Creative Designer (Motion focus) - BYD & DENZA Benelux

📍 Job Overview

Job Title: Creative Designer (Motion focus) - BYD & DENZA Benelux

Company: BYD Europe

Location: Hoofddorp, Netherlands

Job Type: Full-time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-07-25

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead end-to-end video production, motion design, and AI-powered creative workflows to develop engaging content for BYD and DENZA brands across the Benelux region, with a specific emphasis on Belgium and Luxembourg markets.

• Create compelling video assets from concept to final delivery, including filming, editing, animation, and post-production, adapting content for diverse digital platforms and out-of-home media.

• Leverage generative AI tools to enhance production efficiency, explore innovative visual expressions, and scale content creation for organic social media, paid advertising, and broader campaign initiatives.

• Develop high-quality graphic design assets for both online and offline channels, ensuring strict adherence to BYD brand guidelines and maintaining a consistent, high standard of quality across all marketing materials.

📝 Enhancement Note: This role sits within the marketing operations function, focusing on content creation and creative execution. The emphasis on AI tools and efficiency suggests a forward-thinking marketing team focused on scaling content output and optimizing creative processes. The specific mention of BeLux markets indicates a need for localized creative adaptation.

📈 Primary Responsibilities

• Lead the complete lifecycle of video and motion content production, from initial concept development and scriptwriting to storyboarding, filming, editing, animation, sound design, color correction, and final post-production.

• Produce dynamic motion graphics, animated typography, engaging transitions, and detailed product animations tailored for various digital marketing channels.

• Efficiently adapt video content into multiple formats, durations, and aspect ratios suitable for platforms such as TikTok, Meta (Facebook/Instagram), YouTube, Google Ads, and digital out-of-home (DOOH) displays.

• Integrate and utilize generative AI tools (e.g., ChatGPT, Midjourney, Stable Diffusion, Adobe Firefly, Runway, Seedance, HeyGen) to optimize production workflows, explore novel visual concepts, and enhance overall creative output.

• Design and develop high-quality visual assets for both online and offline marketing channels, with a strategic focus on organic social media content and paid advertising creative.

• Support the creation of campaign-specific assets, including key visuals, banners, and dealer marketing materials, ensuring alignment with overarching marketing strategies.

• Apply fundamental principles of visual design, including typography, color theory, composition, spacing, hierarchy, iconography, and effective visual storytelling.

• Ensure all creative output strictly adheres to BYD's brand guidelines, maintaining a high standard of quality, accuracy, and consistency across all communication touchpoints.

• Collaborate effectively with internal stakeholders, translating their requirements into clear creative solutions and actionable production plans.

• Manage multiple creative projects concurrently within a dynamic, fast-paced marketing environment, ensuring timely delivery according to the divisional marketing calendar.

• Actively research and stay informed about emerging trends in video, motion graphics, graphic design, and social media, translating relevant trends into innovative, brand-appropriate creative concepts.

📝 Enhancement Note: The responsibilities highlight a hybrid role blending creative execution with process optimization through AI and project management. The need to adapt content for specific platforms and markets indicates a sophisticated understanding of digital marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, digital media, film production, or a related creative field is implied through the required experience and skills.

Experience: Demonstrable professional experience in video production, video editing, post-production, and motion design is essential. Prior experience within a creative or marketing agency setting is highly preferred, indicating a capacity to handle diverse client needs and fast turnaround times.

Required Skills:

• Proven expertise in end-to-end video production, encompassing filming, editing, and post-production workflows.

• Strong proficiency in motion design and animation techniques for digital content creation.

• Practical experience utilizing generative AI tools for creative workflows (e.g., ChatGPT, Midjourney, Stable Diffusion, Adobe Firefly, Runway, Seedance, HeyGen).

• High-level command of modern design software, including Adobe Creative Suite (After Effects, Premiere Pro, Illustrator, Photoshop) and potentially Figma or CapCut.

• Solid understanding of graphic design principles: typography, color theory, composition, layout, and visual hierarchy.

• Ability to create compelling visual assets for organic social media and paid advertising campaigns.

• Excellent command of English, with proficiency in French and/or Dutch being a significant advantage for market-specific content localization.

• Strong eye for branding, ensuring all creative output aligns with brand guidelines and maintains visual consistency.

• Effective visual storytelling capabilities to convey brand messages and product benefits compellingly.

• Proven ability to manage multiple projects simultaneously and meet strict deadlines in a fast-paced environment. Preferred Skills:

• Experience in the automotive, mobility, technology, or consumer electronics sectors.

• Basic understanding of conversion-focused design principles, customer journeys, and performance marketing metrics.

• Experience producing content for digital out-of-home (DOOH) media.

• Familiarity with content management systems (CMS) or digital asset management (DAM) systems.

📝 Enhancement Note: The requirement for AI tool proficiency is a key differentiator, suggesting the company is at the forefront of adopting new technologies to enhance creative operations. Multilingual skills are critical for effective BeLux market engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of video production, motion design, and graphic design projects is mandatory.

• The portfolio should clearly demonstrate expertise in adapting creative content for various digital platforms (social media, paid ads, websites) and potentially print or events.

• Include case studies or examples that highlight the application and impact of generative AI tools in your creative process.

• Showcase projects that exhibit strong branding, visual storytelling, and adherence to design principles. Process Documentation:

• Demonstrate a structured approach to video production workflows, from concept to final delivery, including pre-production planning, shooting, editing, and post-production stages.

• Highlight experience in developing and managing creative briefs, translating stakeholder requirements into tangible creative assets.

• Provide examples of how you manage multiple projects, prioritize tasks, and ensure on-time delivery within a marketing calendar framework.

• Illustrate your process for ensuring brand consistency and quality control across all creative outputs.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evaluation tool for creative capabilities. Applicants should curate their work to specifically highlight motion design, AI integration, and multi-platform content adaptation.

💵 Compensation & Benefits

Salary Range: Based on the location (Hoofddorp, Netherlands), experience level (Mid-Level, 2-5 years), and the specialized skillset required (motion design, AI proficiency, multilingualism), a competitive salary range for a Creative Designer in this region typically falls between €40,000 and €55,000 annually. This estimate considers the cost of living in the Netherlands and industry benchmarks for creative roles with advanced technical requirements.

Benefits:

• Full-time employment with a leading global new energy vehicle manufacturer.

• Opportunity to work with dynamic brands, BYD and DENZA, in a growing market.

• Collaborative and innovative work environment with a focus on cutting-edge creative technologies.

• Potential for professional development and skill enhancement, particularly in AI-driven creative tools and automotive marketing.

• Standard Dutch employment benefits, which typically include:

  • Paid annual leave (vakantiedagen)

  • Holiday allowance (vakantiegeld)

  • Pension scheme contributions

  • Health insurance contributions or options

  • Potential for travel expenses reimbursement if applicable. Working Hours: The role is full-time, typically corresponding to 40 hours per week, with standard business hours. While the role is on-site, BYD Europe may offer some flexibility in scheduling, common in the Dutch work culture, to accommodate project demands and work-life balance.

📝 Enhancement Note: Salary estimates are based on general market data for similar roles in the Netherlands. Specific compensation will depend on the candidate's qualifications, experience, and negotiation. The benefits package is assumed to align with standard Dutch employment practices for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive (New Energy Vehicles), Technology, Consumer Electronics. BYD is a global leader in NEVs, committed to innovation and sustainability. DENZA represents a premium segment within this evolving market.

Company Size: BYD Europe is part of a large, global corporation. As a National Sales Company (NSC) for the Benelux region, the team in Hoofddorp is likely a focused, dynamic unit within this larger structure, enabling agility and direct impact.

Founded: BYD Company Ltd. was founded in 1995, establishing its presence in the automotive sector significantly later, with a rapid expansion in new energy vehicles. BYD Europe was established to drive international growth, indicating a company with a strong growth trajectory and ambition.

Team Structure:

• The Creative Designer will be part of the marketing team, likely reporting to a Marketing Manager or Head of Marketing for Benelux.

• This role will collaborate closely with other designers, social media specialists, digital marketing specialists, and potentially product marketing teams.

• Cross-functional collaboration is expected with sales, communications, and potentially regional management to ensure creative assets align with broader business objectives for the BeLux markets. Methodology:

• The marketing team likely employs a data-informed approach, using insights from digital campaigns and market performance to guide creative strategy and asset creation.

• Emphasis on agile project management to respond to market dynamics and campaign requirements.

• Integration of new technologies, such as AI, to optimize creative workflows and enhance content production efficiency.

• A focus on localization and tailoring global brand messaging to resonate with specific regional audiences in Belgium and Luxembourg.

Company Website: https://careers.bydeurope.com

📝 Enhancement Note: The company culture is likely a blend of a large, established global corporation with the agility and local focus of a regional NSC. Expect a professional environment that values innovation, efficiency, and results-driven marketing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) within the creative operations or marketing function. It requires a blend of hands-on creative skills and an understanding of marketing campaign execution.

Reporting Structure: The Creative Designer will report to a Marketing Manager or Head of Marketing for BYD & DENZA Benelux. This structure provides direct access to marketing strategy and campaign planning.

Operations Impact: The Creative Designer's work directly impacts brand perception, campaign effectiveness, and customer engagement across digital and offline channels for the BeLux markets. By creating visually compelling and on-brand assets, this role contributes significantly to lead generation, brand awareness, and sales support for both BYD and DENZA vehicles.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, advanced video editing, and the application of cutting-edge AI creative tools.

• Brand Expansion: Gain experience working across two distinct automotive brands (BYD and DENZA), each with unique market positioning and creative requirements.

• Cross-functional Exposure: Develop a strong understanding of digital marketing operations, social media strategy, and performance marketing principles through collaboration.

• Leadership Potential: With proven success and a proactive approach, opportunities may arise to lead specific creative projects or mentor junior team members in the future.

• Industry Insight: Become an expert in marketing and creative approaches within the rapidly evolving New Energy Vehicle sector.

📝 Enhancement Note: This role offers a solid foundation for a career in automotive marketing or creative operations, with opportunities to grow into more senior creative or strategic marketing roles by mastering new technologies and understanding market-specific nuances.

🌐 Work Environment

Office Type: The role is based on-site at the BYD Europe office in Hoofddorp, Netherlands. This implies a professional office setting conducive to collaboration and focused work.

Office Location(s): Scorpius 94, Hoofddorp, 2132 LR, Netherlands. Hoofddorp is a well-connected business hub near Amsterdam, offering good accessibility via public transport and road networks.

Workspace Context:

• The workspace is expected to be equipped with modern design tools and technology, including high-performance computers and relevant software licenses.

• Opportunities for collaboration with marketing and digital specialists will be readily available within the office environment.

• The environment is likely fast-paced and dynamic, reflecting the growth ambitions of BYD and DENZA in the European market.

• A focus on efficiency and innovation is expected, with encouragement to explore new creative methods and tools.

Work Schedule: The standard work schedule is full-time, likely adhering to typical business hours in the Netherlands (e.g., 9 AM to 5 PM). While on-site, there may be some flexibility offered, common in Dutch work culture, to manage project deadlines and maintain work-life balance.

📝 Enhancement Note: The on-site nature of the role is crucial for team collaboration, spontaneous creative brainstorming, and effective project management within a physical office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess foundational skills, experience, and alignment with the role's creative and technical requirements.

• Creative Assessment/Portfolio Review: A more in-depth discussion about your portfolio, focusing on specific projects, your creative process, your experience with motion design and AI tools, and how you approach brand consistency and localization for markets like BeLux.

• Technical/Practical Exercise: Potentially a short creative challenge or a discussion around hypothetical scenarios to evaluate problem-solving skills, design thinking, and proficiency with specific software or AI tools.

• Stakeholder/Team Interview: An opportunity to meet with the hiring manager and potential team members to assess cultural fit, communication skills, and ability to collaborate within the marketing team.

• Final Interview: May involve senior management to discuss overall fit and long-term potential within BYD Europe.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your motion design, video editing, and AI integration skills. Highlight work relevant to automotive or technology sectors if possible.

• Highlight Process: For key projects, briefly explain your creative process, the tools used (especially AI), the challenges faced, and the solutions implemented. Quantify results where possible (e.g., engagement rates, efficiency gains).

• Demonstrate Brand Acumen: Show examples of how you've adapted creative content to meet specific brand guidelines or market needs.

• Showcase AI Proficiency: Dedicate a section or specific examples to demonstrate your practical application of generative AI tools in your workflow, emphasizing how it improved efficiency or unlocked new creative avenues.

• Be Prepared for Technical Questions: Anticipate questions about your software proficiency (Adobe Suite, AI tools) and your approach to technical aspects of video production.

Challenge Preparation:

• Understand the Brand: Familiarize yourself thoroughly with BYD and DENZA's current marketing campaigns, brand aesthetics, and target audiences in the Benelux region.

• Research AI Trends: Be ready to discuss current trends and potential future applications of AI in creative content production.

• Practice Problem-Solving: Think about how you would approach common creative challenges, such as tight deadlines, budget constraints, or adapting content for a new platform.

• Articulate Your Value: Be prepared to clearly articulate how your skills, particularly in motion design and AI, can benefit BYD & DENZA's marketing efforts in Belgium and Luxembourg.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should invest significant time in curating it to highlight AI integration and regional adaptation capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in After Effects (for motion graphics and animation), Premiere Pro (for video editing), Illustrator (for vector graphics), and Photoshop (for image editing and manipulation).

• Generative AI Platforms: Practical experience with tools such as ChatGPT (for ideation, scripting), Midjourney, Stable Diffusion, Adobe Firefly (for image generation), and RunwayML, Seedance, HeyGen (for video generation/editing) is a key requirement.

• Video Editing Software: Beyond Adobe Premiere Pro, familiarity with other professional or user-friendly video editors like CapCut may be beneficial for quick edits or specific platform adaptations.

• Design & Prototyping Tools: Proficiency with Figma for collaborative design and prototyping, especially for digital assets and potentially web elements.

Analytics & Reporting:

• While not a primary focus, a basic understanding of how creative assets perform on platforms like Meta, YouTube, and Google Ads is beneficial. Tools like Google Analytics or platform-specific analytics dashboards may be used. CRM & Automation:

• Experience with CRM systems is not explicitly mentioned but understanding how creative assets integrate into broader marketing automation or campaign management workflows could be an advantage.

📝 Enhancement Note: The strong emphasis on AI tools and the Adobe Creative Suite defines the core technical requirements for this role, indicating a modern and technically advanced creative operations environment.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and implement new creative technologies, particularly AI, to push creative boundaries and enhance efficiency.

• Efficiency & Scalability: A commitment to optimizing creative workflows and scaling content production to meet the demands of a growing automotive market.

• Brand Excellence: A dedication to maintaining high standards of quality and brand consistency across all creative outputs.

• Collaboration: A willingness to work closely with diverse teams (marketing, sales, digital) to achieve shared objectives.

• Proactivity & Ownership: Taking initiative, demonstrating a solution-oriented mindset, and owning projects from start to finish.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing specialists, social media managers, and potentially product teams to ensure creative outputs are strategically aligned and effective.

• Feedback-Driven: An open approach to receiving and giving constructive feedback to refine creative work and improve processes.

• Agile & Responsive: A capacity to adapt quickly to changing project requirements and market trends, working collaboratively to meet tight deadlines.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings, especially regarding new creative tools and techniques.

📝 Enhancement Note: The company values are geared towards a forward-thinking, results-oriented team that embraces technological advancements to drive marketing effectiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the continuous advancements and applications of AI in creative production and integrating new tools effectively.

• Balancing Brand Consistency with Market Localization: Ensuring that global brand guidelines are maintained while creating content that resonates specifically with Belgian and Luxembourg audiences.

• High Volume Creative Demands: Managing the production of a diverse range of creative assets for multiple platforms and brands within tight deadlines.

• Translating Technical Concepts: Effectively communicating the benefits of new energy vehicles and complex automotive technologies through engaging visual storytelling.

Learning & Development Opportunities:

• AI Creative Mastery: Opportunities to become a subject matter expert in applying AI tools for content creation, potentially leading to specialized roles or training initiatives.

• Automotive Marketing Expertise: Deepen understanding of marketing strategies and creative execution within the dynamic new energy vehicle sector.

• Cross-Brand Experience: Develop specialized knowledge in marketing two distinct automotive brands, BYD and DENZA, each with unique brand identities and target demographics.

• Performance Marketing Integration: Gain practical experience in how creative assets contribute to measurable marketing outcomes and customer acquisition.

📝 Enhancement Note: The challenges presented are inherent to working in a fast-paced, tech-forward industry with evolving creative demands. The growth opportunities are substantial for individuals looking to advance in creative operations and digital marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a motion graphic video from initial brief to final delivery, focusing on efficiency and creative impact."

• "How have you integrated generative AI tools into your creative workflow? Provide a specific example of how it improved efficiency or creativity for a project."

• "How do you ensure brand consistency across different platforms and for different markets, specifically for a brand like BYD or DENZA in the BeLux region?" Company & Culture Questions:

• "What interests you about BYD and DENZA, and how do you see your creative contributions supporting our growth in the Benelux market?"

• "How do you approach collaboration with non-creative stakeholders, such as marketing managers or sales teams?"

• "Describe a time you had to adapt your creative approach to meet specific market needs or cultural nuances." Portfolio Presentation Strategy:

• Lead with AI Examples: Begin by showcasing projects where you effectively utilized generative AI, explaining the tools and the outcomes achieved.

• Highlight BeLux Relevance: If possible, include or discuss how you would adapt creative concepts for the Belgian and Luxembourg markets.

• Demonstrate Motion Expertise: Walk through a complex motion design project, detailing your technical approach and creative decisions.

• Showcase Brand Adherence: Present examples where you maintained strict brand guidelines while still delivering fresh, engaging creative.

• Quantify Impact: Whenever possible, mention metrics or results associated with your creative work (e.g., increased engagement, improved conversion rates).

📝 Enhancement Note: Candidates should prepare to discuss their practical experience with AI tools and their ability to localize creative content, demonstrating both technical skill and market understanding.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application via the provided link on the BYD Europe careers portal.

• Tailor your CV: Highlight your experience in video production, motion design, AI tool utilization, and any relevant industry experience (automotive, tech). Use keywords from the job description such as "motion design," "generative AI," "Adobe Creative Suite," and "BeLux market."

• Curate your Portfolio: Ensure your portfolio prominently features your best motion design work, video editing projects, and examples of AI-assisted creative. Include clear explanations of your process and results for each piece.

• Prepare for the Interview: Research BYD and DENZA's current marketing efforts in Europe and the Benelux region. Be ready to discuss your creative process, your experience with AI tools, and how you can contribute to the team's success. Practice articulating your thoughts on brand consistency and market localization.

• Highlight Multilingual Skills: If you possess French or Dutch language skills, ensure this is clearly stated on your CV and be prepared to discuss its relevance to the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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