Brand Visual Designer at Distributed Crafts

📍 Job Overview

Job Title: Brand Visual Designer

Company: Distributed Crafts

Location: Poland

Job Type: CONTRACTOR

Category: Brand & Visual Design (GTM Operations Support)

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Drive the visual identity and brand consistency for the ambitious BOB project within the Bitcoin ecosystem, acting as the creative backbone for the marketing team.
Produce a high volume of polished visual assets across digital, social media, motion graphics, and video, leveraging AI-powered tools to enhance creative output and efficiency.
Collaborate closely with engineering and product teams to translate complex technical ideas into clear and impactful visual communications.
Own the day-to-day brand guardianship, ensuring adherence to brand guidelines and maintaining a centralized, organized asset library.
Support the Head of Marketing and Social Media & Content Manager in executing campaigns, product launches, and community initiatives with a strong focus on visual quality and brand integrity.

📝 Enhancement Note: While the title is "Brand Visual Designer," the extensive responsibilities related to asset production, campaign execution, and cross-functional collaboration with marketing, product, and engineering indicate a role deeply integrated into Go-To-Market (GTM) operations, specifically supporting marketing initiatives with a strong emphasis on visual communication strategy and execution. The requirement for a "product mindset with an eye for performance optimization" further solidifies its GTM operations support function.

📈 Primary Responsibilities

Brand Guardianship & Evolution: Develop, maintain, and enforce comprehensive BOB brand guidelines (typography, color, iconography, illustration style). Act as the internal brand authority, reviewing and approving creative output from partners and third parties. Conduct regular brand audits and manage a centralized asset library. Propose brand refreshes and extensions aligned with the Bitcoin-native identity.
Marketing Asset Production & Templating: Design and maintain a comprehensive template library for social media, paid advertising, email, and event collateral. Produce high-quality, production-ready assets for product launches, announcements, and community campaigns. Create print and digital materials for events (booth graphics, banners, merchandise, presentation decks). Collaborate with the Social Media & Content Manager to ensure assets meet platform specifications and performance goals.
Creative Concepting & Execution: Lead creative concepting and execution for marketing campaigns (awareness, acquisition, community activation). Design infographics, data visualizations, and explainer graphics to communicate technical architecture and protocol benefits. Develop custom illustration systems and iconography. Monitor design trends in crypto and digital products to bring fresh ideas. Actively experiment with AI-powered design tools to accelerate ideation and output.
Motion Graphics & Video Production: Create animated explainer videos, social-first short-form video content, and interview highlight reels. Design and animate reusable motion elements, transitions, and templates. Utilize AI video and audio tools to enhance production speed and quality.
Web & Product Design Collaboration: Contribute design input on web pages, landing pages, developer documentation, and product UI components in collaboration with product and engineering teams. Design and deliver web assets (banners, hero images, landing page mockups) following established design systems. Produce Figma-ready designs and specifications for engineering handoffs.

📝 Enhancement Note: The responsibilities clearly outline a role focused on the execution and consistency of visual brand elements within a GTM context. The emphasis on templating, asset production for campaigns, and collaboration with marketing functions directly supports GTM operations by ensuring efficient and on-brand communication. The inclusion of "product mindset with an eye for performance optimization" points towards a GTM operations role that considers the impact of visuals on conversion rates and KPIs.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed; demonstrated experience and a strong portfolio are prioritized.

Experience:

Minimum of 4 years of graphic design experience.
Proven ability to work independently and take full ownership of creative projects from brief to delivery.
Experience working cross-functionally with marketing, product, and engineering stakeholders.
Demonstrable experience in a fast-paced startup, tech, fintech, or crypto environment (agency or in-house). Required Skills:
Expert proficiency in Adobe Creative Suite: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro.
Strong working knowledge of Figma: For web and product design collaboration.
Demonstrated motion graphics and video editing skills: Supported by a portfolio of animated and video work.
Experience with AI-powered creative tools: Midjourney, Firefly, Runway, Stable Diffusion, Descript, or equivalents. This is highlighted as a significant differentiator.
Strong typographic sensibility and command of layout, color, and visual hierarchy.
Genuine interest in and understanding of blockchain technology, Bitcoin, Ethereum, and the wider web3 ecosystem.
Ability to absorb technically complex subject matter and translate it into clear, engaging visual communication.
Familiarity with crypto-native design conventions and the visual language of Bitcoin and Ethereum communities.
Exceptional organizational skills and a systematic approach to asset management and project tracking.
Excellent written and verbal communication skills in English: Ability to clearly present creative rationale to stakeholders.
High attention to detail with a commitment to quality and consistency.
Adaptable and comfortable with shifting priorities in a high-growth, fast-moving environment.
Self-motivated and entrepreneurial: Proactive in bringing ideas and solutions.
Collaborative by nature: Experience building strong working relationships across disciplines.
Product mindset: Focus on performance optimization, conversion rates, economic impact, and product KPIs.

Preferred Skills:

Experience designing and delivering simple landing pages or dashboards (ability to "vibe code" is a plus).

📝 Enhancement Note: The emphasis on specific software proficiency (Adobe Creative Suite, Figma), AI tools, and understanding of the crypto/blockchain space are critical for this role. The combination of design skills with a "product mindset" and focus on performance metrics (conversion rates, KPIs) is a key indicator of its integration into GTM operations, where visual output directly impacts business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Demonstrate Range: Showcase a minimum of 4 years of design experience with a strong portfolio highlighting versatility across digital, social media, motion graphics, and brand identity work.
Startup/Tech Environment Experience: Include examples of work produced in fast-paced startup, tech, fintech, or crypto environments, demonstrating adaptability and efficiency.
End-to-End Project Ownership: Present case studies that illustrate your ability to take creative projects from initial brief through to final delivery, including problem identification, solution design, and execution.
Cross-Functional Collaboration: Highlight projects where you collaborated effectively with marketing, product, and engineering teams, showcasing your communication and integration skills.
AI Tool Integration: Feature examples where AI-powered design tools were leveraged to accelerate ideation, generate variations, or enhance creative output.

Process Documentation:

Brand Guideline Development: Include examples of brand guidelines you have developed or significantly contributed to, demonstrating your approach to ensuring visual consistency and brand integrity.
Template Library Creation: Showcase examples of template systems you've built for various marketing channels (social, ads, email, events), illustrating your process for creating scalable and efficient creative assets.
Campaign Creative Strategy: Present case studies of marketing campaigns where you led or significantly contributed to the creative concepting and execution, detailing your strategic approach and the visual rationale.
Technical Concept Visualization: Include examples of how you've translated complex technical information (e.g., blockchain concepts, protocol benefits) into clear and compelling infographics, data visualizations, or explainer graphics.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills within a GTM context, emphasizing efficiency, collaboration, and impact. The expectation to showcase AI tool usage and the ability to translate technical concepts into visual assets are critical for this role's success in supporting the BOB project.

💵 Compensation & Benefits

Salary Range: As this is a CONTRACTOR role and no specific salary is provided, compensation will be negotiated based on experience, skillset, and market rates for Brand Visual Designers with specialized crypto/blockchain and AI tool experience in Poland.

Estimated Range: Given the 2-5 years of experience level, the remote nature, and the specialized skills required (AI tools, crypto interest), a competitive hourly rate or project-based fee would be expected. Based on market data for similar roles in Poland and remote contractor rates, this could range from €25-€50+ per hour, or equivalent project fees.

Benefits:

Token Options: Potential for equity or token-based compensation, common in the crypto industry.
Remote Working: Fully remote position,