AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: London, England, United Kingdom (Remote)

Job Type: FULL_TIME

Category: UI/UX Design, Brand Design, Product Development

Date Posted: 2026-09-11T10:01:35

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Drive 0-to-1 initiatives within cutting-edge AI Infrastructure domains, leveraging strong UI/UX and Brand Design expertise.

• Translate high-level strategic vision into actionable execution roadmaps and concrete product development plans.

• Architect scalable solutions and oversee rapid implementation from prototype to production for new ventures.

• Collaborate directly with founders and a world-class team of engineers, researchers, and commercial leaders.

• Take extreme end-to-end ownership in a high-growth, fast-paced environment with significant autonomy.

📝 Enhancement Note: This role is positioned as a foundational, high-impact position within a new department focused on building "category-defining ventures from the ground up." The emphasis on "0-to-1 initiatives," "maximum ownership," and "fast execution" suggests a start-up-like environment within a larger, well-backed organization. The ideal candidate will need to demonstrate a strong "builder mindset" and the ability to operate with a high degree of independence.

📈 Primary Responsibilities

• Lead the design strategy and execution for AI Infrastructure initiatives, encompassing UI/UX design, user flows, and brand identity development.

• Develop and iterate on product prototypes, user interfaces, and visual assets to support rapid validation and market traction.

• Translate complex technical concepts in AI Infrastructure into intuitive and compelling user experiences and brand narratives.

• Architect and implement scalable design systems and brand guidelines that can evolve with the product and department growth.

• Drive critical milestones for new initiatives, ensuring alignment with strategic vision and market needs, with a focus on potential spin-off opportunities.

• Collaborate closely with engineering teams to ensure design feasibility and efficient implementation of UI/UX elements.

• Conduct user research and gather feedback to inform design decisions and optimize user journeys.

• Contribute to the overall product strategy by providing design insights and advocating for user-centered approaches.

📝 Enhancement Note: The responsibilities highlight a blend of core design duties (UI/UX, Brand) with strategic product development and architectural thinking, particularly within the nascent field of AI Infrastructure. The "0-to-1" aspect means the role will involve defining foundational design principles and systems from scratch, rather than refining existing ones.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Graphic Design, Human-Computer Interaction, Interaction Design, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in UI/UX Design and Brand Design, with a proven track record of leading design initiatives from concept to launch. Experience in high-growth environments or start-ups is highly valued.

Required Skills:

• Expertise in UI/UX design principles, user-centered design methodologies, and interaction design.

• Proficient in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Strong brand design capabilities, including visual identity development, brand strategy, and style guide creation.

• Demonstrated experience in translating complex technical concepts into user-friendly interfaces and compelling visual narratives.

• Proven ability to manage end-to-end design projects, from initial concept and user research to final implementation.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategies clearly.

• High-agency builder mindset with a proactive, self-starting attitude and a strong sense of ownership.

• Ability to work independently and collaboratively in a fully remote, fast-paced environment. Preferred Skills:

• Experience designing for AI/ML platforms, complex infrastructure, or B2B SaaS products.

• Familiarity with emerging AI technologies and their potential user interface implications.

• Experience in developing and scaling design systems.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience with agile development methodologies.

• Background in entrepreneurship or contributing to early-stage ventures.

📝 Enhancement Note: The emphasis on a "high-agency builder mindset" and "extreme end-to-end ownership" suggests that candidates who can demonstrate initiative, problem-solving skills, and a proactive approach to design challenges will be highly regarded. Experience in fast-paced, ambiguous environments where they had to define processes and solutions independently is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of UI/UX and Brand Design projects, with a clear emphasis on complexity and impact.

• Detailed case studies demonstrating your process from problem identification to solution implementation, highlighting your role and contributions.

• Examples of user-centered design thinking, including user research, wireframing, prototyping, and usability testing.

• Visual identity work, brand guidelines, and examples of how you've applied them consistently across different platforms.

• Evidence of designing for complex systems or technical domains, if applicable.

• Demonstrations of your ability to translate strategic vision into tangible design outputs. Process Documentation:

• Case studies should clearly outline the problem statement, your design process, key decisions made, challenges encountered, and the final outcomes.

• Showcase your approach to iterating on designs based on feedback and data.

• Illustrate your methodology for developing and maintaining design systems or style guides.

• Include examples of how you've collaborated with cross-functional teams (e.g., engineers, product managers) throughout the design lifecycle.

📝 Enhancement Note: Given the "0-to-1" nature of the role and the focus on building new initiatives, the portfolio should emphasize the candidate's ability to define and establish design processes, systems, and brand identities from scratch. Projects demonstrating the ability to scale solutions and adapt to evolving requirements will be particularly compelling.

💵 Compensation & Benefits

Salary Range:

As EWOR GmbH is a European company operating in a global remote environment, and given the role's seniority (5-10 years experience), the salary range is estimated to be competitive within the European and North American markets for experienced UI/UX and Brand Designers in the tech sector.

• Estimated Annual Salary: €70,000 - €110,000 (or equivalent in USD/other currencies).

This estimate is based on industry benchmarks for senior design roles in tech, considering the high-growth, start-up-like environment, and the requirement for specialized skills in AI Infrastructure. The exact compensation will depend on the candidate's experience, location, and demonstrated value.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market rates.

• Equity Upside: Significant potential for equity ownership in new initiatives or the company, reflecting the high-impact, entrepreneurial nature of the role.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and global talent acquisition.

• Autonomy & Ownership: Maximum freedom to architect systems, drive strategy, and build without bureaucratic hurdles.

• Direct Collaboration: Opportunity to work closely with serial entrepreneurs and a world-class team.

• Fast-Paced Environment: Focus on rapid execution and achieving strong market validation, offering an exciting and dynamic work experience.

Working Hours: 40 hours per week, with flexibility to accommodate different time zones and project demands. The emphasis is on results and execution rather than strict adherence to office hours.

📝 Enhancement Note: The salary range is a researched estimate for a senior-level design role in a European tech company with global remote capabilities, targeting candidates in Europe or the Americas. The equity upside is a significant component, reflecting the entrepreneurial spirit and potential for high reward in this "0-to-1" venture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Infrastructure, Venture Building)

Company Size: EWOR GmbH appears to be a venture studio or accelerator focused on building new technology companies. While specific employee numbers for the overarching entity might be large or varied, the new department mentioned will likely start small and grow rapidly. This implies a lean, agile, and entrepreneurial operational environment.

Founded: The company is backed by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a strong foundation in successful venture creation and scaling. The exact founding date of EWOR GmbH isn't provided, but its mission suggests a relatively recent establishment or a new strategic focus.

Team Structure:

• The successful candidate will report directly to the founder of the new department.

• They will collaborate with an "elite team" comprising world-class engineers, researchers, and commercial leaders.

• Cross-functional collaboration is expected to be high, with direct interaction between design, engineering, and business strategy leaders. Methodology:

• Data-Driven Decision Making: While not explicitly stated, the emphasis on "strong market validation" and "scalable traction" implies a data-informed approach to product development and design.

• Agile Execution: The mention of "no PowerPoint presentations, no 7 layers of approval" and "good ideas and fast execution" points to an agile, iterative, and results-oriented methodology.

• Ownership & Autonomy: The culture promotes "maximum ownership" and "complete autonomy," empowering individuals to take initiative and drive projects independently.

Company Website: https://eworgmbh.teamtailor.com (Note: This links to their careers page, not a primary corporate site, suggesting a focus on talent acquisition for new ventures). A potential primary domain could be ewor.com.

📝 Enhancement Note: The culture is characterized by a strong entrepreneurial spirit, a bias for action, and a focus on building impactful technology ventures. Candidates who thrive in ambiguity, enjoy building from scratch, and value autonomy will find this environment appealing. The backing by successful entrepreneurs suggests a high level of ambition and a pragmatic approach to business building.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position with significant leadership potential within a new initiative. It's a "0-to-1" role, meaning the candidate will be instrumental in shaping the initial design direction, brand identity, and user experience for a potentially groundbreaking venture. The scope of responsibility is broad, covering strategy, execution, and architecture within the design domain.

Reporting Structure: The designer will report directly to the founder of the new department, providing a direct line of communication and influence to leadership. This structure bypasses traditional hierarchical layers, enabling faster decision-making and greater impact.

Operations Impact: The designer's impact will be foundational and far-reaching. They will be responsible for the initial user experience and brand perception of cutting-edge AI Infrastructure initiatives, directly influencing user adoption, market positioning, and the potential success of a spin-off venture. Their work will be critical in translating technical innovation into viable products with market appeal.

Growth Opportunities:

• Foundational Role: Opportunity to be a foundational member of a new department, shaping its culture, processes, and product vision from the ground up.

• Entrepreneurial Experience: Gain hands-on experience in building and scaling technology ventures, akin to a co-founder role in design.

• Leadership Potential: As initiatives mature and potentially spin off, there will be opportunities for design leadership, team building, and strategic product ownership.

• Skill Specialization: Deepen expertise in UI/UX and Brand Design specifically within the rapidly evolving field of AI Infrastructure.

• Equity Upside: Potential for significant financial reward through equity, aligning personal success with the venture's growth.

📝 Enhancement Note: This role offers a unique opportunity for significant career acceleration and impact. The "0-to-1" nature means the candidate will be building something new, with a direct line to leadership and the potential for substantial reward and growth as the initiatives mature. It's less about climbing a traditional corporate ladder and more about co-creating value.

🌐 Work Environment

Office Type: 100% Remote. This means there is no central physical office for this specific role. The "office" is wherever the employee chooses to work, provided they are located in Europe or the Americas.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas. This allows for potential collaboration within relevant time zones and geographic regions for business operations and potential future meetings or retreats.

Workspace Context:

• Flexibility: The primary aspect is the freedom to design your own workspace and work hours (within reason for collaboration).

• Technology-Centric: Expect a highly digital and tool-driven environment, relying on collaboration platforms, design software, and communication tools.

• Collaborative Culture: Despite being remote, the team culture emphasizes collaboration through digital channels, encouraging active participation in discussions, feedback sessions, and virtual team meetings.

• Focus on Execution: The environment is geared towards delivering tangible results quickly, minimizing bureaucracy and maximizing productive work time.

Work Schedule: The standard working hours are typically 40 hours per week, but the remote nature and focus on execution allow for flexibility. Candidates are expected to manage their schedules effectively to meet project deadlines and collaborate with colleagues across different time zones.

📝 Enhancement Note: The remote work setup is a core feature, offering significant autonomy. However, candidates must be comfortable with asynchronous communication and proactive engagement to ensure effective collaboration and integration within the team, especially when working across diverse time zones within Europe and the Americas.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess foundational skills and alignment with the role's requirements.

• Design Challenge/Portfolio Review: A deep dive into your portfolio, likely involving a presentation of key projects. You may be asked to discuss your process, decision-making, and how you'd approach specific challenges related to AI Infrastructure UI/UX and Brand Design.

• Founder/Leadership Interview: A discussion with the department founder or senior leadership to assess strategic thinking, cultural fit, entrepreneurial mindset, and ability to take extreme ownership. This stage will likely delve into your vision for building from scratch and your approach to high-growth environments.

• Team/Technical Interview: Potentially an interview with key engineers or researchers to discuss collaboration, technical feasibility, and design implementation.

• Offer: Extension of an offer, likely including details on compensation and equity.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your ability to handle complex technical domains, build from scratch, and deliver impactful results. Prioritize quality over quantity.

• Tell a Story: For each case study, clearly articulate the problem, your role, your process, the challenges, and the outcomes. Use visuals effectively to illustrate your journey.

• Demonstrate Process: Emphasize your design thinking, user-centered approach, and how you iterate based on feedback. Highlight your ability to define and establish design systems/brand guidelines.

• Showcase AI/Infrastructure Relevance: If you have experience with similar complex technical domains, highlight it. If not, articulate how your transferable skills would apply.

• Brand and UI/UX Balance: Ensure your portfolio demonstrates strength in both brand identity and user interface/experience design.

Challenge Preparation:

• Understand AI Infrastructure: Familiarize yourself with the basics of AI Infrastructure, its components, and potential user needs. Think about how complex backend systems might translate to user-facing interfaces or how a brand could represent such technology.

• "0-to-1" Mindset: Prepare to discuss how you would approach building a design function, a brand identity, or a user experience for a completely new product or service in this domain.

• Ownership & Initiative: Be ready to share examples of when you took significant ownership, drove projects independently, and solved problems without explicit direction.

• Strategic Vision: Think about how design and branding can contribute to the overall business strategy and market positioning of a new venture.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also the candidate's entrepreneurial drive, strategic thinking, and ability to operate autonomously in a high-stakes, "0-to-1" environment. The portfolio review will be a critical component, serving as tangible proof of their capabilities and approach.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects), InVision, ProtoPie, or similar advanced prototyping tools.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Asana, Jira, Trello, Monday.com, or similar tools for tracking tasks and project progress.

• Version Control (for design systems): Abstract, Zeplin, or similar for managing design system assets and handoffs.

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude, Hotjar (for understanding user behavior and product usage).

• Performance Tracking: Tools for tracking design project progress and impact against key metrics.

CRM & Automation:

• While not a direct tool for this role, an understanding of how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms impact user journeys and brand perception can be beneficial for holistic product design.

📝 Enhancement Note: Proficiency in modern design and prototyping tools is essential. The ability to leverage collaboration and project management tools effectively is crucial for a remote role. Familiarity with user analytics tools will enable data-informed design decisions, which is vital for a "0-to-1" initiative focused on market validation.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A deep sense of responsibility for outcomes, with individuals taking full ownership of their domains.

• Bias for Action: A culture that prioritizes rapid execution and learning over lengthy deliberation. "Good ideas and fast execution are what matter."

• Entrepreneurial Spirit: A drive to build, innovate, and create category-defining ventures from the ground up.

• Excellence & High Standards: Commitment to working with a world-class team and delivering high-impact results.

• Agility & Adaptability: The ability to navigate ambiguity, pivot quickly, and adapt to changing market conditions and project needs.

• Collaboration & Transparency: Open communication and teamwork, even in a remote setting, to achieve shared goals.

Collaboration Style:

• Remote-First: Communication and collaboration will primarily occur through digital channels, requiring proactive engagement and clear articulation.

• Cross-Functional Integration: Designers will work closely with engineers, researchers, and commercial leaders, fostering a highly integrated approach to product development.

• Feedback-Oriented: An environment that values constructive feedback for continuous improvement, both in design execution and team processes.

• Direct Communication: The structure encourages direct communication with leadership, facilitating quick alignment and decision-making.

📝 Enhancement Note: The culture is defined by its entrepreneurial drive, speed, and emphasis on individual ownership. Candidates should be comfortable with a fast-paced, results-oriented environment where initiative and proactive collaboration are key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining the Unknown: Building UI/UX and brand identity for nascent AI Infrastructure technologies where user paradigms may not yet be established.

• Balancing Speed and Quality: The need for rapid execution in a "0-to-1" phase while maintaining high design standards and scalability.

• Remote Collaboration: Ensuring seamless communication and effective design handoffs with a distributed team across different time zones.

• Navigating Ambiguity: Working in a dynamic environment where strategies may evolve quickly, requiring adaptability and resilience.

• Establishing Design Systems: Creating robust and scalable design systems from scratch that can support future growth and potential spin-offs.

Learning & Development Opportunities:

• Cutting-Edge Domain Expertise: Gaining deep knowledge and practical experience in AI Infrastructure design.

• Venture Building Experience: Direct involvement in the creation and scaling of technology ventures, offering unparalleled entrepreneurial learning.

• Strategic Product Development: Opportunity to influence product strategy and roadmap from a design perspective.

• Leadership Development: Potential to grow into design leadership roles as new initiatives mature and scale.

• Networking: Opportunity to build connections with experienced entrepreneurs, engineers, and researchers.

📝 Enhancement Note: The challenges present significant growth opportunities. Successfully navigating these will equip the candidate with highly sought-after skills in emerging technologies, venture building, and strategic design leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for defining a brand identity and UI/UX for a completely new product in a technically complex domain like AI Infrastructure, starting from scratch."

• "How would you approach translating high-level strategic goals into a concrete design roadmap and actionable execution plan for a '0-to-1' initiative?"

• "Tell me about a time you had to take extreme end-to-end ownership of a design project. What were the challenges, and how did you ensure success?"

• "Imagine you need to design an interface for a complex AI model training process. What are the key user considerations, and how would you ensure usability and clarity?" Company & Culture Questions:

• "What appeals to you most about EWOR's approach to building new ventures, and how does it align with your career aspirations?"

• "How do you thrive in a fast-paced, high-growth environment with a significant degree of autonomy?"

• "Describe your ideal remote work collaboration style and how you ensure effective communication with a distributed team."

• "What are your thoughts on equity upside as a component of compensation, and how do you view your contribution to value creation?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, start with the problem, your specific role, the core challenges, your design process (research, ideation, prototyping, testing), key decisions, and the measurable impact or outcome.

• Highlight "0-to-1" Experience: Emphasize projects where you established new design directions, built systems from scratch, or significantly influenced early-stage product development.

• Showcase Brand & UI/UX Integration: Clearly demonstrate how your brand strategy informs your UI/UX design and vice versa.

• Quantify Impact: Where possible, use metrics (e.g., user engagement, conversion rates, efficiency gains) to demonstrate the value of your design work.

• Be Ready for Hypotheticals: Prepare to discuss how you would approach hypothetical design challenges related to AI Infrastructure.

📝 Enhancement Note: Prepare to articulate your design philosophy, your process for building from scratch, and your ability to drive outcomes with minimal supervision. The interviewers will be looking for evidence of entrepreneurial thinking and a strong builder's mentality.

📌 Application Steps

To apply for this AI Infrastructure UI/UX & Brand Designer position:

• Submit your application via the provided link on the EWOR GmbH teamtailor page.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your ability to handle complex technical domains, build foundational design systems, and execute brand strategies from concept to launch. Prioritize case studies that highlight your "0-to-1" experience and end-to-end ownership.

• Resume Optimization: Tailor your resume to highlight keywords such as "AI Infrastructure," "UI/UX Design," "Brand Design," "0-to-1 Initiatives," "Product Prototyping," "Scalable Architecture," "Strategic Vision," "High-Agency," and "Remote Work." Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your design process, decision-making, and the impact of your work. Prepare to discuss your approach to building in a fast-paced, autonomous, and remote environment.

• Company Research: Familiarize yourself with EWOR GmbH's mission, the backgrounds of its founders (Paul Müller, Petter Made), and the general landscape of AI Infrastructure. Understand their emphasis on rapid execution and building category-defining ventures.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.