Product Designer

📍 Job Overview

Job Title: Product Designer

Company: T&P

Location: London, England, United Kingdom

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: June 1, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of innovative and effective communication solutions for News UK, with a specific focus on CRM and email marketing campaigns for The Sun.

• Develop high-quality, responsive visual designs for email templates, digital ads, social media content, and video assets, ensuring optimal viewing experiences across diverse platforms and devices.

• Leverage Figma's advanced features and design system capabilities to streamline workflows, enhance team efficiency, and scale CRM efforts.

• Collaborate closely with cross-functional teams, including Design Directors, copywriters, and marketing strategists, to translate data insights and strategic objectives into engaging customer experiences.

📝 Enhancement Note: This role is positioned within a creative agency context (Mosaic team at T&P) serving a major client (News UK, specifically The Sun), highlighting a blend of creative execution and data-informed design. The emphasis on CRM, email optimization, and leveraging WPP Open suggests a strong connection to Marketing Operations and Revenue Operations principles, focusing on customer engagement and campaign performance.

📈 Primary Responsibilities

• CRM, Email & Digital Execution: Design and implement engaging, responsive email templates, CRM communications, digital advertisements, social media content, and video assets for The Sun.

• Email Optimization & Deliverability: Create layouts optimized for various devices, screen sizes, and email clients, ensuring adherence to brand guidelines, technical specifications, and high email deliverability rates.

• Conceptualization & Data-Driven Design: Contribute to campaign brainstorming, develop creative concepts aligned with CRM goals and marketing objectives, and translate performance data into visually compelling designs that resonate with The Sun's readership.

• A/B Testing Support: Collaborate with marketing teams to explore diverse visual styles and approaches to support A/B testing initiatives, aiming to improve engagement metrics.

• Figma Design Systems & Workflow Automation: Utilize Figma's advanced features (auto-layout, components, variables, plugins) to streamline design workflows, improve team efficiency, and support the maintenance and scaling of the CRM Design System.

• WPP Open Integration: Learn and leverage the capabilities of WPP Open, including accessing audience data, insights, and technology platforms, to inform design decisions and optimize creative output across the network.

• Brand Guardianship: Develop a deep understanding of The Sun's brand identity, tone of voice, and target audiences, ensuring consistent brand experiences across all CRM touchpoints and digital channels.

• Cross-functional Collaboration: Work closely with creatives, strategists, and account managers to bring ideas to life, presenting work with clarity and incorporating performance feedback.

• Asset Preparation & Handoff: Assist in preparing and handing off organized, production-ready design assets for final delivery.

📝 Enhancement Note: The responsibilities clearly indicate a focus on the operational execution of marketing campaigns, particularly in digital and CRM channels. The emphasis on "workflow automation," "scaling CRM efforts," and "Figma design systems" points towards a need for process-oriented thinking and efficiency improvements, which are core to operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation or equivalent practical experience in Graphic Design, Digital Media, Communications, or a related field is expected.

Experience:

• 2-5 years of experience as a designer, preferably within a creative, media, or CRM/digital agency environment.

Required Skills:

• Figma Proficiency: Strong command of Figma, including designing with auto-layout, components, and contributing to/utilizing design systems.

• Responsive Email & CRM Design: Proven ability to design for various devices and email clients, understanding rendering nuances.

• Typography, Visual Hierarchy & Color Theory: Solid understanding of fundamental design principles for creating visually appealing and effective communications.

• Brand Guardianship: Ability to interpret and consistently apply brand guidelines across diverse digital touchpoints.

• Communication & Collaboration: Effective communication skills for presenting work, collaborating with cross-functional teams, and receiving feedback.

• Time Management: Ability to manage workload effectively under tight editorial and campaign deadlines.

Preferred Skills:

• Motion Design: Proficiency in Adobe After Effects for creating engaging motion graphics, GIFs, and animated content for email and social media.

• HTML & CSS Fundamentals: Basic understanding of HTML and CSS as they relate to responsive email design and rendering behavior.

• Email Design Tools: Familiarity with specific email design software or CRM platforms (e.g., Stripo, Adobe, Salesforce).

• WPP Ecosystem Understanding: Familiarity with the WPP Open ecosystem and its capabilities, or a strong willingness and aptitude to learn quickly.

📝 Enhancement Note: The blend of creative design skills and technical/platform knowledge (Figma, email clients, basic HTML/CSS) is crucial. The "desired" skills in motion design and WPP Open integration suggest a forward-thinking role that values advanced techniques and network-wide collaboration, common in larger agency structures focused on efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• High-Impact Digital & CRM Campaigns: Showcase a range of digital designs, with a strong emphasis on responsive email and CRM campaigns that demonstrate creativity and effectiveness.

• Typographic & Layout Excellence: Provide clear examples of exceptional typographic application and sophisticated layout design across different media.

• Figma Design System Contribution: Include examples or descriptions of how you have used or contributed to design systems within Figma, highlighting efficiency gains or consistency improvements.

• Responsive Design Examples: Demonstrate understanding of responsive design principles through examples of how designs adapt across various screen sizes and email clients.

Process Documentation:

• Workflow Optimization Examples: Be prepared to discuss how you have optimized design workflows, particularly within Figma, to improve efficiency and speed up production cycles.

• Design System Implementation: Explain your approach to utilizing and maintaining design systems to ensure brand consistency and scalability in CRM communications.

• Cross-functional Collaboration: Describe how you have collaborated with marketing, copywriting, and development teams to execute campaigns, detailing your role in the process.

• Data-Informed Design Approach: Be ready to discuss how you have incorporated performance data or A/B testing insights into your design process to enhance campaign effectiveness.

📝 Enhancement Note: For a design role with operational undertones, a portfolio is critical not just for showcasing aesthetics but also for demonstrating process, system thinking, and efficiency. The emphasis on Figma and CRM design systems means candidates should highlight their ability to build and maintain scalable design assets, a key aspect of operationalizing creative output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 2-5 years of experience in London, UK, the estimated annual salary range is £35,000 - £50,000. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Hybrid Working Model: Offers flexibility with a blend of in-office collaboration and remote work.

• Professional Development: Opportunities to learn and grow within the WPP network, including exposure to WPP Open and advanced design tools.

• Creative Environment: Work within a dynamic, collaborative team focused on innovation and delivering exceptional creative solutions.

• Client Exposure: Opportunity to work with high-profile clients like News UK and The Sun, impacting millions of readers.

• Standard Benefits: Likely includes a pension scheme, paid time off, and potential for performance-based bonuses.

Working Hours: Approximately 40 hours per week, with potential for occasional overtime due to editorial or campaign deadlines. The hybrid model allows for some flexibility in scheduling.

📝 Enhancement Note: Given the London location and the mid-level experience indicated, a salary range of £35,000-£50,000 is a reasonable estimate. Benefits should emphasize professional growth opportunities within a large network like WPP, which is a significant draw for ambitious designers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services / Media & Publishing (via client News UK). T&P operates within the WPP network, a global leader in advertising and communications services.

Company Size: Part of the larger WPP network (over 100,000 employees globally), with the Mosaic team likely being a specialized unit within a specific agency or division. This size offers stability and vast resources.

Founded: T&P's parent company, WPP, was founded in 1982. The specific founding date for the Mosaic team or T&P itself is not provided but operates within a well-established corporate structure.

Team Structure:

• Mosaic Team: A dedicated, integrated team focused on delivering solutions for News UK.

• Reporting: The Product Designer will likely report to a Design Director or Creative Lead within the Mosaic team.

• Cross-functional Collaboration: Close collaboration with copywriters, strategists, account managers, and potentially data analysts or CRM specialists.

Methodology:

• Data-Driven Creativity: Emphasis on using CRM performance data and audience insights to inform design decisions and optimize campaigns.

• Agile & Iterative Design: Likely employs agile methodologies for campaign development, with iterative design processes supported by A/B testing.

• Automation & Efficiency: Focus on leveraging tools like Figma and WPP Open to automate workflows and scale creative output.

Company Website: https://careers.tandpgroup.com

📝 Enhancement Note: The context of being within T&P, part of the WPP network, and serving News UK is crucial. It implies a structured, process-driven environment with access to extensive resources and a focus on client results, often driven by data and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2-5 years of experience). It offers a strong foundation in digital and CRM design with exposure to operational aspects of campaign execution, automation, and data integration.

Reporting Structure: The designer will report to a Design Director or Creative Lead, working within a specialized team (Mosaic) for a key client (News UK). This structure allows for focused mentorship and project-specific guidance.

Operations Impact: The designer's work directly impacts core CRM metrics such as open rates, click-through rates, and overall engagement. By optimizing designs and supporting A/B testing, they contribute to the client's revenue generation and customer relationship management effectiveness. The role also influences the efficiency and scalability of creative production through design system utilization and workflow automation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in responsive email design, CRM campaign execution, and advanced Figma functionalities.

• Motion Design Proficiency: Develop advanced skills in Adobe After Effects, becoming a go-to for animated content.

• WPP Ecosystem Mastery: Gain comprehensive knowledge of WPP Open and its integration into creative workflows, potentially leading to roles focused on platform strategy or advanced automation.

• Design Leadership: Progress to Senior Product Designer, Design Director, or potentially specialize in areas like Design Operations or CRM Strategy.

• Client Relationship Management: Develop stronger client-facing skills and understanding of business objectives through consistent work with News UK.

📝 Enhancement Note: The growth path here is twofold: deepening creative design expertise and expanding into the operational aspects of marketing technology and agency-wide platforms like WPP Open. This blend is highly valuable in modern GTM and RevOps environments.

🌐 Work Environment

Office Type: The role is designated as Hybrid, indicating a combination of remote work and in-office presence. This suggests a modern work environment designed for flexibility.

Office Location(s): The primary office is located at 17 Gresse St, London, W1T 1QL, United Kingdom. This central London location offers accessibility and a vibrant working atmosphere.

Workspace Context:

• Collaborative Spaces: The office environment likely features collaborative zones, meeting rooms, and potentially dedicated design studios to facilitate teamwork and brainstorming.

• Technology & Tools: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially specialized CRM platforms and WPP network tools.

• Team Interaction: Regular opportunities for in-person interaction with the Mosaic team, creative leads, and other WPP professionals, fostering knowledge sharing and a strong team culture.

Work Schedule: Standard full-time hours (approx. 40 per week), with the hybrid arrangement allowing for some flexibility. The fast-paced nature of agency work and client deadlines may require occasional adjustments to the schedule.

📝 Enhancement Note: A hybrid model in a central London agency setting implies a professional, dynamic, and collaborative workspace. The focus on client deadlines suggests an environment that values efficiency and adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, CV, and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation & Interview: A session where the candidate presents their portfolio, discusses their design process, and answers questions about their experience, particularly in Figma, CRM, and responsive design.

• Skills Assessment/Challenge: Potentially a short design exercise or case study focused on a hypothetical CRM or digital campaign challenge, assessing problem-solving, design thinking, and efficiency.

• Team/Director Interview: Meeting with Design Directors or senior team members to evaluate cultural fit, collaboration style, and strategic thinking.

• Final Interview: Possibly with a hiring manager or senior leadership to discuss role expectations, career growth, and finalize the offer.

Portfolio Review Tips:

• Highlight CRM & Responsive Design: Showcase specific examples of successful responsive email and CRM campaigns, detailing the strategic goals and achieved results (e.g., improved open/click rates).

• Demonstrate Figma Expertise: Include work that clearly illustrates your proficiency with Figma's advanced features like auto-layout, components, and design systems. Explain how these elements contributed to efficiency or consistency.

• Showcase Process & Problem-Solving: Be prepared to walk through your design process for key projects, explaining your rationale, how you incorporated feedback, and how you addressed challenges.

• Quantify Impact: Where possible, use metrics to demonstrate the performance impact of your designs on campaign success or client objectives.

• Tailor to the Role: Emphasize projects that align with the requirements of this specific role, such as digital ads, social media content, and email marketing.

Challenge Preparation:

• Understand CRM & Email Best Practices: Refresh your knowledge on current trends in email marketing, responsive design, and CRM campaign strategies.

• Figma Workflow Simulation: Be ready to articulate how you would approach a design challenge using Figma, focusing on efficiency and scalability.

• Brand Interpretation: Practice analyzing and applying brand guidelines (like The Sun's) to new creative concepts.

• Data-Informed Approach: Think about how you would use hypothetical performance data to iterate on a design solution.

📝 Enhancement Note: The interview process for a design role with operational responsibilities will heavily weigh the portfolio. Candidates must showcase not only creative talent but also technical proficiency, process efficiency, and an understanding of how design impacts business metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Emphasis on advanced features like auto-layout, components, variables, and plugins for workflow automation and design system management.

• Adobe Creative Suite: Specifically Adobe After Effects for motion design, and potentially Photoshop and Illustrator for asset creation and manipulation.

Analytics & Reporting:

CRM & Automation:

• CRM Platforms: Familiarity with platforms like Salesforce or others where CRM communications are managed is a plus.

• Email Design Tools: Experience with tools like Stripo, or similar platforms used for building and deploying email campaigns, is highly desirable.

• WPP Open Ecosystem: A key area for learning and integration, suggesting a sophisticated, data-driven operational platform.

📝 Enhancement Note: The technology stack emphasizes design and creative tools, with a strong focus on Figma as the core platform for efficiency and scalability. The inclusion of WPP Open points to an integrated, data-rich operational environment that the designer will need to navigate and leverage.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A strong emphasis on using performance data and audience insights to guide creative decisions and measure success.

• Efficiency & Automation: A drive to streamline workflows, leverage technology (like Figma's advanced features and design systems), and automate processes to scale output and improve speed.

• Collaboration & Partnership: Fostering strong cross-functional relationships with strategists, copywriters, account managers, and clients to achieve shared goals.

• Innovation & Creativity: Encouraging the development of fresh, engaging creative concepts that push boundaries and deliver exceptional results for clients.

• Brand Integrity: A commitment to upholding and evolving brand standards, ensuring consistency and impact across all touchpoints.

Collaboration Style:

• Cross-functional Integration: The Mosaic team structure inherently promotes close collaboration between design, strategy, and account management to deliver holistic solutions for News UK.

• Feedback-Driven Iteration: An environment where constructive feedback is welcomed and used to refine designs, particularly in relation to performance data and client objectives.

• Knowledge Sharing: Encouragement to share learnings and best practices, especially concerning email design, CRM optimization, and tool utilization (Figma, WPP Open) across the wider WPP network.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and operational discipline. Success hinges on not just aesthetic talent but also the ability to work efficiently, collaboratively, and with a keen eye on performance metrics and technological integration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: Effectively translating quantitative CRM performance data and audience insights into compelling qualitative designs that resonate with readers.

• Technical Constraints of Email: Navigating the complexities of email client rendering, mobile responsiveness, and deliverability standards while maintaining high design quality.

• Rapid Iteration & Deadlines: Adapting quickly to evolving client needs, editorial calendars, and tight campaign deadlines common in the media and agency world.

• WPP Open Integration: Learning to effectively leverage a complex, integrated platform like WPP Open, which may have a steep learning curve but offers significant advantages.

Learning & Development Opportunities:

• Advanced Figma Skills: Deepen expertise in Figma's advanced features, becoming a go-to resource for design system management and workflow automation.

• CRM & Email Marketing Best Practices: Continuous learning in the rapidly evolving fields of CRM strategy, email marketing, and customer engagement techniques.

• Motion Design & Animation: Developing advanced skills in Adobe After Effects to create dynamic and engaging visual content for digital campaigns.

• WPP Network Exposure: Gaining insights and experience with the broader WPP network's technologies, strategies, and client work.

• Client Strategy Understanding: Developing a more strategic understanding of client business objectives and how design contributes to their overall marketing and revenue goals.

📝 Enhancement Note: The role presents opportunities to grow in both creative and operational capacities. Overcoming the challenges related to technical constraints and data integration will be key to unlocking significant career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data or A/B testing results to inform or iterate on a CRM or email design. What was the outcome?"

• "How would you approach designing a new responsive email template for a major news publication like The Sun, considering brand consistency and engagement metrics?"

Company & Culture Questions:

• "What interests you about working with News UK and The Sun specifically?"

• "How do you approach collaboration within a fast-paced agency environment, especially when working with copywriters and strategists?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the brief, your role, your design process, the tools used (especially Figma), the challenges faced, and the results achieved (quantified where possible).

• Emphasize Figma & Efficiency: Highlight how you used Figma's features to create efficient, scalable designs and contribute to design systems.

• Showcase Responsive Design: Clearly demonstrate how your designs adapt across different devices and email clients.

• Be Prepared for Technical Questions: Anticipate questions about email rendering, HTML/CSS impact, and your experience with specific CRM tools.

• Enthusiasm for WPP Open: Express eagerness to learn and leverage the WPP Open ecosystem.

📝 Enhancement Note: Interviewers will be looking for a combination of creative talent, technical proficiency (especially in Figma), process-oriented thinking, and an understanding of how design contributes to business objectives like customer engagement and revenue.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the T&P careers site.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of responsive email design, CRM campaigns, and work created within Figma. Highlight any contributions to design systems or process improvements.

• Resume Optimization: Ensure your resume clearly outlines your experience with Figma, Adobe After Effects, and any familiarity with CRM platforms or email design tools. Use keywords from the job description like "responsive email design," "CRM," "Figma," and "motion design."

• Prepare Your Narrative: Practice presenting your portfolio, focusing on articulating your design process, the rationale behind your creative decisions, and the impact of your work, especially in relation to efficiency and campaign performance.

• Research WPP & News UK: Understand the scale of WPP, the Mosaic team's role, and the specific brand and audience of The Sun to demonstrate genuine interest and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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