Senior UX Strategist (f/m/div)

📍 Job Overview

Job Title: Senior UX Strategist (f/m/div)

Company: Infineon

Location: Porto, Portugal

Job Type: Full-Time

Category: User Experience (UX) Strategy / Product Design

Date Posted: May 22, 2026

Experience Level: Mid-Senior Level (7+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the definition and evolution of UX strategy across critical customer journeys, influencing product roadmaps and digital touchpoints.

• Translate complex business objectives, market insights, and user needs into actionable UX frameworks and strategic plans.

• Optimize end-to-end customer journeys by mapping, analyzing, and enhancing user experiences across various digital channels.

• Collaborate effectively with cross-functional teams, including digital product development, product owners, and divisional stakeholders, to align diverse priorities and foster a cohesive experience vision.

• Lead and coach teams with varying levels of UX maturity, promoting best practices and a user-centric approach.

📝 Enhancement Note: This role is positioned as a Senior UX Strategist, indicating a need for significant experience in strategic UX planning, cross-functional leadership, and the ability to influence without direct authority in a complex B2B environment. The emphasis on "driving innovation," "turning ideas into impact," and "building frameworks, relationships, and processes" suggests a strategic, foundational role rather than purely execution-focused.

📈 Primary Responsibilities

• Define and continuously evolve the overarching UX strategy for core customer journeys, ensuring alignment with business goals and user needs.

• Guide research initiatives, establish key performance indicators (KPIs) for user experience, and set design principles that shape the product roadmap and adjacent digital touchpoints.

• Translate strategic business objectives, current market dynamics, and deep customer insights into clear, actionable roadmaps and robust strategic frameworks.

• Map, analyze, and optimize end-to-end customer journeys across all relevant digital channels to ensure a seamless and effective user experience.

• Proactively research and stay current with industry trends, emerging technologies, and best practices in UX strategy and service design.

• Forge strong partnerships with digital product teams, product owners, and key stakeholders within various divisions and segments to champion UX initiatives.

• Effectively influence without direct authority, lead cross-functional teams, and manage complex initiatives to achieve strategic UX objectives.

• Align diverse and potentially conflicting priorities from various stakeholders into a coherent and compelling experience vision that drives business value.

• Coach and mentor teams with varying levels of UX maturity, fostering a culture of user-centricity and continuous improvement within the organization.

📝 Enhancement Note: The responsibilities highlight a strategic and influential position, requiring the candidate to not only define strategy but also to operationalize it through cross-functional leadership and coaching. The emphasis on "customer journeys," "roadmaps," and "aligning priorities" points to a strong need for process definition and optimization skills within the UX domain.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Psychology, Computer Science, or a related field is typically expected for this level of strategic UX role.

Experience: Minimum of 7 years of progressive experience in UX strategy, service design, or product design, with a demonstrable track record in web and digital ecosystems.

Required Skills:

• At least 7 years of dedicated experience in UX strategy, service design, or product design.

• Proven success and experience operating within complex B2B environments, with a strong preference for candidates from semiconductor, technology, or similar high-complexity industrial sectors.

• Strong, foundational knowledge of core UX principles, user research methodologies, interaction design, and information architecture.

• Demonstrated expertise in key strategic UX deliverables such as journey mapping, customer intent definition, establishing experience principles, and applying prioritization frameworks.

• Proven experience collaborating effectively across multiple digital product teams and engaging with senior stakeholders to drive alignment and consensus.

• Confidence and ability to navigate complex organizational structures and manage diverse stakeholder dynamics effectively.

• Solid understanding of market dynamics, customer segmentation, and competitive landscapes relevant to Infineon's business.

• Demonstrated ability to connect UX initiatives directly to measurable business outcomes and ROI.

Preferred Skills:

• Experience with specific UX strategy frameworks and methodologies (e.g., Design Thinking, Lean UX, Jobs-to-be-Done).

• Familiarity with analytics platforms and tools for measuring UX performance and impact.

• Experience in coaching or mentoring junior UX professionals or cross-functional teams.

• Understanding of semiconductor industry specifics or other highly technical B2B markets.

📝 Enhancement Note: The requirement for "7 years of experience" and "proven success in complex B2B environments" suggests a need for candidates who can demonstrate strategic impact and navigate intricate organizational structures. The emphasis on connecting UX to "measurable business outcomes" indicates a data-driven approach is valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive UX strategy case studies that demonstrate end-to-end journey mapping and optimization.

• Clearly articulate the business problem, user research findings, strategic decisions, and the resulting UX solutions implemented.

• Highlight your role in defining and evolving UX strategy, including how you translated business goals and customer insights into actionable roadmaps.

• Present examples of how you partnered with product teams and stakeholders, demonstrating influence and alignment of diverse priorities.

Process Documentation:

• Candidates should be prepared to discuss their process for defining UX strategy, including research methodologies, planning frameworks, and iteration cycles.

• Be ready to explain how you document and communicate customer journeys, experience principles, and strategic roadmaps to diverse audiences.

• Demonstrate experience in establishing and tracking UX-related metrics and KPIs to measure the effectiveness of implemented strategies.

📝 Enhancement Note: For a Senior UX Strategist role, a portfolio is crucial. It needs to go beyond showcasing design outputs and instead focus on the strategic thinking, process, and measurable impact of UX initiatives. This section emphasizes the need to demonstrate strategic planning and cross-functional collaboration.

💵 Compensation & Benefits

Salary Range: For a Senior UX Strategist with 7+ years of experience in Porto, Portugal, a competitive salary range would typically fall between €55,000 and €75,000 annually, depending on specific experience, skills, and the company's compensation structure.

Benefits:

• Comprehensive health insurance package (medical, dental, vision).

• Retirement savings plan or pension contributions.

• Paid time off, including vacation days, public holidays, and sick leave.

• Professional development opportunities, including training, workshops, and conferences.

• Potential for performance-based bonuses.

• Hybrid work model offering flexibility.

• Access to Infineon's global employee benefits and programs.

Working Hours: Standard full-time working hours are typically 40 hours per week. The role involves a hybrid work arrangement, allowing for a flexible balance between on-site and remote work, subject to team and project needs.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for similar roles in Portugal, considering the specified experience level and the hybrid work arrangement. Benefits are standard for a large multinational tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Semiconductors, Internet of Things (IoT), Power Systems, Automotive Technology, Industrial Applications. Infineon is a global leader in semiconductor solutions, enabling decarbonization and digitalization.

Company Size: Infineon is a large, multinational corporation, with over 50,000 employees globally. This size implies a structured environment with established processes, but also opportunities for significant impact and career progression.

Founded: 1999 (as a spin-off from Siemens AG). Infineon has a long history rooted in technology innovation and a strong market presence.

Team Structure:

• The role is within the "Corporate" team, suggesting a central function that supports various business divisions and product lines.

• The UX Strategist will likely be part of a broader UX/Design or Digital Product team, reporting to a UX Director or Head of Design.

Methodology:

• Infineon emphasizes innovation, customer success, and employee empowerment, driving advancements in areas like green energy, mobility, and smart IoT.

• The company culture promotes trust, openness, respect, and tolerance, with a strong commitment to diversity and inclusion.

• A data-driven approach is expected, connecting UX efforts to measurable business outcomes.

Company Website: https://www.infineon.com/

📝 Enhancement Note: Infineon's "Corporate" team structure suggests this role will have a broad strategic scope, influencing multiple product areas rather than being embedded in a single product team. The company's focus areas (decarbonization, digitalization, IoT) provide context for the types of customer journeys and challenges the UX strategist will address.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level UX Strategist role, indicating responsibility for strategic direction, complex problem-solving, and influencing decision-making at a significant level. It's a position that requires substantial experience and autonomy.

Reporting Structure: The role reports into the "Corporate" team, likely under a Director or Head of UX/Design. The Senior Strategist will work closely with product owners and divisional stakeholders, often influencing them without direct reporting lines.

Operations Impact: The UX Strategist's impact is measured by their ability to align diverse business goals with user needs, leading to more effective digital products and customer experiences. This directly influences customer satisfaction, brand perception, market competitiveness, and ultimately, revenue and profitability through improved conversion and retention.

Growth Opportunities:

• Leadership Development: Potential to move into a UX Manager or Director role, leading larger teams and defining strategy for broader product portfolios.

• Specialization: Deepen expertise in specific areas like service design, B2B UX for complex industries, or customer journey optimization.

• Cross-Divisional Influence: Expand influence across more business units and contribute to Infineon's overall digital transformation strategy.

• Mentorship: Opportunities to mentor junior UX professionals and contribute to building the UX capability within the organization.

📝 Enhancement Note: The Senior title and strategic responsibilities suggest this role is a key stepping stone for individuals aiming for leadership positions in UX or product strategy within a large technology firm.

🌐 Work Environment

Office Type: Infineon operates modern office environments designed to foster collaboration and innovation. As a hybrid role, this will include dedicated office spaces for focused work and team collaboration, alongside remote work flexibility.

Office Location(s): The primary location is Porto, Portugal. Infineon has multiple offices globally, but this specific role is tied to the Porto site.

Workspace Context:

• The workspace will likely be equipped with standard office technology and access to necessary digital tools for UX design, research, and collaboration.

• Expect collaborative spaces, meeting rooms, and potentially quiet zones for focused work.

• The hybrid model encourages a balance between in-office interaction for teamwork and brainstorming, and remote work for individual deep-dive tasks.

Work Schedule: The standard 40-hour work week is complemented by a hybrid arrangement, offering flexibility. This allows for effective management of UX processes, data analysis, and strategic planning, while accommodating personal work preferences.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work environment that balances collaboration with individual focus, a common trend in tech companies for roles requiring strategic thinking and deep work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your CV and potentially conduct a brief phone screen to assess basic qualifications and cultural fit.

• Portfolio Review & Presentation: You will be asked to present your UX strategy portfolio, detailing 1-2 key projects. This is where you'll showcase your strategic thinking, process, and impact. Be prepared to articulate your role, the challenges, your solutions, and the measurable outcomes.

• Hiring Manager Interview: A more in-depth discussion with the Hiring Manager (Luis Oliveira) focusing on your experience, strategic approach, leadership capabilities, and how you handle ambiguity and stakeholder management.

• Cross-functional/Team Interviews: Interviews with peers, product owners, or other stakeholders you would collaborate with. These will assess your ability to work cross-functionally and influence others.

• Final Interview/Debrief: Potentially a final interview with a senior leader or a debrief session to confirm overall fit.

Portfolio Review Tips:

• Focus on Strategy: Emphasize the "why" and "how" of your strategic decisions, not just the "what."

• Quantify Impact: Use data and metrics to demonstrate the business value of your UX strategies.

• Showcase Collaboration: Highlight instances where you successfully aligned diverse stakeholders and led cross-functional initiatives.

• Structure for Clarity: Organize your portfolio case studies logically: Problem, Research, Strategy, Solution, Impact.

• Tailor to Infineon: Research Infineon's products and markets to frame your experience and insights relevant to their context (e.g., B2B semiconductor, IoT, automotive).

Challenge Preparation:

• Be prepared for questions about how you would approach defining UX strategy for a new product line or optimizing an existing complex customer journey at Infineon.

• Practice articulating your thought process for resolving conflicting stakeholder priorities and navigating organizational complexity.

• Consider how you would measure the success of UX initiatives in a B2B semiconductor context.

📝 Enhancement Note: The emphasis on portfolio review and stakeholder management suggests that the interview process will heavily test strategic thinking, communication skills, and the ability to translate UX efforts into business value.

🛠 Tools & Technology Stack

Primary Tools:

• UX Strategy & Design: Figma, Sketch, Adobe XD (for prototyping and design collaboration).

• Journey Mapping & Service Design: Miro, Mural, Lucidchart, or specialized journey mapping tools.

• Research & Analysis: User research platforms (e.g., UserTesting.com, Lookback), survey tools (e.g., SurveyMonkey, Qualtrics), analytics platforms (e.g., Google Analytics, Adobe Analytics).

• Project Management & Collaboration: JIRA, Confluence, Asana, Trello.

Analytics & Reporting:

• Experience with web analytics tools (Google Analytics, Adobe Analytics) to track user behavior and measure UX impact.

CRM & Automation:

• While not directly a CRM role, understanding how UX impacts CRM data and customer engagement processes is beneficial. Experience with platforms supporting customer data management and workflow automation might be advantageous.

📝 Enhancement Note: While specific tools aren't listed, the role implies proficiency with a standard UX toolkit, with a strong emphasis on collaborative platforms and analytics for measuring impact.

👥 Team Culture & Values

Operations Values:

• Innovation: Driving forward-thinking solutions that address complex challenges in decarbonization and digitalization.

• Customer Focus: Deeply understanding and serving the needs of B2B customers in high-tech industries.

• Collaboration: Working effectively across diverse teams and geographies to achieve shared goals.

• Excellence: Striving for high quality and measurable impact in all aspects of work.

• Integrity & Respect: Upholding strong ethical standards and fostering an inclusive environment.

Collaboration Style:

• Cross-functional Partnership: Expect to work closely with product management, engineering, marketing, sales, and other business units.

• Influence & Alignment: A collaborative style that focuses on building consensus and influencing stakeholders through data and strong rationale.

• Open Communication: An environment that encourages open dialogue, constructive feedback, and knowledge sharing to drive continuous improvement in UX and business outcomes.

📝 Enhancement Note: Infineon's stated values of trust, openness, respect, and tolerance, alongside their focus on innovation and customer success, will shape the team's collaborative approach and expectations for the Senior UX Strategist.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: The primary challenge will be navigating Infineon's complex B2B structure, diverse product lines, and matrixed organization to define and implement cohesive UX strategies.

• Influencing Without Authority: Effectively influencing product roadmaps and strategic decisions across multiple teams and senior stakeholders who may have varying levels of UX understanding or competing priorities.

• Measuring B2B UX Impact: Quantifying the direct business impact of UX improvements in a B2B semiconductor context, which often has longer sales cycles and different customer engagement models compared to B2C.

• Balancing Global Strategy with Local Needs: Ensuring a unified UX vision while accommodating the specific needs and nuances of different market segments and product divisions.

Learning & Development Opportunities:

• Industry Expertise: Gaining deep knowledge of the semiconductor industry, IoT, and related high-tech sectors.

• Strategic Leadership: Developing advanced skills in strategic planning, stakeholder management, and influencing at an executive level.

• Cross-functional Exposure: Working with diverse teams and understanding various business functions within a global technology leader.

• Mentorship: Potential to learn from experienced leaders and mentor emerging talent.

📝 Enhancement Note: The challenges presented are typical for senior strategic roles in large, complex organizations and offer significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "How would you go about defining the UX strategy for a new IoT platform product at Infineon?" (Focus on your process: research, stakeholder engagement, framework selection, outcome definition).

• "Describe a time you had to align conflicting priorities from different business units on a UX initiative. What was your approach, and what was the outcome?" (Highlight your negotiation, communication, and consensus-building skills).

Company & Culture Questions:

• "Based on your understanding of Infineon, what do you see as the biggest UX opportunities and challenges for us in the next 3-5 years?" (Demonstrate research into Infineon's business, markets, and strategic goals).

• "How would you approach coaching a product team with limited UX maturity to adopt more user-centric practices?" (Showcase your mentoring and influencing abilities).

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative – the challenge, your strategic approach, the execution, and the impactful results.

• Visuals: Use clear visuals (e.g., journey maps, wireframes, key metrics dashboards) to support your story.

• Focus on Your Role: Clearly define your specific contributions and decision-making processes.

• Quantify Everything: Wherever possible, present data and metrics that demonstrate the impact of your work.

📝 Enhancement Note: Preparing specific examples and structuring your answers around Infineon's context and the role's strategic demands will be key to success.

📌 Application Steps

To apply for this Senior UX Strategist position:

• Submit your application through the Infineon careers portal using the provided link.

• Refine Your Resume: Tailor your resume to highlight your 7+ years of experience in UX strategy, B2B environments, journey mapping, stakeholder management, and quantifiable achievements. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest UX strategy case studies. Ensure they clearly demonstrate your strategic thinking, process, collaboration, and measurable impact. Be ready to present these compellingly.

• Research Infineon: Understand Infineon's products, markets (semiconductors, IoT, automotive), strategic goals (decarbonization, digitalization), and company values. This will help tailor your responses and demonstrate genuine interest.

• Prepare for Case Studies: Practice articulating your strategic process and how you would approach common UX strategy challenges within a large B2B tech company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.