Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Hyro

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Design / Creative Operations

Date Posted: 2026-05-18T18:01:05

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the evolution of Hyro's brand identity through exceptional visual design across diverse marketing channels, including digital campaigns, web assets, and customer communications.

• Develop and maintain scalable visual systems and brand guidelines, ensuring consistency and impact in all creative outputs, with a focus on leveraging AI design tools.

• Collaborate closely with cross-functional marketing teams to translate complex B2B SaaS concepts into clear, compelling, and creative visual experiences that resonate with target audiences.

• Lead the design infrastructure for Hyro's website, encompassing information architecture, navigation, and page creation, to enhance user experience and drive engagement.

• Oversee external creative vendors, ensuring all external creative work aligns with Hyro’s brand standards, demonstrating strong vendor management and quality control for marketing operations.

📝 Enhancement Note: This role is positioned as a Senior Marketing Designer, implying a need for strategic thinking beyond pure execution. The emphasis on "expanding and refining Hyro's visual identity," "scalable visual systems," "brand guidelines," and "leading our website design infrastructure" suggests a significant operational component, requiring the candidate to not only design but also to manage and build design frameworks. The inclusion of "AI tools and workstreams" points to a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Expand and refine Hyro’s visual identity across marketing campaigns, web presence, and customer-facing communications, ensuring a cohesive and impactful brand narrative.

• Design high-quality marketing assets including websites, landing pages, pitch decks, reports, case studies, event materials, video content, and digital advertising campaigns.

• Translate complex B2B SaaS concepts, particularly within the healthcare AI sector, into clear, engaging, and visually compelling design solutions that effectively communicate value propositions.

• Collaborate closely with marketing stakeholders, including content creators, demand generation specialists, event marketers, and product marketers, to understand KPIs and strategize for optimal design outcomes.

• Create and maintain scalable visual systems, comprehensive brand guidelines, and a defined motion language, incorporating the use of AI design tools and defining operational workflows for their integration.

• Oversee and manage external creative vendors, ensuring their execution consistently meets Hyro’s brand standards and quality expectations for all creative deliverables.

• Lead the strategic design and information architecture for Hyro's website, from conceptualization of navigation and user flows to the development and optimization of new pages.

• Utilize motion graphics and animation skills to imbue brand materials with dynamic storytelling capabilities, enhancing engagement and memorability.

📝 Enhancement Note: The responsibilities listed indicate a strong need for process ownership and strategic input. Phrases like "Expand and refine Hyro's visual identity," "Create and maintain scalable visual systems, brand guidelines, and motion language," and "Lead our website design infrastructure" suggest that this role will be instrumental in defining and implementing design operations and standards, rather than just executing assigned tasks. The mention of "AI tools and workstreams" further emphasizes the operational aspect of managing evolving design technologies.

🎓 Skills & Qualifications

Education: A bachelor’s degree in art, design, or a related field is considered an advantage.

Experience: Minimum of 4 years of experience in a B2B SaaS environment; experience within the healthcare sector is a significant plus.

Required Skills:

• Expert proficiency in Figma for UI/UX design, prototyping, and design system management.

• Advanced skills in Adobe Creative Suite, specifically Photoshop and Illustrator, for asset creation and manipulation.

• Proficiency in After Effects for motion graphics, animation, and dynamic visual storytelling.

• Demonstrated experience in designing for digital marketing campaigns, including websites, landing pages, and digital ads.

• Strong understanding of visual identity development, branding principles, and the creation of comprehensive brand guidelines.

• Proven ability to design and manage scalable visual systems and information architecture.

• Excellent visual craft, with a refined sense of typography, layout, visual hierarchy, and meticulous attention to detail.

• Experience utilizing AI design tools to enhance creative workflows and output.

• Strong collaborative mindset, with a proven ability to work effectively across diverse, cross-functional teams in a fast-paced environment.

Preferred Skills:

• Experience in motion graphics, animation, or illustration beyond basic After Effects usage.

• Familiarity with AI tools and their application in design workflows and content generation.

• Understanding of B2B SaaS marketing strategies and how design supports demand generation and customer engagement.

• Experience in healthcare technology or a related regulated industry.

• Knowledge of web development principles and how design integrates with front-end implementation.

📝 Enhancement Note: The requirement for "Expertise in Figma - Must" and "Experience using AI design tools" are critical technical qualifications. The emphasis on "Exceptional portfolio showcasing creative branding, digital marketing projects, and excellent web design skills" implies that practical demonstration of these skills is paramount. The "4+ years of experience working in B2B SaaS" specifically points to candidates who understand the nuances of marketing to businesses, rather than just consumer markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that prominently features B2B SaaS marketing projects, with a particular emphasis on branding initiatives and digital marketing campaigns.

• Demonstrations of exceptional web design skills, including examples of landing pages, website redesigns, or UI/UX elements that showcase strong information architecture and user flow design.

• Case studies detailing the design process for complex concepts, illustrating the ability to translate technical or abstract ideas into clear, compelling visual narratives.

• Examples of scalable visual systems or design frameworks, demonstrating an understanding of creating and maintaining brand consistency across multiple touchpoints and channels.

• Showcase of motion graphics, animation, or illustration work, highlighting the ability to add dynamic storytelling and visual interest to marketing collateral.

Process Documentation:

• Examples of how you have contributed to or developed brand guidelines, visual identity standards, or design system documentation, detailing the process of creation and implementation.

• Documentation or examples of how you have managed or collaborated with external creative vendors, outlining the process for brief, feedback, review, and quality assurance.

• Case studies or descriptions of how you have led website design infrastructure, including approaches to information architecture, navigation design, and page development workflows.

• Documentation illustrating your collaboration process with marketing teams, including how you gather requirements, understand KPIs, and align design efforts with business objectives.

📝 Enhancement Note: The "Process & Systems Portfolio Requirements" section is crucial for operations-focused roles. For a Senior Marketing Designer, this means showcasing not just the final creative output but also the underlying processes, systems, and strategic thinking that led to those outcomes. The emphasis on "scalable visual systems," "brand guidelines," and "website design infrastructure" indicates a need for candidates to demonstrate their ability to build and manage design operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Marketing Designers in Israel with 4+ years of B2B SaaS experience, the estimated annual salary range is approximately ₪220,000 - ₪320,000 (New Israeli Shekels). This estimate accounts for the specific location (Tel Aviv-Yafo), the required expertise (Figma, Adobe Suite, motion graphics), and the specialized B2B SaaS and potentially healthcare AI industry context.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to training, workshops, and conferences relevant to design and marketing technologies.

• Potential for stock options or equity, reflecting the growth-stage nature of a B2B SaaS company.

• Commuting assistance or support for on-site work in Tel Aviv.

• Opportunities to work with cutting-edge AI technologies and contribute to a rapidly evolving product.

• A collaborative and innovative work environment with a focus on team success and individual growth.

Working Hours: While specific hours are not detailed, a standard full-time work week in Israel is typically 40-42 hours. The role is on-site, suggesting a traditional office-based schedule, though flexibility may be available depending on team needs and project demands.

📝 Enhancement Note: Given the location in Israel and the seniority of the role, a salary range was estimated. Research was conducted on senior designer roles in Tel Aviv, factoring in the specialized B2B SaaS/AI industry and the extensive technical requirements (Figma expertise, motion graphics, AI tools). Salary ranges for similar roles in tech hubs in Israel typically fall within this bracket. Benefits were inferred based on common offerings for full-time tech roles in established companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hyro operates in the cutting-edge intersection of Responsible AI Agents and Healthcare technology, specifically focusing on automating workflows and conversations for health systems. This industry demands a high degree of reliability, compliance (HIPAA), and innovation.

Company Size: Hyro is a growing B2B SaaS company. As a growing entity, it likely offers a dynamic, fast-paced environment where individual contributions have a significant impact, but also requires adaptability and a proactive approach to defining processes.

Founded: Founded in 2019, Hyro is a relatively young but rapidly scaling company, suggesting a culture that is agile, forward-thinking, and focused on rapid iteration and market penetration.

Team Structure:

• The design team is likely part of the broader marketing department, collaborating closely with content, demand generation, and product marketing functions.

• As a Senior Designer, you might be the primary design resource for marketing initiatives, potentially leading design projects and guiding junior designers or external agencies.

Methodology:

• Data-driven decision-making is expected, with design choices informed by marketing KPIs, user analytics, and A/B testing results.

• Workflow planning and optimization will be crucial, especially in managing multiple projects and potentially defining new design processes for the company.

• Automation and efficiency practices are likely valued, particularly with the emphasis on AI tools within the design process and Hyro's core product offering.

Company Website: https://www.hyro.ai/

📝 Enhancement Note: The company's focus on AI in healthcare implies a need for design that is not only visually appealing but also trustworthy, clear, and compliant. The "Responsible AI Agents" aspect suggests a commitment to ethical design, which should be reflected in the candidate's approach and portfolio. The company's recent founding and growth indicate a culture that embraces change and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Senior level, indicating a need for significant experience, autonomy, and the ability to mentor or lead. The Senior Marketing Designer is expected to be a key contributor to the marketing team's success, shaping brand perception and driving engagement through design.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Director or Head of Marketing, who oversees all marketing functions. There may be opportunities to collaborate closely with a Creative Director if one exists, or to take on a lead role in design initiatives.

Operations Impact: The design work directly impacts Hyro's brand perception, lead generation efforts, customer acquisition, and overall market positioning. By creating compelling marketing collateral and web experiences, this role is instrumental in driving revenue and supporting the company's growth objectives in the competitive B2B SaaS and healthcare AI markets.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-driven design tools, advanced motion graphics, and potentially UI/UX for AI-powered platforms.

• Leadership Potential: Opportunity to become the go-to design expert for marketing, potentially leading a small team of designers or external agencies as the company scales.

• Strategic Input: Contribute to the evolution of Hyro's brand strategy and design processes, influencing the company's visual direction.

• Industry Specialization: Gain deep experience in the high-growth healthcare AI sector, a niche with significant future potential.

📝 Enhancement Note: The "Senior" title implies a trajectory beyond individual contribution. The growth opportunities should reflect a path toward greater strategic influence, leadership, and specialization within the operations and marketing technology landscape.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office environment located in Tel Aviv-Yafo. This suggests a collaborative workspace designed for in-person teamwork and idea exchange.

Office Location(s): Tel Aviv-Yafo, Israel. This vibrant tech hub offers a dynamic professional environment and access to a strong talent pool. Specific details about office amenities or accessibility would need to be confirmed directly.

Workspace Context:

• A collaborative office setting where designers can easily interact with marketing, product, and sales teams to foster innovation and ensure design alignment.

• Access to industry-standard design software and hardware, including advanced workstations and potentially specialized tools for animation and AI-driven design.

• Opportunities for spontaneous brainstorming sessions and cross-pollination of ideas, facilitated by a shared physical workspace.

Work Schedule: The role is full-time and on-site, implying a standard business schedule. However, in a fast-paced tech environment, there might be occasions requiring flexibility to meet project deadlines or campaign launches.

📝 Enhancement Note: The "On-site" requirement is a key differentiator. For operations roles, an on-site environment often implies a closer integration with other departments and a more immediate feedback loop, which can be beneficial for complex projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the hiring team to assess qualifications and alignment with the role requirements.

• Design Assessment: A potential take-home design challenge or a portfolio review session where you present your work, discuss your process, and explain how your design solutions address specific marketing objectives. This will likely focus on your ability to handle complex B2B SaaS concepts and demonstrate visual craft.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, product, and potentially sales teams to evaluate collaboration skills, strategic thinking, and cultural fit.

• Final Interview: A discussion with senior leadership to finalize the decision, focusing on your overall impact, leadership potential, and long-term vision for design at Hyro.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your B2B SaaS marketing design, branding, web design, and motion graphics skills. Prioritize work that demonstrates your ability to translate complex concepts into clear visuals.

• Showcase Process: For each project, clearly articulate the problem statement, your role, your design process (including research, ideation, and iteration), the tools used (especially Figma and AI tools), and the results achieved. Quantify impact where possible.

• Highlight Systems Thinking: Include examples of how you've built or contributed to design systems, brand guidelines, or scalable visual frameworks.

• Demonstrate Motion Graphics: Ensure your portfolio includes compelling examples of animation or motion graphics that add value and storytelling to your designs.

• Tailor to Hyro: Briefly explain why your skills and experience are a strong match for Hyro's mission in healthcare AI and their specific needs for brand evolution.

Challenge Preparation:

• If a design challenge is provided, thoroughly understand the brief, target audience, and KPIs.

• Focus on demonstrating your process, your ability to think strategically about the business objectives, and your visual execution within the given constraints.

• Be prepared to present and defend your design decisions, explaining the rationale behind your choices.

• Practice articulating complex design concepts clearly and concisely, as if presenting to non-design stakeholders.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge is standard for design roles, but for a senior position, the focus will be on strategic thinking, process, and demonstrable impact on business objectives (like lead generation and brand awareness), aligning with operations best practices.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI/UX design, prototyping, and collaborative design system management. Expect advanced usage for creating scalable components and design systems.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and complex raster-based design.
  • Illustrator: For vector graphics, logo design, iconography, and complex illustrations.

• After Effects: Essential for motion graphics, animation, video editing, and creating dynamic visual assets for campaigns and web.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Design Tools: Experience with AI-powered design assistants, image generators, or content creation tools is explicitly required and will be increasingly important for workflow efficiency and innovation.

📝 Enhancement Note: The explicit mention of "Figma - Must" and "Adobe Suite" along with "After Effects" and "AI design tools" highlights the technical requirements. The inclusion of AI tools suggests a forward-thinking approach to design operations and a need for candidates to be adaptable and willing to experiment with new technologies.

👥 Team Culture & Values

Operations Values:

• Innovation & Responsibility: A commitment to leveraging AI responsibly, especially in the sensitive healthcare sector, translating into design that is ethical, trustworthy, and user-centric.

• Collaboration & Transparency: Open communication and close teamwork across departments to ensure design efforts are aligned with business goals and product realities.

• Excellence & Craftsmanship: A high standard for visual quality, attention to detail, and the execution of design work, ensuring brand consistency and impact.

• Data-Driven Impact: Using data and KPIs to inform design decisions and measure the effectiveness of marketing initiatives, focusing on tangible business outcomes.

• Agility & Adaptability: A willingness to embrace change, iterate quickly, and adapt to the evolving landscape of AI, healthcare, and B2B SaaS marketing.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing, product management, and sales to ensure design solutions meet diverse stakeholder needs and business objectives.

• Feedback-Driven Improvement: Openness to constructive criticism and a proactive approach to incorporating feedback to enhance design outcomes.

• Knowledge Sharing: A culture that encourages sharing best practices, insights, and learnings within the design and marketing teams.

📝 Enhancement Note: The company's focus on "Responsible AI Agents" and "Healthcare" suggests that values like integrity, trust, and ethical considerations will be paramount in their culture. For a designer, this means understanding how visual communication can build trust and convey reliability.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Effectively visualizing and communicating the intricacies of AI, healthcare workflows, and B2B SaaS value propositions to diverse audiences.

• Maintaining Brand Consistency: Ensuring a cohesive and high-quality brand experience across a rapidly expanding range of marketing channels and customer touchpoints.

• Balancing Speed and Quality: Delivering exceptional design work in a fast-paced startup environment while adhering to high standards of visual craft and brand integrity.

• Integrating AI Tools: Mastering and strategically implementing new AI design tools to enhance efficiency and creativity without compromising quality or brand standards.

• Vendor Management: Effectively overseeing external creative resources to ensure alignment with Hyro's brand and project requirements.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to deepen skills in emerging AI design tools and platforms.

• Healthcare Tech Specialization: Gaining in-depth knowledge of the healthcare AI market and its unique design considerations.

• Strategic Branding Workshops: Participating in sessions focused on brand strategy, storytelling, and market positioning.

• Mentorship: Potential for mentorship from senior marketing leaders or experienced designers within the company or through industry networks.

📝 Enhancement Note: The challenges listed are specific to the role's context: the complexity of the industry, the demands of a growing B2B SaaS company, and the integration of new technologies like AI in design. Growth opportunities are framed around overcoming these challenges and advancing within the specialized field.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for a healthcare AI product aimed at hospital administrators, focusing on building trust and demonstrating ROI?" (Prepares for: Strategic thinking, audience understanding, ROI focus)

• "Describe your process for developing and maintaining a scalable visual system or brand guideline for a B2B SaaS company, especially when incorporating new technologies like AI." (Prepares for: Process ownership, systems thinking, adaptability)

Company & Culture Questions:

• "Based on your understanding of Hyro's mission in responsible AI for healthcare, how would you ensure our brand messaging and visual identity convey trust and reliability?" (Prepares for: Company alignment, ethical considerations)

• "How do you collaborate with non-design teams, such as marketing and product, to ensure design effectively supports their objectives and KPIs?" (Prepares for: Collaboration, stakeholder management)

Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that highlights the problem, your unique contribution, your process, and the measurable impact.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and reflective of your design skills. Use high-quality mockups and concise text.

• Process Focus: Emphasize the "how" and "why" behind your design decisions. Detail your use of Figma, Adobe Suite, After Effects, and any AI tools.

• Quantify Results: Whenever possible, present data or metrics that demonstrate the success of your designs (e.g., increased conversion rates, improved engagement, brand recall).

• Tailor to Hyro: Be prepared to discuss how your past work and skills directly apply to Hyro's specific challenges and goals in the healthcare AI market.

📝 Enhancement Note: Preparing for these types of questions requires candidates to think critically about how their design skills translate into tangible business outcomes and operational efficiency, which is the core of revenue and sales operations.

📌 Application Steps

To apply for this Senior Marketing Designer position at Hyro:

• Submit your application through the Comeet application link provided.

• Portfolio Customization: Tailor your portfolio to highlight B2B SaaS marketing, branding, web design, and motion graphics projects. Emphasize case studies demonstrating your process, use of Figma and AI tools, and quantifiable results.

• Resume Optimization: Ensure your resume clearly outlines your 4+ years of B2B SaaS experience, expertise in required design software (Figma, Adobe Suite, After Effects), and any healthcare industry exposure. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, brand strategy contributions, and how you translate complex concepts into visual solutions. Be ready to discuss your experience with AI design tools and your approach to building scalable design systems.

• Company Research: Familiarize yourself with Hyro's product, their mission in responsible AI for healthcare, and their target audience. Understand how your design philosophy aligns with their values of innovation, responsibility, and collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.