AI UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Paris, France (Remote)

Job Type: FULL_TIME

Category: Operations - GTM Strategy & Design

Date Posted: 2026-09-11

Experience Level: Mid-Senior (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives in cutting-edge domains like Artificial Intelligence, focusing on UI/UX and Brand Design.

• Translate high-level strategic vision into concrete execution roadmaps, driving rapid implementation from prototype to production.

• Architect scalable solutions and drive critical milestones to position new departments for rapid growth and potential spin-offs.

• Collaborate directly with department founders and a world-class team of engineers, researchers, and commercial leaders.

• Demonstrate a high-agency builder mindset with proven domain expertise and extreme end-to-end ownership.

📝 Enhancement Note: This role, while titled "Designer," has significant operational components. The emphasis on "0-to-1 initiatives," "execution roadmaps," "architecting scalable solutions," and "driving critical milestones" points towards a strategic operational function that leverages design expertise for GTM and product development. The target candidate is expected to be a builder and operator, not solely a visual designer. The role integrates UI/UX and Brand Design with strategic execution within a high-growth, entrepreneurial environment.

📈 Primary Responsibilities

• Spearhead the design and execution of new AI initiatives, from concept to market-ready product, ensuring a seamless user experience and strong brand identity.

• Develop and refine comprehensive UI/UX strategies that align with business objectives and user needs, driving adoption and engagement.

• Define and implement brand guidelines and visual assets that establish a strong, cohesive brand presence across all touchpoints.

• Create detailed execution roadmaps, breaking down complex strategic visions into actionable steps with clear timelines and deliverables.

• Architect and oversee the implementation of scalable design systems and solutions that support rapid iteration and future growth.

• Drive the rapid implementation of designs, from initial prototypes to production-ready interfaces, ensuring quality and performance.

• Conduct user research, competitive analysis, and market trend monitoring to inform design decisions and identify opportunities for innovation.

• Collaborate closely with engineering, product, and commercial teams to ensure design solutions are technically feasible and commercially viable.

• Measure and analyze the impact of design initiatives on key performance indicators (KPIs) such as user acquisition, retention, and brand perception.

• Contribute to the strategic planning and decision-making processes for new ventures, leveraging design thinking and operational expertise.

📝 Enhancement Note: The responsibilities are framed to emphasize the operational aspects of design leadership in a startup environment. The inclusion of terms like "execute," "roadmaps," "architect scalable solutions," and "drive critical milestones" highlights the GTM and product operations integration.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in UI/UX design, brand strategy, and product development is essential. A background in Design, Human-Computer Interaction, Computer Science, Business, or a related field is beneficial.

Experience: 5-10 years of progressive experience in UI/UX design, brand development, and product strategy, with a significant track record in launching new products or initiatives (0-to-1 experience is highly valued).

Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, user flows, and interaction design across web and mobile platforms. Proficiency with industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Brand Design: Proven ability to develop and execute comprehensive brand strategies, including visual identity, brand messaging, and style guides. Experience in creating compelling brand assets.

• AI Domain Familiarity: Understanding of AI concepts and applications, with the ability to translate complex technical features into intuitive user experiences.

• Strategic Planning & Execution: Ability to translate high-level vision into actionable plans, define roadmaps, and drive execution with a focus on speed and impact.

• System Architecture (Design Systems): Experience in designing and implementing scalable design systems and frameworks to ensure consistency and efficiency.

• Prototyping & Product Development: Proficiency in creating interactive prototypes and understanding the product development lifecycle from ideation to production.

• Communication Skills: Exceptional verbal and written English communication skills for clear articulation of ideas, strategies, and results to diverse stakeholders.

• High-Agency Builder Mindset: Demonstrated initiative, proactivity, and a strong drive to take ownership and deliver results with minimal supervision.

• End-to-End Ownership: Proven ability to manage projects from inception to completion, demonstrating accountability for outcomes.

• Agile Methodologies: Familiarity with agile development principles and iterative design processes.

Preferred Skills:

• Experience in startup environments or launching new ventures.

• Familiarity with data analytics tools and their application in design optimization.

• Basic understanding of front-end development (HTML, CSS, JavaScript) to facilitate collaboration with engineering teams.

• Experience with AI-specific design challenges or applications.

• Business acumen and understanding of Go-To-Market (GTM) strategies.

📝 Enhancement Note: The skills are tailored to reflect the dual nature of the role: strong design capabilities combined with operational execution and strategic thinking. The emphasis on "high-agency builder mindset" and "end-to-end ownership" directly aligns with the entrepreneurial and operational demands of a 0-to-1 initiative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate 0-to-1 Impact: Showcase at least one significant project where you led the design and execution of a new product, feature, or initiative from concept to launch. Highlight your role in strategy, ideation, and execution.

• UI/UX Case Studies: Provide detailed case studies of complex UI/UX challenges you've solved. Include user research insights, design process, wireframes, prototypes, final designs, and measurable outcomes.

• Brand Strategy Examples: Present examples of brand identity development, including logos, style guides, and how you’ve applied them consistently across various platforms.

• System Design: Include examples of design systems, component libraries, or scalable frameworks you have architected and implemented, demonstrating efficiency and consistency.

• AI/Tech Integration: If possible, showcase projects involving AI or complex technology where you translated technical concepts into user-friendly interfaces.

Process Documentation:

• Workflow Design: Document your typical design process for new initiatives, from initial discovery and user research to iterative prototyping and final handoff.

• Strategy Translation: Explain how you translate high-level business or product strategies into concrete design deliverables and execution roadmaps.

• Collaboration & Handoff: Detail your methods for collaborating with engineering, product management, and other stakeholders, including your process for design handoff and quality assurance.

• Impact Measurement: Illustrate how you measure the success of your design work, including the metrics you track and how you use data to iterate and improve.

📝 Enhancement Note: This section is critical for a role blending design and operations. The portfolio is expected to prove not just design skill but also strategic thinking, execution capability, and impact-driven problem-solving, particularly in a 0-to-1 context.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the remote nature within Europe/Americas, and the high-impact startup environment, a competitive salary range is estimated between €70,000 - €100,000 annually. This estimate considers the cost of living variations across Europe and the Americas, the demand for specialized AI/UI/UX talent, and EWOR GmbH's backing by experienced serial entrepreneurs.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market rates.

• Equity Upside: Significant stock options or equity grants, providing participation in the company's long-term success and potential for substantial financial returns.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and autonomy.

• Direct Impact: Opportunity to work on cutting-edge AI initiatives with maximum ownership and minimal corporate bureaucracy.

• Elite Team Collaboration: Work alongside seasoned entrepreneurs and a world-class team of professionals.

• Professional Development: Opportunities for continuous learning and skill enhancement in a high-growth environment.

Working Hours: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility to adapt to project needs and global team collaboration. The focus is on results and execution rather than strict adherence to hourly tracking.

📝 Enhancement Note: Salary is an estimate based on industry benchmarks for similar roles in Europe and the Americas, considering the startup context and the "competitive compensation & upside" mentioned. The benefits are expanded to reflect typical offerings in high-growth tech companies, with a particular emphasis on equity and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI, Startups, Venture Building. EWOR GmbH operates at the forefront of innovation, leveraging AI to build new ventures and disrupt existing markets. This means a fast-paced, experimental, and highly entrepreneurial culture.

Company Size: EWOR GmbH is likely a venture-building firm or a holding company that incubates new startups. The "new department" mentioned suggests a lean, agile, and growth-focused team, likely ranging from a few dozen to a hundred individuals within the broader EWOR ecosystem. This size fosters direct impact and visibility.

Founded: While not explicitly stated, EWOR GmbH is backed by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a strong foundation and proven track record in building successful tech companies. This suggests a culture built on experience, execution, and scaling.

Team Structure:

• Departmental Focus: You will be part of a newly formed department dedicated to launching cutting-edge AI initiatives.

• Reporting: You will report directly to the department founder, ensuring direct access to leadership and strategic decision-making.

• Cross-functional Collaboration: Close collaboration with a world-class team of engineers, researchers, and commercial leaders is central to the role's success. Expect a highly integrated, agile working environment.

Methodology:

• 0-to-1 Execution: The primary methodology revolves around rapid, iterative development and execution of new ventures. Focus is on achieving market validation and traction quickly.

• Data-Driven Decisions: While not explicitly stated, the backing by successful entrepreneurs implies a strong emphasis on data to inform strategy and measure progress.

• Agile & Lean Principles: Expect a culture that values speed, adaptability, and minimal bureaucracy, characteristic of lean startup methodologies.

Company Website: https://eworgmbh.teamtailor.com (Note: This is a careers page; the primary company website might be different, but this indicates their recruitment platform.)

📝 Enhancement Note: The company context is inferred from the description of EWOR GmbH's founders and their mission. The "new department" implies a startup-within-a-startup model, demanding high autonomy and rapid execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring significant autonomy and ownership. It's for individuals who are "builders" and "operators" rather than just task executors. The scope involves strategic input, end-to-end responsibility, and the potential to shape new ventures from their inception.

Reporting Structure: You will report directly to the founder of the new AI department. This provides a direct line to leadership, offering significant visibility and influence. The team structure is described as "elite," suggesting a high-caliber group of peers.

Operations Impact: The role's impact is substantial, focusing on the foundational stages (0-to-1) of new AI initiatives. Success means architecting scalable solutions, driving market validation, and positioning ventures for potential spin-offs and significant growth. This role directly influences the viability and trajectory of new businesses.

Growth Opportunities:

• Entrepreneurial Experience: Gain hands-on experience in launching and scaling new ventures from the ground up, a highly valuable skill set for future entrepreneurial endeavors.

• Leadership Development: Opportunity to grow into leadership roles within new AI ventures, potentially leading teams and defining departmental strategy.

• Skill Specialization: Deepen expertise in AI, UI/UX design, and brand strategy within a cutting-edge technological domain.

• Equity Upside: Direct financial benefit from the success of the ventures you help build.

• Networking: Build connections with experienced serial entrepreneurs and a network of high-caliber professionals.

📝 Enhancement Note: The career growth analysis focuses on the unique entrepreneurial nature of this role within EWOR GmbH, emphasizing the "builder" aspect and the potential for significant impact and financial reward.

🌐 Work Environment

Office Type: This is a 100% remote role, offering maximum flexibility. There is no requirement for a physical office presence, aligning with modern distributed work models.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas, or be open to remote arrangements within these regions. This likely facilitates time zone alignment for collaboration and potential future travel.

Workspace Context:

• Autonomy & Ownership: The environment is designed for maximum ownership, meaning you will have the freedom to define your workspace and working hours to optimize productivity.

• Tooling: Expect access to modern digital collaboration and design tools necessary for a remote, high-tech environment.

• Team Interaction: While remote, the emphasis on an "elite team" and direct reporting suggests a culture of active, purposeful communication and collaboration through digital channels.

Work Schedule: The role expects approximately 40 hours per week, but the remote nature and focus on execution allow for flexibility. The key is delivering results and being available for critical team syncs, particularly within the Europe/Americas time zone overlap.

📝 Enhancement Note: The work environment is defined by its remote nature and the company's emphasis on autonomy and execution, suitable for self-motivated individuals who thrive in a less structured, high-impact setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess alignment with the "builder" mindset and relevant experience.

• Portfolio Deep Dive: A session dedicated to reviewing your portfolio. Expect to walk through specific 0-to-1 projects, discussing your strategic approach, design process, execution challenges, and quantifiable results.

• Founder/Leadership Interview: An interview with the department founder or senior leadership to assess strategic thinking, problem-solving abilities, entrepreneurial drive, and cultural fit. This may involve case studies or hypothetical scenarios related to AI initiative development.

• Team Collaboration Exercise: Potentially a collaborative task or discussion with future team members (engineers, researchers) to evaluate your communication and teamwork skills in a remote setting.

• Final Assessment: Discussion on compensation, equity, and role expectations, followed by a final decision.

Portfolio Review Tips:

• Highlight 0-to-1 Success: Clearly articulate your role in building something new from scratch. Emphasize strategic vision, execution challenges overcome, and measurable outcomes.

• Showcase Process: Don't just show final designs; detail your thought process, user research, iterative design, and how you translated strategy into tangible outputs.

• Quantify Impact: Use metrics wherever possible to demonstrate the effectiveness of your UI/UX and brand strategies (e.g., user acquisition, engagement rates, brand recall).

• Tailor to AI: If possible, showcase projects that demonstrate your ability to design for complex technologies like AI, simplifying user interaction.

• Prepare for Strategy Questions: Be ready to discuss your approach to defining product roadmaps, architecting scalable systems, and driving rapid implementation.

Challenge Preparation:

• Strategic Scenarios: Prepare for hypothetical scenarios where you need to define a product strategy, design a user experience for a novel AI feature, or build a brand identity for a new tech venture.

• Execution Planning: Be ready to outline an execution roadmap for a given initiative, including key milestones, potential risks, and mitigation strategies.

• Communication Clarity: Practice articulating complex ideas concisely and persuasively, as you'll need to communicate effectively with diverse stakeholders.

📝 Enhancement Note: The interview process is tailored to a role that demands both creative design skills and operational execution. Emphasis is placed on portfolio demonstration of 0-to-1 experience and strategic problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD). Expect proficiency in at least one primary tool for UI/UX and brand asset creation.

• Collaboration: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Notion or similar for documentation and project management.

• Project Management: Jira, Asana, Trello, or similar tools for roadmap execution and task tracking.

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior and engagement.

• Heatmapping/Session Recording: Hotjar, FullStory, or similar for understanding user interaction patterns.

CRM & Automation:

• While not a primary focus for this design role, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for understanding user journeys and GTM strategies.

📝 Enhancement Note: The tools listed are standard for remote design and product development roles, with an emphasis on collaboration and analytics relevant to measuring design impact in a business context.

👥 Team Culture & Values

Operations Values:

• Ownership & Initiative: A strong emphasis on taking end-to-end responsibility and proactively driving projects forward without constant oversight.

• Execution Focus: Prioritizing rapid, effective execution and tangible results over lengthy planning or theoretical discussions. "No PowerPoint presentations, no 7 layers of approval."

• Innovation & Experimentation: A culture that encourages exploring cutting-edge domains like AI and experimenting with new ideas to achieve market validation.

• Collaboration & Transparency: Working effectively within an elite, cross-functional team, with open communication and a shared drive towards common goals.

• Growth Mindset: Continuous learning and adaptation are crucial in a fast-paced, high-growth environment.

Collaboration Style:

• Direct & Purposeful: Communication is expected to be clear, concise, and action-oriented, reflecting the startup's need for speed.

• Cross-functional Integration: Designers will work intimately with engineers, researchers, and commercial leads, requiring strong interpersonal and communication skills.

• Feedback Loops: An environment that likely values constructive feedback for rapid iteration and improvement of designs and strategies.

• Remote-First: Collaboration heavily relies on digital tools and asynchronous communication, with synchronous meetings scheduled for critical discussions.

📝 Enhancement Note: The culture and values are directly extrapolated from the job description's emphasis on "maximum ownership," "high-growth environment," and "elite team," painting a picture of an intense, results-driven, and collaborative startup culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Operating in a 0-to-1 environment means dealing with significant ambiguity and evolving requirements. Developing strategies to navigate this effectively will be key.

• Rapid Iteration & Scaling: Balancing the need for rapid prototyping and market validation with the requirement to architect scalable solutions for future growth.

• Cross-functional Alignment: Ensuring seamless collaboration and alignment between design, engineering, and commercial teams, especially in a remote setting.

• Defining New Markets: potentially working in uncharted territories within AI, requiring deep user understanding and innovative design solutions.

• Managing High Expectations: Working within a high-growth, founder-backed environment means operating under significant expectations for speed and impact.

Learning & Development Opportunities:

• Entrepreneurial Acumen: Direct exposure to venture building, strategy formulation, and market validation processes.

• AI Design Specialization: Deep dive into the unique challenges and opportunities of designing user experiences for AI-powered products.

• Leadership in New Ventures: Potential to grow into leadership roles, defining product vision and managing teams within new EWOR initiatives.

• Advanced Design Systems: Opportunities to build and refine sophisticated design systems that support multiple products and teams.

• Networking with Founders: Learning directly from and collaborating with serial entrepreneurs who have a proven track record of success.

📝 Enhancement Note: The challenges and growth opportunities are framed to reflect the demanding yet rewarding nature of a 0-to-1 role within a venture-building firm, emphasizing personal and professional development through high-impact work.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a high-level strategic vision and translating it into a concrete product roadmap and design execution plan for a new AI product."

• "How would you approach architecting a scalable design system for a new venture that needs to iterate rapidly but also prepare for significant future growth?"

• "Walk us through a 0-to-1 project where you had to take extreme end-to-end ownership. What were the biggest challenges, and how did you overcome them to achieve market validation?"

• "Given our focus on AI, what are the key UI/UX considerations you believe are critical for building trust and usability in AI-powered applications?" Company & Culture Questions:

• "Based on what you know about EWOR GmbH and our founders, how do you see your 'high-agency builder mindset' contributing to our mission?"

• "How do you typically collaborate with engineers and product managers in a remote environment, especially when speed and rapid iteration are paramount?"

• "Describe a time you had to drive a project forward with limited resources or information. What was your approach, and what were the results?" Portfolio Presentation Strategy:

• Structure your Portfolio: Organize your portfolio to clearly highlight your 0-to-1 experience. Use case studies that demonstrate your strategic thinking, problem-solving skills, and execution capabilities, not just visual aesthetics.

• Tell a Story: For each project, frame it as a narrative: the problem, your strategic approach, the design process, the execution challenges, and the measurable impact.

• Quantify Achievements: Whenever possible, use data and metrics to support your claims about user engagement, conversion rates, or brand impact.

• Focus on Process: Be prepared to discuss your design process in detail, including user research, wireframing, prototyping, iteration, and collaboration with stakeholders.

• Demonstrate AI/Tech Understanding: If applicable, articulate how your design choices address the specific needs and complexities of AI or advanced technology products.

📝 Enhancement Note: Interview questions are designed to probe for the specific blend of strategic thinking, operational execution, and design expertise required for this unique role. Portfolio presentation advice focuses on demonstrating these core competencies.

📌 Application Steps

To apply for this AI UI/UX & Brand Designer position:

• Submit your application: Utilize the provided link on the EWOR GmbH teamtailor careers page.

• Curate Your Portfolio: Select 2-3 of your most impactful 0-to-1 projects that best showcase your strategic vision, execution capability, and UI/UX/Brand design skills. Tailor your portfolio to highlight your ability to build from scratch and drive tangible results.

• Optimize Your Resume: Ensure your resume clearly articulates your experience in UI/UX design, brand strategy, and product execution. Use keywords from the job description such as "0-to-1," "builder mindset," "roadmaps," "scalable solutions," and "AI." Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your experience, particularly your 0-to-1 successes, with clarity and confidence. Be ready to discuss your strategic approach and execution methodologies during interviews.

• Research EWOR GmbH: Understand the company's mission, its founders' backgrounds (Adjust, SumUp), and their approach to venture building. This will help you align your responses with their culture of high growth and rapid execution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.