Senior Graphic / Brand Designer

📍 Job Overview

Job Title: Senior Graphic / Brand Designer

Company: Marriott (Design Hotels™)

Location: Berlin, Germany

Job Type: Full time

Category: Marketing & Design Operations

Date Posted: June 10, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead and elevate visual identity across all platforms, including digital, print, and social media, for a portfolio of luxury hotels.

• Drive creative projects from concept to execution, ensuring alignment with brand strategy and storytelling.

• Collaborate closely with marketing, PR, and digital teams to translate business objectives into compelling visual solutions.

• Maintain and evolve brand guidelines to ensure consistent and high-quality brand representation.

• Mentor junior designers and contribute to strategic creative planning within an in-house design team.

📝 Enhancement Note: This role is positioned within the Design Hotels™ brand, a part of Marriott International, indicating a focus on luxury hospitality and a curated aesthetic. The "Senior" title and mentoring responsibilities suggest a mid-to-senior level position with leadership potential. The emphasis on "brand strategy" and "visual storytelling" highlights the need for a deep understanding of brand architecture and narrative development within the creative process.

📈 Primary Responsibilities

• Spearhead the design and execution of diverse creative projects, encompassing branding, marketing campaigns, social media content, website assets, packaging, and presentations.

• Translate marketing, PR, and digital team objectives into visually compelling and strategically aligned creative concepts.

• Uphold and advance brand guidelines, ensuring unwavering consistency and brand integrity across all touchpoints and channels.

• Articulate and present creative concepts and design solutions to stakeholders, actively incorporating feedback to refine deliverables.

• Manage multiple design projects concurrently, rigorously adhering to deadlines, quality standards, and established creative benchmarks.

• Proactively research and integrate emerging design trends, tools, and technologies to foster innovation and enhance overall creative output.

• Actively participate in brainstorming sessions and contribute to the strategic creative planning process.

• Design bespoke assets for Design Hotels™ events, including digital invitations, on-site print collateral, and spatial design elements.

• Foster direct and productive collaboration with cross-functional teams to ensure seamless project integration and alignment.

• Provide guidance and mentorship to junior designers, fostering their professional development and contributing to team growth.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with significant strategic input. The mention of "spatial design" for events is unique and suggests an opportunity to influence physical brand experiences. The blend of creative execution, brand stewardship, and team leadership is characteristic of a senior role within a creative department.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field.

Experience: Minimum of 5 years of professional experience in graphic design, with a strong preference for agency or in-house creative team environments.

Required Skills:

• Advanced proficiency in typography, layout design, branding, logo design, and research methodologies.

• Strong understanding and practical application of design principles for both digital and print media.

• Expert-level image curation skills, with a proven ability to craft compelling visual narratives through photography and storytelling.

• Meticulous attention to detail and a sophisticated aesthetic sensibility.

• Effective communication skills, adept at receiving and implementing direction and feedback.

• Proven ability to manage time efficiently, juggle multiple projects, and consistently meet deadlines.

• Structured, independent, and proactive approach to work.

• Positive attitude and a genuine eagerness to grow and contribute within a collaborative team setting.

• Deep understanding of emerging brand and design trends, technologies, and techniques within the creative industry.

• A demonstrable passion for culture, design, hospitality, travel, and art. Preferred Skills:

• Expertise in UI/UX design, motion graphics, and web design principles.

• Experience with video editing software such as After Effects or Premiere Pro.

• Proficiency in Canva and Keynote for presentations and rapid content creation.

• Fluency in English; additional languages are considered a plus.

📝 Enhancement Note: The requirement for "expert knowledge in image curation" and "storytelling" is a critical differentiator, emphasizing the role's focus on visual narrative beyond standard graphic design. The explicit mention of UI/UX, motion graphics, and web design, alongside After Effects/Premiere Pro as a "huge plus," suggests the company is looking for a versatile designer capable of contributing to a broad range of digital and potentially animated content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design skills and projects, with a strong emphasis on branding and multi-platform design expertise.

• Specific examples of work demonstrating expertise in typography, layout, logo design, and image curation for compelling visual storytelling.

• Case studies or project examples highlighting experience in designing for both digital and print media.

• Visuals that reflect an understanding of luxury hospitality aesthetics and brand differentiation. Process Documentation:

• Examples of how you have previously maintained and evolved brand guidelines to ensure consistency across various platforms.

• Demonstrations of your process for translating strategic objectives (marketing, PR, digital) into creative concepts and design executions.

• Evidence of your approach to managing multiple projects simultaneously, including workflow, prioritization, and deadline adherence.

• Samples of how you have presented creative concepts and incorporated stakeholder feedback for project refinement.

📝 Enhancement Note: The portfolio is paramount for this role, requiring not just visual work but also demonstrable evidence of process. Candidates should be prepared to articulate their approach to brand stewardship, project management, and stakeholder communication through their portfolio. The emphasis on "storytelling" and "image curation" means portfolio pieces should highlight narrative strength.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic/Brand Designers in Berlin, Germany, with 5-10 years of experience, a competitive salary range is estimated to be between €55,000 - €75,000 annually. This range accounts for the candidate's expertise, the luxury hospitality sector, and the cost of living in Berlin.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO), including vacation, sick leave, and public holidays.

• Opportunities for professional development, including workshops, conferences, and training programs.

• Potential for performance-based bonuses or incentives.

• Access to employee discounts on Marriott