Brand Visual Designer at Distributed Crafts

📍 Job Overview

Job Title: Brand Visual Designer

Company: Distributed Crafts

Location: Netherlands

Job Type: CONTRACTOR

Category: Marketing & Design Operations

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

This role is central to the BOB Marketing team, focusing on shaping and safeguarding the visual identity of a significant project within the Bitcoin ecosystem.
It's a hands-on, creative position requiring daily ownership of the BOB brand, high-volume asset production, and direct collaboration with engineering and product teams to visually communicate technical concepts.
The ideal candidate will possess strong foundational design skills, proficiency in motion graphics and video, and a proactive approach to leveraging AI-powered tools for accelerated creative output.
As BOB does not engage creative or social media agencies, self-sufficiency, creative range, and a product-mindset are critical for success in this role.

📝 Enhancement Note: This role is positioned within the Marketing Operations function, specifically focusing on the visual and brand integrity of a technical product. The emphasis on leveraging AI tools and working autonomously within a decentralized structure points to a need for high adaptability and technical design proficiency.

📈 Primary Responsibilities

Brand Guardianship: Own, evolve, and enforce the BOB brand guidelines across all touchpoints (social media, investor decks, marketing collateral), acting as the primary authority for visual consistency and quality.
Asset Production & Template Management: Design, maintain, and optimize a comprehensive library of flexible, on-brand templates for social media, paid advertising, email, and events to enable rapid, high-quality creative output.
Creative Development & Campaign Execution: Lead the conceptualization and execution of marketing campaigns, translating complex blockchain concepts into engaging infographics, data visualizations, and explainer graphics for diverse audiences.
Motion Graphics & Video Production: Create animated explainer videos, social-first short-form video content, and edit interview highlight reels, utilizing AI tools to enhance production speed and quality.
Web & Product Design Collaboration: Contribute design input for web pages, landing pages, developer documentation, and product UI components, ensuring brand consistency and high visual standards in collaboration with product and engineering teams.
AI Tool Integration: Actively experiment with and integrate AI-powered design tools (e.g., Midjourney, Firefly, Runway) to accelerate ideation, generate creative variations, and expand overall output capacity.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic brand management and tactical asset creation, with a strong emphasis on efficiency through template utilization and AI integration, indicative of a lean, fast-paced operations environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is essential.

Experience: A minimum of 4 years of graphic design experience is required, with a proven track record in fast-paced startup, tech, fintech, or crypto environments (agency or in-house).

Required Skills:

Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro).
Strong working knowledge of Figma for web and product design collaboration.
Demonstrated motion graphics and video editing skills, supported by a robust portfolio.
Proven experience with AI-powered creative tools (e.g., Midjourney, Firefly, Runway, Stable Diffusion, Descript) is a significant differentiator.
Deep understanding of typography, layout, color theory, and visual hierarchy.
Genuine interest in and understanding of blockchain technology, Bitcoin, Ethereum, and the Web3 ecosystem.
Ability to translate complex technical subjects into clear, engaging visual communications. Preferred Skills:
Familiarity with crypto-native design conventions and the visual language of Bitcoin/Ethereum communities.
Experience in designing for developer audiences.
Basic understanding of HTML/CSS or ability to "vibe code" simple landing pages/dashboards.
Experience in brand guardianship and developing comprehensive brand guidelines.

📝 Enhancement Note: The emphasis on AI tools and crypto-native understanding suggests the company is looking for a forward-thinking designer who can quickly adapt to new technologies and the specific aesthetic of the blockchain space. The "product mindset" requirement indicates a need for designers who consider user experience and business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a minimum of 4 years of design experience, with a strong emphasis on digital, social media, motion graphics, and brand identity work.
Demonstrations of ability to work independently and manage creative projects from brief to final delivery, including case studies of complex projects.
Examples of cross-functional collaboration with marketing, product, and engineering teams, highlighting communication and integration skills.
Visual evidence of brand guardianship, including examples of brand guideline development and consistent application across diverse assets. Process Documentation:
Case studies detailing the process of developing and implementing marketing campaigns from concept to execution, emphasizing strategic thinking and creative problem-solving.
Examples of workflow optimization and efficiency improvements, particularly those leveraging template libraries or AI-powered tools to increase asset production speed and volume.
Demonstrations of how technical concepts were translated into accessible visual communications, such as infographics, data visualizations, or explainer graphics.
Evidence of experience managing a centralized, organized asset library and adhering to brand consistency checks.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating not just artistic skill but also operational efficiency, strategic thinking, and the ability to manage brand integrity in a fast-paced, technically complex environment. The inclusion of AI tools and cross-functional collaboration is key.

💵 Compensation & Benefits

Salary Range: For a contractor role in the Netherlands with 4+ years of experience and specialized skills in motion graphics and AI tools, a competitive hourly rate or project-based fee would be expected. Based on industry benchmarks for similar remote contract roles in Western Europe, an estimated range would be €40-€65 per hour, or an equivalent monthly retainer.

Benefits:

Token Options: Potential for equity or token-based compensation, aligning the designer with the project's long-term success.
Remote Working: Fully remote position, offering flexibility and work-life balance.
30-day Vacation: Generous paid time off, promoting well-being and preventing burnout.
Co-working Space Allowance: Financial support for a co-working space, providing an optional professional environment and networking opportunities.
Yearly Retreat: Company-sponsored annual retreat for team building and strategic alignment.

Working Hours: While the role is remote, good timezone overlap with Europe is required, suggesting a need for availability during standard European business hours (e.g., CET). The expected workload is commensurate with a full-time contractor role, approximately 40 hours per week, with flexibility.

📝 Enhancement Note: The salary estimate is based on current market rates for experienced freelance/contract designers in the Netherlands, considering the specialized skills (AI, motion graphics, crypto) and the fully remote nature of the position. Benefits are highly attractive for a contract role, indicating a strong commitment to employee well-being and retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the rapidly evolving blockchain and cryptocurrency sector, specifically focusing on the Bitcoin ecosystem. This implies a culture that is innovative, fast-paced, and often decentralized, with a strong emphasis on technical expertise and community engagement.

Company Size: While not explicitly stated, the distributed nature of the team (Head of Marketing in UAE, Social Media Manager in Germany, and this role in the Netherlands) suggests a lean, distributed, and potentially growing startup environment. This typically fosters autonomy, direct impact, and a collaborative, problem-solving ethos.

Founded: The company's founding details are not provided, but the mention of "ambitious projects in the Bitcoin ecosystem" and the need for a "maker role" points to a company likely in a growth or scaling phase, focused on product development and market penetration.

Team Structure:

The designer will report to the Head of Marketing, who is based in the UAE.
They will also provide support to the Social Media & Content Manager, based in Germany.
This structure indicates a lean, globally distributed marketing team, requiring strong self-management and asynchronous communication skills. Methodology:
Data-Driven Creativity: While creative ownership is high, the emphasis on "product mindset with an eye for performance optimization (conversion rates, economic impact)" suggests that design decisions will be informed by data and KPIs.
Agile Production: The need to "produce a high volume of polished assets" and "move fast without sacrificing quality" points to agile development and production methodologies, likely involving iterative design and rapid feedback loops.
Collaborative Innovation: The requirement to "actively experiment with AI-powered design tools" and "push BOB's creative output beyond the expected" highlights a culture that values innovation, experimentation, and continuous learning.

Company Website: distributedcrafts.xyz

📝 Enhancement Note: The company culture is likely to be entrepreneurial, with a strong focus on innovation and results. The distributed team structure necessitates excellent communication and self-discipline, aligning with the "maker" and "self-sufficiency" requirements for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) within the visual design and marketing operations sphere. It offers significant ownership and responsibility for the brand's visual identity and a high volume of asset creation, providing a strong foundation for career progression.

Reporting Structure: The designer reports to the Head of Marketing and collaborates with the Social Media & Content Manager. This structure allows for direct mentorship from a senior marketing leader and close partnership with content creation, offering exposure to broader marketing strategy.

Operations Impact: The visual designer's impact is critical to BOB's market perception, brand recognition, and communication effectiveness. By translating complex technical concepts into clear visuals and maintaining brand consistency, this role directly influences how the project is understood and received by developers, investors, and the broader crypto community. This role is instrumental in driving brand awareness, user acquisition, and community engagement through compelling visual storytelling.

Growth Opportunities:

Skill Specialization: Deepen expertise in motion graphics, video editing, and the application of AI in design, becoming a go-to expert in these areas within the crypto space.
Brand Strategy Contribution: As the brand evolves, there will be opportunities to influence its strategic direction and visual language, moving beyond execution to strategic brand development.
Cross-Functional Leadership: Potential to lead design initiatives for specific product launches or campaigns, working more closely with product and engineering teams, and potentially mentoring junior designers in the future.
Industry Expertise: Develop a strong niche understanding of design within the blockchain and Web3 sector, opening doors to future opportunities within this high-growth industry.

📝 Enhancement Note: This role offers a significant opportunity for a designer to make a tangible impact on a growing project and develop specialized skills highly valued in the tech and crypto industries. The growth potential lies in deepening technical design expertise and contributing to strategic brand initiatives.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from any location. The company supports this by providing an allowance for a co-working space, catering to individuals who prefer a dedicated professional environment or wish to network locally.

Office Location(s): While the role is remote, candidates based in the Netherlands are strongly preferred due to timezone overlap requirements. The company's distributed nature means there isn't a central physical office, but the Netherlands location is key for team synchronization.

Workspace Context:

Autonomy and Flexibility: The remote setup allows for significant control over the work environment, enabling individuals to optimize their workspace for productivity and well-being.
Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Notion, Figma, video conferencing) to maintain team connection and facilitate seamless project handoffs and communication.
Cross-Functional Interaction: The role involves close collaboration with marketing, product, and engineering teams, fostering a dynamic and intellectually stimulating work environment where diverse perspectives are shared.

Work Schedule: The role is contracted for approximately 40 hours per week. While fully remote, a requirement for good timezone overlap with Europe is stated, suggesting that consistent availability during European business hours (e.g., CET) will be necessary for effective communication and collaboration with the Head of Marketing and Social Media Manager.

📝 Enhancement Note: The work environment is designed for maximum flexibility and global reach, with a strong emphasis on digital collaboration. The Netherlands preference is driven by operational needs for timezone synchronization, not by a physical office requirement.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements, particularly AI tool proficiency and crypto interest.
Portfolio Presentation & Technical Interview: A session where you present your portfolio, detailing your process, rationale, and impact on past projects. Expect questions about your experience with Adobe Creative Suite, Figma, motion graphics, and AI tools. You'll likely be asked to discuss your approach to brand guardianship and translating technical concepts visually.
Case Study/Design Challenge: A practical exercise to assess your ability to respond to a design brief, potentially involving brand application, asset creation, or a motion graphics task. This will evaluate your problem-solving skills, creative thinking, and efficiency under time constraints.
Team & Culture Fit Interview: A discussion to assess your collaborative style, self-motivation, entrepreneurial spirit, and how well you align with the company's values and distributed work culture. You may meet with the Head of Marketing or other key team members.

Portfolio Review Tips:

Curate for Relevance: Highlight projects that best demonstrate your skills in brand identity, digital/social asset creation, motion graphics, and AI tool usage. Prioritize work relevant to tech, crypto, or fast-paced environments.
Showcase Process: For each project, clearly articulate your problem-solving approach, design rationale, the tools used (especially AI), and any quantifiable results or impact. Use case study formats to tell a compelling story.
Demonstrate AI Integration: Include specific examples of how you've leveraged AI tools in your workflow for ideation, asset generation, or efficiency gains. Be ready to discuss your experience and perspective on AI in design.
Highlight Brand Guardianship: Include examples of how you've maintained brand consistency, developed brand guidelines, or acted as a brand authority.
Visual Clarity & Storytelling: Ensure your portfolio is visually polished, easy to navigate, and tells a clear story about your capabilities and impact.

Challenge Preparation:

Understand the Brand: Research BOB and Distributed Crafts thoroughly. Understand their mission, target audience, and existing visual identity.
Anticipate Technical Translation: Prepare to demonstrate how you would visually communicate complex blockchain concepts. Think about infographics, explainer animations, and data visualizations.
AI Tool Familiarity: Be ready to discuss your experience and ideas for using AI tools in a practical design context for this role.
Efficiency Focus: Prepare to discuss how you would manage a high volume of asset production and maintain quality through templates and efficient workflows.

📝 Enhancement Note: The interview process emphasizes practical application of skills, especially in AI and technical communication, alongside a strong portfolio that demonstrates ownership and process. Candidates should be prepared to articulate their strategic approach to design within a decentralized, tech-focused organization.

🛠 Tools & Technology Stack

Primary Design Software:

Adobe Creative Suite: Expert proficiency required in Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro for all graphic design, illustration, and video production needs.
Figma: Strong working knowledge is essential for collaborative web and product design, including creating prototypes and delivering design specifications.

AI & Emerging Tools:

AI Image Generators: Experience with tools like Midjourney, Adobe Firefly, or Stable Diffusion for ideation, asset creation, and generating variations.
AI Video/Motion Tools: Familiarity with platforms like RunwayML or Descript for accelerating video editing, animation, and content creation.
AI Audio Tools: Experience with tools like Descript for voiceover editing or transcription can be beneficial for video production.

Collaboration & Project Management:

Communication Platforms: Proficiency with tools like Slack for daily communication and team interaction.
Project Management/Documentation: Experience with platforms such as Notion or similar for organizing projects, managing assets, and documenting processes.
Version Control/Asset Management: While not explicitly stated, a systematic approach to asset management is crucial; familiarity with cloud storage solutions (e.g., Google Drive, Dropbox) and organizational principles is expected.

Web & Technical Tools:

Basic Web Coding: Ability to "vibe code" simple landing pages or dashboards is a significant plus, suggesting familiarity with HTML/CSS or similar front-end technologies.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software augmented by cutting-edge AI tools. Proficiency in these areas, particularly AI, is highlighted as a key differentiator, reflecting the company's forward-thinking approach to creative production.

👥 Team Culture & Values

Operations Values:

Innovation & Experimentation: A strong drive to explore new design approaches, particularly through AI, and to push creative boundaries within the crypto space.
Efficiency & Autonomy: A commitment to self-sufficiency, managing a high volume of work independently, and optimizing workflows for maximum output without sacrificing quality.
Clarity & Impact: A focus on translating complex technical information into clear, compelling visuals that resonate with diverse audiences and drive engagement.
Collaboration & Ownership: A proactive, entrepreneurial spirit where individuals take ownership of their work and collaborate effectively across distributed teams to achieve common goals.
Product Mindset: An understanding that design decisions should consider user experience, conversion rates, and the overall economic impact on product KPIs.

Collaboration Style:

Asynchronous & Digital-First: Given the distributed nature of the team, collaboration primarily occurs through digital channels, requiring clear written communication and proactive updates.
Cross-Functional Integration: The role necessitates close partnership with marketing, product, and engineering, fostering an environment where design is integrated early and often into product and campaign development.
Feedback-Driven Iteration: A culture that encourages constructive feedback exchange to refine creative output and ensure alignment with project goals and brand standards.

📝 Enhancement Note: The company culture values individuals who are proactive, technically adept, and can thrive in a remote, fast-paced environment. The emphasis on innovation through AI and a product-minded approach are key cultural indicators.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Technical Complexity: Effectively communicating intricate blockchain concepts and technical features into visually simple and engaging designs for diverse audiences.
Maintaining Brand Consistency at Scale: Ensuring brand integrity across a high volume of diverse assets and touchpoints in a fast-moving project environment.
Rapidly Evolving AI Landscape: Staying abreast of and effectively integrating new AI design tools and methodologies into the creative workflow.
Remote Collaboration Dynamics: Navigating asynchronous communication and building strong working relationships within a globally distributed team without direct in-person interaction.

Learning & Development Opportunities:

Mastery of AI Design Tools: Extensive hands-on experience and deep expertise in leveraging cutting-edge AI tools for creative production, positioning you as a leader in this domain.
Brand Strategy Influence: Opportunity to shape and evolve the visual identity of a significant project in the Bitcoin ecosystem, contributing to its market perception and growth.
Deep Dive into Crypto Design: Gaining specialized knowledge of design conventions, aesthetics, and communication strategies specific to the blockchain and Web3 industries.
Cross-Disciplinary Exposure: Working closely with product and engineering teams provides insights into technical development processes and product design, broadening your skill set beyond pure visual design.

📝 Enhancement Note: The challenges presented are typical for design roles in fast-growing tech/crypto companies, requiring adaptability and a continuous learning mindset. The growth opportunities are significant, focusing on specialized technical skills and strategic brand impact.

💡 Interview Preparation

Strategy Questions:

"How would you approach translating the core technical benefits of the BOB protocol into a compelling visual for a non-technical audience?" (Prepare to discuss your process, potential visual metaphors, and tools like infographics or short animations.)
"Describe a time you had to enforce brand guidelines on a project where stakeholders had different visual ideas. What was your approach?" (Focus on your ability to be a brand authority while maintaining collaborative relationships.)
"Given the rapid advancements in AI for design, how do you see these tools impacting your workflow, and what specific AI tools are you most excited about using for this role?" (Be ready to discuss your experience with AI tools and your vision for their application.) Company & Culture Questions:
"What interests you most about the Bitcoin ecosystem and Distributed Crafts' mission?" (Demonstrate genuine research and enthusiasm for the domain.)
"How do you manage your workload and maintain productivity in a fully remote, autonomous role?" (Highlight your self-management skills, organizational strategies, and proactive communication.)
"Describe your experience collaborating with product and engineering teams. How do you ensure design needs are met while respecting their technical constraints?" (Showcase your cross-functional collaboration approach and problem-solving skills.) Portfolio Presentation Strategy:
Storytelling Focus: For each portfolio piece, tell a story: the challenge, your creative process, the tools you used (especially AI), the solution, and the impact.
Highlight AI Integration: Dedicate specific points or slides to showcase how you've used AI tools, explaining the benefits and outcomes.
Brand Consistency Examples: Clearly present examples of brand guideline adherence, template creation, and how you've maintained visual integrity across different platforms.
Technical Translation Case Studies: Showcase projects where you successfully simplified complex information visually.
Conciseness & Clarity: Be prepared to present within a set timeframe, focusing on the most impactful projects and your key contributions.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of design skills, particularly AI and technical communication, along with strong self-management and collaborative capabilities suitable for a remote, decentralized team.

📌 Application Steps

To apply for this Brand Visual Designer position:

Submit your application through the provided link on Workable, ensuring all sections are completed accurately.
Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in brand identity, digital/social assets, motion graphics, and your experience with AI design tools. Prioritize projects that demonstrate your ability to translate complex technical concepts visually and your experience in fast-paced tech environments.
Resume Optimization: Craft or update your resume to highlight your 4+ years of relevant experience, proficiency in Adobe Creative Suite and Figma, and any specific experience with AI tools, blockchain, or crypto. Quantify achievements where possible.
Prepare Your Narrative: Be ready to articulate your design process, your rationale behind creative decisions, and your impact on past projects. Practice presenting your portfolio concisely and engagingly, with a focus on how you'd approach the challenges of this role.
Company & Domain Research: Thoroughly research Distributed Crafts and the BOB project. Understand their mission, target audience, and existing visual identity. Familiarize yourself with current trends and visual language within the Bitcoin and Web3 ecosystems.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand Visual Designer