your designs meet their storytelling needs?" (Evaluate teamwork and communication skills.)

• "What are your thoughts on the current visual identity of CBS Sports? How might you contribute to evolving it?" (Gauge understanding of brand and innovative thinking.)

• "How do you handle constructive criticism or feedback on your designs?" (Assess receptiveness to feedback.) Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio logically, perhaps by project type (social, broadcast, studio) or by skill demonstrated.

• Lead with Impact: Start with your strongest, most relevant work.

• Explain Your Process: For each piece, discuss the brief, your conceptualization, the tools used, challenges, and outcomes. Quantify impact where possible (e.g., engagement metrics for social posts).

• Showcase Versatility: Highlight your ability to adapt to different styles and requirements for various sports and platforms.

• Be Concise and Engaging: Keep your explanations clear, to the point, and enthusiastic. You are selling your creative vision and problem-solving abilities.

• Prepare for Questions: Anticipate questions about your design choices, software proficiency, and how you handle feedback.

📝 Enhancement Note: The interview will heavily scrutinize the candidate's portfolio and their ability to articulate their creative process and problem-solving skills. Demonstrating a deep understanding of sports culture and the demands of live broadcast/social media production will be crucial.

📌 Application Steps

To apply for this Social Media & Static Set Content Designer position:

• Submit your application through the Paramount Careers portal via the provided URL.

• Portfolio Customization: Tailor your resume and portfolio to highlight your most relevant experience in sports graphics, broadcast design, and social media content creation. Emphasize projects that showcase your ability to design for live production environments and diverse sports properties.

• Resume Optimization: Ensure your resume clearly lists your years of experience, proficiency with Adobe Creative Suite (especially Photoshop, Illustrator, After Effects), and any experience with motion graphics, 3D design, or studio environments. Use keywords from the job description.

• Portfolio Walkthrough Practice: Rehearse presenting your portfolio, focusing on clear, concise explanations of your design process, problem-solving approaches, and the impact of your work. Be ready to discuss specific projects in detail.

• Company Research: Familiarize yourself with CBS Sports' current programming, recent graphics packages, and social media presence. Understand their brand identity and the types of sports they cover. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.