SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Vienna, Austria (Remote)

Job Type: FULL_TIME

Category: Product Design / Brand Operations

Date Posted: 2026-09-11

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end design process for cutting-edge SaaS initiatives, from initial concept to production-ready solutions.

• Develop and implement compelling brand identities that resonate with target audiences and support rapid market validation.

• Translate high-level strategic vision into actionable design roadmaps and execution plans.

• Architect scalable user interfaces and user experiences that facilitate rapid growth and potential spin-offs.

• Collaborate with a world-class team of engineers, researchers, and commercial leaders in a high-growth, agile environment.

📝 Enhancement Note: While the job title is "SaaS UI/UX & Brand Designer," the core responsibilities and company description point towards a "Product Operations" or "GTM Operations" leaning role, focusing on the execution and scaling of new initiatives. The emphasis on "0-to-1 initiatives," "architecting scalable solutions," and "driving critical milestones for rapid growth and spin-off" suggests a need for operational rigor in design and branding, beyond traditional UI/UX and brand design tasks. The role requires a builder mindset with a strong focus on execution and strategic implementation.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within cutting-edge SaaS domains, ensuring alignment with strategic objectives.

• Translate abstract strategic visions into concrete, user-centric design roadmaps, prioritizing rapid implementation from prototype to production.

• Develop and refine user interfaces (UI) and user experiences (UX) that are intuitive, efficient, and scalable, supporting user acquisition and retention.

• Establish and evolve brand guidelines, visual assets, and messaging frameworks to create a cohesive and impactful brand identity for new ventures.

• Architect scalable design systems and component libraries to ensure consistency, efficiency, and speed in product development and iteration.

• Drive critical design milestones to position new departments for rapid growth, market validation, and potential spin-off opportunities.

• Collaborate closely with product management, engineering, and marketing teams to ensure seamless integration of design and brand strategy into the product development lifecycle.

• Conduct user research, usability testing, and A/B testing to gather insights and inform design decisions, optimizing for user satisfaction and business outcomes.

• Contribute to the development of go-to-market (GTM) strategies by ensuring design and branding elements effectively support market entry and customer acquisition.

• Maintain a high standard of design excellence, ensuring all deliverables are pixel-perfect, accessible, and aligned with brand vision.

📝 Enhancement Note: The original description emphasizes "Tasks" that are deeply rooted in product development and strategic execution. These have been reframed as "Primary Responsibilities" to highlight the operational and strategic aspects of the designer's role, focusing on how design contributes to business growth and scaling, which is crucial for operations-minded candidates.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interaction Design, HCI, Product Design, or a related field, or equivalent practical experience.

• A strong portfolio demonstrating expertise in UI/UX design, brand development, and product strategy execution is paramount. Experience:

• 5-10 years of professional experience in UI/UX design and brand development, with a significant focus on SaaS products or technology ventures.

• Proven track record of successfully leading design initiatives from concept to launch, particularly in fast-paced, high-growth environments.

• Experience in "0-to-1" product development, building new initiatives from the ground up, is highly desirable. Required Skills:

• UI/UX Design: Expertise in creating intuitive, user-centered interfaces and seamless user journeys across web and mobile platforms. Proficiency in wireframing, prototyping, and user flow mapping.

• Brand Design & Strategy: Ability to develop and implement comprehensive brand identities, including visual systems, tone of voice, and messaging. Experience in translating brand strategy into tangible design assets.

• SaaS Product Expertise: Deep understanding of SaaS business models, user needs, and common design patterns within the software industry.

• Prototyping & Iteration: Proficiency with design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite) to rapidly iterate on designs and gather feedback.

• Strategic Vision Translation: Ability to understand high-level business objectives and translate them into effective design solutions and execution roadmaps.

• English Communication: Excellent verbal and written communication skills for clear articulation of design concepts and collaboration with a global team.

• High-Agency Builder Mindset: Demonstrated initiative, ownership, and a proactive approach to problem-solving and execution.

Preferred Skills:

• Product Development Lifecycle: Familiarity with agile development methodologies and the end-to-end product development lifecycle.

• Design Systems: Experience in creating, managing, and scaling design systems for consistent brand and UI application.

• User Research & Testing: Proficiency in conducting user research, usability testing, and synthesizing findings to inform design decisions.

• Go-to-Market (GTM) Support: Understanding of how design and branding contribute to go-to-market strategies and customer acquisition.

• Data-Driven Design: Ability to leverage data and analytics to inform design choices and measure design impact.

• Cross-functional Collaboration: Proven ability to work effectively with engineering, product management, marketing, and leadership teams.

📝 Enhancement Note: The "Requirements" section has been expanded to provide a more detailed breakdown of skills crucial for a designer operating in an operational capacity. Specific emphasis has been placed on the "builder mindset" and the ability to translate strategy into execution, aligning with the "0-to-1" nature of the initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Project Examples: Showcase at least 2-3 comprehensive case studies detailing projects where you led UI/UX and brand development from initial concept through to launch and iteration.

• Strategic Problem-Solving: Demonstrate how you identified user needs and business goals, and how your design solutions directly addressed these challenges.

• Brand Identity Development: Include examples of brand strategy, visual identity creation (logos, color palettes, typography), and application across various touchpoints.

• Scalable Design Solutions: Highlight projects where you architected scalable UI components, design systems, or frameworks that facilitated efficient product development and growth.

• Impact & Metrics: Quantify the impact of your design work with relevant metrics (e.g., conversion rate improvements, user engagement, brand recognition, time-to-market reduction).

Process Documentation:

• Workflow Visualization: Showcase examples of documented design workflows, from ideation and wireframing to high-fidelity prototyping and handoff to development.

• Brand Guideline Documentation: Provide examples of comprehensive brand guidelines that ensure consistency and brand integrity across all product and marketing materials.

• User Journey Mapping: Illustrate your process for mapping and optimizing user journeys to enhance product usability and customer satisfaction.

• Design System Documentation: If applicable, include examples of how design systems were documented and maintained for team-wide adoption and scalability.

📝 Enhancement Note: Given the operational focus of this role, the portfolio requirements are geared towards demonstrating not just design execution but also strategic thinking, process management, and the ability to build scalable, repeatable design frameworks. This section emphasizes how the candidate's design work contributes to business objectives and operational efficiency.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €60,000 - €90,000 annually, depending on experience and qualifications.

• Methodology: This estimate is based on industry benchmarks for experienced UI/UX and Brand Designers in remote roles within Europe, considering the company's backing by serial entrepreneurs and focus on high-growth initiatives. The salary range accounts for the seniority implied by the 5-10 year experience requirement and the "0-to-1" ownership scope.

• Location Adjustment: While remote, the compensation will likely be benchmarked against European salary standards, with potential adjustments based on cost of living in the candidate's location.

Benefits:

• Competitive Compensation: Attractive base salary reflecting experience and responsibilities.

• Equity Upside: Significant stock options or equity grants, aligning candidate success with company growth.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build initiatives from scratch.

• High-Growth Environment: Opportunity to work on cutting-edge initiatives with a focus on rapid market validation and scalable traction.

• Elite Team Collaboration: Direct collaboration with experienced founders and a world-class team.

• Professional Development: Opportunities for learning and growth within a dynamic startup environment.

Working Hours:

• Standard: Approximately 40 hours per week.

• Flexibility: While core hours may exist for collaboration, the role offers significant flexibility due to its fully remote nature, allowing for work-life balance and self-managed schedules, provided deadlines and team needs are met.

📝 Enhancement Note: A salary range has been estimated based on the experience level, location (Europe), and the nature of the company (backed by serial entrepreneurs, high-growth focus). The benefits are expanded to highlight the unique value propositions mentioned in the job description, particularly "maximum ownership" and "high-growth environment," which are key draws for operations-minded professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS / Venture Building

Company Size: EWOR GmbH is a venture builder or incubator, likely operating with a lean, agile core team that rapidly scales specific initiatives. The size of the "new department" will grow with each initiative launched. The company's backing by serial entrepreneurs suggests a culture of innovation, rapid execution, and a focus on building category-defining ventures.

Founded: EWOR GmbH is associated with serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), implying a foundation built on successful startup exits and a deep understanding of building high-impact technology companies from the ground up.

Team Structure:

• New Department Focus: You will join a newly formed department focused on launching cutting-edge initiatives.

• Reporting Structure: You will report directly to the department founder, who is an experienced entrepreneur.

• Cross-functional Collaboration: Collaboration will be tight-knit, involving a world-class team of engineers, researchers, and commercial leaders, emphasizing direct communication and rapid decision-making.

Methodology:

• 0-to-1 Execution: The primary methodology is building new ventures and initiatives from inception to market validation and scalability.

• Agile & Lean: Emphasis on fast execution, minimal red tape, and data-driven decision-making rather than extensive presentations or approval layers.

• Ownership Culture: High degree of autonomy and end-to-end responsibility for initiatives.

Company Website: https://eworgmbh.teamtailor.com (primary recruitment portal) and likely ewor.com (company domain)

📝 Enhancement Note: The company context is framed to highlight the entrepreneurial spirit, the "builder" culture, and the operational advantages of working within a venture builder supported by experienced founders. This helps candidates understand the unique environment and expectations.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a designer to operate at a strategic level within a product development and GTM context. It's akin to a Senior Product Designer or Design Lead role within a startup environment, with a strong emphasis on operational execution and the potential to shape new ventures. The "0-to-1" nature means high impact and visibility.

Reporting Structure: You will report directly to the department founder. This provides direct access to leadership, mentorship opportunities, and the ability to influence strategic direction.

Operations Impact: Your role will be critical in defining the user experience and brand identity of new SaaS initiatives, directly impacting their market validation, customer acquisition, and scalability. Success in this role can lead to the successful spin-off of a new company, offering substantial career progression and potentially entrepreneurial opportunities.

Growth Opportunities:

• Leadership in New Ventures: Opportunity to lead design and branding efforts for multiple "0-to-1" initiatives, potentially growing into a Head of Design or Product Lead role for a spin-off.

• Entrepreneurial Experience: Gain invaluable experience in building companies from the ground up, working alongside experienced serial entrepreneurs.

• Skill Specialization: Deepen expertise in SaaS product design, brand strategy for new ventures, and scalable design system development.

• Strategic Influence: Contribute directly to business strategy, product roadmap development, and go-to-market planning.

• Equity & Upside: Significant potential for financial reward through equity if ventures are successful and spun off.

📝 Enhancement Note: This section focuses on how a designer can leverage this role for career advancement, particularly within the operations and entrepreneurial space. It highlights the potential for leadership, strategic influence, and significant growth beyond traditional design roles.

🌐 Work Environment

Office Type: 100% Remote. This means no physical office presence is required. The "office" is your home workspace.

Office Location(s): While the company is EWOR GmbH (based in Germany, implied by 'GmbH'), the role is remote and requires candidates to be based in Europe or the Americas. This allows for flexibility in geographical location, provided reliable internet access and the ability to collaborate across time zones.

Workspace Context:

• Autonomy & Flexibility: Work from your preferred location, emphasizing self-management and productivity.

• Digital Collaboration Tools: Reliance on digital communication and collaboration tools (e.g., Slack, Zoom, Figma, project management software) for team interaction and project execution.

• Lean & Agile Setup: Expect a dynamic, fast-paced environment where tools and processes are optimized for speed and efficiency, rather than large, established corporate structures.

• Focus on Output: The environment is geared towards delivering tangible results and achieving market validation rapidly.

Work Schedule:

• Standard: Approximately 40 hours per week.

• Flexibility: While a full-time commitment is expected, the remote nature allows for flexibility in structuring your workday to optimize productivity and personal needs, as long as collaboration and deliverables are managed effectively.

📝 Enhancement Note: The remote work aspect is detailed to emphasize the autonomy and self-management required. The "Workspace Context" is tailored to a lean, agile, and digitally-driven environment typical of startups and venture builders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess alignment with core requirements and design expertise.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on case studies that demonstrate your approach to UI/UX, brand strategy, and "0-to-1" execution. Expect to discuss your design process, problem-solving skills, and the impact of your work.

• Founder/Leadership Interview: Discussion with the department founder to assess your builder mindset, strategic thinking, ownership capabilities, and cultural fit with the entrepreneurial environment. This may include hypothetical scenarios or strategic challenges.

• Skills Assessment/Challenge: Potentially a design challenge or case study related to a hypothetical SaaS initiative, requiring you to demonstrate your ability to translate a brief into a design concept and outline an execution roadmap.

• Final Interview: May involve discussions with other key team members or stakeholders to ensure comprehensive fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your end-to-end capabilities in UI/UX and brand development for SaaS, with a strong emphasis on innovation and execution.

• Tell the Story: For each case study, clearly articulate the problem, your role, your process, the challenges faced, the solutions implemented, and the quantifiable outcomes. Use visuals effectively.

• Highlight "0-to-1" Experience: If you have experience building from scratch, make this a central theme in your selected projects. Emphasize your ability to define and execute.

• Demonstrate Scalability: Show how your design solutions were architected for growth and efficiency, such as through design systems or reusable components.

• Be Prepared for Strategy: Discuss not just the "what" but the "why" behind your design decisions, linking them to business objectives and user needs.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge or case study prompt. Identify the core problem and objectives.

• Outline Your Approach: Prepare a structured approach that includes user research (even if hypothetical), ideation, wireframing, prototyping, and branding considerations.

• Focus on Execution: Given the role's emphasis, think about how you would translate your design into a tangible product and outline the steps for implementation and iteration.

• Communicate Clearly: Practice articulating your thought process and design rationale concisely and persuasively, as if presenting to founders or stakeholders.

📝 Enhancement Note: This section provides actionable advice tailored to operations-minded candidates who may be applying. It emphasizes demonstrating strategic thinking, execution capabilities, and the ability to articulate impact, which are key in operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely, industry standard for collaborative design), Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello, Monday.com (or similar agile project management tools).

Analytics & Reporting:

• Product Analytics: Mixpanel, Amplitude, Google Analytics (for understanding user behavior and product performance).

• User Feedback: Tools like UserTesting.com, Hotjar, SurveyMonkey for gathering qualitative and quantitative user insights.

CRM & Automation:

• While not directly managed by this role, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for understanding how design impacts broader GTM efforts.

• Version Control (for Design Systems): Tools like Abstract or Git-based solutions might be used for managing design system versions.

📝 Enhancement Note: The technology stack is inferred based on common practices for remote SaaS design roles and the emphasis on collaboration, prototyping, and data-driven decision-making. Highlighting these tools prepares candidates for the expected technical environment.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: Taking full responsibility for initiatives, driving them forward with minimal oversight.

• Execution Excellence: Prioritizing rapid, high-quality execution over lengthy planning or approval processes.

• Data-Driven Decisions: Using insights from user behavior, market feedback, and performance metrics to inform design and strategy.

• Innovation & Entrepreneurship: A passion for building new things, exploring cutting-edge domains, and tackling ambitious challenges.

• Collaboration & Transparency: Open communication and proactive collaboration with cross-functional teams to achieve shared goals.

• Agility & Adaptability: The ability to pivot quickly based on feedback and market dynamics.

Collaboration Style:

• Direct & Lean: Expect direct communication channels with founders and team members, minimizing hierarchical layers.

• Cross-Functional Integration: Design will be deeply integrated with engineering, product, and commercial teams from the outset.

• Feedback-Rich Environment: A culture that encourages constructive feedback to rapidly improve designs and strategies.

• Shared Ownership: While individuals have specific roles, there's a collective responsibility for the success of the initiatives.

📝 Enhancement Note: The "Team Culture & Values" are extrapolated from the company description emphasizing "maximum ownership," "high-growth environment," and collaboration with an "elite team." These are framed through an operations lens, highlighting the values that drive efficiency and successful venture building.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Pace: Navigating the inherent ambiguity of "0-to-1" initiatives and working at a very high pace to achieve rapid market validation.

• Balancing Innovation & Scalability: Ensuring that initial designs are innovative and user-centric while also being architected for long-term scalability and efficiency.

• Cross-Time Zone Collaboration: Effectively collaborating with a team spread across Europe and the Americas, requiring proactive communication and time management.

• Defining and Measuring Success: Establishing clear KPIs and metrics for design and brand impact in nascent ventures where success metrics may evolve.

Learning & Development Opportunities:

• Entrepreneurial Acumen: Gaining hands-on experience in venture building, strategy development, and fundraising preparation.

• Leadership Skills: Developing leadership capabilities by owning critical aspects of new initiatives and potentially managing small teams.

• Strategic Design Thinking: Enhancing skills in translating business strategy into design execution and understanding the full product lifecycle.

• Specialized SaaS Design: Deepening expertise in designing for complex SaaS products and understanding various monetization and user engagement models.

• Networking: Building connections with experienced entrepreneurs, investors, and a high-caliber team.

📝 Enhancement Note: The "Challenges" are framed to prepare candidates for the demanding nature of a venture-building environment, while "Learning & Development" highlights the significant growth potential inherent in such roles, especially for operations-focused professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a product or brand from scratch. What was your process, what were the biggest challenges, and what was the outcome?" (Focus on your "0-to-1" experience, strategic thinking, and execution.)

• "How would you approach designing a user experience and brand for a new SaaS product in [hypothetical industry/problem space]?" (Demonstrate your strategic problem-solving, user-centricity, and ability to translate vision into design.)

• "Imagine you've launched a new feature, and initial user engagement is lower than expected. How would you diagnose the problem and what design-led solutions would you propose?" (Showcase your analytical skills, iterative process, and data-driven approach.) Company & Culture Questions:

• "What excites you about EWOR's mission and the opportunity to build new ventures from the ground up?" (Align your passion with the company's entrepreneurial ethos.)

• "How do you handle ambiguity and operate effectively in a fast-paced, high-ownership environment?" (Highlight your builder mindset and adaptability.)

• "Describe your experience working with engineers and product managers. How do you ensure alignment and effective collaboration?" (Emphasize your cross-functional communication and teamwork skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your specific role and contributions, your design process (research, ideation, prototyping, testing), the final solution, and measurable outcomes.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced churn, improved user satisfaction scores).

• Highlight Strategic Thinking: Explain the "why" behind your design decisions, connecting them to business goals and user needs. Show how your design strategy supported the overall initiative.

• Emphasize Scalability & Ownership: Point out elements in your work that demonstrate your ability to create scalable solutions and your proactive approach to taking ownership.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, tools, and decision-making.

📝 Enhancement Note: These interview questions and strategies are designed to help candidates prepare for an interview that will likely assess not only design skills but also strategic thinking, operational execution, and entrepreneurial drive, crucial for this specific role.

📌 Application Steps

To apply for this operations-centric design position:

• Submit Your Application: Utilize the provided link on the EWOR GmbH Teamtailor portal.

• Tailor Your Resume: Highlight your experience in SaaS product design, brand strategy, and especially any "0-to-1" initiatives or entrepreneurial projects. Use keywords like "product development," "strategy execution," "scalable solutions," and "user experience."

• Curate Your Portfolio: Select 2-3 of your strongest case studies that showcase your end-to-end design process, brand development skills, and ability to drive projects from concept to launch. Prioritize examples demonstrating strategic thinking and quantifiable impact.

• Prepare Your Narrative: Practice walking through your portfolio, clearly articulating your problem-solving approach, design decisions, and the outcomes achieved. Be ready to discuss your "builder mindset" and experience with high-ownership roles.

• Research EWOR GmbH: Understand the company's backing by serial entrepreneurs and their focus on building category-defining ventures. This will help you align your motivations and responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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