Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: SuperPlay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Creative & Media (Art & Design)

Date Posted: 2026-06-14T09:29:21

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is critical for defining and executing the visual identity of SuperPlay's mobile games, directly impacting player engagement and monetization strategies.

• You will be instrumental in developing creative concepts and design assets for in-game features, pop-ups, and informational pages, ensuring a cohesive and appealing player experience.

• Collaboration with a dynamic design team is essential to brainstorm and implement innovative visual solutions that drive growth in diverse global markets.

• The position requires a strong understanding of casual game art styles and UI/UX principles to create visually compelling and effective design elements.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the experience requirement of 3+ years and the responsibilities suggest a mid-level to senior role within a specialized design context, particularly focusing on game monetization and UI. The role is heavily integrated with product and monetization teams, indicating a strong need for understanding business objectives through design.

📈 Primary Responsibilities

• Spearhead the creation of compelling visual assets, including pop-ups, game info pages, and mini-game interfaces, to enhance player engagement and support monetization efforts.

• Develop and maintain a consistent brand visual language across all design elements, ensuring brand integrity and player recognition.

• Collaborate closely with the Monetization team to conceptualize and design creative strategies that drive player conversion and revenue.

• Produce high-quality design assets in a fast-paced, dynamic environment, meeting project deadlines and maintaining exceptional output standards.

• Contribute to the overall creative direction and workflow for design projects, aligning with company growth objectives and global market considerations.

• Translate complex game mechanics and information into easily understandable and visually appealing UI elements.

• Participate in brainstorming sessions to generate innovative design concepts and solutions for game features and user experience improvements.

• Work cross-functionally with game development, product management, and marketing teams to ensure design alignment with overall product strategy.

📝 Enhancement Note: The responsibilities emphasize a direct link between design output and business outcomes (monetization, growth), highlighting the strategic importance of this role beyond just aesthetic creation. The need to "shape visual language" and "lead creative concepts" points to a significant level of ownership and influence.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Fine Arts, Digital Media, or a related field is highly recommended.

Experience: Minimum of 3 years of professional graphic design experience, with a proven track record in UI design and illustration for digital products, preferably in the mobile gaming industry.

Required Skills:

• UI Elements Design and Placement: Demonstrated ability to design and integrate UI elements effectively within game interfaces.

• Photoshop Proficiency: Expert-level command of Adobe Photoshop for image manipulation, asset creation, and complex design workflows.

• Illustration Abilities: Strong artistic skills with the ability to create original illustrations that align with casual game aesthetics.

• Casual Art Style Understanding: Deep comprehension of rendered casual art styles prevalent in the mobile gaming market.

• Typography and Hierarchies: Solid understanding of typographic principles and visual hierarchy for clear communication.

• Color Theory and Composition: Excellent grasp of color palettes, balance, and composition to create visually appealing designs.

• Team Collaboration: Proven ability to work effectively within a creative team, contributing to brainstorming and collaborative projects.

• Time Management & Independence: Ability to manage workload, prioritize tasks, and meet deadlines in a fast-paced environment with minimal supervision.

• Passion for Games, UI, and Art: Genuine enthusiasm for mobile gaming, user interface design, and visual arts.

Preferred Skills:

• Experience with other design software (e.g., Adobe Illustrator, Figma, Sketch).

• Familiarity with animation principles or motion graphics for UI elements.

• Experience designing for A/B testing or performance-driven design.

• Knowledge of GTM (Go-To-Market) strategies and how design supports them.

• Understanding of user experience (UX) principles in a game context.

📝 Enhancement Note: The "must-have" qualifications are very specific to the gaming industry and UI design, indicating a specialized role. The emphasis on Photoshop and illustration suggests a hands-on, production-oriented design function, rather than purely conceptual or managerial. The "passion for games" requirement is typical for roles within the gaming sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of graphic design work, with a strong emphasis on UI design for digital products.

• Specific examples of UI elements, pop-ups, and game info pages designed for mobile games.

• Demonstrations of strong illustration abilities and understanding of casual art styles.

• Case studies or examples highlighting your contribution to monetization or player engagement strategies through design.

• Evidence of proficiency in Adobe Photoshop for asset creation and design execution. Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their design process, including:

  • Workflow for concept development to final asset delivery.

  • Methods for incorporating feedback from cross-functional teams (e.g., monetization, product).

  • Strategies for maintaining brand consistency and visual language across multiple assets.

  • Approach to problem-solving design challenges within a fast-paced environment.

📝 Enhancement Note: The explicit requirement to attach a portfolio is crucial. For operations roles, a portfolio often includes process documentation, case studies of optimization, and system implementation examples. For a graphic designer, the portfolio is the primary demonstration of skill, process, and impact. The onus is on the candidate to showcase their design process and how it leads to tangible results, especially concerning monetization.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 3-5 years of experience in Tel Aviv, Israel, a competitive salary range would likely be between ₪180,000 - ₪280,000 per year (approximately $48,000 - $75,000 USD, subject to exchange rates). This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive Salary: Industry-standard compensation package.

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and national holidays.

• Professional Development: Opportunities for training, workshops, and attending industry conferences.

• Game Perks: Access to SuperPlay's games, potential for in-game currency or credits.

• Team Events: Regular social gatherings, team-building activities, and office celebrations.

• Stock Options/Bonuses: Potential for performance-based bonuses or equity, depending on company policy.

• Modern Office Environment: State-of-the-art facilities in a prime Tel Aviv location.

Working Hours: Standard full-time hours, typically around 40 hours per week, with potential for flexibility depending on project needs and team agreements. The on-site nature implies adherence to office hours.

📝 Enhancement Note: Salary estimations are based on research for similar roles in Tel Aviv, Israel, considering the tech and gaming industry. Benefits are standard for tech companies in the region and those common in the gaming sector. The "working hours" are an inference based on "Full-time" employment and an "On-site" work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Entertainment. SuperPlay operates in a highly competitive and rapidly evolving sector, focusing on casual and mid-core mobile games with strong monetization strategies.

Company Size: Established in 2019, SuperPlay has grown significantly, indicating a dynamic, potentially mid-sized company (likely 50-250 employees, though exact numbers aren't provided). This size often allows for a blend of structured processes and agile decision-making.

Founded: Founded in 2019 by industry veterans from Playtika and Rovio, SuperPlay benefits from experienced leadership and a deep understanding of the mobile gaming market. This founding history suggests a culture built on expertise, innovation, and a drive for success.

Team Structure:

• The design team likely comprises specialists in various areas, including UI/UX, illustration, and potentially 2D/3D art.

• This role reports to a Design Lead or Art Director within the broader Product or Game Development department.

• Close collaboration is expected with Product Managers, Monetization Specialists, Game Designers, and Marketing teams. Methodology:

• Agile Development: Given the fast-paced mobile game industry, SuperPlay likely employs agile methodologies for game development and feature iteration.

• Data-Driven Decisions: The emphasis on monetization and growth suggests a strong reliance on data analytics to inform design choices and track performance.

• Player-Centric Design: Creating "unforgettable mobile gaming experiences" implies a focus on user needs and player satisfaction.

Company Website: https://www.superplay.co/

📝 Enhancement Note: Inferences about company size and team structure are based on the company's founding date, its successful flagship game (Dice Dreams), and its ambitious expansion (new Disney partnership). The industry context is critical for understanding the pressures and opportunities within SuperPlay's operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the Creative & Media domain. A Senior Graphic Designer is expected to work autonomously on complex projects, mentor junior designers, and contribute to strategic visual decisions. It's a hands-on role focused on execution and creative problem-solving rather than pure management.

Reporting Structure: The Senior Graphic Designer will likely report to a Design Lead, Art Director, or Head of Creative. They will be part of a broader design or game development team, collaborating closely with product and monetization stakeholders.

Operations Impact: The impact of this role is directly tied to the visual appeal and effectiveness of in-game elements that drive player engagement and, crucially, monetization. Strong design can lead to higher conversion rates for in-app purchases, increased player retention, and a more positive overall player experience, all of which contribute to revenue growth and market success.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in mobile game UI/UX design, casual art styles, or monetization-focused design.

• Leadership: Potential to advance into a Lead Designer or Art Director role, overseeing design projects and mentoring junior team members.

• Cross-Functional Exposure: Gain experience working on diverse projects, including collaborations with different game studios (e.g., Disney partnership) and exposure to various game genres.

• Skill Development: Continuous learning in the latest design tools, trends in mobile gaming, and user engagement strategies.

• Impactful Projects: Contribute to the success of globally recognized games and potentially new, unannounced titles.

📝 Enhancement Note: The growth trajectory for a Senior Graphic Designer in a gaming company typically involves increasing responsibility for creative direction, project leadership, and potentially team management. The "operations impact" here is framed through the lens of how design directly influences business metrics like revenue and player retention, aligning with the broader GTM and revenue operations perspective.

🌐 Work Environment

Office Type: SuperPlay is headquartered in Tel Aviv and is an on-site role. This suggests a modern office environment designed for collaboration and productivity within the tech and gaming sector.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This location is a hub for technology and innovation, offering a vibrant urban setting.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and potentially dedicated creative studios to foster teamwork and idea exchange.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), high-performance workstations, and relevant gaming hardware for testing.

• Team Interaction: Frequent opportunities for direct interaction with fellow designers, product managers, game developers, and monetization experts.

Work Schedule: This is a full-time, on-site position. While specific hours may vary, standard professional workdays in Israel typically run from Sunday to Thursday. The fast-paced nature of game development might require occasional flexibility or extended hours during critical project phases.

📝 Enhancement Note: The "on-site" requirement is a key differentiator. For operations professionals, understanding the physical workspace, its collaborative features, and the proximity to other key teams (product, monetization) is vital for assessing workflow and communication effectiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role and required skills.

• Portfolio Presentation & Interview: A session where you present your portfolio, discuss your design process, and answer questions about your experience. This is a critical stage to demonstrate your skills in UI design, illustration, and understanding of casual game art.

• Technical/Creative Challenge: Candidates may be asked to complete a design task or a mini-project simulating real-world responsibilities, focusing on UI elements, pop-ups, or casual art style adaptation.

• Team/Hiring Manager Interview: Further discussion about your experience, cultural fit with SuperPlay's team, and understanding of game monetization and player engagement.

• Final Interview: Potentially with senior leadership to discuss strategic contributions and long-term fit.

Portfolio Review Tips:

• Curate Effectively: Showcase your strongest and most relevant work, specifically highlighting UI design, casual art style examples, and assets for monetization or engagement.

• Tell a Story: For each project, explain the problem you were solving, your design process, the tools you used, and the impact of your work (e.g., how your design contributed to engagement or conversion).

• Quantify Impact: If possible, include metrics or results that demonstrate the success of your designs.

• Showcase Photoshop Mastery: Clearly demonstrate your proficiency with Photoshop through the quality and complexity of your work.

• Tailor to SuperPlay: Research SuperPlay's games (Dice Dreams, Domino Dreams, Disney Solitaire) and try to include work that aligns with their aesthetic and target audience.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge instructions.

• Focus on Core Skills: Prioritize demonstrating your UI design, illustration, and Photoshop skills as per the requirements.

• Articulate Your Process: Be ready to explain your thought process, design choices, and how you arrived at your solution.

• Consider Monetization: If applicable, think about how your design could contribute to monetization or player engagement goals.

📝 Enhancement Note: The interview process for a design role heavily emphasizes the portfolio. The advice here focuses on making that portfolio and subsequent discussions as impactful as possible, especially concerning the specific requirements of SuperPlay's industry and role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for all aspects of graphic creation, image editing, and asset production. Proficiency is a must.

• Adobe Illustrator: Likely used for vector-based assets, logos, and scalable graphics, complementing Photoshop.

• Figma / Sketch: Modern UI/UX design tools that may be used for wireframing, prototyping, and collaborative design, although Photoshop is highlighted as the primary tool.

Analytics & Reporting:

• While not directly a designer's tool, understanding how design impacts analytics is key. Familiarity with mobile game analytics platforms (e.g., GameAnalytics, Firebase, Adjust) and how to interpret performance data (e.g., conversion rates, retention) is beneficial. CRM & Automation:

• Not directly relevant to the Senior Graphic Designer role, but understanding how design assets are deployed through marketing automation or CRM systems for player communication could be a plus.

📝 Enhancement Note: The explicit mention of "Strong knowledge in Photoshop" makes it the primary tool. Other tools are inferred based on industry standards for graphic and UI design in the gaming sector. Understanding how design integrates with analytics and GTM efforts is a valuable operational perspective.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: SuperPlay, founded by industry experts, likely values pushing creative boundaries to develop unique gaming experiences.

• Player-Centricity: A core focus on understanding and delighting players to ensure long-term engagement and satisfaction.

• Data-Driven Excellence: Utilizing data to inform decisions, optimize game performance, and drive monetization strategies.

• Collaboration & Teamwork: Fostering a supportive environment where team members work together to achieve common goals, especially in a fast-paced industry.

• Passion for Gaming: A genuine love for games that permeates the work and drives the creation of high-quality products.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with product managers, monetization specialists, and game developers to ensure design aligns with business objectives and technical feasibility.

• Feedback Culture: An environment where constructive feedback is regularly exchanged to refine designs and improve product outcomes.

• Agile & Iterative: A willingness to iterate on designs based on feedback, testing, and performance data.

📝 Enhancement Note: The company's founding story and focus on successful games suggest a culture that values expertise, innovation, and results. The "operations" aspect here refers to how these values translate into daily work practices for designers, emphasizing collaboration and data-informed decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The mobile gaming industry demands rapid iteration and quick turnaround times for design assets, requiring strong time management and adaptability.

• Balancing Aesthetics and Monetization: Creating visually appealing designs that simultaneously drive player engagement and revenue can be a complex balancing act.

• Global Market Adaptation: Designing assets that resonate with diverse player bases across different cultural and linguistic markets.

• Staying Ahead of Trends: The gaming industry is constantly evolving; keeping up with new design trends, technologies, and player expectations is crucial.

Learning & Development Opportunities:

• Mastering Game UI/UX: Opportunities to become a specialist in the nuances of mobile game user interface and user experience design.

• Creative Leadership: Potential to grow into roles with greater creative direction and team leadership responsibilities.

• Industry Exposure: Working with established IPs like Disney, providing unique portfolio pieces and learning experiences.

• Continuous Skill Enhancement: Access to training and resources to stay current with design software and industry best practices.

• Contribution to Global Hits: The chance to significantly contribute to the success of globally popular mobile games.

📝 Enhancement Note: Identifying potential challenges allows candidates to prepare and demonstrate their problem-solving skills. Growth opportunities highlight the long-term potential and skill development pathways within the company and industry.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing UI elements for a casual mobile game, balancing aesthetics with functionality?"

• "Describe a time you had to design assets specifically to improve monetization or player engagement. What was your process and the outcome?"

• "How do you handle constructive criticism or conflicting feedback from different stakeholders (e.g., product vs. monetization) on your designs?"

• "Walk us through your process for creating a new in-game popup or feature page." Company & Culture Questions:

• "What do you know about SuperPlay and our games like Dice Dreams?"

• "What excites you about working in the mobile gaming industry, and specifically at SuperPlay?"

• "How do you see your design style fitting with our current game aesthetics, and where could you bring innovation?"

• "How do you stay updated on the latest trends in graphic design and mobile gaming?" Portfolio Presentation Strategy:

• Select Your Best: Choose 3-5 projects that best showcase your UI design, illustration, Photoshop skills, and understanding of casual game aesthetics.

• Structure Your Narrative: For each project, clearly articulate the problem, your role, your design process, key decisions made, and the results or impact. Use visuals effectively.

• Highlight Monetization & Engagement: Emphasize any projects where your design directly contributed to business goals.

• Be Ready for Technical Questions: Prepare to discuss your techniques in Photoshop and your approach to specific design challenges.

• Showcase Collaboration: Be ready to talk about how you've worked with teams to bring designs to life.

📝 Enhancement Note: These questions are tailored to assess the candidate's understanding of the specific demands of the role: UI design, casual art style, monetization impact, and collaborative abilities within a gaming context. Portfolio presentation advice focuses on demonstrating these specific competencies.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Comeet application link provided.

• Craft Your Resume: Highlight your 3+ years of graphic design experience, specifically mentioning UI design, illustration, and proficiency in Photoshop. Quantify achievements where possible (e.g., "Contributed to a 15% increase in popup conversion rates").

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and prominently features UI elements, casual art style examples, and any work related to monetization or player engagement.

• Practice Your Presentation: Be ready to walk through your portfolio and discuss your design process, problem-solving approaches, and how your skills align with SuperPlay's needs.

• Research SuperPlay: Familiarize yourself with their games (Dice Dreams, Domino Dreams, Disney Solitaire) and their company mission to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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