Sr Product Designer

📍 Job Overview

Job Title: Sr Product Designer

Company: WizCommerce

Location: Bengaluru, Karnataka, India

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-06-09

Experience Level: Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive high-quality, human-centered design solutions for WizCommerce's AI Operating System, focusing on both mobile and web applications to ensure seamless usability and aesthetic excellence.

• Partner closely with product managers, developers, and leadership to translate business goals and complex requirements into intuitive user experiences, shaping the overall product vision.

• Lead end-to-end design processes, encompassing discovery, ideation, prototyping, user testing, and final handoff for new features and product enhancements.

• Apply strategic and analytical thinking to design systems and flows that support scalability and evolving product needs within the B2B SaaS landscape.

• Mentor and guide junior designers, providing structured feedback and sharing best practices to ensure design consistency and quality across all platforms.

📝 Enhancement Note: This role is for a Senior Product Designer, indicating a need for significant autonomy, strategic input, and the ability to mentor junior team members. The focus on B2B SaaS, AI-native solutions, and a wholesale distribution industry context is crucial for understanding the product's unique challenges and opportunities.

📈 Primary Responsibilities

• Drive high-quality, human-centered design solutions for mobile and web applications, ensuring seamless usability and aesthetic excellence.

• Partner closely with product managers, developers, and leadership to shape the product vision, translating business goals and complex requirements into intuitive user experiences.

• Lead end-to-end design processes- from discovery and ideation to prototyping, user testing, and final handoff.

• Apply strategic and analytical thinking to design systems and flows that support scalability and evolving product needs.

• Mentor and guide junior designers by providing structured feedback, sharing best practices, and ensuring design consistency across platforms.

• Deeply understand the user persona and journey to craft thoughtful and impactful product experiences within the wholesale distribution sector.

• Advocate for user-centric design decisions backed by data, research insights, and usability testing.

• Present and articulate design concepts, rationale, and trade-offs confidently to stakeholders, including founders and cross-functional teams.

• Research and experiment with innovative design trends, technologies, and UX methodologies relevant to B2B SaaS environments.

• Maintain and evolve design systems, components, and style guides for efficient collaboration and consistency across teams.

📝 Enhancement Note: The responsibilities emphasize a full-cycle design ownership, strategic contribution beyond execution, and leadership in mentoring. The integration of AI and specific focus on the wholesale distribution industry are key differentiators for this role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for senior roles, or equivalent practical experience.

Experience: 6+ years of professional experience in product design (UX/UI) with a proven track record of delivering impactful designs for web and mobile applications.

Required Skills:

• Proven track record of delivering impactful designs for complex product workflows, preferably in B2B SaaS or data-heavy tools.

• Expertise in core design and prototyping tools: Figma, Adobe Creative Suite, FigJam, Miro.

• Ability to create and maintain essential design artifacts: wireframes, user flows, journey maps, prototypes, and high-fidelity UI designs.

• Experience leading user research initiatives, conducting usability testing, and effectively incorporating insights into design iterations.

• Strong grasp of design systems, accessibility standards (WCAG), and responsive design principles.

• Excellent problem-solving skills with the ability to balance user needs and business objectives effectively.

• Exceptional communication and presentation skills for cross-functional collaboration and stakeholder management.

• Ability to work autonomously, manage multiple projects concurrently, and deliver high-quality outcomes under deadlines. Preferred Skills:

• Prior experience mentoring or leading other designers.

• Familiarity with the wholesale distribution industry or B2B trade platforms.

• Understanding of AI-native solutions and their design implications.

📝 Enhancement Note: The "6+ years" requirement, coupled with the expectation of leading design processes and mentoring, firmly places this role at a senior level. The emphasis on B2B SaaS and data-heavy tools suggests a need for designers comfortable with complex information architecture and user flows, rather than purely consumer-focused aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex product design case studies that demonstrate end-to-end ownership from problem definition to solution.

• Highlight projects with a strong emphasis on B2B SaaS or data-heavy tools, illustrating proficiency in handling intricate workflows and information architecture.

• Include examples of how you've applied user research and usability testing to inform design decisions and iterate on solutions.

• Demonstrate expertise in creating and maintaining design systems, showing how you ensure consistency and efficiency across a product suite.

• Present wireframes, user flows, prototypes, and high-fidelity mockups, clearly articulating your design rationale and the problem each artifact solves. Process Documentation:

• Detail your approach to user research, including methodologies used, participant recruitment, and how insights were synthesized and applied.

• Illustrate your process for ideation and concept development, including brainstorming, sketching, and early-stage prototyping.

• Provide examples of how you collaborate with product managers and engineers, detailing your handoff process and feedback loops.

• Show how you've applied accessibility standards and responsive design principles in your work.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It must showcase not just visual design skills but a deep understanding of the product development lifecycle, user-centered methodologies, and the ability to drive strategic design decisions within a complex B2B environment. Emphasis on data-heavy tools and B2B SaaS is critical.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 6+ years of experience in Bengaluru, India, the estimated annual salary range would be ₹18,00,000 to ₹30,00,000. This range accounts for the seniority, specialized skills (B2B SaaS, AI exposure), and the company's growth stage and funding.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to training, conferences, and workshops relevant to design and technology.

• Potential for stock options or equity, reflecting the company's growth trajectory and the employee's contribution.

• Standard retirement savings plans or provident fund contributions as per Indian regulations.

• Flexible working arrangements, though the role is primarily on-site.

• Team-building activities and a collaborative work environment.

Working Hours: The standard full-time work week is 40 hours, typically Monday through Friday, with flexibility around specific daily start and end times to accommodate project needs and team collaboration.

📝 Enhancement Note: Salary estimates are based on research for Senior Product Designer roles in Bengaluru, India, considering the specified experience level and industry (B2B SaaS, Tech). Benefits are standard for tech companies in India, with an emphasis on professional growth opportunities relevant to a senior design role.

🎯 Team & Company Context

🏢 Company Culture

Industry: WizCommerce operates in the Wholesale Distribution technology sector, aiming to modernize a traditionally underserved, massive market ($10T+ industry) using AI and modern SaaS principles. They are building an "AI Operating System for B2B Trade."

Company Size: WizCommerce is a fast-growing startup, indicated by its significant ARR growth and customer acquisition metrics. While an exact headcount isn't provided, the company is likely in the growth-stage startup phase, suggesting a dynamic, fast-paced environment with a lean but impactful team.

Founded: Founded by individuals who have "genuinely lived the problem" of wholesale distribution, suggesting a deep domain expertise and a mission-driven approach. The company is backed by prominent investors like Peak XV Partners, Blume Ventures, and Alpha Wave Global, indicating strong financial backing and high growth potential.

Team Structure:

• The design team likely consists of a Head of Design or Design Lead, with the Senior Product Designer mentoring junior members.

• Close collaboration is expected with Product Management, Engineering, and potentially Sales/Customer Success teams to understand user needs and business objectives.

• The company's focus on AI and modern technology suggests a team that is forward-thinking and embraces innovation. Methodology:

• Design methodologies will heavily lean towards human-centered design, agile development, and data-informed decision-making.

• Emphasis on rapid iteration, user feedback loops, and continuous improvement of the product experience.

• The "AI Operating System" approach implies a focus on intelligent automation and data-driven insights integrated into the user experience.

Company Website: wizcommerce.com

📝 Enhancement Note: The company culture is likely to be entrepreneurial, fast-paced, and focused on impact, given its startup nature and significant growth. The deep domain expertise of its founders in wholesale distribution suggests a practical, problem-solving orientation in their product development.

📈 Career & Growth Analysis

Operations Career Level: This role is at a "Senior" level within the Product Design discipline. It signifies a significant level of autonomy, strategic input, and the capacity to influence product direction and mentor other designers. The Senior Product Designer is expected to tackle complex design challenges independently and contribute to the overall design strategy and best practices within WizCommerce.

Reporting Structure: The Senior Product Designer will likely report to a Head of Design, Design Lead, or potentially a Director of Product. They will work closely with Product Managers and Engineering Leads on a day-to-day basis, forming integral parts of cross-functional product teams.

Operations Impact: The impact of this role is substantial. By designing intuitive and effective user experiences for WizCommerce's AI Operating System, the Senior Product Designer directly influences customer adoption, retention (180% Net Revenue Retention), and satisfaction. Their work will be critical in translating complex B2B wholesale processes into user-friendly digital solutions, driving business growth and operational efficiency for their customers, and by extension, for WizCommerce.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Design Lead or Head of Design role as the company scales and the design team expands.

• Specialization: Opportunity to deepen expertise in B2B SaaS design, AI-driven product experiences, and the specific nuances of the wholesale distribution industry.

• Strategic Contribution: Influence product strategy and roadmap through design insights and user advocacy, contributing to WizCommerce's market leadership.

• Mentorship: Formalize mentorship of junior designers, developing leadership and coaching skills.

• Industry Impact: Play a key role in transforming a massive, underserved industry through innovative technology.

📝 Enhancement Note: The growth path for a Senior Product Designer at a fast-growing startup like WizCommerce is typically tied to company expansion and the evolution of the product. The opportunity to shape a nascent design function and influence product strategy is a significant draw.

🌐 Work Environment

Office Type: The role is specified as "On-site." This indicates a traditional office-based work environment where in-person collaboration, team meetings, and spontaneous interactions are prioritized.

Office Location(s): The primary office is located in Bengaluru, Karnataka, India. This location is a major hub for technology and startups in India, offering access to talent and a vibrant ecosystem.

Workspace Context:

• Collaborative Environment: Expect an open or semi-open office layout designed to foster collaboration between designers, product managers, and engineers.

• Tools and Technology: Access to necessary design software (Figma, Adobe Suite) and collaboration tools (Miro, FigJam) will be provided. The company's focus on AI and modern tech suggests a well-equipped tech stack.

• Team Interaction: Frequent opportunities for design critiques, brainstorming sessions, and cross-functional sync-ups, typical of a dynamic startup environment.

Work Schedule: The standard work schedule is Monday to Friday, 40 hours per week. While on-site, there might be some flexibility in daily start/end times, but core working hours will likely be aligned for team collaboration.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and team cohesion, which can be beneficial for design-centric roles requiring intensive brainstorming and feedback. Bengaluru's tech ecosystem provides a rich environment for talent and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Presentation: A dedicated session where you present your portfolio, walking through 2-3 key case studies. Be prepared to discuss your design process, decision-making, challenges, and outcomes.

• Design Challenge: You may be given a take-home design exercise or a live design problem to solve within a time limit, which will be reviewed by senior design and product team members.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially leadership to assess collaboration skills, technical understanding, and strategic thinking.

• Final Interview: A discussion with founders or senior leadership to evaluate overall fit, strategic vision, and long-term potential.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives, clearly defining the problem, your role, the process, your solutions, and the impact (quantified where possible).

• Process over Polish: While visual quality matters, emphasize your design thinking, problem-solving approach, and how you leveraged research and data.

• B2B SaaS Focus: Highlight projects relevant to complex workflows, data visualization, or enterprise-level applications. If you have experience with AI-driven features or wholesale distribution, feature them prominently.

• Tool Proficiency: Briefly mention the tools used (Figma, Adobe Suite) but focus on how you used them to achieve design goals.

• Conciseness: Be prepared to present your most impactful work efficiently. Aim for depth rather than breadth.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research WizCommerce, its products, and its target audience (wholesale distributors).

• Focus on Process: For live challenges, articulate your thought process clearly. It's often more about how you approach a problem than finding the "perfect" solution.

• Ask Clarifying Questions: Don't hesitate to ask questions to ensure you understand the scope and constraints of the challenge.

• Prioritize: If time is limited, focus on the most critical aspects of the problem and deliver a well-reasoned subset of a solution.

📝 Enhancement Note: The interview process is typical for a senior design role at a growing tech company, emphasizing both design craft and strategic thinking. The portfolio review is crucial, and candidates should tailor their presentation to showcase relevant B2B SaaS and complex workflow experience.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Adobe Creative Suite (Photoshop, Illustrator), FigJam. Proficiency in Figma is paramount for collaborative design and system building.

• Collaboration & Ideation: Miro, FigJam, or similar digital whiteboarding tools for brainstorming, user flow mapping, and collaborative sessions.

Analytics & Reporting:

• While not directly a designer's tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to inform design decisions is valuable. The company likely uses these to track user behavior and product performance. CRM & Automation:

• The company's product is an AI Operating System for B2B Trade, which includes an AI-native CRM and embedded finance. Understanding the principles of CRM and workflow automation will be beneficial for designing features that integrate seamlessly with these core components.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and collaborative tools highlights the need for a designer proficient in modern design workflows and collaborative environments. Understanding the underlying principles of CRM and automation will be advantageous given WizCommerce's product offering.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of wholesale distributors, ensuring that technology solves real-world problems.

• Innovation & AI-Driven Solutions: Embracing cutting-edge technology, particularly AI, to create transformative solutions that go beyond traditional approaches.

• Impact & Efficiency: Focused on delivering tangible results for customers and the company, driving significant growth and operational improvements.

• Collaboration & Transparency: Fostering an environment where teams work closely together, share insights openly, and contribute to a unified product vision.

• Domain Expertise: Valuing and leveraging deep understanding of the wholesale distribution industry to build relevant and effective products.

Collaboration Style:

• Cross-functional Integration: Designers will work hand-in-hand with Product Managers and Engineers, participating in agile ceremonies and contributing to shared product goals.

• Feedback-Rich Environment: Expect regular design critiques and open discussions where constructive feedback is welcomed and exchanged to elevate the product.

• Knowledge Sharing: A culture that encourages sharing best practices, design patterns, and learnings across the team and wider organization.

📝 Enhancement Note: The company culture appears to be a blend of a fast-paced startup environment with a strong mission and deep domain expertise. The values emphasize innovation, customer impact, and collaborative problem-solving, particularly relevant for a company building an AI-powered operating system for a traditional industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Transforming a Legacy Industry: Designing for an industry that has historically relied on outdated methods (fax, spreadsheets) requires educating users and creating intuitive interfaces that overcome resistance to change.

• Balancing AI Capabilities with User Needs: Integrating complex AI features into user-friendly workflows without overwhelming or confusing users.

• Scalability and Complexity: Designing a robust system that can handle the diverse and often complex needs of various wholesale distributors while ensuring scalability.

• Rapid Growth Environment: Adapting to a fast-paced startup environment where priorities can shift and rapid iteration is required.

Learning & Development Opportunities:

• AI Design Expertise: Gain specialized knowledge in designing for AI-powered products and understanding AI's impact on user workflows.

• B2B SaaS Mastery: Deepen expertise in designing complex enterprise software solutions for specific industry verticals.

• Leadership Skills: Develop mentorship, team leadership, and strategic design contribution skills.

• Industry Transformation: Be at the forefront of modernizing a multi-trillion dollar industry through innovative technology.

📝 Enhancement Note: The challenges are inherent to disrupting a large, established industry with new technology. The growth opportunities are significant, offering a chance to become a leader in a niche but massive market sector and develop highly sought-after skills in AI product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex workflow for a B2B application. What were the challenges, and how did you approach them?" (Focus on your process, user research, and problem-solving.)

• "How would you approach designing an AI-powered feature for our CRM? What are the key considerations for user adoption and trust?" (Demonstrate understanding of AI design principles and user psychology.)

• "Imagine you need to balance conflicting requirements from sales, engineering, and user needs. How do you navigate these trade-offs to arrive at a design solution?" (Highlight your stakeholder management and negotiation skills.) Company & Culture Questions:

• "What excites you about WizCommerce and our mission to transform wholesale distribution?" (Show genuine interest and research into the company and industry.)

• "How do you see your design philosophy aligning with our focus on AI and human-centered design?" (Connect your approach to the company's core values and technology.)

• "Describe your experience mentoring junior designers. What is your approach to providing feedback and fostering growth?" (Prepare specific examples of your mentoring style and impact.) Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the problem and the business/user need for each case study.

• Show, Don't Just Tell: Use visuals effectively. Walk through user flows, wireframes, prototypes, and final UI screens.

• Explain Your Decisions: For each design choice, explain the rationale behind it, referencing user research, data, or business goals.

• Quantify Impact: Whenever possible, share metrics or outcomes that demonstrate the success of your designs (e.g., improved conversion rates, reduced error rates, increased user engagement).

• Be Ready for Deep Dives: Anticipate detailed questions about your process, specific design choices, and how you handled challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, a deep understanding of the B2B SaaS landscape, and the ability to articulate complex processes and solutions clearly. Highlighting experience with data-heavy applications and AI is a significant advantage.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on careers.kula.ai.

• Curate Your Portfolio: Select 2-3 of your most relevant B2B SaaS or data-intensive design case studies. Tailor the presentation to highlight your end-to-end process, user research, and problem-solving for complex workflows.

• Optimize Your Resume: Ensure your resume clearly states your 6+ years of experience, highlights proficiency in Figma and Adobe Suite, and emphasizes your work on web and mobile applications, especially in B2B contexts.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, design rationale, and quantifiable impact. Be ready to discuss your approach to user research, design systems, and mentoring.

• Research WizCommerce: Familiarize yourself with WizCommerce's product, mission, and the wholesale distribution industry. Understand their AI-native approach and their impressive growth metrics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.