AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Amsterdam, North Holland, Netherlands (Remote)

Job Type: FULL_TIME

Category: Operations (GTM/Product Operations focus)

Date Posted: 2026-09-11

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role is pivotal in the launch and growth of cutting-edge AI Infrastructure initiatives, requiring a blend of strategic vision and hands-on execution.

• You will be instrumental in translating high-level strategic objectives into tangible product roadmaps and scalable system architectures.

• The position demands a high-agency builder mindset, emphasizing end-to-end ownership and rapid, iterative development from prototype to production.

• This is a unique opportunity to contribute to category-defining ventures backed by experienced entrepreneurs, with significant autonomy and potential upside.

📝 Enhancement Note: While the title specifies UI/UX & Brand Design, the core responsibilities and context provided by EWOR GmbH (backed by serial entrepreneurs, "operators and builders," "0-to-1 initiatives," "architect systems," "drive strategy," "scalable traction," "spin-off") strongly indicate this role will operate within a GTM or Product Operations framework, focusing on the operationalization and user-centric design of AI Infrastructure products and their go-to-market strategies, rather than purely creative design. The "AI Infrastructure" aspect suggests a deep dive into the foundational elements of AI products, which will require operational rigor.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 initiatives within the AI Infrastructure domain, driving progress from conceptualization to production-ready solutions.

• Translate high-level strategic visions into concrete, actionable execution roadmaps, ensuring alignment with business objectives and market validation goals.

• Architect scalable and robust system solutions that support rapid growth and potential future spin-offs, focusing on both technical feasibility and user experience.

• Drive rapid implementation cycles, moving swiftly from initial prototypes to fully functional, user-centric products that achieve strong market traction.

• Collaborate directly with the department founder and a world-class team of engineers, researchers, and commercial leaders to define and execute product strategy.

• Define and refine the user experience (UI/UX) and brand identity for new AI Infrastructure products, ensuring a cohesive and compelling market presence.

• Develop and maintain critical operational processes and workflows that enable efficient product development and go-to-market execution.

📝 Enhancement Note: The emphasis on "0-to-1 initiatives," "architect systems," and "scalable solutions" within AI Infrastructure suggests a strong Product Operations or GTM Operations component, focusing on how these new initiatives are built, scaled, and brought to market effectively. The UI/UX and Brand Design aspects will be critical for ensuring user adoption and market positioning within this operational framework.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Design, Computer Science, Engineering, Business, or a related field is preferred, though equivalent practical experience demonstrating strong operational and design capabilities will be highly valued.

Experience: 5-10 years of progressive experience in UI/UX design, brand development, and/or product operations, with a proven track record of launching and scaling new initiatives. Experience in AI Infrastructure or complex technology domains is highly advantageous.

Required Skills:

• Proven expertise in UI/UX design principles and best practices, with a strong portfolio showcasing user-centered design solutions.

• Demonstrated ability in Brand Design, including developing visual identities and brand guidelines that resonate with target audiences.

• Experience in architecting scalable systems and solutions, understanding the technical underpinnings of complex products.

• A high-agency, "builder" mindset with a strong bias for action and a proactive approach to problem-solving.

• Proven ability to take extreme end-to-end ownership of initiatives, managing them from ideation through to successful execution.

• Excellent verbal and written communication skills in English, capable of articulating complex ideas clearly and persuasively.

• Experience in translating high-level strategic vision into concrete, actionable roadmaps and execution plans.

• Familiarity with product prototyping and rapid implementation methodologies. Preferred Skills:

• Experience in AI Infrastructure or related cutting-edge technology sectors.

• Background in Product Operations or GTM Operations, with a focus on process optimization and scalability.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Experience working in high-growth startup environments or within innovation departments of larger organizations.

• Understanding of market validation strategies and achieving scalable traction.

📝 Enhancement Note: Given the "0-to-1" and "operator/builder" context, practical experience in operationalizing design concepts and building product frameworks is more critical than formal education. The emphasis on "end-to-end ownership" and "scalable solutions" points towards a need for strategic thinking beyond pure design, encompassing product lifecycle and market entry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end ownership of design projects, from initial concept to successful product launch or significant iteration.

• Case studies demonstrating proficiency in UI/UX design, including user research, wireframing, prototyping, and final UI design for complex applications.

• Examples of brand development work, illustrating the ability to create compelling visual identities and brand guidelines for technology products.

• Evidence of system architecture design or contributions to scalable solution development, highlighting an understanding of technical constraints and opportunities.

• Projects that demonstrate a strategic approach to problem-solving and a clear articulation of the problem addressed, the solution implemented, and the measurable impact. Process Documentation:

• Showcase examples of how you have translated strategic vision into actionable roadmaps and execution plans for product development initiatives.

• Include documentation or descriptions of processes you have designed or optimized for rapid implementation cycles, from prototype to production.

• Provide insights into how you have approached defining and measuring success for new initiatives, particularly in areas of user adoption and market traction.

• Demonstrate an understanding of how design and brand elements integrate into broader GTM or product operations strategies.

📝 Enhancement Note: For this role, the portfolio should emphasize not just the aesthetic quality of design, but also the strategic thinking, operational execution, and impact demonstrated in bringing complex technology products to life. The ability to articulate the "why" and "how" behind design decisions, especially in an operational context, will be crucial.

💵 Compensation & Benefits

Salary Range: While specific salary information is not provided, given the 5-10 years of experience requirement, the "competitive compensation & upside" offering, and the company's backing by serial entrepreneurs, a typical range for a UI/UX & Brand Designer with operational responsibilities in Europe (specifically Germany/Netherlands) would be between €60,000 - €95,000 annually. This estimate is based on industry benchmarks for mid-to-senior level design roles in tech, adjusted for a remote, European context, and factoring in the potential for significant equity upside.

Benefits:

• Competitive compensation: Attractive base salary commensurate with experience and market value.

• Equity upside: Significant potential for equity in the venture, reflecting the high-impact nature of the role and the company's growth aspirations.

• Maximum ownership: Complete autonomy to architect systems, drive strategy, and build initiatives from the ground up.

• High-growth environment: Focus on rapid execution and market validation without corporate bureaucracy.

• Elite team collaboration: Direct reporting to the department founder and working alongside a world-class team.

• 100% Remote: Flexibility to work from anywhere within Europe or the Americas.

Working Hours: Approximately 40 hours per week, with the understanding that in a 0-to-1, high-growth environment, flexibility and a commitment to achieving rapid milestones are essential. The remote nature allows for adaptable scheduling within reasonable working hours.

📝 Enhancement Note: The salary estimate is a benchmark for the specified experience level and location, acknowledging that the equity component represents a significant part of the total compensation package for this high-growth venture. The benefits highlight the unique aspects of working in a startup environment backed by experienced founders.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Infrastructure, Venture Building). EWOR GmbH operates at the forefront of innovation, building and scaling new ventures, particularly in the rapidly evolving AI sector. This context means a high degree of dynamism, a focus on cutting-edge technology, and a drive towards market disruption.

Company Size: EWOR GmbH is described as launching "cutting-edge new initiatives" and looking for "exceptional operators and builders." While the exact size isn't specified, the context implies a lean, agile, and fast-paced startup environment. This is further supported by the "no corporate red tape" and "fast execution" philosophy. For operations professionals, this means a hands-on, impactful role with direct influence.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp). This foundation suggests a culture built on proven entrepreneurial success, a deep understanding of scaling technology ventures, and a commitment to building "category-defining ventures." The company is focused on taking new initiatives from "0 to 1."

Team Structure:

• The AI Infrastructure department is a new initiative, implying a core team structure focused on rapid development and strategic execution.

• You will report directly to the department founder, ensuring close alignment with leadership and direct access to strategic decision-making.

• Collaboration will be with an "elite team" comprising world-class engineers, researchers, and commercial leaders, fostering a high-performance and knowledge-sharing environment.

• Cross-functional collaboration will be essential, integrating design, engineering, research, and commercial strategy to bring AI Infrastructure products to market. Methodology:

• Data-Driven Strategy: While not explicitly stated for design, the company's backing by successful entrepreneurs and focus on "market validation" and "scalable traction" suggests an underlying reliance on data to inform strategic decisions and product development.

• Agile & Iterative Development: The emphasis on "rapid implementation," "prototype to production," and "fast execution" points towards an agile or lean methodology, prioritizing quick iterations and continuous improvement.

• Ownership & Accountability: The culture champions "maximum ownership" and "extreme end-to-end ownership," meaning individuals are empowered and expected to take full responsibility for their areas.

Company Website: https://eworgmbh.teamtailor.com (Note: This is a careers page, EWOR's main website might be separate, likely ewor.com based on domain_derived)

📝 Enhancement Note: The company culture is heavily influenced by its founders' entrepreneurial backgrounds, emphasizing speed, ownership, and impact. For an operations role, this translates to a dynamic, less hierarchical environment where individual contributions are highly visible and directly tied to venture success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level within the operations and design spectrum. It requires a blend of specialized design skills (UI/UX, Brand) and robust operational capabilities (strategic execution, system architecture, 0-to-1 initiatives). The "maximum ownership" and "report directly to the department founder" aspects suggest a high level of autonomy and strategic involvement, characteristic of senior operational roles in startups.

Reporting Structure: You will report directly to the department founder of this new AI Infrastructure initiative. This provides a direct line of communication with leadership, enabling swift decision-making and strategic alignment. The team comprises world-class engineers, researchers, and commercial leaders, offering opportunities for collaboration with diverse expertise.

Operations Impact: The impact of this role is substantial and direct. You will be foundational in shaping the user experience and brand identity of new AI Infrastructure products from their inception. Success will be measured by the ability to translate strategic vision into executable product roadmaps, drive rapid implementation, and achieve strong market validation and scalable traction. The ultimate goal is to position the department for rapid growth and potential spin-off, highlighting a direct contribution to the company's venture-building success.

Growth Opportunities:

• Specialization & Leadership: Deepen expertise in AI Infrastructure design and operations, potentially leading design or product operations for future ventures or spin-offs.

• Entrepreneurial Skill Development: Gain invaluable experience in building and scaling technology ventures from the ground up, learning directly from serial entrepreneurs.

• Strategic Influence: Contribute to high-level strategy and decision-making, with the potential to influence product direction and go-to-market approaches.

• Equity Upside: Benefit from the financial growth of successful ventures, aligning personal success with company achievements.

• Cross-functional Mastery: Develop a holistic understanding of product development, engineering, research, and commercialization through close collaboration.

📝 Enhancement Note: The growth trajectory is tied to the success of the new ventures. Excelling in this role could lead to leadership positions within EWOR's portfolio or opportunities to co-found future initiatives, leveraging the entrepreneurial ecosystem provided by the company.

🌐 Work Environment

Office Type: This is a 100% remote position, offering significant flexibility in terms of work location. The company operates with a distributed team model, emphasizing asynchronous communication and results-driven performance rather than a traditional office setting.

Office Location(s): While the role is remote, the company requires candidates to be based in Europe or the Americas, or be open to remote arrangements within these regions. Specific office locations are not detailed, as the focus is on a distributed, remote-first approach.

Workspace Context:

• Remote-First Culture: Expect a work environment that prioritizes clear digital communication, asynchronous workflows, and self-management. Tools and processes will be geared towards enabling effective remote collaboration.

• Technology & Tools: Access to modern collaboration and design tools will be essential. The company will likely provide or support the necessary software and hardware for remote work and design execution.

• Team Interaction: While remote, regular virtual meetings, stand-ups, and collaborative sessions will be scheduled to ensure team cohesion and project alignment. This fosters a connected, albeit distributed, work environment.

Work Schedule: The standard work week is approximately 40 hours. However, the nature of a 0-to-1 initiative and remote work often allows for flexibility in scheduling, provided that milestones are met and collaboration with global teams is managed effectively. This may involve occasional early morning or late evening calls depending on team member locations.

📝 Enhancement Note: The remote-first nature demands strong self-discipline, excellent communication, and proactive engagement. The "no corporate red tape" philosophy extends to work flexibility, but with the expectation of high productivity and commitment to rapid execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, CV, and portfolio to assess alignment with the role's requirements, particularly the blend of UI/UX, Brand Design, and operational/builder mindset.

• Hiring Manager/Founder Interview: A deeper dive into your experience, strategic thinking, problem-solving abilities, and understanding of 0-to-1 initiatives. This stage will likely assess your "high-agency builder mindset" and end-to-end ownership capabilities.

• Portfolio Presentation & Case Study: A dedicated session where you will present your portfolio, likely focusing on 1-2 key projects that demonstrate your ability to translate strategy into execution, architect solutions, and drive impact. You may be asked to walk through a specific challenge or propose a solution for a hypothetical scenario related to AI Infrastructure.

• Team/Founder Collaboration Discussion: An opportunity to discuss your approach to collaboration, how you integrate with engineering and research teams, and your understanding of building in a high-growth environment. This stage assesses cultural fit and team dynamics.

• Final Evaluation: Discussion on compensation, equity, and the specific terms of employment, followed by a final decision.

Portfolio Review Tips:

• Highlight Ownership: Clearly articulate your role and the extent of your ownership in each project. Emphasize initiatives where you took end-to-end responsibility.

• Showcase Strategic Thinking: For each project, explain the strategic context, the problem you were solving, and how your design and operational decisions contributed to achieving business objectives or market validation.

• Demonstrate Scalability: Include examples where your design decisions or operational frameworks were built with scalability and future growth in mind, especially relevant for AI Infrastructure.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your work (e.g., user adoption rates, conversion improvements, efficiency gains, traction metrics).

• Tailor to AI Infrastructure: Select projects that best showcase your understanding of complex technology products and your ability to design for technical audiences or sophisticated B2B/B2D users.

• Articulate Process: Be prepared to explain your design process, from research and ideation to implementation and iteration, highlighting how you manage rapid cycles.

Challenge Preparation:

• AI Infrastructure Focus: Research current trends, challenges, and user needs within AI Infrastructure. Think about how UI/UX and brand can simplify complex concepts or improve developer/researcher workflows.

• 0-to-1 Scenarios: Prepare to discuss how you would approach building a product or brand from scratch, focusing on speed, iteration, and market fit.

• Strategic Vision to Execution: Practice articulating how you translate abstract strategic goals into concrete design and operational steps.

• Builder Mindset Examples: Be ready to share stories that exemplify your proactive problem-solving, initiative-taking, and ability to overcome obstacles independently.

📝 Enhancement Note: The interview process will heavily weigh your ability to demonstrate a "builder mindset" and "end-to-end ownership" alongside your design and strategic skills. Your portfolio is your primary tool to showcase this.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), and potentially prototyping tools like InVision or Principle.

• Collaboration Platforms: Experience with tools like Slack, Microsoft Teams, or similar for team communication and project coordination.

• Project Management Tools: Familiarity with platforms like Jira, Asana, Trello, or Monday.com for roadmap execution and task management.

Analytics & Reporting:

• Web Analytics: Understanding of tools like Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior and product performance.

• Data Visualization: Experience with tools like Tableau, Power BI, Looker, or even advanced Excel/Google Sheets for presenting data and insights.

CRM & Automation:

• CRM Systems: While not a direct CRM role, an understanding of how UI/UX and Brand design impact CRM usability and sales enablement is beneficial. Familiarity with Salesforce, HubSpot, or similar is a plus.

• Automation Tools: Awareness of workflow automation principles and tools that might integrate with product design or GTM processes.

📝 Enhancement Note: The company will likely have a specific stack for design and operations. Proficiency in core design tools is a given, but demonstrating an understanding of how design integrates with broader product development and GTM operations tools will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A core value, expecting individuals to take full responsibility for their work and drive initiatives to completion.

• Speed & Execution: Prioritizing rapid iteration, fast decision-making, and quick execution over lengthy deliberation. "Good ideas and fast execution are what matter."

• Innovation & Cutting-Edge Technology: A drive to work with and build in novel, advanced domains like AI Infrastructure.

• Entrepreneurial Spirit: A mindset focused on building, scaling, and achieving significant market impact, akin to founders.

• Excellence & High Performance: Working with an "elite team" implies a culture of high standards and a commitment to achieving exceptional results.

Collaboration Style:

• Direct & Transparent: With a flat hierarchy and direct reporting to the founder, expect open and honest communication.

• Cross-Functional Integration: Collaboration will be essential across engineering, research, commercial, and design disciplines to achieve integrated product development and go-to-market strategies.

• Results-Oriented: The focus is on achieving tangible outcomes and market validation, with collaboration geared towards efficiently reaching these goals.

• Action-Oriented: Discussions will likely be pragmatic, focusing on actionable steps and solutions rather than abstract theoretical debates.

📝 Enhancement Note: The culture is deeply rooted in entrepreneurial principles, emphasizing action, ownership, and a relentless pursuit of growth and innovation. For operations professionals, this means being adaptable, proactive, and comfortable with ambiguity and rapid change.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing new AI Infrastructure products and their brand identity in a nascent market requires navigating significant ambiguity and defining new paradigms.

• Rapid Iteration & Scalability: Balancing the need for speed with the requirement to build scalable, robust solutions presents a constant challenge.

• Cross-Functional Alignment: Ensuring seamless integration between design, engineering, research, and commercial teams in a fast-paced environment can be complex.

• Market Validation: Achieving strong market validation and scalable traction for new AI Infrastructure initiatives requires deep user understanding and effective GTM strategies.

Learning & Development Opportunities:

• Deep Dive into AI Infrastructure: Gain specialized knowledge in a highly sought-after and rapidly evolving technological domain.

• Venture Building Expertise: Learn firsthand how to launch, scale, and potentially spin off new technology ventures from experienced serial entrepreneurs.

• Strategic Leadership: Develop skills in high-level strategic planning, roadmap execution, and system architecture within a growth-focused context.

• Entrepreneurial Skillset: Cultivate a comprehensive understanding of the entire venture lifecycle, from ideation to market disruption and potential exit.

• Networking: Build connections within a high-caliber network of engineers, researchers, and commercial leaders.

📝 Enhancement Note: The challenges are inherent to building innovative ventures from the ground up. Growth opportunities are directly tied to the success of these ventures and the candidate's ability to contribute significantly to that success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took end-to-end ownership of a complex product initiative from concept to launch. What were the key challenges and how did you overcome them?" (Focus on your "builder mindset" and ownership.)

• "How would you translate a high-level strategic vision for an AI Infrastructure product into a concrete execution roadmap, considering both design and operational aspects?" (Assess strategic thinking and planning.)

• "Walk me through your process for architecting a scalable system solution for a new technology product. What factors do you consider beyond just the UI/UX?" (Evaluate technical understanding and operational foresight.)

• "Imagine we are launching a new AI tool for developers. How would you approach defining its brand identity and user experience to ensure strong adoption and market differentiation?" (Test your AI Infrastructure context and design strategy.) Company & Culture Questions:

• "What interests you most about EWOR GmbH and our approach to building new ventures?" (Demonstrate your research and alignment with their philosophy.)

• "How do you handle ambiguity and rapid change in a fast-paced startup environment?" (Assess your adaptability and comfort with the "0-to-1" context.)

• "Describe your ideal collaboration style when working with engineers, researchers, and commercial teams on a new product." (Evaluate your cross-functional integration skills.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around compelling stories. For each project, clearly define the problem, your role/ownership, the solution (design and operational aspects), and the measurable impact.

• Quantify Impact: Use data and metrics to back up your claims about success. Highlight ROI, user adoption, efficiency gains, or market traction.

• Showcase Process: Be ready to explain your methodology, from research and ideation to execution and iteration, emphasizing how you manage speed and quality.

• AI Infrastructure Relevance: Select projects that best illustrate your ability to design for complex technical domains and understand user needs in such environments.

• Conciseness: Given the fast-paced culture, be concise and get to the core value proposition of your work quickly.

📝 Enhancement Note: Prepare to demonstrate not just design prowess but a strategic, operational, and entrepreneurial mindset. The interviewers are looking for someone who can build and execute, not just design.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH teamtailor careers page.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your end-to-end ownership, strategic thinking, UI/UX and Brand Design skills, and experience with complex technology or scalable solutions. Tailor your presentation to highlight your "builder mindset" and operational execution capabilities.

• Optimize Your Resume: Ensure your resume clearly highlights your experience in UI/UX, Brand Design, AI Infrastructure (if applicable), and any experience with 0-to-1 initiatives, rapid implementation, or system architecture. Use keywords from the job description naturally.

• Prepare Your Narrative: Practice articulating your experience and how it aligns with EWOR's values of ownership, speed, and innovation. Be ready to discuss your approach to building and scaling new ventures.

• Research EWOR GmbH: Understand their backing by serial entrepreneurs, their focus on AI Infrastructure, and their "0-to-1" venture-building model. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.