Brand Visual Designer at Distributed Crafts

📍 Job Overview

Job Title: Brand Visual Designer

Company: Distributed Crafts

Location: Portugal

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

This role is critical for establishing and maintaining the visual identity of a significant project within the Bitcoin ecosystem, requiring a deep understanding of brand guardianship and visual consistency across all platforms.
Responsibilities include high-volume asset production, leveraging AI-powered tools for creative acceleration, and direct collaboration with engineering and product teams to translate complex technical concepts into clear, impactful visuals.
The ideal candidate will be a self-sufficient, creative maker with fluency in motion graphics and video editing, capable of owning the day-to-day brand execution without agency support.
This position offers a unique opportunity to contribute to a pioneering project in the decentralized technology space, bridging the gap between technical innovation and accessible visual communication.

📝 Enhancement Note: While the job title is "Brand Visual Designer," the responsibilities strongly align with a "Creative Operations" or "Marketing Operations" role focused on visual asset production and brand consistency within a technical, fast-paced environment. The emphasis on process, asset management, and cross-functional collaboration is a hallmark of operations functions.

📈 Primary Responsibilities

Brand Guardianship & Evolution: Own and evolve the BOB brand identity, ensuring meticulous consistency across all touchpoints, from social media posts to investor decks, acting as the primary guardian of visual quality.
Comprehensive Brand Guideline Development: Develop, maintain, and enforce detailed BOB brand guidelines encompassing typography, color palettes, iconography, illustration styles, and overall design language.
Internal Brand Authority: Serve as the internal expert on brand standards, reviewing and approving creative output from external partners, ecosystem projects, and third-party collaborators to maintain brand integrity.
Asset Management & Templating: Manage a centralized, organized asset library and create a comprehensive library of flexible, on-brand templates for social media, paid advertising, email campaigns, and event collateral to ensure efficient and consistent content production.
High-Volume Asset Production: Produce a high volume of polished, production-ready assets for product launches, technology updates, community campaigns, and ecosystem partner announcements, meeting tight deadlines in a fast-paced environment.
Creative Concepting & Campaign Execution: Lead creative concept development and execution for marketing campaigns focused on awareness, acquisition, and community activation, pushing creative boundaries beyond industry norms.
Technical Visual Communication: Design compelling infographics, data visualizations, and explainer graphics that simplify and communicate complex blockchain concepts and protocol benefits to both technical and mainstream audiences.
Motion Graphics & Video Production: Create animated explainer videos, social-first short-form video content, and interview highlight reels that effectively communicate the BOB vision with energy and precision, utilizing AI video and audio tools to enhance production speed and quality.
Web & Product Design Collaboration: Collaborate with product and engineering teams to provide design input on web pages, landing pages, developer documentation, and UI components, ensuring brand alignment and high standards for the developer community.
AI Tool Integration: Actively experiment with and leverage AI-powered design tools (e.g., Midjourney, Firefly, Runway, Descript) to accelerate ideation, generate creative variations, expand output capacity, and optimize production workflows.

📝 Enhancement Note: The responsibilities highlight a need for robust process management and operational efficiency, particularly in asset production, brand governance, and the integration of new technologies like AI. This is typical for operations roles supporting high-growth marketing and product teams.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating exceptional design skills and relevant experience is paramount. A background in Graphic Design, Visual Communications, or a related field is advantageous.

Experience:

Minimum 4 years of professional graphic design experience, with a proven track record of delivering high-quality work in digital, social media, motion graphics, and brand identity projects.
Demonstrable experience working within a fast-paced startup, technology, fintech, or cryptocurrency environment, either in-house or at an agency.
Proven ability to work autonomously, take full ownership of creative projects from initial brief through to final delivery, and manage multiple projects simultaneously.
Experience collaborating effectively with cross-functional stakeholders, including marketing, product management, and engineering teams. Required Skills:
Expert proficiency in the Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.
Strong working knowledge and practical application of Figma for web and product design collaboration, including creating design specifications for handoff.
Demonstrated expertise in motion graphics and video editing, supported by a portfolio showcasing animated sequences and video content.
Proven experience with AI-powered creative tools (e.g., Midjourney, Adobe Firefly, Runway, Stable Diffusion, Descript), with an understanding of their application in accelerating creative output and workflow optimization.
Exceptional command of typography, layout, color theory, and visual hierarchy to create compelling and on-brand designs.
A genuine interest in and solid understanding of blockchain technology, Bitcoin, Ethereum, and the broader Web3 ecosystem, including familiarity with crypto-native design conventions. Preferred Skills:
Ability to "vibe code" simple landing pages and dashboards, indicating a basic understanding of front-end development or web implementation.
Experience designing and managing complex brand systems and evolving them in alignment with project growth and market trends.
Strong analytical skills with a product mindset, focusing on the performance optimization of visual assets (e.g., conversion rates, economic impact).
Experience in data visualization and infographic design, translating complex technical information into accessible visual formats.

📝 Enhancement Note: The emphasis on AI tools and specific crypto/blockchain knowledge suggests a forward-thinking operations team looking for candidates who can drive innovation and efficiency in visual content creation within a niche but rapidly evolving industry. The mention of "vibe code" suggests a desire for a designer who can bridge the gap between design and basic technical implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Brand Identity & Evolution: Showcase a minimum of two distinct brand identity projects, detailing the process from initial concept to final execution, including brand guidelines and their application across various channels.
Motion Graphics & Video Production: Include at least three substantial examples of motion graphics projects (e.g., explainer videos, animated social content) and two video editing projects (e.g., highlight reels, interview edits), demonstrating technical skill and storytelling ability.
Asset Production & Templating: Present examples of a scalable template system for marketing assets (e.g., social media posts, ad creatives) and demonstrate how these templates ensure brand consistency and efficiency in production.
Technical Communication Visuals: Feature at least one project that successfully translates complex technical information into clear and engaging infographics, data visualizations, or explainer graphics relevant to the tech or crypto space.
AI Tool Integration Examples: Highlight specific projects where AI-powered design tools were utilized to enhance the creative process, accelerate output, or explore new visual directions, explaining the impact.

Process Documentation:

Workflow Design & Optimization: Provide examples of how you have designed or optimized visual asset production workflows to improve efficiency, reduce turnaround times, and ensure quality control.
System Implementation & Automation: Demonstrate experience in implementing and managing creative asset libraries, template systems, or utilizing automation tools (including AI) to streamline creative processes.
Performance Measurement & Analysis: Show how you have linked visual design efforts to measurable outcomes, such as engagement rates, conversion improvements, or brand perception, even if indirectly.

📝 Enhancement Note: For a role emphasizing efficiency and high-volume output, a portfolio that clearly demonstrates process, system thinking, and the ability to leverage tools (especially AI) for operational advantage will be highly valued. The "product mindset" requirement suggests a focus on results and ROI in visual work.

💵 Compensation & Benefits

Salary Range:

Given the fully remote nature, contractor employment type, and the requirement for specific technical and industry expertise (4+ years experience, AI proficiency, crypto knowledge), a competitive hourly or project-based rate would be expected. For a mid-level designer in Portugal with these skills, an estimated range could be €30-€50 per hour, or €5,000 - €8,500 per month for a full-time equivalent contractor role.

📝 Enhancement Note: This salary estimate is based on research for experienced freelance/contract graphic designers with specialized skills (motion, AI, crypto) in Portugal, considering the cost of living and typical contractor rates. It assumes a full-time workload