Social Media & Content Designer

📍 Job Overview

Job Title: Social Media & Content Designer

Company: Clera

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing & Content Operations

Date Posted: 2026-09-02

Experience Level: 2-7 years

Remote Status: On-site

🚀 Role Summary

• Own and execute the end-to-end social media strategy, encompassing editorial planning, content creation, and active community engagement across key platforms like LinkedIn, Instagram, and X.

• Develop and maintain a dynamic content calendar that strategically balances real-time industry news with evergreen educational content to drive audience engagement and brand authority.

• Translate complex legal information and expert content into visually compelling graphics, shareable carousels, and engaging short-form video content, ensuring clarity and accessibility.

• Establish and evolve repeatable visual templates and content formats to maintain brand consistency and enhance the shareability of intricate legal topics.

• Drive brand consistency and visual identity by upholding and refining brand guidelines across all digital touchpoints and social media outputs.

• Create, film, and edit polished short-form video content (Reels, Shorts) with a focus on strong pacing, effective captions, and compelling hooks to maximize audience retention.

• Analyze social media performance metrics to inform content strategy, identify trends, and iterate on content approaches for continuous improvement and maximum impact.

• Represent the brand at industry events and support grassroots community engagement initiatives to foster brand awareness and build community connections.

📝 Enhancement Note: While the title is "Social Media & Content Designer," the responsibilities and required skills lean heavily into a "Social Media & Content Marketing Operations" role. The emphasis on content strategy, calendar management, performance metrics, and translating complex information into digestible formats highlights a need for operational rigor in content execution, not just creative design. The role requires a blend of creative execution and strategic content operations management.

📈 Primary Responsibilities

• Manage daily publishing, scheduling, and proactive community engagement across LinkedIn, Instagram, X, and emerging social media channels.

• Develop and maintain a comprehensive content calendar, ensuring a strategic mix of timely immigration news and evergreen educational content.

• Transform expert legal content from the in-house writing team into high-quality graphics, carousels, and short-form video assets.

• Design and implement repeatable visual templates and formats to simplify complex legal topics for clear and shareable communication.

• Uphold and evolve brand guidelines to ensure a cohesive and consistent brand presentation across all social media posts.

• Film, present on camera, and edit polished Reels, Shorts, and other short-form video content with attention to pacing, captions, and hooks.

• Track and analyze performance metrics to measure content effectiveness and inform iterative improvements to the content strategy.

• Represent the brand at industry and community events, and actively support grassroots community engagement initiatives.

📝 Enhancement Note: The responsibilities clearly outline a need for strategic content operations. The emphasis on "transforming expert legal content," "developing repeatable visual templates," and "tracking performance metrics to iterate content strategy" points to a role that requires not just creation but also the operational framework to scale and optimize content production and distribution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Marketing, Communications, Graphic Design, Digital Media, or a related field would be advantageous for understanding marketing principles and creative execution.

Experience: 2–7 years of direct experience managing and growing social media accounts or content marketing for a brand, with a strong preference for experience within an early-stage startup environment. Experience marketing trust-heavy, regulated, or compliance-sensitive services (e.g., legal tech, fintech, healthcare) is a significant plus.

Required Skills:

• Expert-level proficiency in managing and growing social media accounts across platforms such as LinkedIn, Instagram, and X.

• Strong editorial design eye with a proven ability to create high-polish, premium social content consistently.

• Demonstrated confidence and skill in filming and editing short-form video content (e.g., Reels, Shorts).

• Expert-level proficiency in at least one industry-standard design tool, such as Figma or Adobe Illustrator.

• Excellent written communication skills, with a demonstrated ability to translate dense or regulated topics into clear, engaging, and accessible social media posts.

• Self-starter mindset with the ability to independently own and execute channel strategies from conception to completion with minimal oversight.

• Experience in developing and maintaining content calendars and editorial strategies.

• Proficiency in tracking and analyzing social media performance metrics to inform content optimization. Preferred Skills:

• Experience in marketing trust-heavy, regulated, or compliance-sensitive services (legal tech, fintech, healthcare, or similar).

• A personal connection or demonstrated interest in immigration, international mobility, or immigrant communities.

• Familiarity with emerging social media channels and content formats.

• Basic understanding of SEO principles as they apply to social media content.

• Experience with social media management and scheduling tools.

📝 Enhancement Note: The experience requirement of 2-7 years, coupled with the "startup environment" preference, suggests a role that demands both foundational expertise and adaptability. The emphasis on a "strong editorial design eye" and "expert-level proficiency" in design tools indicates a need for a highly skilled individual who can hit the ground running with minimal ramp-up time, a common expectation in fast-paced startup operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of social media campaigns managed, showcasing growth in engagement, followers, and brand awareness.

• Demonstrations of visual content creation, including graphics, carousels, and short-form videos, highlighting design aesthetic and effectiveness in conveying information.

• Case studies of content strategy development and execution, illustrating the process from ideation to implementation and performance analysis.

• Examples of translating complex or regulated information into accessible and engaging social media content.

• Showcase of on-camera presence and video editing skills through examples of Reels, Shorts, or similar video formats. Process Documentation:

• Evidence of experience in developing and maintaining content calendars, with examples of how they were structured and utilized.

• Documentation illustrating the process of translating raw content into polished social media assets, detailing workflow steps and quality control measures.

• Examples of how performance metrics were tracked, analyzed, and used to inform content strategy adjustments and future planning.

• Demonstration of adherence to and evolution of brand guidelines through a cohesive visual presentation of past work.

📝 Enhancement Note: For a role focused on content and social media, the portfolio is critical. It serves as tangible proof of the candidate's ability to execute the "full-stack" nature of the role. The emphasis on "repeatable visual templates" and "transforming expert legal content" suggests a need for candidates who can demonstrate scalable content creation processes, not just one-off creative pieces.

💵 Compensation & Benefits

Salary Range: $80,000–$100,000 USD annually. This range is competitive for a Social Media & Content Designer role in San Francisco, CA, with 2-7 years of experience, particularly within the tech and legal tech sectors.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) and company holidays.

• Opportunities for professional development and continuous learning in a fast-paced startup environment.

• Potential for growth within the marketing function as the company scales.

• Access to a collaborative and innovative work environment.

Working Hours: The role is full-time, with an expected 40 hours per week. Given the nature of social media, some flexibility may be required for timely engagement, especially during news cycles or community events, but the primary work will be during standard business hours.

📝 Enhancement Note: The provided salary range is specific and falls within the expected market rate for San Francisco for this experience level and role. While specific benefits aren't detailed in the input, standard comprehensive benefits are assumed for a full-time role at a company like Clera. The "full-time and on-site" requirement implies a structured work schedule, though social media management often necessitates some off-hours monitoring.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Tech / AI-Native Immigration Law Firm. Clera operates at the intersection of technology and law, leveraging AI to streamline and humanize the immigration process. This innovative approach suggests a culture that values cutting-edge solutions, efficiency, and client-centricity.

Company Size: As an early-stage startup, Clera likely has a lean and agile team, fostering a culture of high impact, direct contribution, and rapid iteration. This environment demands a high degree of ownership and a proactive mindset from its employees.

Founded: While the founding date isn't provided, the description "AI-native immigration law firm" implies a relatively recent establishment, likely within the last 5-10 years, focusing on modernizing a traditionally complex and often slow-moving industry.

Team Structure:

• The Social Media & Content Designer will sit within the marketing function, reporting directly to the Head of Marketing. This close reporting line suggests significant visibility and direct influence on marketing strategy.

• The team is likely small and cross-functional, requiring close collaboration with legal experts, product teams, and potentially customer success to gather content and ensure accuracy