Graphic Designer (SMM)

📍 Job Overview

Job Title: Graphic Designer (SMM)

Company: Neo Group

Location: Minsk, Belarus

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating compelling visual assets specifically for Social Media Marketing (SMM) campaigns, requiring a blend of traditional graphic design skills and emerging AI-driven creative techniques.

• The Graphic Designer will be instrumental in developing and maintaining a consistent brand aesthetic across various social media platforms, directly impacting brand perception and engagement metrics.

• A key aspect of this position involves leveraging AI image generation tools and understanding prompting techniques to enhance the creative output and efficiency of the design process.

• Collaboration with SMM managers and the broader creative team is paramount, ensuring that all visual content aligns with marketing strategies and client briefs, driving effective communication and campaign success.

📝 Enhancement Note: While the role is titled "Graphic Designer (SMM)," its focus on visual asset creation for marketing, integration of AI tools, and collaboration with SMM managers positions it within the broader scope of Marketing Operations or Creative Operations, emphasizing the strategic application of design for business objectives.

📈 Primary Responsibilities

• Design and produce visually engaging banners, graphics, and other creative assets tailored for diverse social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter).

• Integrate AI-generated visuals and leverage AI image generation tools to enhance the quality and efficiency of marketing creatives, demonstrating proficiency in prompt engineering and AI-assisted workflows.

• Maintain and enforce brand consistency in visual style, typography, color palettes, and overall aesthetic across all social media marketing materials.

• Develop and adapt design templates for recurring social media content needs, ensuring scalability and ease of use for campaign execution.

• Collaborate closely with Social Media Managers (SMMs) to understand campaign objectives, target audiences, and creative briefs, translating these into impactful visual designs.

• Actively contribute creative ideas, explore emerging AI tools, and propose innovative workflows to elevate visual communication strategies and enhance overall design output.

• Prepare and deliver final design assets in specified formats and resolutions, adhering to strict deadlines and technical requirements for each social media channel.

📝 Enhancement Note: The responsibilities highlight a modern graphic design role that is deeply integrated into marketing operations, with a strong emphasis on AI tool utilization and direct contribution to SMM campaign effectiveness. The preparation of design materials according to briefs and deadlines points to a structured workflow within a marketing or creative operations team.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in graphic design principles and SMM visual communication is essential. Formal education in Graphic Design, Digital Media, or a related field is beneficial but not strictly required if practical experience and skills are evident.

Experience: Minimum of 3 years of professional experience as a Graphic Designer, with a significant portion of that experience focused on creating assets for Social Media Marketing (SMM). Experience with AI image generation tools and workflows is a critical requirement.

Required Skills:

• Proficient in Adobe Photoshop for image manipulation, compositing, and graphic creation.

• Skilled in Figma for UI/UX design, prototyping, and collaborative design workflows, particularly for digital assets.

• Hands-on experience with AI image generation tools (e.g., Midjourney, DALL-E, Stable Diffusion) and a strong understanding of prompt engineering techniques.

• Ability to seamlessly integrate AI-generated assets into production-ready designs, ensuring quality and brand alignment.

• Solid understanding of typography, composition, and color theory as applied to digital media and social platforms.

• Ability to work efficiently and manage multiple projects in a fast-paced, deadline-driven environment.

• Excellent attention to detail and commitment to producing high-quality, error-free work.

• Strong collaboration and communication skills, with the ability to work effectively within a remote team and accept constructive feedback. Preferred Skills:

• Basic knowledge of Adobe Illustrator for vector graphics creation and manipulation.

• Experience working within the gaming industry, understanding its unique visual aesthetics and marketing demands.

• Basic familiarity with 3D design principles or tools, offering an added dimension to visual content creation.

• Awareness of current visual trends in social media and the evolving landscape of AI-generated content.

📝 Enhancement Note: The emphasis on Photoshop, Figma, and AI image generation tools, along with specific design principles, indicates a need for practical, tool-specific proficiency. The "nice to have" skills suggest a desire for candidates who can bring additional, specialized creative capabilities to the team, potentially indicating future growth areas for the role or team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of work, with a strong emphasis on social media marketing (SMM) graphics.

• Include case studies demonstrating the creation of visually engaging banners and graphics for various social media platforms.

• Highlight examples of AI-assisted visual creation, detailing the process of using AI tools and integrating the output into final marketing creatives.

• Demonstrate proficiency in maintaining brand consistency and adapting designs to different platform requirements.

• Present examples of template development for social media use, showcasing efficiency and scalability. Process Documentation:

• For AI-assisted projects, provide brief explanations of the prompting techniques used, the AI tools employed, and how the generated assets were refined and integrated.

• Illustrate workflow examples that show collaboration with SMM managers or marketing teams, from brief to final delivery.

• Include examples where design decisions were informed by an understanding of typography, composition, and color theory, explaining the rationale behind creative choices.

• Showcase projects that highlight efficiency and the ability to meet tight deadlines, potentially through template utilization or streamlined AI integration.

📝 Enhancement Note: A strong portfolio is critical for this role, especially demonstrating the practical application of AI tools in a professional context. Candidates should be prepared to explain their creative process, particularly how they leverage AI and collaborate with marketing teams to achieve specific SMM objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote Graphic Designer (SMM) with 3-5 years of experience in Belarus, the estimated salary range is 3,000 - 5,500 BYN per month (net). This range accounts for the specialized skills in SMM and AI integration.

Benefits:

• Health Days: 5 days per year dedicated to personal well-being, allowing for proactive health management.

• Paid Vacation: 25 paid calendar days annually, providing ample time for rest and rejuvenation.

• Sports Compensation: 30 BYN net per month to support an active lifestyle and encourage physical fitness.

• Medical Insurance: Comprehensive medical insurance coverage for peace of mind regarding health needs.

• Office Snacks: Access to a variety of snacks, contributing to a comfortable and productive work environment (even for remote workers, this might translate to a stipend or a perk for occasional office visits if applicable, or simply a company culture note).

• Corporate Events: Opportunities to participate in team-building and social events that foster camaraderie and strengthen team spirit.

Working Hours: The role is designed for a standard full-time commitment, approximately 40 hours per week. While the position is remote, a degree of flexibility may be expected to accommodate collaboration with team members across different time zones or to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on current market data for skilled creative professionals in Belarus, factoring in the remote nature of the role and the specific demand for SMM and AI design skills. The benefits package is comprehensive, emphasizing employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader technology and professional services sector, acting as a facilitator or partner for local businesses by providing access to a global network of talent. The specific client Neo Group is serving appears to be in an industry that requires robust SMM, potentially gaming or a fast-paced digital consumer market given the "nice to have" skills.

Company Size: Neo Group leverages a network of over 1,400 professionals across 10+ countries. This indicates a distributed, potentially matrixed organizational structure that values agility and access to specialized expertise. The "local partner" aspect suggests the immediate team might be smaller, embedded within a client's operations, or a dedicated unit managed by Neo Group.

Founded: Founded in an era where leveraging distributed talent became a significant business model, Neo Group's history likely reflects a growth trajectory focused on expanding its network and service offerings. This suggests a culture that is adaptable and forward-thinking, especially concerning technology adoption like AI.

Team Structure:

• The Graphic