Senior Product Designer I
📍 Job Overview
Job Title: Senior Product Designer I
Company: The Coca-Cola Company
Location: Atlanta, GA, United States
Job Type: FULL_TIME
Category: Product Design / UX
Date Posted: May 14, 2026
Experience Level: 3-5 Years
Remote Status: Hybrid
🚀 Role Summary
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Spearhead the end-to-end design process for key product areas, from initial discovery and user research to final delivery and iterative improvements, within a global CPG organization.
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Translate complex business needs and user requirements into intuitive UX visions, interaction models, and high-fidelity designs for both web and mobile platforms.
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Contribute to and leverage a shared design system, ensuring consistency, accessibility, and a high standard of craft across all digital product touchpoints.
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Drive innovation by exploring and prototyping AI-enabled experiences, integrating intelligent systems into product offerings, and understanding the implications of AI within the design process.
📝 Enhancement Note: While the title is "Senior Product Designer I," the experience requirement of 3-5 years suggests this role is more aligned with an early-to-mid-career Product Designer rather than a deeply senior individual contributor. The focus on "shipped digital products" and specific tool proficiency reinforces this. The role operates within a product organization aiming for digital transformation within a large CPG company, indicating a need for practical, impact-driven design.
📈 Primary Responsibilities
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Lead the design lifecycle for assigned product areas, encompassing user research synthesis, journey mapping, rapid prototyping, and the creation of detailed wireframes, user flows, and high-fidelity visual designs.
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Collaborate closely with Product Managers, Engineers, and Researchers to define product strategy, validate design decisions through user testing, and ensure seamless implementation of designs.
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Champion and contribute to the evolution of a comprehensive design system, adhering to established patterns, accessibility standards, and brand guidelines to maintain a cohesive user experience.
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Design end-to-end digital experiences that consider the broader customer journey, integrating seamlessly with service touchpoints and physical-world interactions where applicable.
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Proactively identify opportunities for leveraging AI and intelligent systems within product design, developing prototypes and design concepts for agentic or generative AI experiences.
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Hold a high bar for design quality, ensuring usability, consistency, accessibility, and aesthetic appeal across all digital outputs.
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Actively participate in design critiques and provide constructive feedback to peers, fostering a culture of continuous improvement and collective elevation of design quality within the team.
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Partner with engineering teams to ensure accurate implementation of designs, providing support during development and iterating on solutions based on post-launch data and user feedback.
📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design, requiring the candidate to be proficient in both strategic thinking (UX vision, journey mapping) and tactical execution (wireframing, high-fidelity design, prototyping). The inclusion of AI and complex workflows suggests a need for adaptability and forward-thinking design capabilities.
🎓 Skills & Qualifications
Education: No specific educational degree is listed as a strict requirement, but a strong portfolio and demonstrated practical experience in design are paramount.
Experience: 3 to 5 years of dedicated experience in UX design, product design, or interaction design.
Required Skills:
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Proven ability to lead the design of digital products from conception through launch and iteration.
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Demonstrated experience in creating wireframes, prototypes, user flows, and high-fidelity visual designs for web and mobile applications.
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Strong proficiency in design and prototyping tools, specifically Figma and an understanding of AI integration tools like Figma MCP x Claude Code.
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Solid foundational knowledge of user-centered design principles, usability heuristics, and WCAG accessibility standards.
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Experience designing for complex workflows, operational tools, or data-rich enterprise products.
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Background in designing for enterprise or ecosystem products that involve multiple user roles and touchpoints.
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Familiarity with AI-enabled or intelligent systems, including the conceptualization of agentic or generative AI experiences.
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Experience contributing to or building design systems and shared experience frameworks.
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Ability to articulate design tradeoffs, especially concerning the use of AI within the design process.
Preferred Skills:
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Experience with AI prototyping and rapid iteration using tools such as Figma MCP and Claude Code.
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Background in the CPG (Consumer Packaged Goods) industry or similar large-scale consumer-facing businesses.
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Familiarity with data analytics and the ability to use data and qualitative insights to inform design decisions.
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Experience in storytelling and communicating design intent clearly to diverse stakeholders.
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Understanding of system thinking to design for coherence across platforms and touchpoints.
📝 Enhancement Note: The "Required" skills list is quite comprehensive, highlighting a need for a well-rounded product designer. The emphasis on Figma and AI-specific tools like "Figma MCP x Claude Code" points to a modern design stack. The mention of "enterprise or ecosystem products" and "complex workflows" suggests the role will involve intricate systems rather than purely consumer-facing applications.
📊 Process & Systems Portfolio Requirements
Portfolio Essentials:
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A robust portfolio showcasing <b>shipped digital products</b> that clearly demonstrate the resolution of real user problems and have delivered measurable business impact.
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Detailed case studies are essential, providing clear evidence of skill maturity in interaction design, information architecture, and visual design for both web and mobile platforms.
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The portfolio should highlight your ability to articulate design process, decision-making rationale, and the outcomes of your design work.
Process Documentation:
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Case studies should detail the problem space, your role, the design process undertaken, key challenges, and the final solution with its impact.
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Demonstrate how you utilized user research, data, and iterative prototyping in your design process.
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Showcase your ability to design for complex systems and workflows, illustrating how you managed scope and ensured coherence.
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Highlight any contributions to or use of design systems and how they ensure consistency and scalability.
📝 Enhancement Note: The explicit requirement for "shipped digital products" and "case studies" means candidates must present tangible proof of their design capabilities and their ability to drive business outcomes, not just theoretical concepts. The mention of AI within the design process should also be reflected in portfolio examples where applicable.
💵 Compensation & Benefits
Salary Range: $152,000 - $178,300 USD per year.
Explanation of Range: This range is provided for the United States, specifically for the Atlanta, GA location. It reflects the Senior Product Designer I level, considering the experience requirements (3-5 years), the industry (large CPG corporation), and the responsibilities involved. Market research for similar roles in major US metropolitan areas indicates this as a competitive compensation bracket.
Benefits:
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Comprehensive medical insurance plans.
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Financial benefits, which may include retirement savings plans, stock options, or other investment opportunities.
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Annual Incentive: A performance-based bonus with a reference value percentage of 15% of base pay, awarded for performance at target.
Working Hours:
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Standard full-time employment, typically around 40 hours per week.
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The role follows a hybrid work arrangement, requiring 3 days per week in the Atlanta office to foster collaboration and in-person design culture.
📝 Enhancement Note: The salary range is specific and competitive for a Senior Product Designer I role in a major US city. The mention of an "Annual Incentive" suggests a performance-driven culture. The hybrid work requirement with specific office days is a key detail for candidates.
🎯 Team & Company Context
🏢 Company Culture
Industry: Food & Beverage (specifically, a global leader in non-alcoholic beverages).
Company Size: The Coca-Cola Company is a massive, publicly traded global corporation, employing tens of thousands of individuals worldwide. This scale implies significant resources, established processes, and broad market reach.
Founded: 1886, highlighting a long history of innovation and brand building.
Team Structure:
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The role is part of a modern product organization within Coca-Cola, focused on digital transformation.
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Teams are described as small, empowered units comprising Product, Engineering, Design, and Data professionals.
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Design and research are central to this shift, working collaboratively with product managers and engineers.
Methodology:
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Focus on building products, platforms, and intelligent capabilities to shape future operations, customer engagement, and growth.
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Emphasis on understanding how people "actually work" to simplify complex systems and create impactful experiences.
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Integration of AI, personalization, and automation into product development.
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Data-driven decision-making, utilizing both qualitative insights and quantitative data to inform design.
Company Website: https://www.coca-colacompany.com/
📝 Enhancement Note: The company context is crucial. Coca-Cola is an iconic brand undergoing significant digital evolution. The "modern product organization" aims to bring agility and innovation, contrasting with traditional CPG structures. The emphasis on small, empowered teams within a large corporation offers a unique blend of impact and stability.
📈 Career & Growth Analysis
Operations Career Level: Senior Product Designer I. This level suggests a designer who is beyond entry-level, capable of owning significant parts of the product lifecycle, mentoring junior designers (potentially), and contributing strategically to product direction. They are expected to have a strong grasp of design craft and process.
Reporting Structure: The role operates within empowered, cross-functional teams. The Senior Product Designer I will likely report to a Design Lead, Head of Product Design, or a Director within the product organization. Collaboration will be extensive with Product Managers and Engineering Leads.
Operations Impact: The work directly impacts how Coca-Cola serves customers, accelerates growth, and operates digitally. This includes improving customer experiences, providing better insights to sales and service teams, and streamlining complex operational workflows. The role contributes to the company's digital transformation and future capabilities in areas like personalization and AI.
Growth Opportunities:
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Skill Advancement: Deepen expertise in AI-driven design, complex workflow design, and enterprise-level UX. Opportunity to contribute to and potentially shape the company's design systems.
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Leadership Potential: Opportunity to take on more complex product areas, mentor junior designers, and influence design strategy within the product organization.
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Cross-Functional Exposure: Gain broad experience working across sales, service, operations, and consumer-facing product domains within a global CPG context.
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Industry Impact: Contribute to shaping the digital future of one of the world's most recognized brands.
📝 Enhancement Note: The "I" in Senior Product Designer I indicates a foundational senior role, offering significant growth potential within Coca-Cola's evolving product organization. The impact is substantial, touching core business functions.
🌐 Work Environment
Office Type: Hybrid work model, requiring 3 days per week in the Atlanta, GA global headquarters. This is designed to foster a collaborative, in-person design culture.
Office Location(s): Atlanta, Georgia, United States. The company emphasizes Atlanta as a growing tech and creative hub with a lower cost of living compared to coastal cities. Relocation assistance is available.
Workspace Context:
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The workspace is designed to support collaboration within small, empowered, cross-functional teams (Product, Engineering, Design, Data).
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Access to modern design tools and technologies, including Figma and AI-integrated design tools.
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Opportunities for direct interaction with peers, product managers, and engineers, facilitating rapid feedback loops and shared problem-solving.
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The environment is geared towards innovation and digital transformation within a large, established corporation.
Work Schedule: Standard full-time hours (approximately 40 hours/week), with a hybrid expectation. This schedule balances the need for focused individual work with collaborative team engagement.
📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing flexibility with the company's stated goal of fostering an in-person collaborative design culture. The Atlanta location is presented as a significant advantage.
📄 Application & Portfolio Review Process
Interview Process:
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Initial Screening: Review of resume and portfolio for required experience, skills, and shipped product examples.
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Design Challenge/Portfolio Presentation: Candidates will likely be asked to walk through selected case studies from their portfolio, explaining their process, decisions, and impact. A practical design exercise or problem-solving session may also be included to assess design thinking and tool proficiency.
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Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other Designers to assess collaboration style, communication skills, and team fit.
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Hiring Manager Interview: Final discussion to assess overall fit, career aspirations, and alignment with the team's vision.
Portfolio Review Tips:
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Curate Strategically: Select 2-3 projects that best showcase your skills in interaction design, visual design, problem-solving, and impact, particularly those involving complex workflows or AI.
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Tell a Story: For each case study, clearly articulate the problem, your role, the design process, key decisions and tradeoffs (especially AI-related ones), and the measurable outcomes.
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Highlight Impact: Quantify results whenever possible (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).
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Showcase Process: Demonstrate your understanding of user-centered design, research synthesis, prototyping, and collaboration.
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Tool Proficiency: Ensure your portfolio examples reflect your ability to use Figma effectively and any experience with AI design tools.
Challenge Preparation:
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Understand the Business: Research The Coca-Cola Company's digital initiatives, product organization, and strategic goals related to digital transformation and AI.
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Practice Articulation: Be ready to clearly explain your design rationale and process under pressure. Practice walking through your portfolio with concise, impactful narratives.
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Consider AI: Think about how AI can be applied to design problems, user workflows, and product experiences. Be prepared to discuss its potential benefits and challenges in a design context.
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Systems Thinking: Prepare to discuss how you approach designing for interconnected systems and end-to-end user journeys.
📝 Enhancement Note: The emphasis on a portfolio with "shipped digital products" and detailed case studies means candidates must be prepared to "show, don't just tell." Clear communication of process and impact, especially regarding AI and complex systems, will be key.
🛠 Tools & Technology Stack
Primary Tools:
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Figma: Essential for UI design, wireframing, prototyping, and collaboration.
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Figma MCP x Claude Code: Specifically mentioned as a tool for design and prototyping, likely indicating integration with AI capabilities for code generation, design assistance, or content creation within Figma.
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Prototyping Tools: Beyond Figma, other rapid prototyping tools may be utilized for quick concept validation.
Analytics & Reporting:
CRM & Automation:
- The role interfaces with products that support sales, service, and operations, which often integrate with CRM systems (e.g., Salesforce) and automation platforms. Understanding how design impacts these systems is valuable.
📝 Enhancement Note: Figma is the core design tool. The specific mention of "Figma MCP x Claude Code" is a unique requirement, suggesting an interest in AI-assisted design workflows and potentially a specific internal tool or integration. Designers should be comfortable using design tools to support automation and data-driven insights.
👥 Team Culture & Values
Operations Values:
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Curious: A drive to understand user needs, business challenges, and emerging technologies like AI.
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Empowered: Taking ownership of design problems and driving solutions within cross-functional teams.
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Inclusive: Designing for diverse user groups and ensuring accessibility in all digital products.
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Agile: Embracing rapid iteration, continuous learning, and adaptability in a dynamic product development environment.
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Growth Mindset: A commitment to continuous learning and improvement, both personally and for the products designed.
Collaboration Style:
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Highly collaborative, working within small, empowered, cross-functional teams.
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Emphasis on open communication, constructive critique, and shared ownership of design outcomes.
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Designers are expected to partner closely with Product Managers and Engineers, integrating design considerations early and often in the development process.
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A culture of sharing knowledge and best practices, particularly around design systems and AI integration.
📝 Enhancement Note: The company's stated core behaviors (curious, empowered, inclusive, agile) directly translate into the expected cultural fit for this role. Designers are expected to be proactive, collaborative, and focused on continuous improvement.
⚡ Challenges & Growth Opportunities
Challenges:
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Scaling Design: Designing for a global brand like Coca-Cola means tackling complexity, diverse user needs across markets, and integrating with a vast existing operational infrastructure.
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Digital Transformation Pace: Keeping pace with rapid technological advancements, particularly in AI, and effectively integrating them into practical product solutions.
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Balancing Innovation and Legacy: Introducing new digital capabilities and AI features while ensuring they integrate smoothly with established systems and processes.
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Cross-Functional Alignment: Navigating the needs and priorities of various departments (sales, service, operations, marketing) to deliver cohesive end-to-end experiences.
Learning & Development Opportunities:
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AI in Design: Deep dive into AI-assisted design tools and methodologies, exploring generative design, AI-powered research synthesis, and intelligent workflow automation.
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Enterprise-Scale UX: Gain extensive experience designing for complex enterprise systems, large user bases, and global operations.
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Design System Evolution: Contribute to the development and strategic direction of a comprehensive design system for a major corporation.
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Strategic Product Thinking: Develop a deeper understanding of business strategy, product roadmapping, and how design directly influences revenue and operational efficiency.
📝 Enhancement Note: The challenges are significant but also represent prime opportunities for growth. The role offers a chance to work on cutting-edge technologies within a stable, globally recognized company, providing a unique career development path.
💡 Interview Preparation
Strategy Questions:
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"Describe a time you designed a complex workflow or an operational tool. What were the challenges, and how did you approach them?" (Focus on process, problem-solving, and user impact.)
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"How do you incorporate AI into your design process? Provide an example of how you've used AI tools or conceptualized AI-enabled features." (Assess understanding of AI's role in design.)
Company & Culture Questions:
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"What interests you about designing for a company like Coca-Cola, which operates at such a massive scale and bridges digital and physical experiences?" (Assess motivation and understanding of the company's context.)
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"How do you contribute to a collaborative design culture within a cross-functional team?" (Evaluate teamwork and communication skills.)
Portfolio Presentation Strategy:
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Structure Your Narrative: For each case study, use the STAR method (Situation, Task, Action, Result) or a similar framework. Clearly define the problem, your specific role and contributions, the design process and rationale, and the quantifiable outcomes.
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Emphasize AI & Complexity: If applicable, clearly articulate your approach to AI integration or the design of complex workflows. Explain any tradeoffs made.
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Visual Storytelling: Use visuals (wireframes, mockups, prototypes) effectively to illustrate your design journey and final solutions. Keep text concise.
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Be Ready for Deep Dives: Anticipate questions about your design decisions, the tools you used (especially Figma and AI tools), and how you collaborated with engineers and product managers.
📝 Enhancement Note: Candidates should prepare to demonstrate not just design skills but also strategic thinking, an understanding of business impact, and proficiency with modern design tools and emerging technologies like AI. Portfolio walkthroughs are critical.
📌 Application Steps
To apply for this operations position:
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Submit your application through the provided link on the Coca-Cola careers portal.
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Customize Your Resume: Tailor your resume to highlight keywords from the job description, emphasizing your experience with UX/Product Design, Figma, AI-related design concepts, complex workflows, and shipped digital products. Ensure your experience aligns with the 3-5 year requirement.
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Prepare Your Portfolio: Curate 2-3 of your strongest case studies that showcase your design process, problem-solving abilities, and measurable impact. Ensure it includes examples of shipped products and any work related to AI or complex systems. Include portfolio access credentials directly on your resume.
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Practice Your Presentation: Rehearse walking through your portfolio case studies, focusing on clear communication of your role, process, decisions, and outcomes. Be prepared to articulate tradeoffs and rationale, especially concerning AI integration.
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Research Coca-Cola: Understand the company's digital transformation initiatives, its product organization structure, and its core values. Prepare thoughtful questions about the team, the role, and the company's design culture.
⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Requires 3 to 5 years of UX/Product Design experience with a portfolio of shipped digital products. Proficiency in Figma and experience designing complex workflows or AI-enabled systems is essential.