Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rescale

Location: Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Focus on high-volume, performance-driven static ad creation for direct response marketing campaigns.

• Produce a minimum of 70 high-converting static ads per week across multiple e-commerce brands.

• Utilize design tools like Figma, Photoshop, and Canva to rapidly iterate on proven ad concepts and visual frameworks.

• Understand and apply direct response design principles to optimize for clicks, conversions, and Return on Ad Spend (ROAS).

• Collaborate closely with creative strategists to develop and refine scroll-stopping visuals and compelling calls to action.

📝 Enhancement Note: This role is specifically tailored for a "Direct Response Graphic Designer," emphasizing conversion rates and high-volume output over traditional brand aesthetics. The focus on producing 70+ static ads per week signifies a critical need for speed, efficiency, and a data-driven approach to creative, aligning with a performance marketing operational model. The category is adjusted to reflect the operational aspects of marketing creative production.

📈 Primary Responsibilities

• Generate 70+ high-impact static ad images weekly, tailored for platforms such as Meta, TikTok, and Pinterest.

• Translate creative briefs and existing frameworks into visually engaging direct response advertisements.

• Systematically build variations of successful ad creative, experimenting with headlines, color schemes, layouts, and calls-to-action (CTAs).

• Maintain alignment with brand guidelines and established templates while adhering to stringent output targets.

• Apply direct response advertising principles, including benefit-driven copy, urgency, and social proof, to all creative assets.

• Partner with creative strategists to brainstorm new campaign angles and innovative creative concepts.

• Efficiently organize, manage, and maintain a large volume of design assets across multiple brands.

• Consistently meet daily and weekly production quotas for ad creative output.

📝 Enhancement Note: The responsibilities are detailed to highlight the operational execution of a high-volume creative production workflow. Emphasis is placed on systematic variation, adherence to performance metrics, and the daily/weekly output targets, which are core to an operations-focused role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design skills in a performance-marketing context is essential.

Experience: 2-5 years of experience in graphic design, with a significant focus on creating static advertisements for paid social media platforms and direct response campaigns.

Required Skills:

• Advanced proficiency in design software such as Figma, Adobe Photoshop, or Canva.

• Demonstrated experience creating static ads for paid social media advertising (e.g., Meta, TikTok, Pinterest).

• Solid understanding of direct response design principles and their impact on conversion rates.

• Proven ability to produce high-volume creative assets efficiently without compromising essential quality standards.

• Exceptional speed and agility in design iteration, capable of delivering rapid variations.

• Keen eye for visual elements that drive engagement, including compelling headlines, clear CTAs, and attention-grabbing visuals.

• Strong organizational skills for managing assets across multiple brands and campaigns.

• High degree of reliability and consistency in meeting production targets.

• Comfort and proficiency with repetitive, process-driven design tasks.

• Openness to constructive feedback and rapid implementation of design adjustments. Preferred Skills:

• Prior experience designing for Direct-to-Consumer (DTC) or e-commerce brands.

• Portfolio showcasing direct response static ads, with a clear emphasis on conversion metrics rather than purely aesthetic branding.

• Familiarity with key ad performance metrics and an understanding of what constitutes successful creative performance (e.g., ROAS).

• Experience creating User-Generated Content (UGC)-style or native-feeling ad creatives.

• Familiarity with AI-powered design tools and workflows to enhance iteration speed.

📝 Enhancement Note: The qualifications are framed around the specific demands of direct response marketing operations. The emphasis on tools, platform experience, and an understanding of direct response principles is crucial. The "Bonus Points" are rephrased as "Preferred Skills" to better align with standard job description structure, while retaining their value proposition for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of static ads designed for paid social platforms (Meta, TikTok, Pinterest) that demonstrate a clear focus on conversion and direct response objectives.

• Case studies or examples showcasing rapid iteration on ad creative, highlighting variations and the rationale behind them.

• Visual examples of how design choices directly supported specific campaign goals, such as increasing click-through rates (CTR) or improving Return on Ad Spend (ROAS).

• Evidence of asset management and organizational skills, particularly when handling multiple brands or campaigns simultaneously. Process Documentation:

• Demonstrated ability to follow established creative briefs, templates, and design frameworks to ensure consistency and efficiency.

• Examples of how you have adapted designs based on performance data and feedback to optimize creative effectiveness.

• Understanding of how the creative production process integrates with broader marketing campaign lifecycles and performance tracking.

📝 Enhancement Note: This section emphasizes the operational and process-oriented nature of the portfolio. It guides candidates to showcase not just design output, but also their ability to work within structured processes, manage assets efficiently, and demonstrate the impact of their creative work on key performance indicators (KPIs).

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 USD per month. This range is based on the provided monthly salary and is typical for remote, full-time contract roles in the Philippines focusing on high-volume creative production within the e-commerce and performance marketing sectors. The compensation structure reflects a blended approach of base salary and performance-based incentives.

Benefits:

• Ad Bounty Program: Opportunity to earn 1-3% commission on ad spend for creatives achieving a ROAS of 2.1 or higher, directly rewarding performance.

• Remote-First Environment: Full flexibility to work from any location.

• Direct Founder Access: Collaborate directly with company founders, bypassing traditional hierarchical structures for faster decision-making and impact.

• Career Growth Opportunities: Clear pathways for advancement into senior creative roles based on demonstrated performance and skill development.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate the demands of high-volume production and global team collaboration. Daily and weekly output targets are key performance indicators.

📝 Enhancement Note: The salary range is explicitly stated with a regional context for the Philippines and an explanation of the blended compensation model. Benefits are expanded slightly to emphasize their relevance to performance-driven roles and career advancement within an operations-focused environment. The working hours are clarified to align with the high-volume expectation.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Brand Incubation, Performance Marketing. Rescale Media operates as a brand incubator, focusing on building and scaling direct-to-consumer (DTC) brands through aggressive performance marketing strategies.

Company Size: 50+ employees. This size suggests a dynamic, fast-paced environment with established processes but still retains the agility and direct communication channels often found in growing companies.

Founded: The company was founded with a mission to build enduring, value-driven brands. The rapid scaling to over $1M+/month indicates a strong focus on execution and growth.

Team Structure:

• The creative team operates with a lean structure, emphasizing direct collaboration between designers, strategists, and leadership.

• Reporting lines are likely flat, with designers reporting to creative leads or directly to founders, facilitating rapid feedback loops and decision-making.

• Cross-functional collaboration is integral, particularly between the creative production team and marketing strategists, performance managers, and data analysts to ensure creative is aligned with campaign objectives and performance data. Methodology:

• Data-Driven Decisions: All creative iterations and strategic decisions are heavily influenced by performance metrics, A/B testing results, and conversion data.

• Agile Creative Production: The emphasis is on rapid testing, learning, and improvement, with a cycle of "Ship it. Learn. Repeat." to optimize creative output quickly.

• Efficiency and Automation: Processes are designed for maximum efficiency, with a willingness to leverage tools and frameworks to achieve high-volume output and speed.

Company Website: https://rescale.media/

📝 Enhancement Note: This section contextualizes Rescale Media within the performance marketing and brand incubation space, highlighting the operational focus on growth and efficiency. The team structure and methodology are described to reflect the "Geniuses & Owners" and "Iterations > Hours" core values, emphasizing agility and data-driven operations.

📈 Career & Growth Analysis

Operations Career Level: This role represents a crucial "Execution Specialist" level within the operations of a performance marketing team. It requires a high degree of technical skill and process adherence to deliver on volume-based creative production targets.

Reporting Structure: Designers likely report to Creative Leads or directly to senior management/founders, ensuring direct communication and rapid feedback for iterative improvements. This structure minimizes operational bottlenecks.

Operations Impact: The graphic designer is a direct engine for Rescale Media's growth. Their ability to produce high-converting ads directly fuels the company's customer acquisition engine, impacting revenue, ROAS, and overall business scalability. Success in this role directly translates to campaign performance and company growth.

Growth Opportunities:

• Senior Creative Roles: Proven ability to consistently meet and exceed high-volume output targets and demonstrate creative effectiveness can lead to promotions into Senior Graphic Designer or Creative Lead positions.

• Specialization: Opportunity to deepen expertise in specific platforms (e.g., TikTok native creative) or ad formats (e.g., UGC-style ads), becoming a go-to specialist.

• Creative Strategy Involvement: As performance is proven, there may be opportunities to contribute more to the strategic aspects of creative development, moving beyond pure