Senior Visual / Product Designer

📍 Job Overview

Job Title: Senior Visual / Product Designer

Company: CapTech Consulting

Location: Richmond, Virginia; Salt Lake City, Utah (Hybrid)

Job Type: Full-time

Category: Design Operations / Product Design

Date Posted: April 27, 2026

Experience Level: Mid-Senior Level (3-5 years professional experience)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of sophisticated user experiences and digital brand identities that are visually compelling, brand-forward, and adhere to accessibility standards.

• Translate complex business challenges into elegant design solutions through a blend of creativity, technical craft, and a deep understanding of user needs.

• Champion visual quality and design innovation across web and mobile platforms, staying abreast of evolving design methodologies, tools, and technologies.

• Collaborate closely with cross-functional teams, including researchers, developers, and analysts, to deliver cohesive and impactful end-to-end user experiences.

• Leverage a strong portfolio showcasing modern, polished, and engaging UI and brand design work across various digital mediums.

📝 Enhancement Note: While the raw job description doesn't explicitly mention "Revenue Operations" or "Sales Operations," the emphasis on "digital brand experiences," "user experience," and designing for "products and services" indicates a strong connection to Go-To-Market (GTM) functions. The ideal candidate will need to understand how design impacts customer acquisition, engagement, and retention, which are key GTM metrics. The "Operations" aspect is evident in the need for efficiency, scalability, and collaboration within project teams.

📈 Primary Responsibilities

• Design visually striking and user-centered interfaces, components, and layouts for web and mobile products, ensuring a balance between aesthetic appeal and functional usability.

• Extend and enhance existing designs by adhering to established design systems, while also contributing fresh, creative thinking to their evolution.

• Develop clean, informative, and concise presentations to effectively communicate design rationale and recommendations to clients and internal stakeholders.

• Conduct competitive analyses of brands and user experiences to identify opportunities for innovation and deliver actionable design solutions.

• Advocate for and integrate accessible design principles (WCAG) into all design outputs, ensuring inclusivity and usability for all users.

• Contribute to the creation of user personas, customer journey maps, and interactive prototypes that align with interaction design and usability best practices.

• Utilize insights from user research, customer feedback, and usability testing to make informed design decisions and iterate on designs.

• Collaborate closely with development teams to ensure design fidelity, seamless implementation, and adherence to accessibility standards during the build phase.

• Research and stay current with emerging design and technology trends, evaluating their potential to enhance recommended solutions for clients.

• Explore and integrate AI-powered design tools and workflows to boost creativity, improve efficiency, and amplify the impact of design deliverables.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking in translating business goals into design outcomes, which is a core GTM operations function. The emphasis on "design rationale," "recommendations," and "competitive analyses" points to a role that influences strategic decisions.

🎓 Skills & Qualifications

Education:

Experience:

• 3-5 years of professional experience in visual design, product design, or a closely related field, preferably within a consulting or agency environment.

• Demonstrated experience in designing for both web and mobile platforms.

• Proven ability to work within and contribute to existing design systems.

• Experience with user research, customer journey mapping, and usability testing is highly desirable.

Required Skills:

• Visual Storytelling: Ability to create modern, polished, and engaging UI and brand designs.

• Interface Design: Expertise in designing interfaces, components, and layouts that are both visually appealing and highly usable.

• Design Systems: Proficiency in working with and evolving design systems, including applying consistent styles, naming conventions, and utilizing advanced features.

• Figma Proficiency: Expert-level skills in Figma for designing developer-ready visual assets and UI components, including advanced features like auto layout, component libraries, variables, and design tokens for efficient handoff.

• Communication: Strong written, verbal, conceptual, and visual communication skills for presenting design rationale and collaborating with teams and clients.

Preferred Skills:

• Brand Design: Experience in creating cohesive digital brand experiences.

• Illustration & Iconography: Ability to create custom icons and brand graphics.

• Prototyping: Experience creating interactive prototypes to demonstrate user flows and interactions.

• User Research Tools: Familiarity with tools such as Optimal Workshop, UserTesting, or SurveyMonkey.

• Motion Design/Video Editing: Experience in video editing and motion graphics.

• AI Design Tools: Experience exploring and leveraging AI-powered design tools and workflows.

• Accessibility Standards: Working knowledge of WCAG and accessibility best practices.

📝 Enhancement Note: The strong emphasis on Figma proficiency, including specific advanced features like auto layout, component libraries, variables, and design tokens, is critical. This signals a need for operational efficiency in design handoffs and scalability of design systems, directly impacting development and product release cycles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust online portfolio showcasing a minimum of 3-5 high-impact projects that demonstrate expertise in visual design, UI design, and product design.

• Projects should highlight a strong understanding of user-centered design principles and a proven ability to solve complex business problems through design.

• Showcase a range of design outputs, including interfaces for web and mobile applications, brand assets, and potentially illustrations or icons.

Process Documentation:

• Demonstrate a clear and repeatable design process from ideation through to developer handoff.

• Provide examples of how you have utilized design systems to ensure consistency and efficiency.

• Showcase how you incorporate user feedback, research, and testing into your design iterations.

• Detail your experience with Figma’s advanced features for design handoff, such as organized file structures, clear naming conventions, and the use of design tokens.

📝 Enhancement Note: For a senior-level design role that interfaces with consulting and technology, the portfolio must go beyond aesthetics. It needs to demonstrate strategic thinking, process rigor, and the ability to drive tangible business outcomes through design, aligning with operations' focus on efficiency and impact.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Including medical, dental, and vision insurance.

• Generous Paid Time Off (PTO): Ample leave for rest and personal time.

• Disability Insurance: Protection against loss of income due to disability.

• Paid Family Leave: Support for new parents and those caring for family members.

• Learning & Development: Access to certification programs, tuition support, on-demand digital courses, mentorship, and structured skill development paths.

• Modern Health Platform: A mental health and well-being resource offering 1:1 care, group sessions, and self-serve tools.

• Carrot Fertility: Inclusive fertility and family-forming coverage, including adoption, surrogacy, and treatments, with potential employer-sponsored funds.

• Fringe Benefit Stipend: A personalized lifestyle stipend that can be used for various services like streaming, food delivery, student loan repayment, travel, fitness, and more.

• Employee Resource Groups (ERGs): Opportunities to join and engage with employee-led committees focused on diversity, inclusion, and belonging.

• Philanthropic Partnerships: Opportunities for community engagement and pro-bono projects.

• 401(k) Matching: Generous employer matching on retirement contributions with no vesting period.

Working Hours:

• Standard full-time hours are typically 40 hours per week.

• CapTech offers a flexible work environment, allowing for remote work when compatible with client and company needs, though employees must be available to work onsite at client locations or CapTech offices as requested.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in the specified locations, considering the experience level and consulting industry context. The benefits package is extensive and highlights CapTech's commitment to employee well-being and professional growth, crucial for attracting and retaining talent in specialized fields like design operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting. CapTech Consulting operates within the technology consulting sector, partnering with clients across various industries, including Fortune 100 companies, mid-sized enterprises, and government agencies. This diverse client base provides exposure to a wide range of business challenges and technological landscapes.

Company Size: CapTech Consulting is a significant player in the consulting space, indicating a structured organization with established processes and a considerable workforce. This size suggests opportunities for career advancement and exposure to large-scale projects, while also maintaining a degree of collaborative culture.

Founded: CapTech was founded with a core principle of building strong, lasting relationships with clients. This foundational value likely permeates the company culture, emphasizing trust, collaboration, and a commitment to delivering impactful results.

Team Structure:

• Customer Experience (CX) Team: The role is part of the CX team, suggesting a focus on user-centric design and product development. This team likely comprises designers, researchers, and strategists.

• Cross-Functional Collaboration: Designers are expected to work closely with researchers, developers, and analysts, indicating a highly collaborative and integrated project approach.

• Reporting: While not explicitly stated, senior roles typically report to Design Leads, Creative Directors, or Practice Managers within the CX or relevant service line.

Methodology:

• Data-Driven Design: The role emphasizes incorporating user research, customer insights, and usability testing, highlighting a data-driven approach to design decisions.

• Agile Practices: Familiarity with Agile product development lifecycles is a plus, suggesting that design processes are integrated within iterative development sprints.

• Innovation Focus: The company encourages exploring AI-powered design tools and staying current with technology trends, promoting a culture of continuous improvement and innovation.

Company Website: https://www.captechconsulting.com/

📝 Enhancement Note: CapTech's consulting model implies a project-based work environment where designers must quickly adapt to new client needs, industries, and challenges. This requires strong operational agility and the ability to integrate design thinking into diverse business contexts.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Visual/Product Designer role, indicating a mid-to-senior level position. Professionals at this level are expected to lead design initiatives, mentor junior designers, and contribute strategically to client projects. They are seen as subject matter experts in visual and product design, capable of driving user experience excellence.

Reporting Structure: Typically, Senior Designers report to a Design Manager, Creative Director, or Practice Lead within the Customer Experience (CX) or Digital Transformation practice. They will work in close partnership with Project Managers, Business Analysts, and Development Leads.

Operations Impact: The impact of this role extends beyond aesthetics. By designing sophisticated, user-friendly, and brand-aligned digital experiences, this Senior Designer will directly influence client satisfaction, user adoption rates, conversion metrics, and brand perception. This contribution is critical for client success and, by extension, CapTech's reputation and revenue generation.

Growth Opportunities:

• Leadership Development: Opportunities to lead design efforts on client projects, mentor junior designers, and potentially grow into a Design Lead or Managerial role.

• Skill Specialization: Deepen expertise in areas like advanced Figma utilization, design systems architecture, accessibility compliance, or emerging technologies like AI in design.

• Cross-Disciplinary Learning: Gain exposure to broader consulting practices, client strategy, and other areas of digital transformation through diverse project engagements.

• Industry Exposure: Work with a variety of clients across different sectors, broadening industry knowledge and problem-solving capabilities.

📝 Enhancement Note: The "Senior" designation implies a need for leadership potential and the ability to influence design strategy, not just execute tasks. Growth opportunities should reflect a path toward greater strategic influence and potentially team leadership within the consulting framework.

🌐 Work Environment

Office Type: CapTech operates with a hybrid work model. Employees are expected to be available for onsite work at client locations or CapTech offices as project needs dictate, but remote work is permitted when compatible with client and company requirements. This suggests a flexible yet client-focused environment.

Office Location(s): The primary locations mentioned are Richmond, Virginia, and Salt Lake City, Utah. This indicates potential client engagements or team hubs in these regions.

Workspace Context:

• Collaborative Hubs: CapTech offices likely feature collaborative spaces designed to foster teamwork and idea-sharing among project teams.

• Technological Integration: Access to necessary design software, hardware, and potentially advanced tools, including AI-powered design technologies, will be standard.

• Client-Facing Interaction: Frequent interaction with clients and internal project teams is expected, requiring strong communication and presentation skills within a professional setting.

Work Schedule:

• The standard work schedule is 40 hours per week.

• The hybrid model allows for flexibility in balancing remote and in-office work, supporting work-life balance while ensuring project demands are met.

📝 Enhancement Note: The hybrid model requires strong self-discipline and time management skills, common requirements in operations roles where efficiency and delivery are paramount, regardless of physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio by a CapTech recruiter to assess qualifications and fit.

• Portfolio Presentation & Interview: A session with hiring managers and/or senior designers where you will present your portfolio, discuss your design process, and answer questions about your experience and approach. Expect to delve into specific project details and problem-solving methodologies.

• Skills Assessment/Challenge: Potentially a design challenge or a case study exercise to evaluate your practical design skills, problem-solving abilities, and conceptual thinking in a timed environment.

• Team/Cultural Fit Interview: An opportunity to meet with other team members and leaders to assess cultural alignment and collaboration style.

• Final Interview: May involve discussions with senior leadership regarding strategic alignment and long-term career potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in visual design, product design, UI, and brand experience.

• Highlight Process: For each project, clearly articulate your design process: problem definition, research, ideation, wireframing, prototyping, UI design, testing, and final handoff. Use visuals to illustrate key stages.

• Showcase Figma Mastery: Specifically detail your use of Figma's advanced features (auto layout, components, variables, design tokens) and how they contributed to efficiency, scalability, and effective developer handoff.

• Quantify Impact: Whenever possible, include metrics or outcomes that demonstrate the business impact of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced development time).

• Tell a Story: Structure your portfolio presentations like a narrative, guiding the reviewer through the challenge, your approach, and the solution.

• Client & Culture Alignment: Be prepared to discuss how you've collaborated with clients and cross-functional teams, and how your design philosophy aligns with CapTech's focus on strong relationships and impactful results.

Challenge Preparation:

• Understand the Brief: If given a design challenge, ensure you fully understand the problem, target audience, and objectives.

• Time Management: Practice working within time constraints, prioritizing key deliverables.

• Articulate Rationale: Be ready to explain every design decision, linking it back to user needs and business goals.

• Focus on Process: Demonstrate a structured approach, even if you can't complete every step. Show your thinking process.

• Accessibility First: Keep accessibility standards (WCAG) in mind throughout your design process.

📝 Enhancement Note: The emphasis on Figma's advanced features and the need to "quantify impact" are critical for this role. The interview process will likely assess not just design talent but also operational efficiency and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, component libraries, design systems, and developer handoff. Advanced proficiency with auto layout, component variants, variables, and design tokens is expected.

• Adobe Creative Suite: Proficiency in Illustrator (for vector graphics, icons), Photoshop (for image manipulation, mockups), and InDesign (for presentations, documentation).

• Microsoft Office Suite: Strong command of PowerPoint for client presentations and internal documentation.

Analytics & Reporting:

• User Research Tools: Familiarity with platforms such as UserTesting.com, Optimal Workshop, SurveyMonkey, or similar for gathering user insights.

• Analytics Platforms (Familiarity): While not a primary design tool, understanding how to interpret data from platforms like Google Analytics or Amplitude can inform design decisions.

CRM & Automation (Awareness):

• CRM Systems (e.g., Salesforce): Basic awareness of how CRM systems function and how design impacts user workflows within them.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for managing project tasks and workflows.

📝 Enhancement Note: The explicit mention of advanced Figma features underscores the need for operational efficiency in design workflows and handoffs. This is a key indicator of the role's emphasis on scalability and seamless integration with development processes.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on building lasting relationships and delivering exceptional value to clients, reflecting CapTech's foundational principles.

• Collaboration & Teamwork: An emphasis on working closely with diverse teams (researchers, developers, analysts) to achieve cohesive outcomes.

• Innovation & Continuous Learning: Encouragement to explore new technologies, tools (like AI in design), and methodologies to drive impactful solutions.

• Quality & Craftsmanship: A commitment to high standards in visual design, user experience, and brand representation.

• Data-Driven Decision Making: Utilizing research, insights, and testing to inform and validate design choices.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in project teams, collaborating closely with stakeholders from various disciplines.

• Open Communication: A culture that encourages clear, concise, and compelling communication of design rationale and recommendations.

• Feedback Loops: Willingness to receive and incorporate feedback from clients, Creative Directors, and project teams to refine designs.

• Knowledge Sharing: An environment that supports learning from and teaching peers, particularly regarding design best practices and emerging trends.

📝 Enhancement Note: The "operations values" here are less about back-office processes and more about the operational excellence required in a client-facing consulting role: efficiency, collaboration, and impact delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs and Design Excellence: Navigating diverse client requirements, brand guidelines, and technical constraints while maintaining high design quality and user focus.

• Rapid Project Cycles: Adapting quickly to new projects, client industries, and team dynamics within a consulting environment that often has tight deadlines.

• Integrating Emerging Technologies: Staying current with and effectively incorporating new design tools, AI capabilities, and technological advancements into workflows.

• Cross-Disciplinary Communication: Effectively translating design concepts and rationale to non-design stakeholders, ensuring alignment and buy-in.

Learning & Development Opportunities:

• Advanced Design Tool Mastery: Deepening expertise in Figma's advanced features and exploring new design software and platforms.

• Design System Architecture: Opportunities to contribute to or lead the development and maintenance of scalable design systems.

• Accessibility Expertise: Becoming a go-to resource for WCAG compliance and inclusive design practices.

• AI in Design Exploration: Experimenting with and applying AI-powered tools for faster ideation, content generation, or workflow optimization.

• Client Strategy Exposure: Gaining a better understanding of client business objectives and how design contributes to overarching GTM and digital transformation strategies.

📝 Enhancement Note: The challenges are inherent to a senior consulting role, emphasizing adaptability, continuous learning, and strategic problem-solving, all key components of operational effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements for a design project. How did you navigate this, and what was the outcome?" (Focus on your process for stakeholder management, negotiation, and design rationale.)

• "How do you approach designing for accessibility and ensuring WCAG compliance within a tight project timeline?" (Highlight your understanding of standards and practical implementation strategies.)

• "Walk us through a project where you significantly contributed to a design system. What were the key components you focused on, and how did it improve efficiency or consistency?" (Emphasize your use of Figma features like auto layout, components, and tokens.)

Company & Culture Questions:

• "What interests you about CapTech's consulting model and its approach to client relationships?" (Research CapTech's values and express alignment.)

• "How do you see your role as a Senior Designer contributing to the success of CapTech's clients and the company's overall goals?" (Connect your skills to business impact and client satisfaction.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your specific role and contributions, your design process (visuals are key!), the solutions you developed, and the measurable outcomes or impact.

• Deep Dive into Figma: Be prepared to demonstrate your Figma skills. Show how you used auto layout for responsive design, created robust component libraries, leveraged variables for theming, and implemented design tokens for scalability and handoff.

• Quantify Impact: Use data (even if estimated) to showcase the success of your designs – e.g., "This UI redesign led to a 15% increase in feature adoption," or "Our streamlined checkout process reduced cart abandonment by 10%."

• Explain Your 'Why': Articulate the strategic thinking behind your design choices. Why did you choose a particular layout, color palette, or interaction pattern? Connect it to user needs and business objectives.

• Prepare for Q&A: Anticipate questions about your process, decision-making, and how you handle feedback.

📝 Enhancement Note: The interview preparation should strongly emphasize articulating the operational aspects of design: efficiency through tools like Figma, collaboration with development, and measurable business impact.

📌 Application Steps

To apply for this Senior Visual / Product Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Tailor Your Resume: Highlight your 3-5 years of professional experience, focusing on accomplishments in visual design, product design, UI/UX, and brand development. Use keywords from the job description, especially "Figma," "design systems," "accessibility," and "consulting."

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and prominently features projects that showcase your Figma proficiency (auto layout, components, variables, design tokens), your design process, and measurable impact. Include a clear link on your resume.

• Prepare Your Presentation: Practice walking through 2-3 of your strongest portfolio projects, focusing on articulating your design process, strategic rationale, and the operational efficiency gains achieved through your work. Be ready to discuss your experience with Agile methodologies and cross-functional collaboration.

• Research CapTech Consulting: Understand their client base, industry focus, and company values. Prepare to discuss how your design philosophy aligns with their emphasis on relationships, technology, and delivering impactful client solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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