SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Germany (Remote)

Job Type: Full-Time

Category: Product Design & Operations

Date Posted: September 11, 2026

Experience Level: Mid-Senior Level (5-10 years estimated)

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within cutting-edge SaaS domains, driving product innovation from conception to production.

• Translate high-level strategic vision into actionable execution roadmaps, ensuring rapid implementation and market validation.

• Architect scalable solutions that position new initiatives for accelerated growth and potential spin-off opportunities.

• Collaborate directly with founders and a world-class team of engineers, researchers, and commercial leaders to build category-defining ventures.

• Embrace a high-agency builder mindset, taking extreme end-to-end ownership of critical projects within a fast-paced, execution-focused environment.

📝 Enhancement Note: This role is positioned as a "builder" within a "0-to-1" initiative, indicating a strong emphasis on strategic execution, product development lifecycle management, and the ability to operate with significant autonomy. The "maximum ownership" and "no corporate red tape" aspects highlight the need for proactive problem-solving and direct impact, common in early-stage ventures or new departments within established firms. The role's focus on SaaS UI/UX and Brand Design suggests a need to not only define user flows and interfaces but also to establish a strong brand identity for new product offerings.

📈 Primary Responsibilities

• Spearhead the design and implementation of user interfaces and user experiences for new SaaS products, ensuring intuitive navigation and engaging interactions.

• Develop and refine the brand identity, visual language, and design systems for new initiatives, ensuring consistency across all touchpoints.

• Create detailed wireframes, prototypes, and mockups to effectively communicate design concepts and user flows to cross-functional teams.

• Translate business objectives and user research findings into compelling design solutions that drive user adoption and satisfaction.

• Define and manage the execution roadmap for design initiatives, prioritizing tasks and milestones to achieve rapid development cycles.

• Architect scalable design solutions that can adapt to evolving product requirements and user needs as the initiatives grow.

• Collaborate closely with product managers, engineers, and marketing teams to ensure seamless integration of design into the product development lifecycle.

• Drive user testing and gather feedback to iterate on designs, continuously improving the user experience and brand perception.

• Contribute to the strategic vision by identifying opportunities for design innovation and market differentiation within the SaaS landscape.

• Prepare design documentation and presentations to articulate strategic decisions and execution plans to leadership and stakeholders.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design execution and strategic operational thinking. The "0-to-1" context implies a need for rapid prototyping, iterative design, and a deep understanding of product-market fit, all while maintaining a strong brand presence. The role requires the candidate to not just design but to actively "lead and execute," suggesting a hands-on approach with significant decision-making authority.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected for roles of this nature, though a strong portfolio demonstrating equivalent practical experience will be highly valued. Experience:

• 5-10 years of professional experience in UI/UX design and brand development, with a significant focus on SaaS products.

• Proven track record of successfully launching and iterating on digital products from concept to market.

• Experience working in fast-paced, high-growth environments, ideally within startup or new initiative settings. Required Skills:

• UI/UX Design Expertise: Proficient in user-centered design principles, wireframing, prototyping, user flow mapping, and usability testing.

• Brand Design & Identity: Strong ability to develop and articulate brand strategies, visual identities, and design systems.

• SaaS Product Design: Deep understanding of the SaaS product development lifecycle and user needs within this context.

• Prototyping & Wireframing Tools: Mastery of industry-standard tools such as Figma, Sketch, Adobe XD, InVision, or similar.

• Execution & Roadmapping: Ability to translate strategic vision into concrete, actionable execution roadmaps and drive rapid implementation.

• Communication Skills: Excellent verbal and written English communication skills for clear articulation of ideas and collaboration.

• Builder Mindset: A proactive, high-agency approach with a demonstrated ability to take end-to-end ownership and drive initiatives forward independently.

Preferred Skills:

• Experience in building and managing design systems.

• Familiarity with agile development methodologies.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience with user research methodologies and data analysis to inform design decisions.

• A portfolio showcasing successful SaaS UI/UX and brand design projects with quantifiable results.

📝 Enhancement Note: The experience level is inferred from the "5-10 years" guideline often associated with roles requiring significant end-to-end ownership and strategic input, particularly in a "0-to-1" context. The emphasis on a "builder mindset" and "high agency" suggests a need for demonstrated proactivity and a track record of taking initiative beyond standard design tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UI/UX Case Studies: Detailed presentations of 2-3 significant SaaS UI/UX projects, showcasing the problem statement, design process, key decisions, user flows, and final UI. Emphasis should be placed on how design solved specific user or business problems.

• Brand Identity Projects: Examples of brand development, including mood boards, style guides, logo design, and application across digital platforms. Demonstrate the ability to create a cohesive and compelling brand narrative.

• Prototyping & Interaction Design: Interactive prototypes or video demonstrations showcasing complex user interactions and intuitive navigation within SaaS applications.

• Design System Components: Examples of design system elements, style guides, or component libraries developed for scalability and consistency.

• Impact Metrics: Quantifiable results demonstrating the impact of your design work, such as improvements in user engagement, conversion rates, task completion times, or brand recognition.

Process Documentation:

• Clearly articulate your design process for both UI/UX and brand development, from initial research and concept generation through to final implementation and iteration.

• Detail how you translate strategic vision into tangible design outcomes and execution roadmaps.

• Explain your methods for collaborating with engineering, product, and marketing teams to ensure successful product launches and consistent brand application.

• Showcase your approach to user testing, feedback integration, and iterative design improvements.

📝 Enhancement Note: For a "0-to-1" role focused on building new initiatives, a portfolio needs to demonstrate not just aesthetic skill but also strategic thinking, problem-solving capabilities, and the ability to drive projects from inception to launch with measurable impact. The emphasis on "execution roadmaps" and "scalable solutions" implies a need to show how designs can be implemented efficiently and grow with the product.

💵 Compensation & Benefits

Salary Range:

• For a 100% remote SaaS UI/UX & Brand Designer role with 5-10 years of experience, based in Germany or other European countries, a competitive salary range would typically fall between €65,000 to €90,000 per year. This estimate is based on industry benchmarks for experienced designers in the European tech market, considering the specialized skills in SaaS and brand development, and the remote work arrangement. Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and impact.

• Equity Upside: Significant opportunity for equity in the new initiatives or spin-off ventures, reflecting the high-ownership nature of the role.

• Remote Work: 100% remote work environment, offering flexibility and autonomy.

• Professional Development: Opportunities to work on cutting-edge projects and develop new skills in emerging domains.

• Direct Impact: Ability to directly influence product strategy and brand direction from the ground up.

• World-Class Team: Collaboration with experienced serial entrepreneurs and a high-caliber team.

Working Hours:

• Standard full-time hours, approximately 40 hours per week. The role's emphasis on "maximum ownership" and "fast execution" may require flexibility and dedication beyond standard hours during critical project phases, but the remote setup offers considerable autonomy in managing work schedule.

📝 Enhancement Note: The salary range is estimated based on typical compensation for experienced UI/UX and Brand Designers in the European tech sector, with adjustments for the remote nature and the specific responsibilities outlined. The "equity upside" is a significant component, reflecting the entrepreneurial nature of EWOR GmbH and its "0-to-1" initiatives. The mention of "no PowerPoint presentations, no 7 layers of approval" suggests a focus on agile decision-making and potentially less rigid adherence to traditional working hours, prioritizing results and execution.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, Venture Building)

Company Size: EWOR GmbH appears to be a venture builder or a company focused on launching new initiatives, often characterized by lean, agile teams. The "backed and led by serial entrepreneurs" suggests a culture that values rapid iteration, data-driven decision-making, and a strong focus on market validation. The company size is likely dynamic, growing with each new initiative launched.

Founded: While a specific founding date for EWOR GmbH isn't provided, the leadership includes founders of prominent companies like Adjust (founded 2012) and SumUp (founded 2012). This indicates a foundation built on extensive experience in scaling technology ventures.

Team Structure:

• Departmental Focus: The role is within a new department focused on launching cutting-edge initiatives, likely operating with a high degree of autonomy.

• Leadership: You will report directly to the department founder, who is backed by serial entrepreneurs Paul Müller and Petter Made.

• Cross-functional Collaboration: Collaboration will be essential with a "world-class team of engineers, researchers, and commercial leaders," emphasizing a multidisciplinary approach to product development.

• Lean & Agile: Expect a lean operational structure where individuals take broad ownership, and decision-making is streamlined to enable fast execution.

Methodology:

• 0-to-1 Execution: The core methodology revolves around building new ventures or product lines from the ground up, focusing on rapid market validation and scalable traction.

• Data-Driven Decisions: While not explicitly stated, the involvement of experienced entrepreneurs implies a strong reliance on data to inform strategic decisions and measure progress.

• Execution Over Presentation: The culture prioritizes tangible results and fast execution over extensive documentation or approval processes.

• Autonomy & Ownership: Individuals are empowered with "maximum ownership" and "complete autonomy" to architect systems and drive strategy.

Company Website: https://eworgmbh.teamtailor.com (primary careers portal)

EWOR GmbH Website: (Likely a separate corporate site, not directly provided but implied by the domain)

📝 Enhancement Note: The company context highlights a unique environment focused on building and scaling new tech ventures. The "0-to-1" emphasis means the culture is geared towards rapid experimentation, high accountability, and direct impact, which is crucial for candidates to understand. The leadership's background suggests a strong emphasis on scalable business models and successful exits.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-to-Senior level, demanding significant autonomy and end-to-end ownership. It's not just about executing design tasks but about architecting solutions, driving strategy, and contributing to the foundational growth of new initiatives. This level implies a need for proven experience and the ability to operate with minimal supervision.

Reporting Structure: You will report directly to the department founder, who is guided by highly experienced serial entrepreneurs. This offers direct access to top-level decision-makers and strategic insights, facilitating rapid learning and influence.

Operations Impact: The impact of this role is profound. As a UI/UX and Brand Designer in a "0-to-1" initiative, your work will directly shape the user's first impression, define the product's usability, and establish its brand identity. This is critical for market validation, user acquisition, and ultimately, the success and potential spin-off of the new venture. Your contributions will be directly tied to achieving "strong market validation and scalable traction."

Growth Opportunities:

• Entrepreneurial Experience: Gain invaluable experience in building ventures from scratch, learning directly from seasoned entrepreneurs.

• Leadership Potential: Opportunities to lead design efforts for new product lines, potentially growing into a Head of Design or Product Lead role for a spin-off.

• Skill Diversification: Expand expertise beyond pure design into strategic product development, market positioning, and business architecture.

• Equity Upside: Significant potential for financial reward through equity in successful ventures.

• Network Expansion: Build a strong network by collaborating with elite operators, engineers, and researchers.

📝 Enhancement Note: The growth trajectory in this role is less about climbing a traditional corporate ladder and more about contributing to the creation and scaling of new businesses. Success here could lead to significant entrepreneurial opportunities, including equity stakes and leadership roles within the resulting ventures. The "0-to-1" nature means rapid learning and adaptability are key to career progression.

🌐 Work Environment

Office Type: 100% Remote. This implies a distributed team structure where collaboration primarily occurs through digital channels.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas, or be open to remote arrangements within these regions. This likely facilitates time zone alignment for collaboration and potential future needs.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, requiring proficiency with remote collaboration tools (e.g., Slack, Zoom, Miro, project management software).

• Autonomy & Self-Discipline: A successful remote work environment here depends heavily on individual self-discipline, time management, and the ability to maintain productivity without direct physical supervision.

• Focus on Execution: The environment is described as "high-growth" and "no corporate red tape," suggesting a focus on getting things done efficiently, with minimal bureaucratic hurdles.

• Access to Tools: While not explicitly stated, it's expected that the company will provide necessary software licenses and access to digital tools required for UI/UX and brand design.

Work Schedule:

• While a standard 40-hour work week is implied, the emphasis on "fast execution" and "maximum ownership" suggests that flexibility is key. This means being available for critical meetings across time zones (Europe/Americas) and potentially dedicating extra effort during key project phases. The autonomy afforded by remote work allows for significant control over daily scheduling, provided deadlines and collaboration needs are met.

📝 Enhancement Note: The 100% remote nature, coupled with the requirement for candidates in Europe or the Americas, suggests a deliberate effort to build a globally distributed team that can operate effectively across key markets. The work environment is geared towards highly motivated, self-directed individuals who thrive in a fast-paced, results-oriented setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's requirements, particularly the "builder mindset" and relevant design experience.

• Portfolio Presentation & Discussion: You will likely be asked to present your portfolio, walking through key case studies. Be prepared to discuss your design process, strategic thinking, and the impact of your work. Expect questions about your approach to 0-to-1 initiatives and brand building.

• Founder/Leadership Interviews: Interviews with the department founder and potentially other senior leaders to assess strategic thinking, problem-solving skills, and cultural fit with a high-agency, fast-execution environment.

• Skills-Based Assessment (Potential): You may be given a small design challenge or a hypothetical problem to solve, focusing on your ability to translate a strategic brief into design solutions quickly and effectively.

Portfolio Review Tips:

• Focus on Impact: Showcase how your designs have driven business outcomes (e.g., user growth, engagement, conversion). Quantify results whenever possible.

• Tell a Story: For each case study, clearly articulate the problem, your approach, the challenges faced, your specific contributions, and the final outcome.

• Highlight 0-to-1 Experience: Emphasize any experience you have in building products or brands from scratch.

• Demonstrate Brand Strategy: Clearly explain your thought process behind brand development, not just the visual execution.

• Showcase Process: Be ready to discuss your design workflow, collaboration methods, and how you iterate based on feedback.

• Tailor to SaaS: Ensure your examples are relevant to SaaS products and demonstrate an understanding of their unique user journeys and business models.

Challenge Preparation:

• Strategic Thinking: Be prepared to think strategically about market opportunities, user needs, and how design can address them.

• Problem Decomposition: Practice breaking down complex problems into manageable design tasks.

• Rapid Prototyping: If a challenge involves prototyping, be ready to work quickly and efficiently with your preferred tools.

• Concise Communication: Practice articulating your ideas and solutions clearly and concisely, as time will likely be a constraint.

• Brand Integration: Consider how brand elements would be integrated into any proposed solution.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing on assessing a candidate's ability to operate independently and drive results in a high-stakes, early-stage environment. The portfolio is paramount and should clearly demonstrate strategic design thinking, not just visual execution.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe XD, InVision. Proficiency in at least one major tool is essential.

• Brand Design & Graphics: Adobe Creative Suite (Photoshop, Illustrator, After Effects for motion graphics), possibly tools for vector illustration and asset management.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management & Workflow: Jira, Asana, Trello, Monday.com, or similar tools for task tracking and roadmap management.

• Design System Management: Tools like Zeroheight, Storybook (for component libraries), or internal systems.

Analytics & Reporting:

• User Behavior Analytics: Google Analytics, Amplitude, Mixpanel, Hotjar (for heatmaps and session recordings). Understanding how to interpret data to inform design decisions is key.

• A/B Testing Platforms: Optimizely, VWO, Google Optimize (for testing design variations).

CRM & Automation:

• While not directly a designer's primary tool, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for understanding user journeys and data flow within the SaaS ecosystem.

📝 Enhancement Note: Proficiency in modern design tools, particularly Figma, is critical. The role's success hinges on the candidate's ability to leverage these tools to rapidly create, iterate, and communicate design solutions. Familiarity with analytics tools will be important for demonstrating the impact of design choices.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A core value is taking extreme end-to-end ownership of initiatives, demonstrating high accountability for outcomes.

• Execution & Speed: Prioritizing fast execution and tangible results over lengthy processes or presentations.

• Innovation & Building: A passion for building cutting-edge technology and category-defining ventures from the ground up.

• Collaboration & Elite Teamwork: Working effectively within a high-caliber, multidisciplinary team, fostering open communication and mutual support.

• Data-Driven Decision Making: Utilizing data and insights to guide strategic choices and measure progress.

Collaboration Style:

• Lean & Agile: Expect a highly collaborative, yet lean operational style. This means frequent, direct communication and cross-functional teamwork to achieve goals efficiently.

• Direct Feedback: A culture that likely encourages direct, constructive feedback to accelerate learning and improvement.

• Shared Vision: Working towards a common goal of achieving strong market validation and scalable traction for new initiatives.

• Remote-First Communication: Emphasis on clear, asynchronous and synchronous communication practices suited for a distributed team.

📝 Enhancement Note: The company culture is built around the principles of entrepreneurship, rapid execution, and high impact. Candidates should be prepared for an environment that values proactive problem-solving, autonomy, and a results-oriented mindset. The "no red tape" aspect suggests a culture that trusts individuals to make decisions and move quickly.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Zero: The primary challenge is building new SaaS products and brands from scratch, requiring significant strategic thinking, creativity, and resilience.

• Rapid Iteration & Validation: The need for speed means constant iteration and learning, which can be demanding but also highly rewarding.

• Navigating Ambiguity: "0-to-1" initiatives often involve a degree of ambiguity; the ability to thrive and create clarity in such an environment is crucial.

• Cross-Functional Alignment: Ensuring seamless collaboration and alignment across diverse teams (engineering, research, commercial) in a remote setting.

• Scalability Design: Architecting designs that are not only user-friendly but also scalable for future growth and potential spin-offs.

Learning & Development Opportunities:

• Entrepreneurial Mastery: Deep dive into the process of building and scaling tech ventures under the guidance of experienced entrepreneurs.

• Product Strategy & Vision: Develop a strong understanding of product strategy, market positioning, and how to translate vision into actionable plans.

• Leadership in Design: Gain experience leading design efforts for entirely new product lines and potentially building out design teams.

• Emerging Technologies: Exposure to cutting-edge domains and technologies within the SaaS landscape.

• Equity & Venture Building: Practical experience with venture building, including understanding equity structures and fundraising dynamics.

📝 Enhancement Note: The challenges presented are inherent to the "0-to-1" nature of the role. Overcoming these challenges offers significant growth opportunities, particularly for individuals aspiring to high-impact roles in the tech industry. The emphasis on learning directly from serial entrepreneurs is a unique developmental advantage.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a brand identity or a complex UI from scratch. What was your process, and what were the key outcomes?"

• "How would you approach translating a high-level strategic vision for a new SaaS product into a concrete design roadmap?"

• "Imagine we're launching a new SaaS tool for [specific industry]. How would you ensure its UI/UX is intuitive and its brand resonates with target users?"

• "What are the key considerations for designing a scalable UI/UX and brand system for a product that aims for rapid growth and potential spin-off?" Company & Culture Questions:

• "What attracts you to a '0-to-1' initiative and an environment with 'maximum ownership' and 'fast execution'?"

• "How do you handle ambiguity and make decisions when faced with limited information?"

• "Describe your experience working in a remote, highly autonomous team environment."

• "How do you stay updated on the latest trends in SaaS UI/UX and brand design?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process, the solutions you designed, and the quantifiable results.

• Highlight Ownership: Emphasize your individual contributions and decision-making processes, especially in projects where you had significant autonomy.

• Showcase Brand Thinking: Dedicate time to explaining the strategic thought process behind brand development, not just the visual aesthetics.

• Demonstrate SaaS Acumen: Use language and examples that show you understand the SaaS product lifecycle and user needs.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, technical constraints, and how you collaborated with other functions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a proactive, strategic, and hands-on approach. Candidates need to showcase not just their design skills but their ability to operate as a builder and owner within a fast-paced entrepreneurial setting.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH teamtailor portal.

• Curate Your Portfolio: Select 2-3 of your strongest SaaS UI/UX and brand design projects that best demonstrate your "0-to-1" building capabilities, strategic thinking, and ability to drive impact. Ensure each project clearly outlines the problem, your process, your solutions, and quantifiable results.

• Tailor Your Resume: Highlight experience related to SaaS, brand development, rapid prototyping, execution roadmapping, and working in autonomous or startup-like environments. Use keywords such as "UI/UX Design," "Brand Strategy," "SaaS," "Product Development," "0-to-1 Initiatives," "Remote," and "High Agency."

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to building from scratch, and how you contribute to strategic goals. Be ready to discuss your portfolio projects in detail and answer questions about your problem-solving methodology.

• Research EWOR GmbH: Understand their mission, the background of their leadership (Paul Müller, Petter Made), and their focus on launching cutting-edge initiatives. This will help you tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.