Brand Visual Designer

📍 Job Overview

Job Title: Brand Visual Designer

Company: Distributed Crafts

Location: Germany

Job Type: CONTRACTOR

Category: Creative & Design / Marketing Operations

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for establishing and maintaining the visual identity of a significant project within the Bitcoin ecosystem, serving as the creative backbone for the marketing team.

• The Brand Visual Designer will produce a high volume of polished visual assets, demonstrating strong foundational design skills combined with fluency in motion graphics and video production.

• A key aspect of this position involves the active leverage of AI-powered tools to enhance and accelerate creative output, reflecting a forward-thinking approach to design.

• The role requires self-sufficiency and creative range, as the company does not rely on external creative or social media agencies, necessitating end-to-end ownership of visual brand elements.

📝 Enhancement Note: This role is positioned within the broader GTM (Go-To-Market) function, specifically supporting marketing operations and brand strategy. The emphasis on producing a high volume of assets and leveraging AI tools indicates a need for efficiency and scalability in creative output, typical of growth-stage tech companies.

📈 Primary Responsibilities

• Brand Guardianship: Own and evolve the BOB brand identity, ensuring absolute consistency across all customer touchpoints, from social media posts to investor presentations. This includes developing, maintaining, and enforcing comprehensive brand guidelines (typography, color, iconography, illustration style).

• Marketing Asset Production: Design and maintain an extensive library of flexible, on-brand templates for social media, paid advertising, email campaigns, and event collateral, ensuring efficient asset creation for rapid marketing initiatives.

• Creative Development & Campaign Execution: Lead the creative concepting and execution of marketing campaigns for awareness, acquisition, and community activation, translating complex blockchain concepts into compelling visuals for both crypto-native and mainstream audiences.

• Motion Graphics & Video Production: Create animated explainer videos, social-first short-form content, and interview highlight reels to communicate the BOB vision with energy and precision, utilizing AI video and audio tools to boost production speed and quality.

• Web & Product Design Collaboration: Serve as the design liaison between Marketing, Product, and Engineering, contributing design input on web pages, landing pages, developer documentation, and UI components, ensuring brand alignment and high standards for the developer community.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and high-volume tactical asset creation. The explicit mention of "investor decks" and "developer documentation" suggests a need for a versatile designer capable of adapting visual communication to different stakeholder groups and technical depths. The emphasis on "AI-powered design tools" and "vibe code simple landing pages" indicates a modern, agile approach to design execution.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in design principles is implied through the experience and portfolio requirements. Candidates with degrees in Graphic Design, Visual Communications, or related fields may possess relevant foundational knowledge.

Experience: Minimum 4 years of demonstrable graphic design experience, with a proven track record in fast-paced startup, tech, fintech, or crypto environments. Experience in both agency and in-house settings is beneficial.

Required Skills:

• Expert proficiency in the full Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro).

• Strong working knowledge of Figma for web and product design collaboration.

• Demonstrated motion graphics and video editing skills, evidenced by a portfolio of animated and video work.

• Experience with AI-powered creative tools (e.g., Midjourney, Adobe Firefly, Runway, Stable Diffusion, Descript) is a significant differentiator.

• Strong typographic sensibility, layout skills, and command of color theory and visual hierarchy.

• Genuine interest in and understanding of blockchain technology, Bitcoin, Ethereum, and the broader Web3 ecosystem.

• Ability to absorb technically complex subject matter and translate it into clear, engaging visual communication. Preferred Skills:

• Familiarity with crypto-native design conventions and the visual language of Bitcoin and Ethereum communities.

• Ability to "vibe code" simple landing pages and dashboards.

• Experience working cross-functionally with marketing, product, and engineering stakeholders.

• Product mindset with an eye for performance optimization (conversion rates, economic impact of decisions, and focus on product KPIs).

📝 Enhancement Note: The emphasis on AI tools as a "meaningful differentiator, not a nice-to-have" suggests that candidates with demonstrable experience and a portfolio showcasing AI-assisted creative workflows will be strongly favored. The "product mindset" requirement indicates a desire for designers who understand how their work impacts business objectives and user engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is paramount, showcasing a minimum of 4 years of graphic design experience with demonstrable range across digital, social media, motion graphics, and brand identity work.

• The portfolio should clearly highlight experience in fast-paced environments, such as startups, tech, fintech, or crypto, presenting projects from brief to final delivery.

• Specific case studies demonstrating proficiency with AI-powered design tools and their application in accelerating creative output are highly valued.

• Examples of how design has been used to translate complex technical concepts into accessible and compelling visuals for diverse audiences are essential. Process Documentation:

• Showcase an organized approach to asset management and project tracking, demonstrating exceptional organizational skills.

• Illustrate the ability to develop, maintain, and enforce brand guidelines, including examples of brand audits and central asset library management.

• Provide evidence of creating and managing a library of flexible, on-brand templates for various marketing channels.

• Demonstrate experience in collaborating with product and engineering teams, including providing Figma-ready designs and specifications for clean handoffs.

📝 Enhancement Note: For this role, the portfolio needs to go beyond static designs. It must actively demonstrate proficiency in dynamic content creation (motion graphics, video) and the innovative use of emerging technologies like AI. Candidates should prepare to articulate their process for brand guardianship, asset scaling, and cross-functional collaboration within their portfolio review.

💵 Compensation & Benefits

Salary Range: As this is a CONTRACTOR position, compensation will likely be structured on an hourly or project basis. Based on the experience level (Mid-Level, 2-5 years), location (Germany), and the specialized skill set (AI integration, crypto-native design, motion graphics), an estimated hourly rate would range from €40 - €65 per hour. This estimate is derived from analysis of similar contract roles in the German tech and creative industry, considering the demand for specialized design skills and the high-growth nature of the crypto sector.

Benefits:

• Token Options: Potential for equity or token-based compensation, aligning the designer with the project's long-term success.

• Remote Working: Fully remote position, offering flexibility and work-life balance.

• 30-day Vacation: Generous paid time off, promoting well-being and preventing burnout.

• Co-working Space Allowance: Financial support for a co-working space, providing an optional professional environment and networking opportunities.

• Yearly Retreat: An opportunity for team building and in-person collaboration, fostering stronger relationships and strategic alignment.

Working Hours: The role is estimated to require approximately 40 hours per week, aligning with standard full-time employment. Flexibility is expected, particularly regarding timezone overlap with the Head of Marketing (UAE) and Social Media & Content Manager (Germany).

📝 Enhancement Note: The salary estimate is based on market research for contract graphic designers in Germany with advanced skills in motion graphics and AI, and experience in the tech/crypto sector. The benefits package, particularly token options, suggests a high-growth startup environment where employees are incentivized for their contribution to the company's success.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the rapidly evolving decentralized technology and cryptocurrency space, specifically focusing on projects within the Bitcoin ecosystem. This industry is characterized by innovation, rapid iteration, and a strong community-driven ethos.

Company Size: Distributed Crafts appears to be a lean, agile organization, likely a startup or early-stage company, given the "contractor" employment type and the emphasis on self-sufficiency. This size fosters a dynamic environment where individual contributions have a significant impact.

Founded: The company's founding date is not specified, but its focus on ambitious projects within the Bitcoin ecosystem suggests a modern, forward-thinking approach to technology and market positioning.

Team Structure:

• The designer will be part of the BOB Marketing team, reporting to the BOB Head of Marketing (based in the UAE) and supporting the Social Media & Content Manager (based in Germany).

• This structure implies a distributed, international team with a focus on collaboration across different time zones.

• Close collaboration with engineering and product teams is also a key aspect of the role. Methodology:

• Data-Driven Creativity: While creative output is paramount, there's an expectation to "actively leverage AI-powered tools to accelerate creative output" and a "product mindset with an eye for performance optimization," suggesting a blend of creative intuition guided by data and efficiency metrics.

• Agile Production: The need to "move fast without sacrificing quality" and produce a "high volume of polished assets" points to an agile workflow, emphasizing efficient processes and template-driven creation.

• **Community