Product Designer (UI/UX)

📍 Job Overview

Job Title: Product Designer (UI/UX)

Company: Public Service Division

Location: Singapore, Singapore

Job Type: Full time

Category: Product Design / UX/UI Operations

Date Posted: 2026-07-30

Experience Level: Mid-Senior Level (3-8 years)

Remote Status: On-site

🚀 Role Summary

• Drive user-centered design principles and methodologies across the entire product lifecycle, from initial discovery to continuous improvement.

• Craft intuitive, accessible, and visually engaging user interfaces and experiences that align with business objectives and deliver measurable outcomes.

• Collaborate closely with Product Leads, Engineers, and stakeholders in an agile environment to shape product strategy and translate user needs into scalable digital solutions.

• Utilize a strong portfolio to demonstrate end-to-end design capabilities, including user research, journey mapping, wireframing, prototyping, usability testing, and evidence-based iteration.

📝 Enhancement Note: This role focuses on the operational aspects of product design, emphasizing the process of translating user needs and business goals into functional and aesthetically pleasing digital products within a government sector context. The "Product Designer (UI/UX)" title, combined with the detailed responsibilities, indicates a need for a designer who not only creates but also strategically manages the design process, ensuring efficient execution and measurable impact. The mention of "Product Strategy" and "Product Squad" environments highlights the operational integration with broader product development.

📈 Primary Responsibilities

• Lead user discovery initiatives, including conducting user interviews, usability studies, and stakeholder workshops to identify core user needs, pain points, and opportunities for innovation.

• Develop comprehensive user research artifacts such as personas, journey maps, and service blueprints to inform design decisions and foster a shared understanding of the user.

• Create detailed user flows, wireframes, interactive prototypes, and high-fidelity designs that effectively communicate design concepts and solutions.

• Establish, maintain, and advocate for design systems and style guides to ensure consistency, scalability, and efficiency across all digital products.

• Partner with Product Leads and Engineers to define and refine product strategy, ensuring design efforts are aligned with overarching business objectives and technical feasibility.

• Plan and execute usability testing sessions to gather actionable feedback, analyze user behavior, and iteratively improve designs based on empirical evidence and measurable outcomes.

• Champion accessibility standards (e.g., WCAG) and responsive design principles to ensure digital services are inclusive and performant across various devices and platforms.

• Facilitate and support cross-functional collaboration in an agile or product squad setting, actively participating in design critiques and co-creation sessions.

• Clearly articulate design rationale and present findings to diverse audiences, including technical teams, business stakeholders, and leadership, using strong communication and storytelling skills.

📝 Enhancement Note: The responsibilities heavily lean into the operational management of the design process. This includes not just creation but also the strategic planning, execution, and validation phases. The emphasis on "design systems," "scalability," and "measurable outcomes" points to a need for operational efficiency and a data-driven approach to design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Product Design, UX Design, Interaction Design, Human-Computer Interaction (HCI), Digital Media, Visual Communication, Information Systems, Computer Science, Psychology, or a closely related discipline.

Experience:

• Minimum of 3 years of relevant UI/UX, Product Design, or Service Design experience.

• Candidates with 5-8 years of experience may be considered for a more senior role, contingent upon the strength of their portfolio and demonstrated product delivery exposure. Required Skills:

• Proven expertise in end-to-end product design work, as evidenced by a strong portfolio showcasing problem framing, user research, journey mapping, wireframing, prototyping, usability testing, visual design, and evidence-based design iteration.

• Demonstrated ability to translate complex user needs, business goals, and technical constraints into simple, intuitive, accessible, and scalable digital experiences.

• Advanced proficiency in Figma, including experience with component libraries, design systems, interactive prototyping, developer handoff processes, and collaborative workflows with product and engineering teams.

• Solid understanding of accessibility principles (e.g., WCAG guidelines), responsive design, general usability principles, information architecture, interaction design, and content clarity.

• Experience facilitating or actively supporting user interviews, usability testing, stakeholder workshops, co-creation sessions, and design critiques.

• Ability to work effectively within an agile or product squad environment, collaborating closely with Product Leads, Engineers, Business Analysts, and other stakeholders.

• Excellent communication and storytelling skills, with the ability to articulate design rationale clearly and persuasively to both technical and non-technical audiences. Preferred Skills:

• Experience designing for enterprise platforms, citizen-facing digital services, SaaS products, government digital services, or internal productivity tools.

• Familiarity with project management and collaboration tools such as Jira and Confluence.

• Experience utilizing analytics dashboards and user feedback platforms to inform design decisions and measure impact.

📝 Enhancement Note: The experience requirement explicitly links seniority to portfolio strength and "product delivery exposure," underscoring the operational importance of proven execution and impact. The required skills are heavily focused on the practical application of design tools and methodologies within a collaborative, iterative framework, common in operations-driven environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates end-to-end product design ownership, from initial problem definition through to validated solutions.

• Showcase a minimum of 3-5 case studies detailing the design process, including:

  • Problem framing and user research methodologies employed.
  • Development of user personas, journey maps, or service blueprints.
  • Wireframing, prototyping, and high-fidelity design deliverables.
  • Usability testing plans, execution, and analysis of results.
  • Iterations made based on user feedback and measurable outcomes.

• Evidence of establishing or contributing to design systems, component libraries, and maintaining design standards for consistency and scalability.

• Examples illustrating the translation of business objectives and technical constraints into user-centered digital experiences.

• Demonstrations of accessibility considerations and responsive design implementation. Process Documentation:

• Ability to document and articulate design processes, workflows, and decision-making rationale.

• Experience in creating and maintaining design system documentation for ease of use and collaboration.

• Proficiency in using design tools to create clear handoffs to development teams, minimizing ambiguity and ensuring accurate implementation.

• Examples of how design insights from user feedback and analytics were utilized to drive iterative improvements and optimize user flows.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating end-to-end product design work" and specific elements like "problem framing," "journey mapping," and "evidence-based iteration" clearly indicates the importance of showcasing a structured and methodical design process, a key operational requirement for this role.

💵 Compensation & Benefits

Salary Range:

Given the location (Singapore) and the experience level (3-8 years), a competitive salary range for a Product Designer (UI/UX) in the public sector is estimated between SGD 60,000 to SGD 100,000 per annum. This range is derived from industry benchmarks for similar roles in Singapore, considering the government sector's typical compensation structures, which may include additional benefits and stability. The exact salary will be determined based on the candidate's specific experience, portfolio strength, and the seniority level assigned (e.g., Designer vs. Senior Designer).

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous annual leave and public holiday entitlements.

• Opportunities for professional development, training, and attending industry conferences.

• Access to government-backed schemes and benefits (e.g., CPF contributions).

• Potential for performance-based bonuses or increments.

• Long-term career progression within the public service.

• Retirement savings plan. Working Hours:

Standard government working hours are typically 40 hours per week, Monday to Friday. While the role is on-site, there may be some flexibility depending on team needs and project deadlines, though core hours are expected for collaboration.

📝 Enhancement Note: Salary estimation is based on publicly available data for UX/Product Designers in Singapore, adjusted for the public sector context. The benefits listed are typical for government roles in Singapore, emphasizing stability and long-term welfare.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector, Technology Services. The Public Service Division is responsible for delivering essential digital services to citizens and businesses, leveraging technology to improve efficiency and accessibility. This context implies a mission-driven culture focused on public good, requiring a strong understanding of user needs within a regulated environment.

Company Size: While the specific size of the Public Service Division is not provided, government organizations are typically large, employing thousands of individuals across various departments. This scale suggests a structured environment with established processes but also ample opportunities for impact and cross-departmental collaboration.

Founded: The Public Service Division, as a broad entity, has a long history rooted in the establishment of public administration in Singapore. Specific digital initiatives and teams within it would have evolved over time, reflecting Singapore's commitment to digital transformation.

Team Structure:

• The Product Design team is likely integrated into agile "product squads," working alongside Product Leads, Engineers, Business Analysts, and potentially UX Researchers.

• This structure emphasizes cross-functional collaboration, with designers playing a key role in shaping product direction and execution.

• Reporting lines may be within a dedicated design function or directly to product leadership within specific initiatives. Methodology:

• A strong emphasis on user-centered design (UCD) and agile methodologies.

• Data-driven decision-making, utilizing user research, usability testing, and analytics to inform design iterations.

• Collaboration with product and engineering teams to ensure design feasibility and efficient implementation.

• Focus on establishing and leveraging design systems for consistency and scalability.

Company Website: https://www.psd.gov.sg/ (Note: This is a general Public Service Department website; specific division details may vary.)

📝 Enhancement Note: The government sector context implies a unique operational environment focused on public service, regulatory compliance, and long-term impact rather than purely commercial metrics. This influences the approach to design strategy, user research, and the definition of success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level position, requiring 3-8 years of relevant experience. It involves driving design initiatives, contributing significantly to product strategy, and potentially mentoring junior designers. The opportunity for a more senior role based on portfolio strength indicates a clear growth trajectory.

Reporting Structure: The Product Designer will likely report to a Design Lead, Head of Product Design, or a Product Lead within a specific product squad. Collaboration will be extensive with engineers, product managers, and business analysts, highlighting an integrated operational workflow.

Operations Impact: The designer's impact is measured by their ability to translate user needs and business objectives into successful digital experiences that improve citizen services, enhance operational efficiency, and achieve measurable outcomes. This includes driving user adoption, satisfaction, and contributing to the overall digital transformation goals of the public service.

Growth Opportunities:

• Skill Advancement: Deepen expertise in specialized areas like accessibility, design systems, or user research methodologies. Opportunities for training and certifications in advanced design tools and techniques.

• Leadership Potential: Progress to a Senior Product Designer or Design Lead role, taking on more complex projects, mentoring junior designers, and influencing design strategy across multiple products.

• Cross-Functional Exposure: Gain broader experience by working on diverse government digital services, understanding different user groups and policy implications, and potentially moving into product management or UX research roles.

📝 Enhancement Note: The growth path emphasizes both deepening design craft and expanding into leadership or broader product roles, typical for operations-focused career development where process ownership and strategic influence are valued.

🌐 Work Environment

Office Type: The role is based at JTC Summit, a modern business hub, suggesting a professional and well-equipped office environment. Given the "On-site" designation, the workspace will be conducive to in-person collaboration.

Office Location(s): JTC Summit, Singapore. This location is a prominent business address, likely offering good connectivity and amenities.

Workspace Context:

• The workspace is expected to be collaborative, facilitating seamless interaction with product squads, engineers, and other design team members.

• Access to modern design tools, hardware, and software will be provided to support efficient workflow and high-quality output.

• Opportunities for informal "water cooler" discussions and structured design reviews will be integrated into the daily operational rhythm.

Work Schedule: Standard 40-hour work week, Monday to Friday. While on-site, the emphasis will be on collaborative presence during core business hours to align with agile team sprints and stakeholder availability.

📝 Enhancement Note: The on-site requirement in a designated business hub like JTC Summit points to an operational environment that values face-to-face collaboration, team cohesion, and a structured work setting, which can be beneficial for complex design and development processes.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Call: Initial discussion with an HR representative or recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Technical Interview: Presentation of your portfolio to a hiring manager and/or senior design team members. This will involve discussing your design process, rationale behind key decisions, and specific contributions to past projects. Expect questions on problem-solving, user research, and design systems.

• Work Assignment/Case Study: Potentially a take-home design challenge or an in-person/virtual exercise to assess your design thinking, problem-solving skills, and ability to apply design principles under timed conditions. This may involve analyzing a given problem and proposing a design solution.

• Final Interview: Discussion with senior leadership or key stakeholders to assess strategic thinking, communication skills, and overall fit within the Public Service Division's mission and values.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio with clear case studies. For each, define the problem, your role, the process, the solution, and the outcomes (quantifiable if possible).

• Show, Don't Just Tell: Use visuals extensively (wireframes, prototypes, final designs) to illustrate your design journey.

• Highlight Operations: Emphasize how you managed the design process, collaborated with teams, iterated based on feedback, and contributed to efficient product delivery.

• Figma Proficiency: Be ready to discuss your Figma workflow, design system contributions, and how you collaborate with developers using the tool.

• Tailor to Public Sector: If possible, showcase projects that align with government services, citizen-facing applications, or complex enterprise platforms.

Challenge Preparation:

• Understand the User & Problem: For any given challenge, focus on deeply understanding the target user and the core problem to be solved.

• Design Process Focus: Demonstrate a structured approach, outlining your steps from research to ideation, prototyping, and testing.

• Communicate Rationale: Clearly articulate why you made certain design choices, referencing user needs, business goals, and design principles.

• Consider Constraints: Be mindful of potential technical or policy constraints common in government projects.

📝 Enhancement Note: The interview process is designed to evaluate not just design skills but also the candidate's ability to operate within a structured, collaborative, and mission-oriented environment, with a strong emphasis on demonstrating a robust and efficient design process through their portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative workflows. Proficiency is a core requirement, including experience with component libraries and design systems.

• Prototyping Tools: Figma's built-in prototyping capabilities are key, but familiarity with other tools like InVision or Adobe XD might be beneficial for diverse project needs.

Analytics & Reporting:

• Analytics Dashboards: Familiarity with tools like Google Analytics, Adobe Analytics, or custom internal dashboards is advantageous for understanding user behavior and measuring design impact.

• User Feedback Platforms: Experience with tools that collect and analyze user feedback (e.g., Hotjar, SurveyMonkey, or internal feedback mechanisms).

CRM & Automation:

• While not primary design tools, understanding how design integrates with CRM systems (e.g., Salesforce, Microsoft Dynamics) or automation platforms can be beneficial for context, especially when designing enterprise solutions.

• Project Management & Collaboration: Jira and Confluence are frequently used for agile project tracking, documentation, and team communication.

📝 Enhancement Note: The explicit mention of Figma as a core requirement, alongside a list of related tools, highlights the operational necessity of proficiency in specific design software and workflows for efficient product development.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of citizens and public service users.

• Efficiency & Effectiveness: Driving solutions that are not only user-friendly but also efficient to develop, deploy, and maintain, contributing to better public service delivery.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals.

• Data-Driven Decision Making: Utilizing research, testing, and analytics to validate design choices and measure impact, ensuring accountability and continuous improvement.

• Integrity & Service: Upholding public trust through transparent, ethical, and user-focused design practices.

Collaboration Style:

• Agile & Iterative: Working in sprints, with regular feedback loops and continuous refinement of designs.

• Cross-Functional Integration: Close partnership with Product Leads, Engineers, and Business Analysts within product squads.

• Open Communication: Encouraging active participation in design critiques, workshops, and knowledge-sharing sessions to foster a culture of collective learning and improvement.

📝 Enhancement Note: The values reflect the unique mission of public service, where operational excellence is tied to citizen benefit, efficiency, and trust. The collaboration style is geared towards agile development and integrated team efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Public Policy: Navigating the complexities of government regulations, public policy, and diverse user needs to create equitable and effective digital services.

• Legacy Systems & Technical Constraints: Working within existing technological infrastructures and potentially integrating new designs with older systems, requiring creative problem-solving.

• Stakeholder Management: Effectively managing expectations and gathering consensus from a wide range of stakeholders with potentially differing priorities.

• Measuring Impact in Public Service: Defining and tracking relevant metrics that demonstrate the value and impact of design initiatives in a public service context, which may differ from commercial KPIs.

Learning & Development Opportunities:

• Specialized Training: Opportunities for advanced training in areas like accessibility standards, service design, UX research methodologies, or specific design software.

• Industry Exposure: Attending relevant design conferences, workshops, and webinars to stay abreast of the latest trends and best practices in UI/UX and product design.

• Mentorship Programs: Access to experienced design leaders and product strategists for guidance and career development.

• Cross-Domain Experience: Opportunity to work on a variety of digital services, gaining broad exposure to different user groups and operational challenges within the public sector.

📝 Enhancement Note: The challenges highlight the unique operational considerations of the public sector, requiring adaptability and strategic thinking. Growth opportunities focus on both enhancing design craft and developing leadership within this specific domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business (or policy) requirements. How did you approach it, and what was the outcome?" (Focus on your process for stakeholder negotiation and compromise.)

• "How do you ensure your designs are accessible and inclusive for all users, especially within a government service context?" (Prepare to discuss specific standards and your practical application.)

• "Walk us through your process for designing a complex feature or platform. What were the key stages, challenges, and how did you measure success?" (This is a direct test of your operational design process.) Company & Culture Questions:

• "Why are you interested in designing for public service, and how does your approach align with the mission of the Public Service Division?" (Research the division's current initiatives and public-facing services.)

• "How do you collaborate with engineers and product managers in an agile environment? Describe a situation where your collaboration led to a successful product outcome." (Highlight your teamwork and communication skills.)

• "What metrics do you consider most important for evaluating the success of a digital service, particularly in the public sector?" (Think beyond just user satisfaction to efficiency, accessibility, and reach.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation like a story, guiding the interviewers through your problem-solving journey.

• Visual Emphasis: Use high-quality visuals of your work, but be prepared to explain the "why" behind each element.

• Focus on Process & Impact: Clearly articulate your design methodology, the tools you used, how you collaborated, the challenges you overcame, and the measurable impact of your work.

• Figma Demo (if applicable): Be ready to briefly demonstrate key aspects of your Figma workflow or design system components if asked.

• Conciseness: Respect time limits and focus on the most impactful aspects of your projects.

📝 Enhancement Note: Interview preparation should emphasize demonstrating a structured, evidence-based, and collaborative design process, alongside an understanding of the unique operational context and mission of public service.

📌 Application Steps

To apply for this Product Designer (UI/UX) position:

• Submit your application through the provided Workday job portal link.

• Customize Your Resume: Tailor your resume to highlight your experience in UI/UX design, Product Design, and Service Design, using keywords from the job description (e.g., user research, Figma, design systems, agile, accessibility). Quantify achievements whenever possible.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that best showcase your end-to-end design process, problem-solving skills, and ability to deliver user-centered solutions. Ensure your portfolio is easily accessible online and clearly demonstrates your proficiency with Figma and modern design workflows.

• Prepare Your Narrative: Practice articulating your design process, rationale, and the impact of your work. Be ready to discuss specific examples that highlight your collaboration skills and understanding of user needs within complex environments.

• Research the Public Service Division: Understand their mission, key digital initiatives, and the types of services they deliver. This will help you tailor your responses and demonstrate genuine interest during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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