Marketing Designer - E-Mail & Content (m/w/d)

📍 Job Overview

Job Title: Marketing Designer - Email & Content (m/w/d)

Company: Rügamer & Steiner Consulting GmbH

Location: Düsseldorf, North Rhine-Westphalia, Germany

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-11

Experience Level: 0-2 years (Entry-Level to Junior)

Remote Status: On-site

🚀 Role Summary

• Design and create visually appealing and high-performing email newsletters and marketing content for a diverse portfolio of e-commerce brands.

• Develop compelling copy that drives engagement and conversion, working closely with internal teams and clients.

• Leverage AI tools to enhance content creation efficiency and effectiveness in a fast-paced agency environment.

• Contribute to the end-to-end campaign management process, from initial briefing to final client approval and performance analysis.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into email marketing operations and content creation within an agency setting focused on e-commerce. The role requires a blend of design, copywriting, and an understanding of performance metrics, which are core to modern marketing operations. The emphasis on "owning the whole thing" suggests a degree of autonomy and end-to-end responsibility typical of operations roles.

📈 Primary Responsibilities

• Design and execute visually engaging email newsletters for 30-40 e-commerce brands, adhering to client briefs and brand guidelines.

• Craft persuasive and effective copy for newsletters, sales promotions, and new category introductions that resonate with target audiences.

• Utilize a Figma-based design system and adapt existing templates, incorporating custom graphics and text to meet specific campaign objectives.

• Integrate and leverage AI tools (e.g., ChatGPT, Claude) for content ideation, text generation, and design asset optimization.

• Manage the full lifecycle of newsletter campaigns, including content creation, client review cycles, and final deployment.

• Collaborate closely with clients to understand their marketing goals and translate them into effective email marketing strategies and designs.

• Analyze campaign performance data to inform future design and content decisions and demonstrate ROI.

📝 Enhancement Note: The description emphasizes "reading the briefing," "thinking about the structure," and "adapting graphics and texts," indicating a hands-on role in campaign execution. The responsibility for "owning the whole thing" and "deciding how each looks" highlights a strategic component within the design and content creation process, aligning with operations' focus on efficiency and outcome.

🎓 Skills & Qualifications

Education: Formal education in design, marketing, or a related field is not a strict requirement. The company values practical skills and mindset over formal qualifications.

Experience: 0-2 years of experience in design, content creation, or digital marketing, preferably within an e-commerce or agency context. Demonstrated ability to learn new tools and processes quickly is key.

Required Skills:

• Strong Aesthetic Sense: A keen eye for visual design, layout, and typography that translates into compelling marketing materials.

• Proficiency with AI Tools: Comfortable and experienced in using AI tools for content generation, ideation, and design assistance.

• Rapid Learning Ability: Aptitude for quickly mastering new software, tools, and workflows.

• High Commitment & Drive: Strong work ethic, proactive attitude, and a willingness to go the extra mile ("Vollgas geben").

• Efficient Workflow: Ability to work quickly and effectively, producing high-quality output consistently.

• Content Creation Skills: Aptitude for writing engaging copy that drives sales and designing visually persuasive graphics.

• Adaptability & Feedback Integration: Openness to feedback and a drive for continuous improvement.

Preferred Skills:

• Experience with Figma or similar design software.

• Previous exposure to email marketing platforms or CRM systems.

• Understanding of e-commerce marketing principles and performance metrics.

• Experience working in a client-facing role or agency environment.

📝 Enhancement Note: The explicit statement "Figma, Newsletter or Design education? Not a must. Eye, tempo and attitude decide. We'll teach you the rest" strongly suggests that the company prioritizes practical aptitude and a strong work ethic for this role, making it accessible for individuals with demonstrable talent and drive, even without a traditional background. This implies a focus on developing internal talent within an operations framework.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Samples: Showcase of visually appealing designs, preferably including email newsletters, social media graphics, or other digital marketing assets.

• Content Examples: Demonstrations of compelling copywriting for marketing purposes, highlighting persuasive language and calls to action.

• AI Integration Showcase: Examples of how AI tools were used to enhance design or content creation processes, illustrating efficiency gains or creative outcomes.

• Client-Specific Adaptations: If available, examples showing how you adapted designs and content for different brands or campaigns, demonstrating versatility.

Process Documentation:

• While formal process documentation is not explicitly requested, candidates should be prepared to discuss their personal workflow for taking a project from brief to completion.

• Ability to articulate how they manage multiple projects simultaneously and prioritize tasks effectively.

• Understanding of feedback loops and client approval processes in a campaign-driven environment.

📝 Enhancement Note: The emphasis on "doing the whole thing yourself" and "owning the newsletter" implies that candidates should be ready to present a cohesive body of work that demonstrates end-to-end campaign management capabilities, even if informal. The portfolio should highlight not just the final output but also the process of creation and adaptation, particularly concerning AI integration and client-specific needs.

💵 Compensation & Benefits

Salary Range: €3,500 - €6,000 gross per month. This range is competitive for a full-time, on-site role in Düsseldorf, Germany, for a designer with 0-2 years of experience, especially within a specialized agency setting. The upper end of the range suggests potential for growth and increased responsibility.

Benefits:

• End-to-End Ownership: Full responsibility for campaign creation, fostering a sense of ownership and impact.

• Direct Client Interaction & Performance Visibility: Work directly with e-commerce brands and see the results of your campaigns, offering tangible feedback on performance.

• High Volume of Work: Exposure to 30-40 brands annually, providing accelerated learning and experience accumulation.

• Modern Work Environment: State-of-the-art office in Düsseldorf Pempelfort with amenities like a rooftop terrace.

• Premium Hardware: Provided with Apple hardware and ergonomic workstations (height-adjustable desks).

• Employee Perks: Pluxee Card (meal/lifestyle voucher), Urban Sports Club membership for well-being.

• Team & Culture: Work within a young, dynamic team with regular monthly team events.

• Career Path: Aim for permanent employment ("unbefristete Übernahme") upon successful performance.

Working Hours: Approximately 40 hours per week, reflecting a standard full-time schedule. The role is on-site, emphasizing team collaboration and integration.

📝 Enhancement Note: The salary range is provided in Euros per month, standard for Germany. The estimation is based on the provided range and typical market rates for junior designers/marketing specialists in Düsseldorf. The benefits are extensive and highlight a focus on employee well-being, modern work tools, and a collaborative, results-driven culture, which are attractive aspects for operations professionals seeking a supportive and growth-oriented environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Email & CRM Marketing Services. Rügamer & Steiner Consulting GmbH operates within the digital marketing and e-commerce services sector, specializing in performance-driven email marketing solutions. This niche focus means the company is deeply embedded in the operational aspects of online retail marketing.

Company Size: Over 35 employees. This size indicates a growing, agile agency structure that likely fosters close-knit teams and direct communication lines, enabling efficient workflow and rapid decision-making.

Founded: Founded by Noah Rügamer and Aurelian Steiner. The agency is owner-operated, suggesting a strong commitment to its vision and a culture that may be more personal and less corporate, with a direct line to leadership.

Team Structure:

• The operations team is likely structured around client accounts or specific service lines (e.g., design, content, strategy). Given the "no internal ping-pong" benefit, the structure probably emphasizes individual ownership and direct execution rather than complex approval chains.

• Reporting is likely to a team lead or directly to the founders, depending on the specific operational unit.

• Cross-functional collaboration is essential, particularly between design, content, and client management, to ensure cohesive campaign delivery. Methodology:

• Data-Driven Performance: The company measures success by results ("Wir messen uns an Ergebnissen, nicht an Stunden"), indicating a strong focus on performance metrics, conversion rates, and ROI for their e-commerce clients.

• Lean & Agile Operations: The emphasis on speed, efficiency, and direct ownership suggests lean operational principles are applied to maximize output and client value.

• Continuous Learning: The commitment to teaching necessary skills and the expectation of rapid learning foster an environment of ongoing professional development.

Company Website: https://ruegamer-steiner.de

📝 Enhancement Note: The company's specialization in e-commerce email marketing and its "results-driven" philosophy are key indicators of its operational focus. This environment is ideal for individuals who thrive on tangible impact and efficient execution, aligning perfectly with the ethos of revenue and marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior Marketing Designer with significant operational responsibilities. It offers a pathway to becoming a specialist in e-commerce email marketing campaign execution. The expectation is for rapid skill development and a high degree of autonomy.

Reporting Structure: Likely reports to a Head of Design, Creative Director, or a Senior Marketing Manager, with direct access to the founding partners. This structure allows for clear guidance while encouraging independent work.

Operations Impact: The role directly impacts client revenue through effective email marketing campaigns. Designers are expected to contribute to sales ("Texte, die verkaufen") and brand perception, making their contribution critical to the agency's and its clients' success.

Growth Opportunities:

• Specialization: Deepen expertise in email marketing design, copywriting, and CRM strategies, potentially leading to a Senior Designer or E-commerce Marketing Specialist role.

• Skill Expansion: Develop advanced proficiency in Figma, AI tools, and potentially other marketing automation platforms, becoming a versatile operations professional.

• Client Management: Grow into roles with more direct client responsibility, potentially managing relationships and strategic campaign planning.

• Leadership Potential: With demonstrated success and ownership, opportunities for team leadership within the operations or creative teams could emerge.

📝 Enhancement Note: The company's promise to "teach you the rest" and the goal of "permanent employment" signal a clear investment in employee growth. For operations professionals, this translates to structured development within a specialized field, offering a clear trajectory from execution to strategic contribution.

🌐 Work Environment

Office Type: Modern, owner-operated agency office located in Düsseldorf Pempelfort. It's designed to foster collaboration and productivity.

Office Location(s): Düsseldorf, Germany. The office is described as having good public transport connections, making it accessible for employees.

Workspace Context:

• Collaborative Atmosphere: While emphasizing individual ownership, the presence of a "young team and management" and "monthly team events" suggests a vibrant, interactive workplace.

• Tools & Technology: Employees are equipped with high-quality Apple hardware and ergonomic, height-adjustable desks, ensuring a comfortable and efficient work setup conducive to detailed design and content work.

• Team Interaction: The on-site requirement facilitates direct communication, quick problem-solving, and team cohesion, which are vital for efficient operations.

Work Schedule: Standard full-time (approx. 40 hours/week) with an on-site arrangement. This structure supports consistent team presence and workflow integration, crucial for managing a high volume of client projects efficiently.

📝 Enhancement Note: The on-site requirement is a significant factor for operations roles, promoting seamless collaboration and immediate problem-solving. The modern amenities and focus on employee comfort (ergonomic desks, quality hardware) indicate a company that values its employees' productivity and well-being, which translates to a positive operational environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your application, resume, and portfolio to assess basic qualifications and alignment with the role's requirements.

• Skills Assessment: Expect practical exercises or challenges designed to evaluate your design aesthetic, copywriting skills, speed, and ability to work with AI tools. This could involve a small design task or a copywriting prompt.

• Portfolio Presentation: A crucial stage where you'll present your portfolio, discussing your process, design choices, copywriting rationale, and how you've leveraged tools like Figma and AI.

• Team/Management Interview: An opportunity to discuss your motivation, learn about the company culture, and assess mutual fit. This is where they evaluate your "attitude" and "commitment."

• Final Decision: Based on a combination of skills, portfolio, and cultural fit, with a focus on your potential to "own the whole thing."

Portfolio Review Tips:

• Showcase Versatility: Include examples that demonstrate your ability to design for different brands and write copy that converts. Highlight how you adapt to client needs.

• Emphasize Process: Don't just show the final product. Explain your thought process, how you interpreted the brief, and the steps you took to create the final asset, especially how you integrated AI.

• Quantify Impact (if possible): If you have any data on the performance of past campaigns you worked on (e.g., open rates, click-through rates), present it. This aligns with the company's results-driven approach.

• Highlight AI Integration: Clearly show examples where you've used AI tools effectively in your design or content creation workflow.

• Be Concise and Clear: Given the emphasis on speed, present your portfolio efficiently, highlighting key strengths and achievements.

Challenge Preparation:

• Design Task: Be ready to create a simple newsletter design or graphic based on a prompt, potentially within a time limit. Focus on clear layout, strong visuals, and a compelling call to action.

• Copywriting Task: Prepare to write short, persuasive copy for a specific e-commerce scenario. Focus on benefits-driven language and clear calls to action.

• AI Tool Scenario: Be prepared to discuss how you would use AI to tackle a specific design or content challenge.

📝 Enhancement Note: The emphasis on "attitude," "tempo," and "owning the whole thing" means the interview process will likely assess not just technical skills but also your proactive mindset and ability to deliver results independently. Your portfolio should clearly demonstrate these qualities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design system utilization, template adaptation, and creating new newsletter layouts. Proficiency is expected, though the company offers training.

• AI Tools: Active use of AI for content ideation, text generation (e.g., ChatGPT, Claude), and potentially design assistance.

• Email Marketing Platforms: While not explicitly named, experience with platforms like Mailchimp, CleverReach, Sendinblue, or similar is highly beneficial for understanding newsletter deployment.

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator) may be used for asset creation or manipulation beyond Figma.

Analytics & Reporting:

• Email Performance Metrics: Understanding and interpreting key metrics such as open rates, click-through rates (CTR), conversion rates, bounce rates, and unsubscribe rates.

• Client Reporting Tools: Familiarity with how campaign results are presented to clients, even if not directly creating the reports.

CRM & Automation:

• CRM Basics: Understanding how CRM data might influence email segmentation and personalization.

• Marketing Automation Concepts: Awareness of automated workflows and triggered emails within e-commerce contexts.

📝 Enhancement Note: The explicit mention of Figma and AI tools, combined with the core function of email marketing, indicates a technology stack heavily focused on creative production and intelligent content generation. Proficiency in these areas is paramount for success in this role, aligning with the operational need for efficient and effective campaign execution.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: The primary value is driving tangible business results for clients through effective email marketing. Performance is the ultimate metric.

• Efficiency & Speed: A strong emphasis on working quickly and effectively to manage a high volume of diverse client needs.

• Ownership & Accountability: Employees are expected to take full responsibility for their work, from concept to completion, without passing tasks around.

• Continuous Improvement: A culture of learning, adapting, and getting better week by week, embracing new tools and feedback.

• Agility & Adaptability: The ability to pivot quickly between different brands and campaign types is crucial.

Collaboration Style:

• Direct & Lean: Communication is likely direct and focused, minimizing unnecessary layers or delays ("Kein internes Ping-Pong").

• Cross-functional: While individual ownership is high, collaboration is necessary between design, content, and client management to ensure campaigns are strategically sound and technically executable.

• Feedback-Driven: The company encourages accepting feedback to foster personal and professional growth.

📝 Enhancement Note: The company culture strongly mirrors operational principles: focus on output, efficiency, individual responsibility, and continuous process improvement. This environment is well-suited for operations professionals who value clear objectives and measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing High Volume & Diverse Clients: Juggling the needs and brand identities of 30-40 different e-commerce clients simultaneously requires exceptional organizational and time management skills.

• Balancing Speed with Quality: Delivering high-quality, persuasive content and designs quickly for numerous clients can be demanding.

• Staying Current with AI & Design Trends: Rapidly evolving AI technology and design trends require continuous learning and adaptation.

• Client Feedback & Revisions: Navigating client feedback to ensure satisfaction while maintaining design integrity and efficiency.

Learning & Development Opportunities:

• Deep Dive into E-commerce Email Marketing: Gain extensive practical experience across various e-commerce niches.

• Mastery of Design & AI Tools: Become highly proficient in Figma and advanced AI content generation techniques.

• Performance Marketing Acumen: Develop a strong understanding of how design and content directly impact conversion rates and revenue.

• Client Communication Skills: Enhance abilities in client interaction, brief interpretation, and presenting creative work.

📝 Enhancement Note: The challenges presented are typical of high-volume operations roles in agency settings. The growth opportunities are directly tied to developing specialized skills within a critical marketing operations function, offering a clear path for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to quickly learn a new tool or process. How did you approach it, and what was the outcome?" (Assesses "Fast learning ability" and "Self-motivation").

• "How do you ensure your designs and copy are effective for driving sales in an e-commerce context?" (Tests understanding of performance marketing and "Content creation skills").

• "Imagine you have three urgent newsletter requests from different clients due today. How would you prioritize and manage your workload?" (Evaluates "Efficiency & Speed" and "Ownership").

• "How do you integrate AI tools into your creative process to improve efficiency or outcomes?" (Directly probes "Proficiency with AI Tools"). Company & Culture Questions:

• "Why are you interested in working for Rügamer & Steiner specifically, and what appeals to you about our focus on e-commerce email marketing?" (Assesses cultural fit and genuine interest).

• "What does 'owning the whole thing' mean to you in a creative role?" (Probes understanding of accountability and end-to-end responsibility).

• "How do you handle constructive criticism or feedback on your work?" (Evaluates "Adaptability & Feedback Integration"). Portfolio Presentation Strategy:

• Highlight AI Impact: For each relevant piece, clearly articulate how AI was used and what benefit it provided (e.g., saved time, improved copy, generated ideas).

• Showcase Client Adaptability: Present examples of how you tailored designs and copy for different brands, demonstrating your ability to work with diverse client needs.

• Focus on Process: Walk through your workflow for a specific project, from brief to execution. Explain your design rationale and copywriting strategy.

• Emphasize Speed & Quality: Select examples that demonstrate your ability to produce high-quality work efficiently.

📝 Enhancement Note: The interview questions are designed to probe for the specific qualities the company values: speed, ownership, learning ability, and a results-driven mindset. Your preparation should focus on providing concrete examples that showcase these attributes, particularly in the context of design, content, and AI utilization.

📌 Application Steps

To apply for this Marketing Designer - Email & Content position:

• Submit your application through the provided link on join.com.

• Curate Your Portfolio: Select 3-5 of your strongest pieces that best represent your design aesthetic, copywriting skills, and experience with AI tools. Prioritize examples relevant to e-commerce or direct-response marketing.

• Optimize Your Resume: Highlight keywords such as "Figma," "AI Tools," "Email Marketing," "Content Creation," "Copywriting," "E-commerce," and "Performance Marketing." Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your passion for design and content, your ability to learn quickly, and your eagerness to take ownership of projects. Practice explaining your portfolio pieces and your thought process.

• Research the Company: Familiarize yourself with Rügamer & Steiner's website, their client portfolio, and their stated values to demonstrate genuine interest and alignment during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.