Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rescale

Location: Pakistan

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-25

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is for a Direct Response Graphic Designer focused on high-volume, performance-driven static ad creation, not brand aesthetics.

• The primary objective is to produce 70+ high-converting static ad images per week across multiple brands to fuel a creative testing machine.

• Successful candidates will leverage proven frameworks, templates, and direct response principles to optimize ads for clicks and conversions on paid social platforms.

• This position requires rapid iteration, a data-driven approach to design, and the ability to manage multiple brands and assets efficiently.

📝 Enhancement Note: The job description explicitly states a need for a "Direct Response Graphic Designer" over a "Brand Designer," emphasizing performance and conversion rates as the key metrics. The high volume requirement (70+ statics/week) is a critical differentiator for this role.

📈 Primary Responsibilities

• Produce a minimum of 70 high-converting static ad images per week for various brands, adhering to daily and weekly output targets.

• Design direct response advertisements specifically engineered to capture attention on paid social platforms (Meta, TikTok, Pinterest) and drive click-through rates.

• Rapidly iterate on winning ad concepts, creating variations in headlines, colors, layouts, and calls-to-action (CTAs) based on creative briefs and performance data.

• Utilize provided templates and brand guidelines while maintaining exceptional speed and efficiency in production.

• Apply direct response design principles, including effective headline writing, benefit-driven copy, urgency cues, and social proof integration.

• Collaborate closely with creative strategists to brainstorm and develop new ad concepts and angles for testing.

• Systematically organize and manage all design assets across multiple brands to ensure efficient workflow and easy retrieval.

• Continuously monitor and adapt to feedback from creative strategists and performance data to improve ad effectiveness.

📝 Enhancement Note: The emphasis on "70+ static ad images per week" and "iterate quickly on winning concepts" highlights a process-driven, high-throughput operational model for creative production. The responsibilities are geared towards measurable outcomes (clicks, conversions) rather than purely aesthetic appeal.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, candidates should possess a strong foundational understanding of design principles, likely acquired through formal design education, bootcamps, or equivalent practical experience.

Experience: A minimum of 2-5 years of graphic design experience is anticipated, with a significant portion dedicated to creating assets for paid social advertising and direct response campaigns.

Required Skills:

• Strong proficiency in design software such as Figma, Photoshop, or Canva.

• Proven experience creating static ads for paid social media platforms (Meta, TikTok, Pinterest).

• Deep understanding of direct response design principles, prioritizing conversion over aesthetics.

• Demonstrated ability to produce high volumes of creative assets consistently without compromising essential quality standards.

• Exceptional speed and efficiency in design iteration, capable of turning around variations in minutes.

• Keen eye for elements that drive ad conversion, including compelling headlines, clear CTAs, and scroll-stopping visuals.

• Excellent organizational skills for managing multiple brands, assets, and project deadlines simultaneously.

• High level of reliability and consistency in meeting daily and weekly output targets.

• Comfort and proficiency in executing repetitive, process-driven design tasks.

• Receptiveness to constructive feedback and agility in implementing design changes. Preferred Skills:

• Direct experience designing for Direct-to-Consumer (DTC) or e-commerce brands.

• A portfolio showcasing direct response static ads, with a focus on performance metrics.

• Familiarity with advertising metrics and an understanding of what constitutes "good performance" (e.g., ROAS).

• Experience creating User-Generated Content (UGC)-style or native-feeling ad creatives.

• Exposure to or proficiency with AI design tools to enhance iteration speed and efficiency.

📝 Enhancement Note: The qualifications list heavily favors practical, results-oriented skills over traditional brand design expertise. The emphasis on specific tools (Figma, Photoshop, Canva) and platforms (Meta, TikTok, Pinterest) alongside the core competency of "direct response design principles" are critical indicators of the role's operational focus. The "2-5 years" experience level aligns with a mid-level designer capable of independent work and high output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features direct response static ads designed for paid social media campaigns.

• Emphasis should be placed on demonstrating the effectiveness of these ads, ideally with supporting metrics or case studies illustrating conversion improvements.

• While aesthetics are secondary, the portfolio should showcase an understanding of visual hierarchy, clear calls-to-action, and the ability to create scroll-stopping visuals within direct response frameworks.

• Examples of ad variations and iterations that demonstrate rapid adaptation based on performance data or strategic briefs are highly valued. Process Documentation:

• Candidates should be prepared to discuss their personal design process for high-volume ad creation, highlighting efficiency and workflow optimization strategies.

• The ability to articulate how they incorporate feedback and data into their iterative design process is essential.

• Familiarity with asset management systems or personal organization methods for handling numerous design files across various brands.

📝 Enhancement Note: The portfolio requirements are explicitly geared towards demonstrating direct response capabilities, not traditional brand design. The emphasis on "ads that were designed to convert—even if they're 'ugly'" signifies a strong preference for performance-driven assets. This implies that a candidate's process for achieving these results will be as important as the final output.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 USD per month.

Benefits:

• Ad Bounty Program: Opportunity to earn 1-3% commission on ad spend for high-performing creatives that achieve a Return on Ad Spend (ROAS) of 2.1 or higher.

• Remote-First Environment: Fully remote work arrangement, allowing for flexibility and work-life balance.

• A-Player Team: Opportunity to collaborate with a high-caliber team dedicated to achieving significant growth.

• Direct Founder Access: Bypass hierarchical bureaucracy for direct communication and collaboration with company founders.

• Clear Growth Path: Defined opportunities to advance into senior creative roles as performance and capabilities are proven.

Working Hours: The role is full-time, and while specific daily hours are not stipulated, the expectation of producing 70+ statics per week suggests a structured work schedule that allows for consistent daily output. The remote-first nature may offer some flexibility within defined operational hours to meet these targets.

📝 Enhancement Note: The salary range is provided in USD and is monthly, which is common for contractor roles in certain regions. The "Ad Bounty Program" is a significant performance-based incentive directly tied to the core function of the role—creating high-performing creatives. This aligns with a results-oriented compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Brand Incubation (primarily focused on DTC products). Rescale Media operates as a brand incubator, developing and scaling value-driven brands.

Company Size: 50+ employees, indicating a growing, dynamic organization that has achieved significant revenue milestones ($1M+/month).

Founded: The company profile suggests a relatively recent founding, given its rapid scaling from drop shipping to its current size, aiming for multi-9-figure revenue.

Team Structure:

• The operations and creative teams are likely lean and agile, given the company's growth trajectory and focus on efficiency.

• Reporting structures are designed for speed and direct communication, with "Direct founder access" being a key feature, minimizing bureaucratic layers.

• Cross-functional collaboration is essential, particularly between creative production (this role) and creative strategy/performance analysis teams, to drive testing and optimization. Methodology:

• Data-Driven Iteration: The core methodology revolves around rapid testing, learning, and improvement ("Iterations > Hours"). This means design output is heavily influenced by performance data.

• Process Optimization: Emphasis on standardized processes and frameworks for creative production to ensure consistent high volume and quality.

• Performance Focus: All activities are geared towards achieving measurable results, particularly conversion rates and ROAS.

Company Website: https://rescale.media

📝 Enhancement Note: Rescale Media's culture is characterized by speed, ownership, and a results-driven mindset. The "Geniuses & Owners" and "Iterations > Hours" values directly shape the operational expectations for this role, demanding proactive problem-solving and rapid output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer specializing in direct response advertising. It requires an individual who can operate independently on defined tasks with a high degree of autonomy in production, but within established strategic frameworks.

Reporting Structure: The designer will likely report to a Creative Lead or Head of Creative, who oversees creative strategy and performance. Direct interaction with founders is also a notable aspect, suggesting a flat organizational structure for key decision-makers.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating advertisements that drive traffic and conversions for the company's brands. The performance of these ads is a critical lever for scaling customer acquisition and achieving revenue growth targets.

Growth Opportunities:

• Senior Creative Roles: Proven success in high-volume, high-conversion design can lead to opportunities as a Senior Graphic Designer, Creative Strategist, or potentially a team lead within the creative department as the company scales.

• Skill Development: Continuous learning opportunities in direct response marketing, paid social advertising best practices, and emerging creative tools (including AI) will be available through practical application and team collaboration.

• Leadership Potential: Demonstrating ownership, strategic thinking beyond design execution, and an understanding of business impact can open doors to leadership roles within the creative function, particularly as the brand portfolio expands.

📝 Enhancement Note: The growth path is clearly tied to performance and the ability to contribute beyond just executing designs. The "clear path to grow into senior creative roles as you prove yourself" indicates that success in this role is a stepping stone to broader responsibilities within Rescale's expanding brand portfolio.

🌐 Work Environment

Office Type: The company operates on a "Remote-first" model, meaning there is no central physical office required for this role.

Office Location(s): While the company is headquartered in a specific region (likely US-based given its operations), this role is open to candidates located in Pakistan. The remote nature removes geographical constraints typically associated with office-based work.

Workspace Context:

• Independent Workstation: Candidates are expected to have a suitable home office setup that allows for focused, high-volume creative production.

• Digital Collaboration Tools: The team relies heavily on digital communication and collaboration tools (e.g., Slack, project management software) for project updates, feedback, and team interaction.

• Access to Operations Tools: Candidates will need access to and proficiency in core design software (Figma, Photoshop, Canva) and potentially other project management or asset storage solutions.

Work Schedule: As a full-time role requiring consistent daily output (70+ statics/week), a structured work schedule is implied. While the remote nature might offer flexibility, candidates must be available and productive during core operational hours to meet targets and collaborate with the team.

📝 Enhancement Note: The "Remote-first" environment and specific location in Pakistan mean candidates should be comfortable with asynchronous communication and managing their own productive workspace. The focus is on output and results rather than physical presence.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Application Submission: Initial screening of applications and resumes.

• Step 2: Initial Interview with CHRO: A preliminary conversation to assess cultural fit, basic qualifications, and understanding of the role's direct response focus.

• Step 3: Internal Assessment by Rescale: This likely involves a practical design challenge or a review of the candidate's portfolio against specific direct response criteria.

• Step 4: WhatsApp Update: Communication regarding next steps in the process.

• Step 5: Contractor and NDA Signing: Formalization of the agreement for independent contractor status.

• Step 6: Onboarding and Training: Introduction to company processes, tools, and specific brand guidelines.

Portfolio Review Tips:

• Prioritize Performance: Showcase ads that demonstrably achieved conversion goals. If direct metrics are not available, use case studies or explainer notes to articulate the strategic thinking behind the design and its intended impact.

• Highlight Iterations: Include examples of how you've iterated on a design based on performance data or feedback. Show the progression from initial concept to a high-converting final version.

• Focus on Direct Response Elements: Ensure your portfolio examples clearly highlight strong headlines, clear CTAs, benefit-driven visuals, and urgency. Avoid purely aesthetic or brand-focused pieces unless they can be framed within a direct response context.

• Demonstrate Speed & Volume: If possible, include a section or mention your capacity for high-volume production. While 70+ statics/week might be hard to showcase directly, your process and past work should imply this capability.

• Be Prepared for "Ugly" Ads: Embrace the company's philosophy that effective direct response ads may not always be conventionally beautiful. Your portfolio should reflect this understanding.

Challenge Preparation:

• Be ready to discuss your design process for creating ads quickly and efficiently.

• Prepare to explain how you analyze ad performance and translate insights into design revisions.

• Understand the core principles of direct response marketing and how they apply to visual design.

• Be prepared to demonstrate proficiency in Figma, Photoshop, or Canva under potentially timed conditions.

📝 Enhancement Note: The hiring process is designed to be swift, emphasizing efficiency and a direct assessment of practical skills. The portfolio review is explicitly stated to be less about "fancy brand portfolios" and more about functional, conversion-oriented design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A collaborative interface design tool, likely used for rapid prototyping, template creation, and team-based design workflows.

• Adobe Photoshop: A powerful raster graphics editor, essential for image manipulation, compositing, and detailed visual enhancements.

• Canva: An accessible graphic design platform, often used for quick template-based designs and high-volume content creation.

• Other potential tools: Candidates should be adaptable to new software as needed.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of analytics platforms (e.g., Meta Ads Manager, Google Analytics) is beneficial to comprehend ad performance metrics like CTR, Conversion Rate, and ROAS. CRM & Automation:

• Not directly applicable to this role's core design function, but an awareness of how ad performance feeds into broader marketing automation and CRM systems is a plus.

• Experience with any asset management or digital asset management (DAM) systems would be advantageous for organizing large volumes of creative files.

📝 Enhancement Note: The specified tools (Figma, Photoshop, Canva) are standard for graphic design, but the emphasis on their use for high-volume, direct response ad creation is key. Proficiency in these tools for rapid iteration and template adaptation is crucial.

👥 Team Culture & Values

Operations Values:

• Geniuses & Owners: Uphold a proactive, problem-solving mindset. Take initiative to identify and address design challenges and opportunities without waiting for explicit direction.

• Iterations > Hours: Prioritize speed, learning, and continuous improvement over the sheer amount of time spent on a single task. Embrace a fast-paced, iterative design cycle.

• Truth Over Ego: Be open to feedback, willing to accept that "ugly" ads can be effective, and focus on data-driven results rather than personal aesthetic preferences. Maintain honesty and clarity in communication.

• Efficiency & Speed: A core cultural tenet that translates into a demand for high-volume output and rapid turnaround times in design production.

Collaboration Style:

• Cross-functional Integration: Work closely with creative strategists, performance marketers, and potentially brand managers to understand campaign goals and translate them into effective ad creatives.

• Feedback-Driven Improvement: Actively seek and incorporate feedback from team members and performance data to refine designs and optimize for conversion.

• Knowledge Sharing: Contribute to a culture of shared learning, especially regarding what makes ads successful on different platforms.

📝 Enhancement Note: The company's explicitly stated core values heavily influence the expected behavior and approach of employees. For this role, "Geniuses & Owners" and "Iterations > Hours" are paramount, dictating a proactive, fast-paced, and results-oriented work style.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Demand: Consistently producing 70+ high-quality, high-converting static ads per week is a significant challenge that requires exceptional time management and efficiency.

• Balancing Speed & Quality: Maintaining effectiveness in ad performance while working at a rapid pace can be demanding. The challenge lies in optimizing quickly without sacrificing the core elements that drive conversions.

• Subjectivity in "Effective" Design: Navigating feedback and understanding performance metrics to create ads that resonate with target audiences, even if they don't align with personal aesthetic preferences.

• Repetitive Nature of Work: The role involves a degree of repetition due to template-based design and the need for variations. Staying motivated and maintaining focus is key.

Learning & Development Opportunities:

• Direct Response Expertise: Deepen understanding of direct response marketing principles, conversion rate optimization (CRO), and A/B testing methodologies through practical application.

• Platform-Specific Creative: Gain specialized knowledge in designing effective creatives for platforms like Meta, TikTok, and Pinterest, understanding their unique user behaviors and ad formats.

• AI Design Tool Integration: Opportunities to learn and leverage AI-powered design tools to further enhance speed and workflow efficiency.

• Portfolio Expansion: Build a robust portfolio of high-performing direct response assets that can serve as a strong foundation for future career advancement in performance marketing or creative strategy.

📝 Enhancement Note: The primary challenge is operational: the sheer volume and speed required. Growth opportunities are directly tied to mastering this high-performance environment and expanding into related areas of performance marketing and creative strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting static ad from brief to final asset, focusing on speed and iteration." (Prepare to walk through a recent example, highlighting your workflow and decision-making.)

• "How do you balance aesthetic appeal with direct response principles when designing ads for paid social?" (Focus on prioritizing conversion metrics and understanding the target audience's motivations.)

• "Imagine an ad you designed isn't performing well. What steps would you take to diagnose the issue and iterate on the design?" (Emphasize data analysis, hypothesis generation, and rapid variation testing.) Company & Culture Questions:

• "What does 'Iterations > Hours' mean to you in the context of a graphic design role?" (Connect this to your personal work ethic and ability to deliver results quickly.)

• "How do you handle constructive feedback on your designs, especially if it challenges your initial aesthetic choices?" (Showcase your openness to feedback and focus on overall campaign success.)

• "Why are you interested in direct response design specifically, as opposed to broader brand design?" (Articulate your passion for measurable results and performance-driven creativity.) Portfolio Presentation Strategy:

• Show, Don't Just Tell: For each portfolio piece, clearly state the objective, the platform, your role, and the outcome (if known).

• Highlight "Ugly" but Effective Ads: Be prepared to present ads that may not be visually stunning but were demonstrably successful in driving conversions. Explain the strategic rationale behind them.

• Demonstrate Iteration: If possible, show a sequence of ads for the same campaign, illustrating how you refined the creative based on performance or strategic direction.

• Quantify Results: Whenever possible, include metrics like CTR, ROAS, or conversion rate improvements. If exact numbers aren't available, discuss the intended impact and how the design contributed to it.

• Focus on Process: Be ready to discuss your workflow, the tools you use, and how you manage your time to meet high-volume demands.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of direct response marketing, a capacity for high-volume output, and a results-oriented mindset. The portfolio is the primary evidence, and candidates must be adept at presenting it strategically.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight direct response design experience, high-volume production capabilities, and proficiency in Figma, Photoshop, or Canva. Prioritize examples of static ads designed for paid social that drove conversions.

• Resume Optimization: Clearly articulate your experience with direct response principles, paid social advertising, and your ability to work efficiently and produce high output. Quantify achievements whenever possible.

• Interview Preparation: Familiarize yourself with Rescale Media's core values and the specific requirements of a direct response graphic designer. Practice discussing your design process, handling feedback, and presenting your portfolio with a focus on performance metrics.

• Company Research: Visit rescale.media to understand the types of brands they incubate and their overall business model. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.