Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Betway Group (Super Group)

Location: London, United Kingdom

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: July 30, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive product innovation and user experience improvements through advanced data analysis and user-centered design principles.

• Develop and iterate on intuitive, user-friendly solutions that align with both customer needs and overarching business objectives.

• Collaborate effectively with cross-functional teams, including product, engineering, and marketing, to gather requirements and ensure design alignment.

• Translate complex user and business requirements into clear, actionable design specifications, prototypes, and final visual designs.

• Utilize a strong understanding of digital products and market trends to maintain a competitive edge in the online gaming industry.

📝 Enhancement Note: The raw job description details a Senior Product Designer role within Betway Group, a digital gaming company. The "Senior" title, combined with the emphasis on leading innovation, mentoring, and driving strategy, suggests a role requiring significant experience (5-10 years is a reasonable estimate) and a high degree of autonomy. The focus on data tools, user research, and business alignment indicates a strong revenue operations and GTM strategy connection, even though the title is Product Designer. This role is crucial for optimizing the customer journey and driving engagement, directly impacting revenue.

📈 Primary Responsibilities

• Conduct in-depth user research using established methodologies to understand customer needs, behaviors, and pain points, translating insights into design solutions.

• Develop and iterate on wireframes, prototypes, and high-fidelity visual designs, ensuring adherence to user-centered design principles and best practices.

• Leverage advanced data tools to monitor product performance, identify key areas for improvement, and propose data-driven design adjustments.

• Collaborate closely with product managers, engineers, and other stakeholders to define project objectives, gather requirements, and ensure seamless design implementation.

• Champion the creation, maintenance, and improvement of design systems to ensure consistency, scalability, and efficiency across all digital products.

• Articulate and present design decisions, research findings, and rationale clearly and confidently to stakeholders, supported by comprehensive data and logical reasoning.

• Proactively identify untapped opportunities and envision future potential for product features and enhancements, driving innovation within the product roadmap.

• Refine designs based on comprehensive feedback from usability testing, A/B tests, and cross-functional team reviews.

• Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, and actively contribute to the continuous improvement of design processes.

📝 Enhancement Note: The responsibilities listed are typical for a Senior Product Designer, but the emphasis on "Leverage advanced data tools to monitor product performance, identify areas of improvement, and implement strategic adjustments" and "Establish and refine measurable success metrics, using data-driven methods to track and assess progress" strongly ties this role into revenue and sales operations by focusing on data-driven decision-making and performance optimization.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for a Senior Product Designer role. Equivalent practical experience will also be considered.

Experience: 5-10 years of professional experience in Product Design, UX/UI design, or a closely related field, with a proven track record of delivering successful digital products.

Required Skills:

• Expertise in Figma for creating wireframes, prototypes, and visual designs.

• Strong knowledge of user-centered design principles and best practices.

• Proficiency in conducting user research, including methodologies and techniques for gathering actionable insights.

• Ability to create intuitive user interfaces and iterate on designs based on feedback and usability testing.

• Clear, confident communication (written and verbal), with the ability to break down complex ideas for diverse audiences.

• Collaborative mindset, with proven experience working smoothly with cross-functional teams to achieve shared goals.

• Strong organizational skills and the ability to manage multiple projects concurrently without compromising quality.

• Exceptional attention to detail and a commitment to delivering high-quality work.

• Adaptability and resilience in fast-moving environments, maintaining productivity and a positive outlook.

• Knowledge of data tools and their application in informing design decisions and measuring outcomes.

• Ability to articulate design decisions with clarity, supported by research and data. Preferred Skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends.

• Previous experience in the online gaming or casino industry, with a strong understanding of player behavior and industry regulations.

• Familiarity with gambling regulations and compliance requirements in various jurisdictions.

• Experience in developing and executing customer retention strategies.

• Experience creating, maintaining, and improving design systems for consistent and scalable design solutions.

• Knowledge of UI animations and their effective application within user journeys.

• Familiarity with front-end development technologies (e.g., HTML, CSS, JavaScript) and their impact on design feasibility.

• Problem-solving and critical-thinking skills to address complex design challenges.

• Curiosity, a drive to explore new technologies, and a systematic approach to design.

📝 Enhancement Note: The "Required Skills" are directly extracted or inferred from the "What you'll bring" section. The "Preferred Skills" section includes a mix of industry-specific knowledge (sports betting, iGaming) and broader design system/technical familiarity, aligning with the "Desirable skills" in the original posting. The experience level estimation (5-10 years) is based on the "Senior" title and the depth of responsibilities described.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a range of digital product design projects, with a strong emphasis on user-centered design principles and problem-solving.

• Case studies that clearly articulate the design process, from initial research and problem definition through to solution development and iteration.

• Demonstrations of how user insights and data analysis informed design decisions and led to measurable improvements.

• Examples of wireframes, interactive prototypes, and final visual designs, highlighting your proficiency in tools like Figma.

• Evidence of experience in creating or contributing to design systems, showcasing consistency and scalability in your work. Process Documentation:

• Detailed case studies that outline the "why" behind design choices, supported by user research data and business objectives.

• Documentation demonstrating your ability to translate complex requirements into clear design specifications and user flows.

• Examples of how you've used data tools to monitor product performance, identify opportunities, and measure the impact of design changes.

• Evidence of collaboration processes, illustrating how you've worked with cross-functional teams to define problems and align on solutions.

📝 Enhancement Note: The portfolio requirements are tailored to a Senior Product Designer role, emphasizing the need to showcase not just design execution but also the strategic thinking, research methodologies, and data-driven decision-making processes that are critical for senior-level contributions. The focus on design systems and measurable outcomes aligns with GTM and revenue operations principles.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Senior Product Designers in London, UK, with 5-10 years of experience in the tech/gaming sector, the estimated salary range is £65,000 - £90,000 per annum. This estimate considers the company's likely compensation strategy for specialized roles and the cost of living in London.

Benefits:

• Supergrowth Learning & Development: Access to comprehensive programs, training, and opportunities designed for rapid career advancement and skill enhancement.

• Performance Feedback Tools: Utilization of a dedicated performance tool to ensure meaningful feedback, support continuous development, and drive career progression.

• Employee Assistance Programme (EAP): Robust support resources available for employees and their families, addressing well-being and personal challenges.

• Competitive Pension Scheme: Contribution towards retirement savings.

• Generous Annual Leave: Standard holiday allowance plus potential for additional days based on tenure.

• Health and Wellness Programs: Initiatives and resources aimed at promoting employee health and well-being.

Working Hours:

The role is full-time, with an estimated 40 hours per week. While the role is on-site, there may be flexibility for occasional remote work or adjusted hours subject to team and business needs, though this is not guaranteed and should be confirmed during the interview process.

📝 Enhancement Note: The salary range is an estimate based on typical Senior Product Designer salaries in London, UK, considering the specified experience level and the tech/gaming industry. The benefits are directly extracted from the "What you'll get back" section of the provided text. The working hours are inferred from the "Full time" employment type and the "40 hours" data point.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Gaming & Sports Betting (iGaming). Betway Group, as part of Super Group, operates in a highly dynamic and competitive online entertainment sector, characterized by rapid technological advancements, evolving customer preferences, and stringent regulatory environments. This context demands continuous innovation, a strong focus on user experience, and data-driven strategic decision-making.

Company Size: Super Group is a publicly listed company (NYSE) with a significant global presence, indicating a large organization with multiple brands and diverse operations. This size offers stability, extensive resources, and opportunities for career growth, but also requires efficient processes and clear communication to navigate.

Founded: Super Group's history spans decades, building on established expertise in sports and iGaming. This long-standing presence suggests a company with deep industry knowledge, a robust infrastructure, and a commitment to long-term growth and player entertainment.

Team Structure:

• The Senior Product Designer will likely be part of a dedicated Product Design or UX/UI team, potentially within a larger Product department.

• This team will report into a Head of Product Design or a similar senior leadership role, with direct collaboration across Product Management, Engineering, Data Science, Marketing, and potentially Compliance/Legal teams.

• The structure emphasizes cross-functional collaboration, where designers are integrated into product development squads or feature teams to ensure cohesive and user-centric product delivery. Methodology:

• Data-Driven Design: Emphasis on leveraging data analytics tools to understand user behavior, monitor product performance, and inform design iterations.

• User-Centered Design: A core philosophy focusing on deeply understanding user needs and pain points to create intuitive and engaging experiences.

• Agile Development: Likely operating within an agile framework, involving iterative development cycles, continuous feedback loops, and cross-functional team collaboration.

• Design Systems: Commitment to building and maintaining robust design systems for consistency and efficiency across all digital touchpoints.

Company Website: https://www.betwaygroup.com/

📝 Enhancement Note: The company culture and context are inferred from the company name (Betway Group/Super Group), its industry (digital gaming), and its public listing (NYSE). The "Superclass entertainment experience" slogan and emphasis on technology and innovation point towards a forward-thinking, customer-centric culture. The team structure and methodology are standard for a senior design role in a tech-focused, growth-oriented company.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer." This signifies a level of expertise and autonomy where the individual is expected to lead design initiatives, mentor junior designers, and significantly influence product strategy and user experience. It's a critical role that bridges user needs with business objectives, requiring a blend of creative talent, strategic thinking, and technical proficiency. The emphasis on "ownership," "innovation," and "impact" reinforces its senior standing.

Reporting Structure: The Senior Product Designer will report to a manager or director within the Product or Design function. They will work closely with Product Managers, Engineering Leads, Data Analysts, and other cross-functional stakeholders, acting as a key contributor within product development teams.

Operations Impact: The Senior Product Designer's work directly impacts the company's revenue and market position by enhancing the customer experience. Intuitive and engaging product designs lead to increased user acquisition, higher conversion rates, improved customer retention, and ultimately, greater customer lifetime value. By identifying and addressing user pain points and business opportunities through design, this role plays a pivotal part in achieving Super Group's "superclass entertainment experience" mission.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design thinking workshops, and potentially step into a Lead Product Designer or Design Manager role.

• Specialization: Deepen expertise in specific areas such as UX research, interaction design, design systems, or even transition into product management roles given the strategic nature of the position.

• Industry Expertise: Develop specialized knowledge in the iGaming and sports betting sector, becoming a go-to expert within the company for player experience and market trends.

• Cross-Functional Mobility: Potential to move into roles within Product Strategy, GTM operations, or even broader business strategy roles due to the holistic understanding of product and user acquisition gained.

📝 Enhancement Note: The career analysis is based on the "Senior" title and the responsibilities described. The "Operations Impact" highlights the connection to revenue and GTM by focusing on user acquisition, conversion, and retention, key metrics for sales and revenue operations. Growth opportunities are typical for senior-level individual contributors in the tech industry.

🌐 Work Environment

Office Type: The role is based at the "London - St Pancras Campus," indicating a modern, likely well-equipped office environment designed to foster collaboration and innovation. The "On-site" requirement suggests a preference for in-person interaction, team synergy, and access to company resources.

Office Location(s): The primary location is London, United Kingdom, specifically at the St Pancras Campus. This central London location offers excellent transport links and access to a vibrant business ecosystem.

Workspace Context:

• Collaborative Spaces: The office is expected to provide various collaborative zones, meeting rooms, and open-plan areas conducive to team brainstorming and cross-functional discussions.

• Technology & Tools: Employees will have access to the necessary hardware, software, and digital tools required for advanced product design, including high-performance workstations and licenses