Brand Visual Designer

📍 Job Overview

Job Title: Brand Visual Designer

Company: Distributed Crafts

Location: Spain

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead visual identity evolution and guardianship for the BOB project within the Bitcoin ecosystem, ensuring brand consistency across all touchpoints.

• Drive high-volume production of polished marketing assets, leveraging a blend of foundational design skills, motion graphics, video editing, and advanced AI-powered creative tools.

• Collaborate closely with engineering, product, and marketing teams to translate complex technical concepts into clear, visually impactful communications for both crypto-native and mainstream audiences.

• Own the creation and maintenance of a comprehensive library of flexible, on-brand templates for social media, paid advertising, email, and event collateral.

• Actively experiment with and integrate AI-powered design tools to accelerate ideation, enhance creative output, and expand production capacity.

📝 Enhancement Note: This role is positioned within a "maker" framework, emphasizing a hands-on approach to creative ownership and execution. The "Marketing Operations / Creative Operations" category is inferred due to the emphasis on asset production, brand consistency across channels, template creation, and efficient workflow management, which are core to operations functions within a marketing or creative department. The requirement for self-sufficiency and creative range suggests a need for someone who can operate with minimal external agency support.

📈 Primary Responsibilities

• Brand System Management: Develop, maintain, and enforce comprehensive BOB brand guidelines (typography, color, iconography, illustration style). Act as the internal brand authority, reviewing and approving creative output from partners and collaborators. Conduct regular brand audits for continuous improvement and manage a centralized, organized asset library. Propose and implement brand refreshes and extensions aligned with the Bitcoin-native identity.

• Marketing Asset Production: Design and maintain a comprehensive template library for social media, paid advertising, email, and event collateral. Produce high-quality, production-ready assets for product launches, partnership announcements, technology updates, and community campaigns. Create print and digital materials for events (booth graphics, banners, merchandise, presentation decks). Collaborate with the Social Media & Content Manager to ensure creative assets meet platform specifications and perform well.

• Creative Concepting & Execution: Lead the creative concepting and execution of marketing campaigns (awareness, acquisition, community activation). Design infographics, data visualizations, and explainer graphics to make BOB's technical architecture and protocol benefits accessible and compelling. Develop illustration systems and custom iconography to extend the BOB visual language. Monitor design trends in crypto and digital product spaces for fresh creative ideas.

• Motion Graphics & Video Production: Create animated explainer videos and social-first short-form video content optimized for platforms like Twitter/X and LinkedIn. Edit and produce interview highlight reels, founder content, and event recordings. Build and maintain a library of reusable motion elements, transitions, and animated templates. Utilize AI video and audio tools to enhance production speed and quality.

• Web & Product Design Collaboration: Contribute design input on web pages, landing pages, developer documentation, and product UI components in collaboration with product and engineering teams. Design and deliver web assets (banners, hero images, landing page mockups) within established design systems. Produce Figma-ready designs and specifications for engineering handoff.

📝 Enhancement Note: The responsibilities are detailed to reflect the "hands-on, maker role" described, emphasizing ownership and end-to-end execution. The inclusion of "product mindset with an eye for performance optimization (conversion rates, economic impact of decisions, and focus on product KPIs)" in the original requirements has been integrated into the asset