Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: Weekday AI (Client Role)

Location: Kolkata, West Bengal, India

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: June 9, 2026

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality motion graphics and animations to enhance brand presence and audience engagement.

• Create compelling visual storytelling assets for diverse digital and marketing channels.

• Collaborate cross-functionally to translate creative concepts into impactful visual narratives.

• Optimize visual content for various platforms, ensuring brand consistency and effective communication.

• Stay abreast of emerging design trends and animation techniques to drive innovation in creative output.

📝 Enhancement Note: While the title is "Motion Graphic Designer," the core responsibilities and required skills suggest a role that is heavily integrated with marketing and content creation. This implies a need for understanding marketing objectives and audience engagement strategies, not just technical animation skills. The "0+ yrs" experience and salary range indicate this is an entry-level to junior position.

📈 Primary Responsibilities

• Develop and execute engaging motion graphics, animations, and visual effects for marketing campaigns, promotional materials, and brand initiatives.

• Produce dynamic social media videos, advertisements, explainer videos, product showcases, and other digital content that captures audience attention.

• Edit raw video footage, integrating animations, transitions, typography, sound effects, and visual enhancements to create polished final products.

• Partner closely with marketing, content, and design teams to conceptualize and visualize ideas, ensuring alignment with campaign objectives and brand guidelines.

• Maintain a consistent visual style, brand identity, and messaging across all motion graphics and video assets.

• Brainstorm and propose innovative creative concepts and solutions to boost audience engagement and campaign effectiveness.

• Manage multiple concurrent projects, prioritizing tasks effectively to meet quality standards and strict deadlines in a fast-paced environment.

• Continuously research and integrate the latest motion design trends, animation techniques, and creative tools into workflows.

• Tailor and optimize motion graphic content for optimal performance across various digital platforms, including social media, websites, and advertising channels.

• Actively participate in brainstorming sessions and contribute creative insights to strategic discussions for marketing and content development.

📝 Enhancement Note: The responsibilities highlight a blend of technical execution and strategic contribution. Candidates are expected not only to produce assets but also to contribute to the conceptualization and optimization phases, indicating a need for a creative problem-solving mindset aligned with marketing goals.

🎓 Skills & Qualifications

Education:

• While not explicitly stated, a Bachelor's degree in Graphic Design, Animation, Fine Arts, Multimedia, or a related creative field is typically preferred for roles involving professional design and animation principles. Equivalent practical experience will also be considered. Experience:

• 1-3 years of hands-on experience in motion graphics, animation, video editing, or a closely related creative role.

• Demonstrated ability to conceptualize and execute visual ideas into compelling motion graphics and video content.

• Proven track record of managing creative projects from concept to completion within specified timelines. Required Skills:

• Advanced proficiency in Adobe After Effects: Essential for creating professional-quality animations, visual effects, and motion graphics.

• Expertise in Adobe Premiere Pro: Crucial for efficient video editing, assembly, and post-production workflows.

• Proficiency in Adobe Photoshop and Illustrator: Necessary for asset creation, manipulation, and preparing elements for animation.

• Strong understanding of animation principles: Including timing, spacing, easing, and physics to create fluid and believable motion.

• Solid grasp of design fundamentals: Such as typography, color theory, composition, and visual storytelling to create aesthetically pleasing and effective content.

• Digital Content Creation: Experience producing assets specifically for social media platforms (Instagram, YouTube, LinkedIn, Facebook) and other digital marketing channels.

• Creative Problem-Solving: Ability to develop innovative concepts and overcome creative challenges to meet project objectives.

• Collaboration and Communication: Excellent interpersonal skills for effective teamwork and clear articulation of creative ideas.

• Project Management: Capacity to manage multiple projects simultaneously in a fast-paced creative setting, ensuring high-quality output and timely delivery.

Preferred Skills:

• 2D/3D Animation Tools: Familiarity or proficiency with tools like Blender, Cinema 4D, or similar 3D animation software.

• Sound Design: Basic understanding of audio integration, mixing, and sound effects to enhance video content.

• Video Production Workflows: Knowledge of the broader video production process, from pre-production to final delivery.

• Emerging Motion Design Trends: Awareness of current industry trends and techniques to keep creative output fresh and relevant.

📝 Enhancement Note: The "0+ yrs" experience is clarified by the "1-3 years" requirement in the detailed description, suggesting that candidates with internships or demonstrable project work equivalent to 1-2 years of professional experience will be considered. The emphasis on Adobe suite proficiency is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Motion Graphics Expertise: Showcase a range of motion graphics projects, including animated logos, kinetic typography, character animations, and UI animations.

• Video Editing Capabilities: Include examples of video edits that effectively integrate motion graphics, transitions, and visual effects.

• Campaign Integration: Present case studies or examples of motion graphics created for specific marketing or promotional campaigns, highlighting the objectives and outcomes.

• Platform Optimization Examples: Highlight work optimized for different digital platforms (e.g., short, punchy videos for social media; longer-form explainer videos for YouTube).

• Conceptualization and Storytelling: Provide examples that demonstrate the ability to translate abstract ideas into clear and engaging visual narratives.

Process Documentation:

• Workflow Clarity: Be prepared to discuss your typical workflow from receiving a brief to final delivery, including stages of concept development, asset creation, animation, editing, and feedback integration.

• Problem-Solving Approach: Showcase how you approach creative challenges, optimize processes for efficiency, and iterate on designs based on feedback.

• Tool Proficiency Documentation: While not a formal document, be ready to articulate your experience with specific tools and how you leverage them to achieve desired outcomes.

📝 Enhancement Note: For an entry-level to junior role, the portfolio is the most critical component. It should clearly illustrate practical application of skills and a nascent understanding of how motion graphics serve broader marketing and communication goals. The emphasis is on demonstrating capability and creative potential rather than extensive project management or strategic planning experience.

💵 Compensation & Benefits

Salary Range:

• INR 1,00,000 - INR 2,50,000 per annum (LPA)

• This range is based on the provided information and reflects entry-level to junior positions in Kolkata for motion graphic designers. It accounts for the specified experience level (0-3 years) and the typical compensation for creative roles in the Indian market, particularly in metropolitan areas like Kolkata. Benefits:

• Full-time Employment: Offers stability and access to standard employment benefits.

• Professional Development: Opportunity to gain experience with a client of Weekday AI, potentially exposing the designer to diverse projects and industries.

• Creative Environment: Work within a creative team, fostering collaboration and skill enhancement.

• Standard Indian Employment Benefits: Likely to include statutory benefits as per Indian labor laws (e.g., Provident Fund, Gratuity, potential health insurance contributions, paid time off). Specific details would be confirmed during the hiring process.

Working Hours:

• 40 hours per week (standard full-time).

• While the role is on-site, there might be occasional flexibility or overtime requirements depending on project deadlines, common in creative industries.

📝 Enhancement Note: The salary range is specific to Kolkata and the stated experience level. It's crucial for candidates to understand this range and negotiate based on their portfolio strength and specific skills. Benefits are assumed to be standard for full-time roles in India, with specific details to be confirmed by Weekday AI's client.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Services (Client of Weekday AI)

Company Size: Not specified for the client, but Weekday AI's platform suggests it works with a range of companies, from startups to established entities.

Founded: Information pertains to Weekday AI's client, which is not detailed. Weekday AI itself is a recruitment platform, implying a focus on connecting talent with businesses.

Team Structure:

• Cross-functional Collaboration: The role requires close collaboration with marketing, content, and design teams, indicating an integrated approach to creative production.

• Reporting Line: Likely reports to a Creative Lead, Marketing Manager, or a Senior Designer within the client's organization.

• Creative Environment: The emphasis on creating engaging content suggests a dynamic and possibly fast-paced creative department focused on tangible results.

Methodology:

• Data-Driven Creativity: While not explicitly stated, the involvement with an AI client suggests an underlying appreciation for data-informed decisions, even in creative roles. Motion graphics will likely be evaluated for their impact on engagement metrics.

• Agile Project Management: The need to manage multiple projects and meet deadlines suggests an agile or iterative approach to creative development.

• Brand Consistency Focus: A core methodology will be ensuring all visual output aligns with the client's established brand identity and messaging.

Company Website: https://weekday.works/ (Weekday AI's platform)

📝 Enhancement Note: The role is for a client of Weekday AI. Therefore, the company culture and industry are that of the client, not Weekday AI itself. The description implies a marketing-centric organization that values creative output for engagement and promotional purposes.

📈 Career & Growth Analysis

Operations Career Level:

• This is an Entry-Level to Junior Motion Graphic Designer role. It's designed for individuals starting their careers in motion graphics and animation, looking to build a professional portfolio and gain practical experience. The scope is focused on execution and creative contribution under guidance. Reporting Structure:

• The designer will likely report to a Creative Director, Marketing Manager, or a Senior Motion Graphics Designer within the client organization. This provides a clear line of mentorship and project direction. Operations Impact:

• While not a traditional "operations" role, the motion graphics designer's work directly impacts marketing effectiveness, brand perception, and audience engagement. High-quality visuals can lead to increased click-through rates, longer view times, better brand recall, and ultimately, support for sales and business objectives. The role contributes to the operational efficiency of marketing campaigns by providing compelling visual assets. Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like 3D animation, character rigging, UI animation, or visual effects.

• Creative Leadership: With experience, potential to move into a Senior Motion Graphic Designer role, leading projects or mentoring junior designers.

• Cross-functional Movement: Potential to transition into broader roles within marketing, content creation, or digital design if skills are diversified.

• Industry Exposure: Working with a client of Weekday AI offers exposure to various industries and business models, broadening professional understanding.

📝 Enhancement Note: This role is positioned as a foundational step in a creative career. Growth is expected through skill development, project complexity, and potentially leadership within a creative team, rather than traditional operational management.

🌐 Work Environment

Office Type: On-site in Kolkata. This suggests a traditional office setting where in-person collaboration and supervision are expected.

Office Location(s): Kolkata, West Bengal, India.

Workspace Context:

• Collaborative Hub: The office environment likely fosters direct interaction with marketing, content, and design colleagues, facilitating quick feedback loops and idea exchange.

• Technology Access: Expect access to necessary hardware (computers, monitors) and software licenses (Adobe Creative Suite, potentially others).

• Team Interaction: Opportunities for brainstorming sessions, team meetings, and direct mentorship from senior creative professionals.

Work Schedule:

• Standard full-time hours (approximately 40 per week). While on-site, the creative nature of the work may sometimes necessitate flexible hours or occasional overtime to meet critical project deadlines.

📝 Enhancement Note: The on-site requirement emphasizes the value placed on in-person collaboration, team synergy, and direct mentorship for this junior role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative output.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their process, creative choices, and the impact of their work. This is a critical step.

• Technical Assessment/Test: A practical test may be administered, requiring candidates to create a short animation or edit a video based on a brief, demonstrating their proficiency in Adobe After Effects and Premiere Pro.

• Behavioral/Cultural Fit Interview: Discussion with hiring managers or team members to assess collaboration skills, problem-solving approach, communication style, and alignment with the client's team culture.

• Final Interview: Potentially with a senior leader for final approval.

Portfolio Review Tips:

• Showcase Variety: Include a diverse range of projects demonstrating different styles, techniques, and applications of motion graphics (e.g., branding, social media, explainer videos).

• Highlight Process: For 1-2 key projects, walk through your thought process, from understanding the brief to concept development, execution, and revisions. Use case study format (Problem, Solution, Result).

• Quantify Impact (if possible): If any of your work contributed to measurable results (e.g., increased engagement, views, conversions), highlight these metrics.

• Focus on Quality: Ensure all pieces in your portfolio are polished and represent your best work. Avoid including unfinished or low-quality projects.

• Tailor to the Role: Emphasize projects that align with the responsibilities outlined – particularly those for digital marketing, social media, and promotional campaigns.

• Clarity and Conciseness: Organize your portfolio logically and provide brief, clear descriptions for each project.

Challenge Preparation:

• Practice with Adobe Suite: Be comfortable executing common motion graphics tasks quickly and efficiently within After Effects and Premiere Pro.

• Understand Briefs: Practice interpreting creative briefs and translating them into relevant visual concepts.

• Time Management: If a test is given, practice completing tasks within a limited timeframe.

• Articulate Your Choices: Be ready to explain why you made specific design and animation decisions.

📝 Enhancement Note: The interview process heavily relies on demonstrating practical skills through a portfolio and potentially a test. Candidates should prepare to not only show what they've done but explain how and why they did it, linking it to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: The core tool for motion graphics animation, visual effects, and compositing. Expect to demonstrate advanced proficiency.

• Adobe Premiere Pro: Essential for video editing, assembling footage, and integrating motion graphics elements.

• Adobe Photoshop: Used for creating and editing raster graphics, textures, and UI elements for use in motion graphics.

• Adobe Illustrator: Critical for creating vector graphics, logos, icons, and illustrations that can be scaled without losing quality for animation.

Analytics & Reporting:

• While not directly using analytics tools, understanding how to create content that performs well on platforms like YouTube, Instagram, Facebook, and LinkedIn is key. This implies an awareness of metrics such as view duration, engagement rates, click-through rates, and conversion tracking. CRM & Automation:

• Not directly applicable to this role, but understanding how marketing assets are deployed through CRM or marketing automation platforms could be a plus. Preferred Tools (Added Advantage):

• Blender / Cinema 4D: For 3D animation and modeling.

• Figma / Sketch: For UI/UX related motion design.

• DaVinci Resolve: An alternative professional video editing and color grading suite.

📝 Enhancement Note: The technology stack is heavily focused on the Adobe Creative Cloud suite. Proficiency in these tools is non-negotiable. Familiarity with 3D software is a significant differentiator.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging, and visually appealing content that stands out.

• Collaboration: Working effectively with diverse teams, sharing ideas, and incorporating feedback constructively.

• Attention to Detail: Ensuring high quality, precision, and brand consistency in all visual outputs.

• Efficiency & Timeliness: Delivering high-quality work within project deadlines in a fast-paced environment.

• Adaptability: Staying current with design trends and software advancements, and being open to new approaches.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and discussions, contributing creative ideas and understanding marketing objectives.

• Feedback-Oriented: Openness to receiving and incorporating constructive criticism from peers and stakeholders to refine creative work.

• Proactive Communication: Keeping team members informed about project progress, potential challenges, and timelines.

📝 Enhancement Note: The culture likely values creative output that is not only aesthetically pleasing but also strategically aligned with marketing goals. A collaborative and feedback-driven environment is implied, suitable for junior talent to learn and grow.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: Ensuring unique and engaging designs adhere strictly to established brand identity and messaging.

• Meeting Tight Deadlines: Delivering high-quality motion graphics under pressure in a fast-paced marketing environment.

• Adapting to Evolving Platforms: Keeping up with the latest trends and technical requirements for various digital and social media platforms.

• Translating Abstract Concepts: Effectively visualizing complex ideas or abstract marketing messages into clear and compelling motion graphics.

Learning & Development Opportunities:

• Skill Enhancement: Continuous learning of advanced techniques within Adobe After Effects and other relevant software.

• Portfolio Expansion: Building a robust portfolio with diverse projects that showcase professional growth and expanded capabilities.

• Industry Trend Awareness: Staying updated on emerging tools, techniques, and best practices in motion design and digital content.

• Mentorship: Learning from experienced creative professionals within the client organization.

📝 Enhancement Note: This role presents a solid foundation for a career in motion graphics, offering opportunities to tackle diverse creative challenges and develop a strong professional skill set.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic from brief to final delivery." (Focus on workflow, concept development, execution, and feedback).

• "How do you ensure your motion graphics align with a brand's identity and marketing objectives?" (Prepare examples of brand adherence and strategic thinking).

• "Walk us through a project in your portfolio that you're particularly proud of. What was the challenge, your solution, and the outcome?" (Be ready to discuss technical aspects, creative decisions, and any measurable impact).

• "How do you stay updated with the latest trends in motion graphics and animation?" (Mention specific resources, blogs, or communities). Company & Culture Questions:

• "What interests you about working with a client of Weekday AI, specifically in the tech/AI space?" (Research the client's industry and Weekday AI's mission).

• "How do you approach receiving constructive criticism on your creative work?" (Emphasize open-mindedness and a focus on improvement).

• "Describe your ideal team environment for a creative role." (Align your answer with the collaborative and fast-paced description). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically (e.g., by project type, by client, or chronologically).

• Storytelling: For each key piece, articulate the client's need/problem, your creative solution, the tools you used, and the results achieved.

• Visuals: Ensure your presentation is visually clean and professional. Use high-quality previews and clear descriptions.

• Technical Detail: Be prepared to briefly explain technical aspects of your work if asked, but focus on the creative and strategic intent.

• Conciseness: Keep your presentation focused and engaging, respecting the interviewer's time.

📝 Enhancement Note: Candidates should prepare to not only showcase their technical skills but also their creative thinking, problem-solving abilities, and understanding of how motion graphics contribute to business goals. A strong portfolio is paramount.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio is up-to-date, showcases relevant motion graphics projects (especially for digital/social media), and is easily accessible.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, emphasizing your experience with Adobe After Effects, Premiere Pro, animation principles, and video editing. Quantify achievements where possible.

• Interview Preparation: Rehearse your portfolio walkthrough, prepare answers to common interview questions (strategic, behavioral, and technical), and be ready for a potential practical test.

• Company Research: Understand Weekday AI's role as a recruitment platform and research the general industry of the client (AI/Technology) to demonstrate genuine interest and insight.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a creative role integrated with marketing functions. All details should be verified directly with Weekday AI or their client before making application decisions.