Social Media & Content Designer

📍 Job Overview

Job Title: Social Media & Content Designer

Company: Clera

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing Operations / Content Strategy

Date Posted: 2026-08-26

Experience Level: Mid-Level (2-7 years)

Remote Status: On-site

🚀 Role Summary

• Owns and executes the end-to-end social media strategy for an AI-native legal tech startup, focusing on audience growth and engagement.

• Transforms complex legal content into visually compelling and easily digestible social media assets across platforms like Instagram, LinkedIn, and X.

• Develops and maintains a dynamic content calendar, ensuring a consistent flow of educational and timely information.

• Creates high-quality graphics, carousels, and video content to enhance brand visibility and audience understanding.

• Collaborates with marketing leadership to define and refine brand aesthetics and communication strategies.

📝 Enhancement Note: While the role title is "Social Media & Content Designer," its responsibilities within an AI-native legal tech startup, particularly the focus on transforming expert legal content into engaging posts and tracking performance metrics, align closely with a specialized Marketing Operations or Content Strategy function. The emphasis on end-to-end ownership and strategic content planning suggests a role that requires operational rigor in content deployment and performance analysis, rather than solely creative execution.

📈 Primary Responsibilities

• Manage daily social media publishing, scheduling, and proactive community engagement across Instagram, LinkedIn, X, and other relevant platforms.

• Develop and maintain a comprehensive content calendar, strategically balancing breaking immigration news with evergreen educational content.

• Design and produce visually appealing graphics, carousels, and repeatable visual templates that simplify complex legal topics for broad audience comprehension.

• Ensure strict adherence to and continuous evolution of brand guidelines to maintain a consistent and professional brand image across all social touchpoints.

• Conceptualize, film, and edit short-form video content (e.g., Reels, Shorts), including on-camera presentations explaining legal concepts.

• Monitor, analyze, and report on social media performance metrics, using data insights to inform and iterate on content strategy for continuous improvement.

• Represent the brand at industry and community events, actively engaging with stakeholders and supporting in-person marketing initiatives.

📝 Enhancement Note: The responsibility for "tracking performance metrics and iterating on content strategy based on what's working" indicates a need for analytical skills beyond pure content creation. This suggests the candidate will be expected to operationalize content strategy through data-driven adjustments, a key aspect of Marketing Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Marketing, Communications, Graphic Design, or a related field is often preferred for roles involving strategic content development and brand management.

Experience: 2–7 years of demonstrated experience managing and growing social media accounts or content programs for a brand, with a strong preference for early-stage startup environments.

Required Skills:

• Proven expertise in managing and growing social media accounts end-to-end for a brand.

• Exceptional design eye with a demonstrated ability to produce premium, editorial-quality social content consistently.

• Expert proficiency in at least one industry-standard design tool such as Figma or Adobe Illustrator.

• Confidence and capability on camera, coupled with solid short-form video editing skills.

• Excellent written communication skills, with the ability to translate dense, regulated subject matter into clear, engaging, and accessible posts.

• Demonstrated ability to act as a self-starter, capable of owning a channel strategy from conception to execution with minimal supervision. Preferred Skills:

• Experience working within trust-heavy, regulated industries such as legal tech, fintech, or healthcare.

• Experience in AI-native product marketing or content creation.

• Familiarity with social media analytics platforms and reporting tools.

• Knowledge of SEO principles as they apply to social media content.

• Experience with content management systems (CMS) or social media management platforms.

📝 Enhancement Note: The requirement for 2-7 years of experience, combined with the expectation of end-to-end channel ownership and strategic iteration based on performance metrics, positions this role at a mid-level. The preference for startup experience suggests candidates who are adaptable and comfortable with ambiguity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of social media campaigns and content pieces that demonstrate strategic thinking, creative execution, and measurable impact.

• Examples of visually compelling graphics and carousels designed for social media, showcasing design proficiency in tools like Figma or Adobe Illustrator.

• Demonstrations of short-form video content (e.g., Reels, Shorts) that effectively convey information or engage an audience.

• Case studies detailing how you translated complex topics into accessible social media content, highlighting the process and outcomes.

• Evidence of content calendar development and execution, showing content variety and strategic planning. Process Documentation:

• Showcase an understanding of the process for developing and executing a social media content strategy, from ideation to performance analysis.

• Detail your workflow for creating visually consistent and on-brand social media assets.

• Provide examples of how you have used data and analytics to inform content decisions and optimize social media performance.

• Illustrate your process for community engagement and managing social media channels on a daily basis.

📝 Enhancement Note: For a role focused on content design and social media management, the portfolio is paramount. It needs to showcase not just creative output but also strategic thinking, process efficiency in content creation, and the ability to measure and iterate on performance – key operational aspects of content strategy.

💵 Compensation & Benefits

Salary Range: $80,000 – $100,000 USD annually.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Paid time off and holidays.

• Opportunities for professional development and continuous learning in the AI and legal tech space.

• Stock options or equity in a rapidly growing startup.

• Access to cutting-edge AI tools and technologies.

• Collaborative and innovative work environment.

Working Hours: Standard full-time hours, typically around 40 hours per week. Flexibility may be available, but the role is on-site with a strong preference for in-person presence.

📝 Enhancement Note: The provided salary range of $80,000–$100,000 USD for a mid-level Social Media & Content Designer in San Francisco is competitive, reflecting the high cost of living and the specialized nature of the role within a tech startup. This range aligns with industry benchmarks for individuals with 2-7 years of experience in design and social media management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (Legal Tech), specifically focusing on AI-powered immigration services. Clera is an AI-native startup aiming to revolutionize legal processes.

Company Size: Early-stage startup. This implies a fast-paced, dynamic environment where roles can be broad and individuals often wear multiple hats.

Founded: The company was founded with a mission to leverage AI to simplify and improve legal services, particularly in complex areas like immigration.

Team Structure:

• The role is within the Marketing team, reporting directly to the Head of Marketing.

• Collaboration is expected across various departments, including product, engineering, and legal, to ensure content accuracy and alignment with company goals.

• As a startup, the team structure is likely lean, fostering close-knit collaboration and direct impact. Methodology:

• Data-driven decision-making is central to Clera's operations, especially with its AI-native approach.

• Emphasis on continuous improvement and iteration, particularly in content strategy and brand communication.

• Agile workflows are likely employed to adapt quickly to market changes and user feedback.

Company Website: https://www.getclera.com/

📝 Enhancement Note: As an AI-native legal tech startup, Clera likely values innovation, efficiency, and a strong data-centric approach. The company culture will probably be characterized by rapid growth, adaptability, and a mission-driven focus on improving access to legal services through technology.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level position (2-7 years of experience) focused on executing and optimizing social media and content strategy. It offers a significant opportunity to shape the brand's public voice and audience engagement.

Reporting Structure: The role reports directly to the Head of Marketing, providing a clear line of communication and strategic oversight. This close relationship allows for direct mentorship and influence on marketing initiatives.

Operations Impact: The Social Media & Content Designer plays a crucial role in brand awareness, audience acquisition, and establishing Clera as a thought leader in immigration legal tech. Success in this role directly contributes to lead generation and customer education, impacting the company's growth trajectory.

Growth Opportunities:

• Skill Specialization: Deepen expertise in social media marketing, content strategy, graphic design, video production, and analytics within the legal tech domain.

• Strategic Influence: Progress to more senior marketing roles, potentially leading content strategy or social media teams, with increased responsibility for campaign planning and budget management.

• Industry Expertise: Develop a strong understanding of AI in legal services and immigration law, becoming a valuable asset in a niche, high-growth market.

• Cross-Functional Leadership: Opportunity to lead projects involving cross-departmental collaboration, such as product launches or major content initiatives.

📝 Enhancement Note: The role offers a direct path to influencing marketing strategy and potentially moving into leadership positions within a growing startup, especially given the emphasis on end-to-end ownership and data-driven iteration.

🌐 Work Environment

Office Type: Clera operates from an on-site office in San Francisco, CA, located in the Jackson Square area. This suggests a professional office setting conducive to collaboration and focused work.

Office Location(s): San Francisco, California (Jackson Square area).

Workspace Context:

• The on-site environment promotes direct collaboration, spontaneous idea generation, and strong team cohesion.

• Access to necessary design software, video editing tools, and potentially advanced AI tools for content creation and analysis.

• Opportunities for in-person brainstorming sessions and direct feedback from colleagues and leadership.

Work Schedule: The role is full-time, on-site, with a strong preference for in-person presence. While core hours are expected, the startup environment may offer some flexibility, but the emphasis is on being physically present in the office.

📝 Enhancement Note: The on-site requirement in San Francisco indicates a preference for a highly collaborative and integrated team dynamic, leveraging the benefits of in-person interaction for creative output and operational alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications and cultural fit.

• Portfolio Review & Skills Assessment: A dedicated session where candidates present their portfolio, discuss their design process, and potentially complete a small design or content challenge.

• Technical Interview: Discussion focused on social media strategy, content creation workflows, video editing skills, and experience with design tools.

• Team/Cultural Fit Interview: Meeting with the Head of Marketing and potentially other team members to evaluate collaboration style, problem-solving approach, and alignment with company values.

• Final Interview: Potentially with a company founder or senior leader to discuss overall vision and strategic alignment.

Portfolio Review Tips:

• Strategic Narrative: Clearly articulate the strategy behind each piece presented. Explain the target audience, objectives, and how the content aimed to achieve them.

• Process Emphasis: Walk through your design and content creation process. Highlight how you translated complex legal information into engaging visuals and copy.

• Metrics & Impact: Whenever possible, present quantifiable results. Show how your content contributed to engagement, audience growth, or brand awareness.

• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Illustrator, video editing software, and social media management platforms.

• Brand Consistency: Demonstrate your understanding of brand guidelines and how you applied them to maintain a cohesive visual identity.

Challenge Preparation:

• Be prepared for a practical design or content creation exercise. This might involve creating a social media graphic, a short video script, or a content calendar outline based on a given scenario.

• Practice translating technical or regulated information into simple, engaging language and visuals.

• Rehearse presenting your work concisely and confidently, focusing on key takeaways and strategic rationale.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges highlights the hands-on nature of this role. Candidates should be prepared to demonstrate their practical skills and strategic thinking through tangible work samples and exercises.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Expert proficiency in Figma or Adobe Illustrator is required. Experience with other design tools like Adobe Photoshop, InDesign, or Canva may be beneficial.

• Video Editing: Proficiency in short-form video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, or mobile editing apps).

• Social Media Management: Familiarity with platforms like Buffer, Hootsuite, Sprout Social, or similar for scheduling, publishing, and engagement.

Analytics & Reporting:

• Social media analytics dashboards (native to platforms like Instagram, LinkedIn, X).

• Potentially third-party analytics tools for deeper insights and reporting.

• Google Analytics for website traffic driven by social media. CRM & Automation:

• While not directly managing CRM, understanding how social media efforts drive leads into a CRM system (e.g., Salesforce, HubSpot) is beneficial.

• Familiarity with marketing automation tools might be helpful for understanding content distribution workflows.

📝 Enhancement Note: Proficiency in Figma/Illustrator and video editing is critical. The role also implies a need to leverage social media management and analytics tools to operationalize the content strategy and measure its effectiveness.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies like AI to redefine legal services and communication.

• Clarity & Accessibility: Making complex legal information understandable and accessible to a broad audience.

• Data-Driven: Utilizing analytics to inform strategy and measure success in content and social media efforts.

• Efficiency: Streamlining content creation and distribution processes.

• User-Centricity: Focusing on educating and engaging the target audience to build trust and drive adoption.

Collaboration Style:

• Highly