AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Lisbon, Portugal (Remote)

Job Type: Full-Time

Category: Design Operations / Brand Strategy

Date Posted: September 11, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead UI/UX and Brand Design initiatives for cutting-edge AI Infrastructure projects, driving 0-to-1 product development from concept to production.

• Translate high-level strategic visions into actionable execution roadmaps, ensuring rapid implementation and market validation.

• Architect scalable design solutions that support rapid growth and potential spin-offs for institutional backing.

• Collaborate directly with a department founder and an elite team of engineers, researchers, and commercial leaders in a high-growth, execution-focused environment.

📝 Enhancement Note: This role is positioned within a "new department" focused on launching "cutting-edge new initiatives" in AI Infrastructure. The emphasis on "0-to-1" and "maximum ownership" suggests a strong need for a designer who can not only execute but also shape strategy and build processes from scratch. The "no PowerPoint presentations, no 7 layers of approval" ethos highlights a preference for tangible deliverables and rapid iteration, typical of early-stage ventures or internal innovation labs. The target location being Europe or the Americas indicates a need for timezone alignment with the core team.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within AI Infrastructure, from initial concept ideation through to production-ready solutions.

• Develop and refine user interfaces (UI) and user experiences (UX) for complex AI infrastructure platforms, ensuring intuitiveness and efficiency for technical users.

• Establish and evolve the brand identity, visual language, and design system for new AI Infrastructure ventures, ensuring consistency and impact.

• Translate complex strategic visions into concrete execution roadmaps, prioritizing design sprints and rapid prototyping to accelerate development cycles.

• Architect scalable design systems and components that can adapt to evolving product needs and support future growth or spin-offs.

• Collaborate closely with engineering, research, and product teams to ensure design feasibility and seamless integration of UI/UX and brand elements.

• Drive critical milestones for rapid growth, including the creation of compelling visual assets for potential investor pitches and market validation.

📝 Enhancement Note: The responsibilities are heavily weighted towards early-stage product development and strategic brand building within a highly technical domain. The "0-to-1" and "prototype to production" phrasing implies a need for a designer comfortable with ambiguity, rapid iteration, and building foundational design elements. The "architect scalable solutions" points to a need for a design system or component library approach.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• 5-10 years of professional experience in UI/UX Design and Brand Design, with a strong portfolio showcasing end-to-end product design.

• Proven experience in leading design initiatives within high-growth technology environments, preferably in early-stage startups or internal innovation labs.

• Demonstrated ability to translate complex technical concepts into intuitive user interfaces and compelling brand narratives. Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping (e.g., Figma, Sketch, Adobe XD), and usability testing.

• Brand Design: Strong capabilities in visual identity development, logo design, brand guidelines, and creating cohesive visual systems.

• AI Infrastructure Understanding: Familiarity with or a strong aptitude for understanding complex technical domains like AI Infrastructure, cloud computing, or software development platforms.

• Strategic Vision: Ability to connect design decisions to business objectives and product strategy, contributing to the overall 0-to-1 initiative.

• Communication Skills: Excellent verbal and written English communication, capable of articulating design rationale and collaborating effectively across diverse teams.

Preferred Skills:

• Experience with designing for developer tools or technical platforms.

• Proficiency in creating and maintaining design systems.

• Experience in rapid prototyping and agile development methodologies.

• Understanding of AI/ML concepts and their potential UI/UX implications.

• Experience working in a fully remote, international team environment.

📝 Enhancement Note: The "5-10 years" experience level suggests a need for a designer who can operate independently and mentor others, rather than an entry-level position. The emphasis on "high-agency builder mindset" and "end-to-end ownership" implies a preference for candidates who can take initiative and drive projects forward without constant supervision. AI Infrastructure understanding is a key differentiator, though the prompt allows for a strong aptitude if direct experience is lacking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Project Showcase: A portfolio that clearly demonstrates ownership of design projects from initial concept and user research through to final UI implementation and brand strategy.

• 0-to-1 Initiative Examples: Specific case studies detailing experience in launching new products, features, or brands from scratch, highlighting challenges and solutions.

• Scalability & System Design: Evidence of designing scalable UI components, design systems, or brand frameworks that can evolve with a growing product or company.

• Impact & Rationale: Clear articulation of design decisions, supported by user insights, business objectives, and demonstrated impact (e.g., improved user engagement, brand recognition, development efficiency).

Process Documentation:

• Workflow Design: Examples of how you have mapped out user flows, designed interaction models, and documented design processes for new initiatives.

• Prototyping & Iteration: Showcase of iterative design processes, including rapid prototyping, user testing, and how feedback was incorporated to refine designs.

• Brand System Development: Documentation of brand guidelines, style guides, or design system components developed to ensure consistency and scalability.

📝 Enhancement Note: Given the "0-to-1" nature of the role and the emphasis on building from scratch, the portfolio should highlight the candidate's ability to define processes and systems, not just execute within existing ones. Demonstrating how they've established design foundations and scaled them is crucial.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €60,000 - €90,000 annually, depending on experience and qualifications.

Explanation for Estimate:

• This estimate is based on industry benchmarks for experienced UI/UX and Brand Designers in Europe, particularly for roles involving strategic ownership and working within high-growth tech environments. The remote nature and the company's backing by serial entrepreneurs suggest a competitive compensation package. The range accounts for the mid-senior level experience (5-10 years) and the critical nature of the role in launching new initiatives. The specific location of Lisbon, Portugal, while having a lower cost of living than some other European tech hubs, is considered in conjunction with the remote aspect and the company's global ambition. Benefits:

• Competitive Compensation: Attractive base salary reflecting experience and responsibilities.

• Equity Upside: Significant potential for equity in successful ventures, aligning incentives with company growth.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas, promoting work-life balance.

• Maximum Ownership & Autonomy: The opportunity to lead and build without corporate bureaucracy.

• Elite Team Collaboration: Direct access to and collaboration with experienced founders and world-class talent.

• High-Growth Environment: Focus on rapid execution and market validation, offering dynamic work experience.

Working Hours:

• Standard full-time hours (approximately 40 hours per week), with flexibility to accommodate different time zones within Europe and the Americas, emphasizing output and results over strict clock-in times.

📝 Enhancement Note: The provided benefits list from the input data has been expanded with context relevant to operations and design roles, emphasizing ownership, autonomy, and the high-growth nature of the environment. The salary is estimated based on the role's seniority, location, and industry benchmarks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Infrastructure, Venture Building)

Company Size: EWOR GmbH is a venture builder, implying a dynamic, startup-like environment that may grow rapidly as new initiatives mature. The core team is likely lean and highly specialized.

Founded: EWOR GmbH is actively launching new ventures, suggesting a focus on innovation and growth. The company is backed by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a strong foundation in building successful tech companies.

Team Structure:

• Lean & Elite: The team is described as "elite," reporting directly to the department founder, and comprising world-class engineers, researchers, and commercial leaders. This suggests a highly collaborative, results-oriented, and experienced group.

• Direct Reporting: The UI/UX & Brand Designer will likely report directly to the department founder or a lead product/engineering manager within the new initiative.

• Cross-Functional Collaboration: Close collaboration is expected with engineering, research, and commercial teams to translate strategic vision into tangible design and product outcomes.

Methodology:

• Execution-Focused: Emphasis on "good ideas and fast execution" over extensive planning or approvals. This points to an agile, iterative approach.

• 0-to-1 Development: A core methodology focused on building new ventures and initiatives from the ground up, prioritizing market validation and rapid traction.

• Ownership & Autonomy: A culture that empowers individuals with "maximum ownership" and "complete autonomy" to drive their areas of responsibility.

Company Website: https://eworgmbh.teamtailor.com (Primary careers portal, company website likely exists or is integrated with venture brands)

📝 Enhancement Note: The company culture is heavily influenced by its founders' backgrounds in scaling successful tech companies. The emphasis on speed, ownership, and direct execution is key. The "AI Infrastructure" focus implies a domain that requires deep technical understanding and a forward-thinking approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a foundational lead designer for new initiatives within AI Infrastructure. It’s a mid-to-senior level position where the individual is expected to take significant ownership and shape the design direction. It’s not a typical "operations" role in the sense of sales or revenue ops, but rather a critical operational function within product development and brand strategy.

Reporting Structure: The designer will report directly to the department founder, indicating a high level of visibility and direct influence on strategic decisions related to product design and branding.

Operations Impact: The designer’s impact will be substantial, directly influencing the user experience, brand perception, and ultimately the market success of new AI infrastructure ventures. This includes enabling rapid development, attracting users/customers, and potentially securing investor interest through compelling design and branding.

Growth Opportunities:

• Leadership in New Ventures: Opportunity to become a design lead or Head of Design for successful spin-offs, building and managing design teams.

• Strategic Design Influence: Direct contribution to product strategy and business direction through design thinking and user advocacy.

• Skill Specialization: Deepen expertise in UI/UX and brand design for complex technical domains like AI Infrastructure.

• Entrepreneurial Experience: Gain invaluable experience in building companies from the ground up, working alongside seasoned entrepreneurs.

• Mentorship: Learn from experienced founders and a high-caliber team, fostering rapid professional development.

📝 Enhancement Note: While not a traditional Revenue/Sales Ops role, the "Operations" aspect here relates to the operational execution of design and branding for new ventures. The growth path is entrepreneurial and strategic, focusing on building and scaling rather than process optimization within an established structure.

🌐 Work Environment

Office Type: 100% Remote. This means the primary "office" is a digital workspace, requiring strong self-discipline and effective communication tools.

Office Location(s): While the role is remote, the company requires candidates to be based in Europe or the Americas. This ensures timezone alignment for collaborative work and potential future relocation if a venture scales significantly or requires a physical presence. Lisbon, Portugal, is listed as a derived location, suggesting a preference or existing presence in that region, but the remote policy allows for broader geographical flexibility within the specified continents.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying heavily on collaboration tools (e.g., Slack, Zoom, Asana/Jira, Figma) for communication, design reviews, and project management.

• Independent Work Environment: Candidates need to be comfortable setting up and managing their own productive home office environment.

• Global Team Interaction: Opportunities to interact with a diverse, international team, fostering a global perspective on design and technology.

Work Schedule:

• Flexible, results-oriented work schedule. While approximately 40 hours per week are expected, the emphasis is on achieving milestones and delivering high-quality work. Candidates need to be available for synchronous collaboration during core working hours that overlap with Europe and the Americas.

📝 Enhancement Note: The remote aspect is a defining feature. The "Europe or Americas" requirement is crucial for time zone overlap and collaboration. The focus on output over hours implies a mature, self-directed work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with UI/UX, brand design, and 0-to-1 initiative experience.

• Portfolio Deep Dive: A dedicated session to walk through key portfolio projects, focusing on your role, design process, strategic thinking, and problem-solving approach. Be prepared to discuss your rationale behind design decisions and brand strategies.

• Skills & Cultural Fit Interview: Discussion about your experience with AI Infrastructure (or aptitude to learn), your builder mindset, end-to-end ownership capabilities, and how you collaborate within a fast-paced, remote team.

• Founder/Lead Interview: A final interview, likely with the department founder, to assess strategic alignment, leadership potential, and overall fit with the company's vision and high-execution culture.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best represent your UI/UX, Brand Design, and 0-to-1 experience. Prioritize projects with clear impact and strategic depth.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process (research, ideation, prototyping, testing), the solutions, and the outcomes/impact. Use visuals effectively.

• Highlight Ownership: Emphasize instances where you took end-to-end ownership, initiated projects, or drove significant strategic decisions.

• Demonstrate Brand Strategy: For brand projects, show your process from concept to execution, including how you developed brand guidelines and applied them consistently.

• Address AI Infrastructure: If you have direct experience, highlight it. If not, explain how you approach learning and designing for complex technical domains.

Challenge Preparation:

• Be prepared for potential design challenges that might involve conceptualizing a UI for a novel AI infrastructure tool or developing a brand identity for a new tech venture. Focus on your process, strategic thinking, and ability to articulate your approach clearly under time constraints.

📝 Enhancement Note: The interview process will likely prioritize a candidate's ability to demonstrate strategic thinking, ownership, and practical execution skills relevant to launching new ventures. The portfolio is critical for showcasing these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, After Effects), InVision, Axure RP. Proficiency in at least one primary UI/UX tool (e.g., Figma) is essential.

• Brand Development: Tools for logo design, vector graphics, and potentially motion graphics for brand assets.

• Collaboration & Project Management: Slack, Zoom, Google Workspace/Microsoft 365, Asana, Jira, Trello.

• Design System Management: Tools for creating and managing design system components and documentation.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts user behavior (e.g., through analytics tools like Google Analytics, Mixpanel, Amplitude) is beneficial for iterating and proving design value. CRM & Automation:

• Not directly applicable to this design role, but awareness of how design integrates with product development workflows is important.

📝 Enhancement Note: The tool stack is standard for UI/UX and Brand Designers, with a strong emphasis on collaborative design platforms and project management tools suitable for remote teams. Familiarity with tools that facilitate rapid prototyping and design system creation is key.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: A proactive approach to problem-solving and taking full responsibility for outcomes.

• Execution Excellence: A strong bias for action, rapid iteration, and delivering tangible results quickly.

• Innovation & Ambition: A drive to build category-defining ventures and push technological boundaries.

• Collaboration & Transparency: Open communication and teamwork across disciplines to achieve shared goals.

• Data-Driven Decisions: Using insights from user feedback and market validation to inform design and strategy.

Collaboration Style:

• Direct & Efficient: Communication is likely to be concise, clear, and focused on driving action, minimizing unnecessary meetings or lengthy discussions.

• Cross-Functional Integration: Designers are expected to work closely with engineers, researchers, and business leads, acting as a bridge between user needs, technical feasibility, and business goals.

• Feedback Loop: A culture that encourages constructive feedback to rapidly improve designs and strategies.

📝 Enhancement Note: The company culture is deeply rooted in entrepreneurial principles, emphasizing speed, ownership, and direct impact. This role requires a designer who thrives in such an environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in Early Stages: Navigating the uncertainty inherent in 0-to-1 initiatives, where product direction and user needs may evolve rapidly.

• Designing for Novel Technology: Translating complex and potentially abstract AI Infrastructure concepts into intuitive and user-friendly interfaces.

• Building from Scratch: Establishing design systems, brand identities, and processes where none existed previously, requiring significant foundational work.

• Remote Collaboration: Maintaining effective communication, collaboration, and team cohesion in a fully remote setting across different time zones.

Learning & Development Opportunities:

• Deep Dive into AI Infrastructure: Gaining specialized knowledge in a rapidly evolving and high-impact technology field.

• Entrepreneurial Skill Development: Learning the intricacies of building and scaling tech ventures from experienced founders.

• Strategic Design Leadership: Developing skills in shaping product strategy, brand direction, and potentially leading design teams for new ventures.

• Networking: Building connections with a high-caliber team of entrepreneurs, engineers, and researchers.

📝 Enhancement Note: The challenges are directly tied to the startup/venture-building nature of the role, offering significant learning opportunities for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design and branding for a new product or venture from 0 to 1. What were the key challenges, and how did you overcome them?" (Focus on ownership, process, and outcomes).

• "How would you approach designing a user interface for a complex AI Infrastructure tool, considering its target audience might be highly technical?" (Highlight your user research, ideation, and simplification strategies).

• "Imagine we're launching a new AI Infrastructure company. What are the first steps you would take to establish its brand identity and visual language?" (Demonstrate strategic brand thinking and execution planning). Company & Culture Questions:

• "What excites you about working with AI Infrastructure, and how do you stay updated on emerging trends in this field?" (Show genuine interest and proactive learning).

• "How do you thrive in a fast-paced, remote environment where execution and ownership are paramount?" (Emphasize your self-discipline, communication skills, and results-orientation).

• "Given our founders' backgrounds, what do you see as the biggest opportunities and challenges for a venture builder like EWOR?" (Show you've researched the company and understand its model). Portfolio Presentation Strategy:

• Structure for Impact: For each project, clearly outline the "Why" (problem/goal), "What" (your role/solution), and "So What" (outcomes/impact).

• Process Over Polish: While polished visuals are important, be ready to discuss your thought process, iterations, and how you arrived at your final design solutions.

• Brand Strategy Integration: Clearly articulate your brand development process, from conceptualization to guideline creation and application.

• Technical Aptitude: Be prepared to discuss how you approach learning and designing for technical domains, even if you don't have direct AI Infrastructure experience.

📝 Enhancement Note: Interview preparation should focus on demonstrating a builder's mindset, strategic design thinking, and the ability to execute effectively in an ambiguous, high-growth, remote setting.

📌 Application Steps

To apply for this AI Infrastructure UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH teamtailor portal.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your experience in UI/UX design, brand strategy, and especially any "0-to-1" product launches or early-stage venture work. Highlight your ability to drive initiatives from concept to execution.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills (UI/UX, Brand Design, AI Infrastructure understanding/aptitude), and achievements related to ownership, rapid execution, and building new initiatives. Use keywords like "0-to-1," "product launch," "brand strategy," "AI Infrastructure," and "remote collaboration."

• Prepare Your Narrative: Practice articulating your design process, strategic decision-making, and how you've taken end-to-end ownership in past roles. Be ready to discuss your approach to learning new technical domains.

• Company Research: Familiarize yourself with EWOR GmbH, its founders (Paul Müller, Petter Made), and their track record in building successful tech ventures. Understand the "high-growth environment" and "maximum ownership" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.