Senior Product Designer - Fish

📍 Job Overview

Job Title: Senior Product Designer - Fish

Company: onX

Location: Seattle, Washington, United States

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-06-25

Experience Level: 8+ Years (with 5+ in consumer/geospatial)

Remote Status: Hybrid (Remote OK with quarterly travel)

🚀 Role Summary

• Lead end-to-end product design for the onX Fish application, encompassing iOS, Android, and responsive web platforms.

• Transform complex geospatial, environmental, and species data into intuitive, map-first interfaces for anglers.

• Operate within fast-paced, non-linear product development cycles, contributing design expertise directly within execution phases.

• Serve as a co-builder and daily collaborator with product, engineering, and data partners to shape UX decisions in real-time.

• Proactively synthesize strategy, user research, and data to identify high-impact design opportunities and drive initiatives forward.

• Design and integrate AI-powered features, including conversational interfaces and recommendation systems, into the product roadmap.

📝 Enhancement Note: This role is specifically for the onX Fish product, requiring a deep focus on geospatial data visualization and user experience for anglers. The emphasis on "design happens inside execution" and "co-builder" indicates a highly integrated and agile design process, deviating from traditional linear design workflows. The requirement for AI integration is a significant aspect of the role's future-facing responsibilities.

📈 Primary Responsibilities

• Own the complete design lifecycle for onX Fish across all platforms, from initial concept ideation to the final polished User Interface (UI).

• Develop and refine data-dense, map-centric interfaces that effectively present complex geospatial, environmental, and species data for angler accessibility and utility.

• Engage with ongoing product initiatives, picking up existing prototypes, Product Requirements Documents (PRDs), and engineering spikes to elevate them with robust design judgment.

• Foster daily collaboration with product managers, engineers, and data scientists, acting as an embedded design partner to influence and refine UX decisions as they emerge.

• Independently gather and analyze strategic documents, user research findings, and performance data to pinpoint the most impactful design opportunities and proactively propose solutions.

• Generate design iterations that facilitate both broad ideation and focused decision-making, culminating in a well-reasoned design point-of-view with clear rationale, aligned with customer problems and iteration scope.

• Establish and maintain a high standard for design quality within the onX Fish product, ensuring visual appeal, UX consistency, and optimal usability across all user touchpoints.

• Architect and design AI-driven features, including conversational interfaces, intelligent recommendation engines, and AI-assisted workflows, integral to the Fish product's strategic roadmap.

• Identify and implement opportunities to embed AI as a continuous co-pilot within daily workflows, integrating experimentation into active projects and refining AI usage through validation and sound judgment.

📝 Enhancement Note: The responsibilities highlight a hands-on, execution-focused role. The emphasis on "picking up prototypes, PRDs, and engineering spikes already in motion" and "designing AI-powered features" suggests a need for adaptability, rapid iteration, and a forward-thinking approach to technology integration within the design process.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Product Design, Human-Computer Interaction (HCI), Visual Design, or equivalent practical experience.

Experience: Minimum of eight (8) years of relevant professional experience, including at least five (5) years specifically focused on product design for consumer-facing digital products, with a strong preference for experience with data-rich or geospatial applications.

Required Skills:

• Proficiency in end-to-end product design for consumer-facing digital products, with a proven track record of shipping high-quality interfaces.

• Expertise in cross-platform design, with substantial experience designing for iOS, Android, and responsive web applications.

• Demonstrated ability to thrive in fast-paced, non-linear product development cycles and collaborate effectively within cross-functional teams.

• Native fluency and practical application of AI tools within a design workflow for prototyping, ideation, and concept exploration.

• Strong instinct and experience with map-based and geospatial interfaces, including designing spatial data visualizations and layered information overlays.

• Effective communication style focused on presenting clear design recommendations and rationales, supported by the quality of shipped work.

• High degree of agency and self-direction, with the ability to independently gather context, form a strong point of view, and drive clarity in ambiguous situations.

• A foundational understanding of Human-Computer Interaction (HCI) principles and best practices.

• Proficient in information design, with the ability to translate complex data into intuitive and usable interfaces. Preferred Skills:

• Experience designing for outdoor recreation, fishing, or adventure-focused consumer products.

• Familiarity with species data, environmental datasets, or scientific data visualization techniques.

• Previous experience designing conversational UI or AI-powered recommendation experiences.

• Personal passion and active participation in angling or outdoor activities, providing firsthand user empathy.

📝 Enhancement Note: The experience requirements emphasize practical application and shipping products, particularly in data-rich or geospatial domains. The "native fluency with AI tools" is a critical and unique requirement, indicating the company's commitment to integrating AI into its design processes and product offerings. The preference for outdoor enthusiasts highlights the importance of user empathy for the target demographic.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for application.

• Demonstrate strong information design skills, showcasing the ability to transform complex, data-dense experiences into clear, intuitive, and usable interfaces.

• Showcase proficiency across multiple platforms (iOS, Android, responsive web).

• Include case studies that detail the design process, problem-solving approach, and final outcomes for consumer-facing digital products.

• Highlight experience with geospatial data or complex data visualization if applicable. Process Documentation:

• Case studies should illustrate the application of design thinking and user-centered design methodologies.

• Provide examples of how user research, data analysis, and strategic insights informed design decisions.

• Detail the iterative design process, including prototyping, user testing, and refinement cycles.

• Illustrate collaboration with engineering and product teams to ensure feasibility and successful implementation.

📝 Enhancement Note: The portfolio requirement is heavily weighted towards demonstrating practical skills in handling complex data visualization and cross-platform design. Specific emphasis on information design and the ability to simplify complexity is crucial. Given the role's integration into fast-paced cycles, demonstrating an iterative and collaborative design process within the portfolio will be highly valued.

💵 Compensation & Benefits

Salary Range: $139,000 - $174,000 USD per year. This range is estimated based on the provided information and industry benchmarks for a Senior Product Designer in Seattle, Washington, with the specified experience level and responsibilities. Factors such as specific skills, certifications, education, and the candidate's overall fit will influence the final offer.

Benefits:

• Competitive salary and annual bonus (10% based on company performance).

• Grant of common share options with a vesting schedule.

• Comprehensive health benefits, including a medical plan with no monthly cost.

• Paid parental leave: 13 weeks for birthing parents, 5 weeks for non-birthing parents.

• 401k matching: 100% for the first 3% of savings, 50% from 3-5%.

• Company-wide outdoor adventures and exclusive outdoor industry perks.

• Annual “Get Out, Get Active” funds to support an active lifestyle.

• Flexible time away package: includes Paid Time Off (PTO), Sick Time Off (STO), Volunteer Time Off (VTO), and paid holidays.

Working Hours: Approximately 40 hours per week. The role operates within a fast-paced, agile environment, suggesting a need for flexibility and commitment beyond standard hours when project demands require it, while also offering significant flexibility in time away.

📝 Enhancement Note: The salary range provided is explicit. The benefits package is comprehensive, with a strong emphasis on work-life balance, health, and outdoor lifestyle support, aligning with the company's brand and mission. The "flexible time away" package is a key differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on outdoor recreation, mapping, and data analytics. The company operates in a high-growth tech environment characterized by fast-paced execution and adaptability.

Company Size: Over 400 employees across the US, indicating a mid-to-large size company with established processes but retaining agility.

Founded: While the founding date isn't explicitly stated, the company is described as "high-growth" and has multiple established "Basecamps," suggesting significant evolution and expansion since its inception.

Team Structure:

• The Senior Product Designer will be embedded within a "high-velocity product team" for onX Fish.

• This team includes product managers, engineers, and data partners, fostering a collaborative, co-builder environment.

• The role reports to the Sr. Director of Product Design & Research, indicating a clear reporting line within the design organization.

• Collaboration is emphasized across functional areas, with daily interaction expected. Methodology:

• Operates with an "experimentation mindset," continuously iterating and improving solutions.

• Encourages the thoughtful and responsible use of the latest tooling, including AI, to enhance quality, speed, and impact.

• Employs clear goals, structures, and frameworks to guide prioritization and execution, balancing ownership with collaboration.

• Data shapes how the business evolves, influencing decision-making and product development.

Company Website: https://www.onxmaps.com/

📝 Enhancement Note: onX cultivates a culture of agility, innovation, and continuous improvement, deeply tied to its outdoor recreation mission. The emphasis on experimentation, AI integration, and data-driven decision-making is central. The distributed workforce model with "Basecamps" suggests a blend of remote flexibility and intentional in-person collaboration.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies significant autonomy, ownership of major product areas, and the expectation to provide strategic design leadership and mentorship within a specific product vertical. It's a role that requires mature design judgment and the ability to influence product direction.

Reporting Structure: Reports to the Sr. Director of Product Design & Research. This suggests access to senior leadership within the design function, offering opportunities for mentorship and alignment with broader design strategies.

Operations Impact: The Senior Product Designer for onX Fish will directly shape a core consumer product, influencing user acquisition, engagement, and retention. Their work will have a tangible impact on how anglers experience the outdoors and utilize technology, directly contributing to the company's mission and revenue.

Growth Opportunities:

• Skill Advancement: Deepen expertise in geospatial design, data visualization, and AI-driven feature design. Opportunity to become a subject matter expert in outdoor recreation tech.

• Leadership Development: Potential to grow into a lead design role for a product area, mentor junior designers, and influence design standards and processes across the organization.

• Cross-Functional Influence: Expand influence by working closely with product and engineering leadership, contributing to product strategy and roadmap planning.

• Industry Exposure: Potential to engage with outdoor industry trends and user communities, further enriching design perspective.

📝 Enhancement Note: This role offers significant growth potential within a specialized and growing segment of the tech industry. The emphasis on AI and geospatial data positions the designer for highly relevant and future-proof skill development. The senior level suggests opportunities for leadership and strategic impact.

🌐 Work Environment

Office Type: The company operates on a distributed model with established "Basecamps" in various US cities, including Seattle. While remote work is supported, there's an expectation of quarterly travel to a corporate office or strategic location for in-person collaboration. This suggests a hybrid environment where intentional in-person connection is valued.

Office Location(s): Seattle, Washington is a primary location for this role. Other established Basecamps include Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT. Headquarters are in Bozeman and Missoula, MT.

Workspace Context:

• The design work is computer-centric, requiring strong concentration and problem-solving abilities.

• Collaboration is key, with daily interaction with product, engineering, and data teams expected, whether in-person or virtually.

• Access to modern tooling, including AI, is a given, supporting an efficient and innovative workspace.

• The company culture promotes an active lifestyle, with perks and funds encouraging employees to engage with the outdoors.

Work Schedule: While the standard is around 40 hours per week, the "fast-paced," "high-velocity," and "non-linear" nature of product cycles suggests that flexibility and dedication beyond standard hours may be required at times. The "Flexible time away package" indicates a strong emphasis on work-life balance and personal time.

📝 Enhancement Note: The hybrid work model, with emphasis on both remote flexibility and periodic in-person collaboration, is a key aspect of the work environment. The Seattle location is a designated "Basecamp," suggesting it's a hub for distributed employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: The hiring team will review your resume and, critically, your portfolio. The portfolio must demonstrate strong information design skills, cross-platform experience, and the ability to simplify complex data.

• Design Challenge/Case Study: Expect a design challenge or a deep dive into a portfolio case study. This will likely focus on your ability to tackle complex data visualization, map-based interfaces, or AI-driven features. Prepare to articulate your thought process, rationale, and iterative approach.

• Cross-functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially Data Scientists to assess collaboration style, problem-solving skills, and ability to integrate design within agile execution cycles.

• Hiring Manager/Director Interview: A discussion focused on your overall experience, design philosophy, leadership potential, and cultural fit with onX’s values.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem you solved, your role, your process, and the measurable impact of your design solutions. Use data and metrics where possible.

• Showcase Data-Dense Design: Highlight specific examples of designing with complex data, especially geospatial or map-based interfaces. Explain how you made it accessible.

• Demonstrate Cross-Platform Thinking: If applicable, show how your design approach adapts or remains consistent across iOS, Android, and web.

• Highlight AI Integration: If you have experience using AI in your design workflow or designing AI-powered features, showcase this prominently.

• Tell a Story: Structure your case studies as narratives that guide the reviewer through your problem-solving journey.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with the onX Fish product, its target users (anglers), and the types of data it presents. Research common challenges in fishing and outdoor recreation.

• Practice Data Visualization: Be ready to discuss how you would visualize complex datasets (weather, water conditions, species data, bathymetry).

• AI Integration Scenarios: Prepare to discuss how AI could enhance an angler's experience or streamline workflows within the onX Fish app.

• Agile Design Simulation: Be ready to discuss how you would contribute to a design within a fast-moving, iterative cycle, potentially receiving incomplete briefs or evolving requirements.

📝 Enhancement Note: The application process heavily emphasizes a strong, relevant portfolio. Candidates should prepare to demonstrate specific skills in data visualization, geospatial design, and AI integration. The interview process will likely assess how well a candidate can operate within an agile, co-builder environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), and prototyping tools like Principle, InVision, or similar.

• AI Tooling: Native fluency and daily use of AI tools for design ideation, prototyping, and workflow enhancement (e.g., ChatGPT, Midjourney, or specialized AI design assistants).

• Collaboration Platforms: Experience with tools like Slack, Jira, Confluence for team communication and project management.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and inform design decisions.

• Experience interpreting data and user feedback to iterate on designs. CRM & Automation:

• While not a direct CRM role, understanding how design impacts user journeys within a CRM context can be beneficial. Familiarity with how design integrates with broader customer lifecycle management.

• Understanding of automation concepts as they relate to user workflows and feature design.

📝 Enhancement Note: The explicit mention of "native fluency with AI tools" is a critical technical requirement. While specific design software isn't listed, standard industry tools are implied. A focus on how design integrates with data analytics and user behavior is also important.

👥 Team Culture & Values

Operations Values:

• Awaken the Adventurer: A core mission to inspire and enable people to explore the outdoors. Designers are expected to embody this passion and translate it into user experiences.

• Experimentation Mindset: Continuous iteration, learning, and improvement are core to how work gets done. Designers should be comfortable with ambiguity and iterative development.

• Grit & Adaptability: The company operates at a fast pace, requiring resilience, a proactive approach, and the ability to adapt to evolving priorities and challenges.

• Data-Driven Decision Making: Insights from data and user research are crucial for shaping product direction and design solutions.

• Ownership & Impact: Employees are encouraged to take ownership of their work and make meaningful decisions to drive impact within their areas.

Collaboration Style:

• Co-Builder Approach: Designers work intimately with product, engineering, and data teams, participating in real-time decision-making rather than in sequential handoffs.

• Cross-functional Integration: Seamless integration across disciplines is expected, fostering a unified approach to product development.

• Clear Communication & Influence: While collaborative, designers are expected to present clear design recommendations and earn influence through the quality and impact of their shipped work.

• Openness to Feedback: An environment where learning is celebrated implies a culture receptive to feedback and constructive critique.

📝 Enhancement Note: The company's values are deeply intertwined with its mission and operational approach. The emphasis on collaboration as a "co-builder" and the need for "grit" and "adaptability" are key cultural indicators for potential candidates.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Data Density: Translating complex geospatial, environmental, and species data into intuitive, user-friendly interfaces for a diverse angler audience presents a significant design challenge.

• High-Velocity, Non-Linear Cycles: Adapting to and thriving within fast-paced product development cycles where design is integrated into execution, rather than preceding it, requires agility and effective prioritization.

• AI Integration: Seamlessly integrating AI features (conversational UI, recommendations) into existing workflows and ensuring their utility and user adoption requires careful design and validation.

• Balancing User Needs with Technical Constraints: Ensuring designs are both innovative and feasible within the technical capabilities and development velocity of the team.

Learning & Development Opportunities:

• Specialized Design Expertise: Deepen skills in geospatial data visualization, map-based UI design, and the application of AI in consumer products.

• Product Strategy Influence: Opportunity to contribute to product strategy and roadmap development for the onX Fish vertical.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design team.

• Industry Trends: Stay at the forefront of AI in design, geospatial technology, and outdoor recreation tech trends.

📝 Enhancement Note: The challenges are directly tied to the unique nature of the product and the company's operational model. The growth opportunities are substantial for a designer looking to specialize in a niche but growing area of technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex, data-dense interface. What was your process, and what were the key challenges?" (Focus on information architecture, clarity, and user accessibility.)

• "How do you approach integrating AI-powered features into a consumer product? Walk us through an example from your portfolio or a hypothetical scenario for onX Fish." (Highlight your understanding of AI capabilities, user needs, and ethical considerations.)

• "Our product teams work in fast, non-linear cycles. How do you contribute effectively as a designer in such an environment, ensuring quality while maintaining speed?" (Emphasize your collaborative approach, iterative process, and ability to make decisions quickly.)

• "Tell us about a time you had to influence product decisions with your design point-of-view. How did you present your case and gain buy-in?" (Focus on your communication style, data-backed rationale, and ability to build consensus.) Company & Culture Questions:

• "What interests you about onX and the onX Fish product specifically? How do your personal interests align with our mission?" (Show genuine passion for the outdoors and the product's purpose.)

• "How do you see yourself fitting into a 'co-builder' culture where design is integrated directly into execution?" (Discuss your collaborative style and comfort with ambiguity.)

• "How do you stay current with new technologies, particularly AI, and how do you see them impacting product design?" (Demonstrate your curiosity and proactive learning.) Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the user problem or business objective for each case study.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) to illustrate your design decisions and solutions.

• Detail Your Role and Process: Be specific about your contributions, the methodologies you employed (user research, ideation, iteration), and why you made certain choices.

• Highlight Data and AI: If your case studies involve complex data or AI features, make sure to call these out and explain your approach.

• Quantify Impact: Whenever possible, present metrics or outcomes that demonstrate the success of your designs (e.g., increased engagement, improved task completion rates).

• Conclude with a Strong POV: Summarize the key learnings and the overall impact of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills for data-rich environments, comfort with AI integration, and adaptability to agile workflows. The portfolio presentation is a critical component, requiring candidates to articulate their process and impact clearly and concisely.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best highlight your experience with complex data visualization, cross-platform design (iOS, Android, web), and any relevant geospatial or AI-driven feature design. Ensure your portfolio clearly outlines your role, process, and the impact of your work.

• Optimize Your Resume: Tailor your resume to emphasize your years of experience in consumer-facing digital product design, specifically mentioning any work with data-rich or geospatial applications. Integrate keywords from the job description, such as "geospatial data," "AI tooling," "map-based interfaces," and "cross-platform design."

• Prepare Your Narrative: Be ready to articulate your design philosophy, your approach to problem-solving, and how you integrate AI into your workflow. Practice presenting your portfolio case studies, focusing on concisely explaining your rationale and the outcomes.

• Research onX: Understand the company's mission, its products (especially onX Fish), and its culture. Familiarize yourself with the outdoor recreation market and the needs of anglers. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.