Graphic Designer (SMM)

📍 Job Overview

Job Title: Graphic Designer (SMM)

Company: Neo Group

Location: Tbilisi, Georgia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: July 28, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling graphics and banners specifically for social media marketing (SMM) campaigns, requiring a keen understanding of platform-specific best practices.

• Leverage AI image generation tools and advanced prompting techniques to create innovative and high-quality marketing creatives, integrating them seamlessly into production workflows.

• Maintain brand consistency and a cohesive visual identity across all social media platforms and marketing materials, ensuring a unified brand message.

• Collaborate closely with Social Media Managers and the broader creative team to translate marketing objectives into impactful visual solutions.

• Develop and adapt design templates to streamline social media content creation and ensure efficiency in a fast-paced environment.

📝 Enhancement Note: While the title is "Graphic Designer (SMM)", the emphasis on AI integration, marketing creatives, and collaboration with SMM managers strongly suggests a role within a Marketing Operations or Creative Operations function, focused on enabling the SMM team with high-impact visual assets. The requirement for AI tools and prompt engineering indicates a forward-thinking approach to creative production.

📈 Primary Responsibilities

• Conceptualize and design visually engaging banners, graphics, and other visual assets for various social media platforms (e.g., Facebook, Instagram, LinkedIn, X).

• Integrate AI-generated visuals effectively into marketing creatives, ensuring they align with brand guidelines and campaign objectives, demonstrating proficiency in AI-assisted design workflows.

• Maintain a consistent visual style, tone, and brand identity across all social media marketing materials, acting as a guardian of brand aesthetic.

• Develop and refine design templates for social media content to ensure scalability, efficiency, and brand consistency for the SMM team.

• Collaborate closely with Social Media Managers, marketing strategists, and other members of the creative team to understand project requirements, gather feedback, and iterate on designs.

• Contribute innovative creative ideas and actively explore new AI tools and workflows to enhance visual communication and optimize the design process.

• Prepare and deliver final design assets according to project briefs, specifications, and deadlines, ensuring all deliverables are production-ready.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills and emerging AI-driven creative capabilities, positioning this role as crucial for the efficiency and visual impact of the SMM team. The focus on "AI-assisted visuals," "prompting techniques," and "AI-based creative workflows" points to a need for proactive exploration and adoption of new technologies within the design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is often beneficial for foundational design principles.

Experience: 3+ years of professional experience as a Graphic Designer, with a strong emphasis on social media marketing (SMM) and digital content creation.

Required Skills:

• Proven expertise in Adobe Photoshop for image manipulation, editing, and graphic creation.

• Proficiency in Figma for UI/UX design, prototyping, and collaborative design workflows, particularly for digital assets.

• Hands-on experience with AI image generation tools (e.g., Midjourney, DALL-E, Stable Diffusion) and a strong understanding of prompt engineering techniques.

• Ability to integrate AI-generated assets into production-ready designs, demonstrating an understanding of creative AI workflows.

• Solid understanding of typography, composition, color theory, and visual hierarchy principles as applied to digital media.

• Ability to work efficiently and manage multiple design projects simultaneously in a fast-paced, deadline-driven environment.

• Strong attention to detail, ensuring accuracy and quality in all design outputs.

• Excellent verbal and written communication skills for effective collaboration and feedback integration. Preferred Skills:

• Basic knowledge of Adobe Illustrator for vector-based graphics and illustrations.

• Experience in the gaming industry, understanding its unique visual aesthetics and target audience.

• Basic experience with 3D design principles or software.

• Familiarity with current visual trends and emerging AI technologies in social media and digital marketing.

📝 Enhancement Note: The explicit mention of AI tools and prompt engineering signifies a critical requirement beyond standard graphic design software. Candidates demonstrating a proactive approach to learning and applying AI in their design process will be highly valued. The preference for gaming industry experience suggests potential client focus or specific brand aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects demonstrating strong graphic design skills, particularly for social media platforms.

• Include examples of marketing creatives that effectively communicate campaign messages and drive engagement.

• Highlight projects where AI image generation tools were utilized, detailing the process and the impact on the final output.

• Demonstrate proficiency in integrating AI-generated assets with traditional design tools (Photoshop, Figma) to create polished, production-ready designs.

• Present case studies that illustrate your understanding of typography, composition, and color theory in practice. Process Documentation:

• For each portfolio piece, be prepared to discuss your design process, including:

  • How you interpreted the brief and understood the target audience.

  • Your approach to concept development and ideation, especially when incorporating AI.

  • The specific AI tools and prompting techniques used, and why.

  • How you iterated on designs based on feedback.

  • The final outcomes and any measurable results if available (e.g., engagement rates, click-through rates).

📝 Enhancement Note: A strong portfolio is paramount. Candidates must be ready to articulate their design process, with a specific emphasis on how they leverage AI tools for creative problem-solving and efficiency. The ability to demonstrate the integration of AI within a professional design workflow is key.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years) and the specified location (Tbilisi, Georgia), a competitive salary range for a Graphic Designer (SMM) with AI integration skills would typically fall between GEL 4,000 - 7,000 net per month. This estimate considers the demand for specialized design skills, the remote work arrangement, and local market conditions.

Benefits:

• Health Days: 5 health days per year to prioritize personal well-being.

• Paid Vacation Days: 25 paid calendar vacation days for rest and rejuvenation.

• Sports Compensation: A monthly net compensation of $30 (approximately GEL 80-90) to support an active lifestyle.

• Medical Insurance: Comprehensive medical insurance coverage for peace of mind.

• Office Amenities: Access to a variety of snacks within the office environment.

• Corporate Events: Participation in engaging corporate events designed to foster team spirit and provide opportunities for networking and fun.

Working Hours: 40 hours per week, with flexibility implied by the fully remote nature of the role, allowing for efficient time management and workflow optimization.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Tbilisi, Georgia, and factors in the specialized AI skills required. The benefits package is comprehensive, indicating a commitment to employee well-being and work-life balance, which is attractive to operations professionals seeking stability and support.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader professional services and technology sector, as indicated by "Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries" and the focus on "innovative, data-driven solutions." The specific partner's industry is not explicitly stated but the mention of "gaming industry" as a "nice to have" suggests a potential connection to entertainment, media, or technology sectors.

Company Size: Neo Group manages a network of over 1,400 professionals across multiple countries, indicating a significant operational scale. This suggests a structured environment with established processes, yet one that is agile enough to integrate new technologies and talent across diverse geographies. For operations professionals, this implies opportunities to work on large-scale projects and contribute to process improvements within a distributed team structure.

Founded: The founding date of Neo Group is not provided, but its current operational scale and network size suggest a company that has undergone substantial growth and development, likely establishing robust operational frameworks and a mature company culture.

Team Structure:

• The Design Team likely operates as a specialized unit within the broader creative or marketing function, collaborating closely with SMM managers and potentially other marketing operations specialists.

• Reporting structure would typically involve a Design Lead or Creative Director, with this Graphic Designer reporting to them.

• Cross-functional collaboration is essential, with strong partnerships expected between the Design Team, SMM Managers, and potentially content strategists or campaign managers. Methodology:

• Data Analysis & Insights: Designs are expected to be visually engaging and effective, implying a need to understand social media analytics and user engagement metrics to inform creative decisions.

• Workflow Planning & Optimization: The role emphasizes efficiency through templates and AI tools, suggesting a focus on streamlining the creative production process.

• Automation & Efficiency Practices: The integration of AI tools directly points to an emphasis on leveraging technology to automate tasks, speed up content creation, and improve overall operational efficiency within the creative function.

Company Website: https://jobs.workable.com/company/ei632Axwd5x4FZRkFMR4K9/jobs-at-neo-group

📝 Enhancement Note: The description of Neo Group as a network facilitating recruitment for partners suggests an operational model focused on talent management and project enablement. For operations professionals, this implies working within a framework that supports distributed teams and leverages technology for efficient collaboration and delivery. The "local partners" aspect suggests a need for adaptability to different client needs or industries.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-level (2-5 years of experience). It requires a solid foundation in graphic design principles and software, coupled with the emerging and specialized skill of AI integration. For operations professionals, this level typically involves executing defined processes, contributing to process improvements, and managing specific project components with some autonomy.

Reporting Structure: The Graphic Designer will likely report to a Design Lead or Creative Manager. Collaboration will be key with Social Media Managers and potentially other marketing operations roles. Understanding this hierarchy and communication flow is crucial for effective operations.

Operations Impact: The primary impact of this role is on the effectiveness and visual appeal of social media marketing campaigns. High-quality, engaging visuals directly contribute to brand perception, audience engagement, lead generation, and ultimately, revenue. The efficiency gained through AI integration also impacts operational costs and speed-to-market for marketing initiatives.

Growth Opportunities:

• Operations Skill Advancement: Potential to become a subject matter expert in AI-assisted design workflows, leading to specialized roles in creative operations or digital production management.

• Industry Specialization: Deepen expertise within specific industries, such as gaming or technology, by contributing to their unique visual communication needs.

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead specific creative projects, or contribute to the strategic development of visual communication standards within the Neo Group network.

📝 Enhancement Note: This role offers a clear path for growth for operations professionals interested in the creative technology space. The emphasis on AI positions the candidate at the forefront of evolving design practices, which is highly valuable for long-term career development in operations and creative fields.

🌐 Work Environment

Office Type: While the role is advertised as "TELECOMMUTE" and "Fully Remote," the mention of "snacks available in the office" and "corporate events" suggests that the "local partners" may have physical office spaces that employees can utilize or are invited to for specific events. This implies a hybrid-friendly culture where remote work is standard, but in-person interaction is also valued and facilitated.

Office Location(s): The primary specified location is Tbilisi, Georgia. However, given Neo Group's network of 1,400 professionals across 10+ countries, the "local partner" concept implies that the design work might be for clients or projects based in various regions, and the "office" amenities might be at the partner's location in Tbilisi.

Workspace Context:

• Collaborative Environment: The role demands close collaboration with SMM managers and the creative team, emphasizing the need for strong communication and teamwork, even in a remote setting. This requires utilizing digital collaboration tools effectively.

• Operations Tools & Technology: Access to industry-standard design software (Photoshop, Figma) and cutting-edge AI tools is fundamental. A reliable internet connection and a conducive home workspace are essential for remote productivity.

• Operations Team Interaction: Regular virtual meetings, design critiques, and feedback sessions will be part of the workflow, ensuring continuous interaction and alignment with team objectives.

Work Schedule: A standard 40-hour work week is indicated. For remote operations roles, this often translates to flexible working hours as long as core responsibilities are met and availability for key meetings is maintained. This flexibility is beneficial for managing personal commitments alongside project deadlines.

📝 Enhancement Note: The remote nature of the role requires strong self-discipline and excellent digital communication skills. The mention of office amenities and events suggests a potential for occasional in-person gatherings or access to co-working spaces, offering a blend of remote flexibility and team connectivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role's requirements, particularly your proficiency in Photoshop, Figma, and AI tools.

• Technical/Skills Assessment: This may involve a design challenge or a portfolio review session where you'll be asked to present specific projects, discuss your design process, and explain your use of AI tools and prompting techniques.

• Behavioral/Team Fit Interview: Questions focused on your collaboration style, problem-solving abilities, adaptability to feedback, and how you contribute to a team environment, especially within a remote setting.

• Final Interview: Potentially with a hiring manager or senior team member to discuss overall fit, career aspirations, and confirm understanding of the role's impact and expectations.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've used AI image generation tools. Be prepared to explain your prompt engineering process, the challenges you faced, and how AI enhanced the final outcome.

• Demonstrate Process: For each piece, walk through your design thinking, from brief interpretation to final delivery