Brand & Marketing Designer (m/w/d) EdTech - 100% remote

📍 Job Overview

Job Title: Brand & Marketing Designer (m/w/d) EdTech

Company: Jurafuchs

Location: 100% Remote (Germany-based candidates preferred)

Job Type: Festanstellung (Full-time/Part-time)

Category: Marketing & Design Operations

Date Posted: 2026-09-10

Experience Level: 2-5 Years

Remote Status: 100% Remote

🚀 Role Summary

• Develop and execute visual brand strategies for Jurafuchs and Bwlfuchs, ensuring consistent brand identity across all marketing and product touchpoints.

• Create compelling digital and print assets, including social media content, landing pages, campaign graphics, and marketing materials, adhering to established design language.

• Collaborate closely with Marketing Managers and Product Designers to integrate brand vision into all communication channels and user experiences.

• Drive continuous evolution of brand guidelines and visual identity, leveraging AI tools and innovative design approaches.

• Contribute to the growth and visual appeal of the EdTech platform through impactful design solutions that enhance user engagement and brand recognition.

📝 Enhancement Note: While the role is primarily focused on Brand and Marketing Design, its integration into an EdTech platform and close collaboration with Product Design suggests a need for an understanding of user experience (UX) principles and how design impacts user acquisition and retention. The emphasis on "design is where our brands are born every day" highlights a strategic importance of design within the company's GTM and operational framework.

📈 Primary Responsibilities

• Define and maintain the visual identity of Jurafuchs and Bwlfuchs brands across all digital and print channels, ensuring brand consistency.

• Design and produce high-quality social media assets, including posts, stories, animations, and campaign graphics tailored for each platform.

• Develop visually engaging landing pages, web content, and digital marketing materials that support marketing campaigns.

• Create clear and compelling infographics and layouts to communicate complex content effectively in both digital and print formats.

• Design and manage reusable templates to streamline content creation for the marketing and product teams, improving operational efficiency.

• Visually co-design and maintain marketing websites, utilizing tools like Framer and AI, in collaboration with the product design team.

• Continuously evolve and implement brand guidelines and visual identity standards across all company communications.

• Support the visual development of Bwlfuchs, ensuring it aligns with the brand quality of Jurafuchs.

• Collaborate with Marketing Managers to translate campaign objectives into impactful visual designs.

• Work with Product Designers to ensure a cohesive brand experience across marketing and product touchpoints.

📝 Enhancement Note: The responsibilities indicate a need for strong project management skills to handle multiple projects simultaneously and a proactive approach to template creation, aiming to optimize workflow for the broader marketing and product teams. This role bridges the gap between creative output and operational efficiency within marketing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, or a related field is implied by the experience requirements and the nature of the role.

Experience: Several years of professional experience in a comparable design role, with a demonstrated ability to think in terms of Creative Principles and Design Language.

Required Skills:

• Proven experience in Brand Design and Marketing Design roles.

• Strong portfolio showcasing creative principles, design language, and attention to detail.

• Advanced proficiency in Adobe Creative Suite, specifically Illustrator, InDesign, and Photoshop.

• Excellent understanding of design fundamentals: aesthetics, typography, and composition.

• German language proficiency at C1 level or higher, with strong copywriting and text comprehension skills.

• Ability to manage multiple projects simultaneously, delivering high-quality work under pressure.

• Independent and structured work approach with a proactive mindset for idea generation. Preferred Skills:

• Experience with AI tools in design workflows (e.g., Claude).

• Experience in creating social media assets and understanding platform-specific best practices.

• Familiarity with Framer for web design and development.

• Experience in developing and maintaining brand guidelines and visual identities.

• Understanding of digital marketing principles and how design supports campaign objectives.

• Experience in EdTech or a related fast-paced startup environment.

📝 Enhancement Note: The requirement for C1 German proficiency and comfort with German copywriting is critical for effective communication and brand messaging within the target market. The emphasis on "thinking in Creative Principles and Design Language" suggests a need for strategic design thinking beyond just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong grasp of creative principles and brand language across various media (digital, print, social).

• Case studies showcasing the design process, from concept to final execution, for marketing campaigns, social media content, and brand identity development.

• Examples of work that highlight attention to detail, typography, and composition skills.

• Visual examples of how brand guidelines were applied and potentially evolved.

• Demonstrations of ability to create engaging and effective social media assets and landing page designs. Process Documentation:

• Ability to document and articulate design processes, particularly in relation to workflow optimization and template creation.

• Examples of how design processes have been streamlined or improved for efficiency.

• Understanding of how design assets are managed and disseminated within a marketing and product team structure.

📝 Enhancement Note: The portfolio is paramount for this role. It should not only showcase aesthetic capabilities but also the candidate's ability to think strategically about brand consistency, campaign impact, and operational efficiency through design. Demonstrating experience with AI tools and platforms like Framer will be a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), 100% remote nature, and Germany as the primary location for candidates, an estimated annual gross salary range would be €45,000 - €65,000. This range accounts for the EdTech industry, the emphasis on specialized design skills, and the company's growth phase.

Benefits:

• 100% Remote Work: Full flexibility to work from anywhere within Germany.

• Flexible Working Hours: Focus on results and output rather than strict adherence to office hours.

• Team Retreats: Two team retreats per year in Europe to foster team cohesion and collaboration.

• Professional Development: Opportunity to shape an in-house design function from the ground up and influence brand direction.

• AI-First Environment: Exposure to and utilization of cutting-edge AI tools in design workflows.

• Impactful Work: Contribution to a mission-driven company focused on making legal education more accessible.

Working Hours: While specific hours are flexible, the role implies a standard full-time commitment of approximately 40 hours per week, with an emphasis on results and output. Part-time arrangements may be considered.

📝 Enhancement Note: The salary estimate is based on general market data for graphic designers with 2-5 years of experience in Germany, considering the remote work aspect and the EdTech industry. Specific compensation will depend on the candidate's experience, portfolio, and negotiation. The benefits highlight a strong focus on work-life balance and team building in a remote setting.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) - specifically focusing on legal and business education. The company operates in a dynamic and rapidly evolving sector, leveraging technology to democratize access to specialized knowledge.

Company Size: Jurafuchs has grown significantly since 2018, serving hundreds of thousands of students. While the exact current size isn't specified, the establishment of an in-house design team and a second brand (Bwlfuchs) suggests a mid-sized, growing startup environment (likely 50-200 employees).

Founded: 2018. This indicates a relatively young company with a proven track record and a clear growth trajectory.

Team Structure:

• In-House Design Team: This is a newly forming team, offering the opportunity for the designer to significantly influence its structure and processes.

• Collaboration: Close collaboration is expected with existing Marketing Managers and Product Designers. This suggests a cross-functional team environment where design is integrated into both marketing initiatives and product development.

• Reporting: The reporting structure for this specific role is not detailed but would likely be to a Head of Marketing, Design Lead, or a similar senior role.

Methodology:

• AI-First Mentality: The company embraces AI tools for efficiency and innovation, particularly in content creation and website development (e.g., Framer, Claude).

• Build Fast Culture: Emphasizes rapid development, quick decision-making, and iterative improvements, common in fast-growing tech startups.

• Radical Candor: Promotes open, honest, and direct feedback within the team to foster growth and high performance.

• Results-Oriented: Focus is on achieving outcomes rather than simply logging hours.

Company Website: [Company URL not provided, but inferring from domain: jurafuchs.de]

📝 Enhancement Note: The culture is described as dynamic, collaborative, and forward-thinking, with a strong emphasis on innovation (AI-first) and direct communication. The opportunity to build a function from the ground up is a key differentiator for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Brand & Marketing Designer," typically considered a mid-level individual contributor role. Given the opportunity to "build the in-house design function from the ground up," it carries elements of foundational leadership and strategic influence within its specific domain.

Reporting Structure: Likely reports to a Marketing Lead or Head of Design, working closely with Marketing Managers and Product Designers. This structure facilitates cross-functional collaboration and exposure to different aspects of the business.

Operations Impact: The designer's work directly impacts the company's Go-To-Market (GTM) strategy by shaping brand perception, driving marketing campaign effectiveness, and enhancing user engagement through compelling visuals. Strong design operations contribute to brand recognition, customer acquisition, and ultimately, revenue growth.

Growth Opportunities:

• Foundational Leadership: Opportunity to establish and shape the in-house design function, define processes, and build a design system.

• Skill Expansion: Deepen expertise in AI-driven design tools, Framer, and advanced social media content creation. Potential to learn more about product design principles through collaboration.

• Brand Development: Play a key role in the visual expansion of a second brand (Bwlfuchs) and contribute to the evolution of established brand identities.

• Cross-Functional Exposure: Gain insights into marketing strategy, product development, and overall business operations within a fast-growing EdTech company.

• Career Progression: Potential to move into a Senior Designer, Lead Designer, or Design Manager role as the design team grows.

📝 Enhancement Note: This role offers a unique opportunity for a designer to have significant impact and growth potential by not just executing design tasks but by actively contributing to building the design function and strategy within a scaling company.

🌐 Work Environment

Office Type: 100% Remote. This means there is no central physical office for daily work. The company operates with a distributed workforce.

Office Location(s): While the job is remote, the company is based in Berlin, Germany (Ebereschenallee 51, 14050 Berlin), and candidates are likely expected to be based in Germany to facilitate potential team retreats and adhere to local employment laws.

Workspace Context:

• Remote Collaboration: Expect to use digital collaboration tools extensively for communication, project management, and design feedback.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and modern web/AI tools (Framer, Claude) is expected.

• Team Interaction: While remote, the company fosters team cohesion through regular virtual meetings and planned in-person team retreats.

Work Schedule: Flexible working hours are a key benefit, emphasizing output and results over strict time tracking. This allows designers to manage their schedules effectively, balancing project demands with personal life.

📝 Enhancement Note: The 100% remote nature requires self-discipline and strong communication skills. The team retreats are crucial for building personal connections and fostering a strong team culture within a distributed environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio.

• Portfolio Review: Initial screening will heavily rely on the portfolio to assess design skills, creativity, and alignment with brand aesthetics.

• Initial Interview: Likely a conversation with a hiring manager or lead designer to discuss experience, portfolio highlights, and cultural fit. Focus on understanding your design philosophy and approach to brand consistency.

• Design Challenge/Task: A practical design exercise, possibly related to creating social media assets or adapting existing brand elements, to evaluate your skills in a real-world scenario. This may be a take-home assignment or a timed task.

• Team Interviews: Meetings with Marketing Managers and Product Designers to assess collaboration style, communication skills, and ability to integrate into the existing team dynamics.

• Final Interview: Potentially with a company founder or senior leadership to discuss overall vision, company culture, and career aspirations.

Portfolio Review Tips:

• Curate Effectively: Select your strongest, most relevant work. Highlight projects that demonstrate brand design, marketing collateral, social media assets, and any experience with AI tools or Framer.

• Showcase Process: For key projects, include a brief overview of your design process, challenges faced, and how you arrived at the final solution. Demonstrate your thinking behind the design.

• Brand Alignment: Ensure your portfolio reflects an understanding of brand consistency and how to adapt designs across different platforms while maintaining a unified visual identity.

• Quantify Impact (if possible): If any of your designs led to measurable outcomes (e.g., increased engagement on social media, improved conversion on landing pages), highlight these achievements.

• Tailor for the Role: Emphasize work relevant to EdTech, fast-paced environments, and the specific responsibilities mentioned in the job description.

Challenge Preparation:

• Understand the Brands: Thoroughly research Jurafuchs and Bwlfuchs. Analyze their current visual identity, tone of voice, and target audience.

• Practice Design Adaptations: Be prepared to create assets for social media or adapt existing designs to new formats, ensuring brand consistency.

• Framer & AI Familiarity: If you have experience, be ready to discuss it. If not, be prepared to demonstrate a quick learning aptitude for new tools.

• Communicate Your Rationale: For any design task, be ready to articulate the strategic thinking and creative decisions behind your work.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to be polished, relevant, and clearly demonstrate the required skills and design thinking. Expect a practical assessment of your abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, InDesign, and Photoshop for creating a wide range of digital and print assets.

• Framer: Increasingly used for web design and prototyping, indicating a need for familiarity or a strong willingness to learn this platform for website visuals and content.

• AI Tools (e.g., Claude): Expected to be integrated into the design workflow for content generation, ideation, or asset enhancement, reflecting an AI-first approach.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts metrics (e.g., engagement rates on social media, conversion rates on landing pages) is beneficial. Familiarity with basic analytics dashboards may be helpful. CRM & Automation:

• No direct CRM or automation tool requirements are listed for the designer, but an understanding of how marketing automation platforms and CRMs are used in conjunction with marketing collateral would be advantageous.

📝 Enhancement Note: The emphasis on Framer and AI tools suggests that Jurafuchs is a forward-thinking company that values efficiency and modern workflows. Proficiency or a strong aptitude for learning these tools will be highly valued.

👥 Team Culture & Values

Operations Values:

• Build Fast: Embraces rapid iteration, quick decision-making, and agile development cycles, requiring designers to be adaptable and efficient.

• Work Your Way: Values autonomy, flexibility, and results-driven work, empowering individuals to manage their time and approach.

• One Team: Promotes radical candor, mutual respect, and collaboration, with a zero-tolerance policy for ego-driven behavior. Team cohesion is fostered through regular retreats.

• Why We Exist: Driven by a strong mission to make legal education more accessible, effective, and relevant, fostering a sense of purpose among employees.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Marketing Managers and Product Designers, requiring excellent communication and the ability to translate strategic goals into visual solutions.

• Feedback-Driven: The "Radical Candor" value implies an environment where constructive feedback is given and received openly to drive continuous improvement.

• Proactive Contribution: Employees are expected to bring their own ideas and take initiative rather than just executing assigned tasks.

📝 Enhancement Note: The company culture is geared towards high performance, collaboration, and a shared mission. Designers are expected to be proactive contributors who can thrive in a fast-paced, feedback-rich environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: As part of a new in-house design team, you'll face the challenge of establishing processes, defining workflows, and building a design system from the ground up.

• Balancing Speed and Quality: The "Build Fast" mentality requires balancing the need for quick turnaround times on social content with maintaining high brand quality and strategic depth.

• Brand Expansion: Visually establishing and differentiating a second brand (Bwlfuchs) while maintaining consistency with the established Jurafuchs brand presents a creative and strategic challenge.

• Remote Collaboration: Effectively collaborating and maintaining strong team connections in a 100% remote environment requires excellent communication and self-management skills.

Learning & Development Opportunities:

• Design System Development: Opportunity to create and manage a comprehensive design system that will scale with the company.

• AI & Emerging Technologies: Gain hands-on experience with AI-powered design tools and modern web design platforms like Framer.

• Strategic Brand Building: Contribute directly to the visual strategy and growth of two distinct brands in the EdTech sector.

• Cross-Functional Learning: Exposure to marketing strategy, product design, and business operations within a dynamic startup.

• Leadership Potential: As the design function grows, there's potential for advancement into leadership roles.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling foundational challenges and contributing to the strategic direction of the company's visual identity.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a visual identity for a new brand like Bwlfuchs, ensuring it complements Jurafuchs but has its own distinct appeal?" (Focus on brand strategy, market research, and iterative design.)

• "Describe a time you had to balance rapid content creation for social media with maintaining high brand standards. What was your process?" (Highlight efficiency, prioritization, and quality control.)

• "How do you ensure brand consistency across diverse marketing channels (e.g., social media, landing pages, print)?" (Emphasize brand guidelines, template usage, and attention to detail.) Company & Culture Questions:

• "What excites you about Jurafuchs' mission to make legal education more accessible?" (Demonstrate alignment with company values.)

• "How do you approach giving and receiving feedback, especially in a 'Radical Candor' environment?" (Showcase openness to constructive criticism and effective communication.)

• "How do you see design contributing to the growth and success of an EdTech company like Jurafuchs?" (Connect design impact to business objectives.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the problem, your approach, the solution, and the impact (if measurable).

• Highlight Process & Tools: Clearly explain your design process and any specific tools (Adobe Suite, Framer, AI) used.

• Demonstrate Brand Thinking: Show how you applied or developed brand guidelines and maintained visual consistency.

• Showcase Versatility: Present a range of work that highlights your ability to create for different platforms and formats.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you would handle specific scenarios at Jurafuchs.

📝 Enhancement Note: Be prepared to discuss your design philosophy, your approach to brand building, and how you leverage tools to achieve both creative and operational efficiency. Demonstrating an understanding of the EdTech market and Jurafuchs' mission will be crucial.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit your application through the provided application link on Personio.

• Portfolio Customization: Ensure your portfolio is up-to-date, highlights your best work relevant to brand design, marketing collateral, and social media, and clearly showcases your design process and aesthetic. Tailor your portfolio to demonstrate your understanding of the EdTech space and Jurafuchs' brands.

• Resume Optimization: Update your resume to emphasize relevant experience in graphic design, marketing design, brand identity development, and proficiency with Adobe Creative Suite. Quantify achievements where possible and include keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and discussing how you would contribute to Jurafuchs' brand vision. Prepare to discuss your experience with AI tools and Framer.

• Company Research: Thoroughly research Jurafuchs and Bwlfuchs, their mission, target audience, and current marketing efforts. Understand their "Build Fast," "Work Your Way," and "One Team" culture to demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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