Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rescale

Location: Indonesia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-25

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• This role is specifically for a Direct Response Graphic Designer, focused on high-volume production of static ads designed for conversion and performance, rather than purely aesthetic branding.

• The designer will be a key engine in Rescale's creative testing machine, responsible for generating over 70 static ad images per week across multiple Direct-to-Consumer (DTC) e-commerce brands.

• Success in this position hinges on rapid iteration, understanding direct response principles, and consistently meeting aggressive output targets with a focus on driving clicks and sales.

• This is a performance-driven role that rewards speed, efficiency, and measurable results, with opportunities for commission-based bonuses on high-performing creatives.

📝 Enhancement Note: The raw job description explicitly states this is NOT a brand design role and emphasizes performance over aesthetics. The expectation of 70+ static ads per week, coupled with the "Ad Bounty Program" tied to ROAS, strongly indicates a focus on performance marketing operations and creative efficiency, aligning this role with a specialized segment of Marketing Operations or Creative Operations, rather than traditional brand design. The implied experience level is mid-level, as the volume and direct response understanding suggest more than an entry-level position, but not necessarily senior strategic design.

📈 Primary Responsibilities

• Produce a minimum of 70 high-converting static ad images per week for various DTC e-commerce brands to fuel rapid creative testing.

• Develop direct response advertisements engineered to capture attention on paid social platforms (Meta, TikTok, Pinterest) and drive qualified click-throughs.

• Execute rapid iterations on winning ad concepts, creating variations in headlines, colors, layouts, and calls-to-action (CTAs) based on performance data and creative briefs.

• Adhere to provided templates, creative briefs, and established brand guidelines while maintaining exceptional speed and output volume.

• Apply fundamental direct response design principles, including effective headline construction, benefit-driven copy, urgency tactics, and social proof integration, into visual creatives.

• Collaborate effectively with creative strategists to brainstorm new concepts, angles, and testing hypotheses for ad campaigns.

• Maintain meticulous organization and efficient management of design assets, ensuring easy access and retrieval across multiple brands.

• Consistently meet and exceed daily and weekly output targets, demonstrating a commitment to performance and efficiency.

• Understand and apply feedback swiftly to implement changes and improvements on creative assets.

📝 Enhancement Note: The primary responsibilities are heavily skewed towards high-volume output and performance-driven design. The emphasis on "70+ static ad images per week," "drive clicks and sales," and "iterate fast" clearly defines the operational nature of this creative role, requiring a systematic and efficient approach to asset generation.

🎓 Skills & Qualifications

Education: No specific degree is mandated, but a strong portfolio demonstrating relevant skills is paramount.

Experience: Implied 2-5 years of experience in graphic design, with a significant focus on direct response advertising and paid social media creative production.

Required Skills:

• Strong proficiency in design software such as Figma, Adobe Photoshop, or Canva for rapid asset creation.

• Demonstrable experience creating static advertisements for paid social media platforms, including Meta (Facebook/Instagram), TikTok, and Pinterest.

• Deep understanding of direct response design principles, prioritizing conversion and click-through rates over purely aesthetic appeal.

• Proven ability to produce a high volume of creative assets consistently without compromising essential quality standards.

• Exceptional speed and efficiency in design execution, capable of turning around iterations in minutes rather than hours.

• A keen eye for identifying elements that drive ad conversion: compelling headlines, clear and actionable CTAs, and visually arresting, scroll-stopping imagery.

• Excellent organizational skills for managing multiple brands, assets, and projects simultaneously without errors.

• High level of reliability and a consistent track record of meeting daily and weekly performance targets.

• Comfort and aptitude for engaging in repetitive, process-driven design work.

• Openness to constructive feedback and the ability to implement changes rapidly. Preferred Skills:

• Previous experience designing for Direct-to-Consumer (DTC) or e-commerce brands.

• A portfolio that specifically showcases direct response static ads, rather than general branding or editorial design.

• Familiarity with key ad performance metrics and an understanding of what constitutes "good performance" (e.g., ROAS, CTR).

• Experience designing UGC-style or native-feeling ad creatives that blend seamlessly with platform content.

• Exposure to or proficiency with AI design tools to further enhance iteration speed and efficiency.

📝 Enhancement Note: The emphasis on specific tools like Figma, Photoshop, and Canva, along with direct response experience and high-volume output, are critical keywords for ATS systems and highlight the core operational requirements of this creative role. The distinction between "brand work" and "direct response ads" in the portfolio is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a high volume of direct response static ads, with an emphasis on performance metrics and conversion-focused design strategies.

• Include case studies or examples that highlight rapid iteration processes, showing how variations were created and tested to improve ad performance.

• Present examples of work created using templates and proven frameworks, illustrating adherence to established guidelines while achieving high output.

• Clearly articulate the design decisions made for specific ads, linking them to direct response principles and intended conversion outcomes (e.g., clicks, purchases). Process Documentation:

• Ability to work within established creative briefs and process workflows for ad production.

• Demonstrate a systematic approach to creating variations of successful ad creatives, focusing on efficient A/B testing elements.

• Showcase an organized method for asset management and version control, crucial for high-volume creative production.

📝 Enhancement Note: The core requirement here is a portfolio that proves the candidate's ability to perform the "direct response advertising" function at scale, which is a specific operational process within marketing. The emphasis is on demonstrated results and efficiency, not just creative output.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 per month (USD)

Benefits:

• Ad Bounty Program: Opportunity to earn 1-3% commission on ad spend for creatives achieving a Return on Ad Spend (ROAS) of 2.1 or higher, directly linking performance to additional income.

• Remote-First Environment: Fully remote work arrangement, offering flexibility and autonomy.

• A-Player Team: Opportunity to collaborate with a high-caliber team dedicated to achieving ambitious goals.

• Direct Founder Access: Minimal bureaucracy, with direct interaction and access to company founders.

• Clear Growth Path: Potential to advance into senior creative roles as performance and capabilities are proven within the company.

Working Hours: Implied 40 hours per week, consistent with a full-time role, but with a focus on output and meeting targets rather than strictly clocked hours. The remote nature offers flexibility in scheduling, provided targets are met.

📝 Enhancement Note: The salary is stated as a monthly range, which is common for contract or international remote roles. The "Ad Bounty Program" is a significant performance-based incentive that directly ties compensation to operational success metrics (ROAS), a key aspect of performance marketing. The salary research for Indonesia indicates that $1,000-$1,500 USD per month is competitive for skilled remote workers in roles requiring specialized digital skills, especially when supplemented by performance bonuses.

🎯 Team & Company Context

🏢 Company Culture

Industry: Brand Incubator, E-commerce, Performance Marketing

Company Size: 50+ employees, indicating a growing, dynamic organization beyond startup phase but still agile.

Founded: Not explicitly stated, but the company has scaled to $1M+/month revenue, suggesting a few years of operation and significant growth.

Team Structure:

• The creative team appears to be specialized, with distinct roles for creative strategists and high-volume graphic designers.

• Reporting likely involves direct communication with creative strategists and potentially founders, given the "Direct founder access" benefit and "no layers of bureaucracy" statement.

• Cross-functional collaboration is essential between designers and strategists to interpret briefs, iterate on concepts, and understand performance data. Methodology:

• Data-Driven Decisions: Emphasis on "Truth over Ego" and results, implying that data and performance metrics heavily influence creative direction and strategy.

• Iterative Improvement: The core principle of "Iterations > Hours" highlights a methodology focused on rapid testing, learning, and continuous improvement of creative assets.

• Process Optimization: The need for high-volume output and efficiency suggests a systematic, process-driven approach to creative production and asset management.

Company Website: rescale.media

📝 Enhancement Note: Rescale Media positions itself as a "brand incubator" focused on building "enduring, value-driven brands." However, the specific requirements for this role clearly indicate a focus on the performance marketing arm of their brand-building strategy, emphasizing direct response and conversion optimization as core operational tenets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a highly specialized focus on direct response advertising. It's distinct from a generalist brand designer and requires a specific skillset centered on volume, speed, and performance metrics.

Reporting Structure: Likely reports to a Creative Lead or Manager, with direct collaboration with Creative Strategists. The benefit of "Direct founder access" suggests that exceptional performers may have visibility and interaction with senior leadership.

Operations Impact: The designer's work directly impacts revenue through the creation of ads that drive clicks, conversions, and sales for the company's brands. High-performing creatives can lead to significant ROI and additional income through the bounty program.

Growth Opportunities:

• Senior Creative Roles: Proven ability to consistently deliver high-volume, high-converting creatives can lead to advancement into senior designer positions or specialized creative leadership roles within the company's brand portfolio.

• Skill Development: Opportunity to deepen expertise in direct response design, conversion rate optimization (CRO) principles, and performance marketing creative strategies, potentially through exposure to ad metrics and A/B testing insights.

• Leadership Potential: Exceptional performance and understanding of the business impact of creative work could open doors to mentoring junior designers or leading specific creative initiatives as the company scales.

📝 Enhancement Note: The growth path here is tied to performance and specialization in direct response. It's less about traditional design career progression and more about becoming a highly efficient, data-informed creative asset producer who can contribute directly to revenue.

🌐 Work Environment

Office Type: Fully Remote. This is a "Remote-first" environment, meaning the company is structured around remote work.

Office Location(s): While the role is remote, it is specifically for candidates located in Indonesia, suggesting potential regional teams or considerations for local time zones and employment regulations.

Workspace Context:

• The workspace is entirely digital and remote, requiring self-discipline and effective time management.

• Access to necessary design tools (Figma, Photoshop, Canva) is expected, with potential for AI design tools to be explored.

• Collaboration will primarily occur through digital communication channels, emphasizing clear and concise written and visual communication.

Work Schedule: While a full-time commitment is expected, the remote nature and focus on output suggest flexibility in daily scheduling, provided that daily and weekly targets are consistently met. This environment requires individuals who can self-manage their time effectively to balance production volume with personal work habits.

📝 Enhancement Note: The remote-first nature with a specific geographic focus (Indonesia) implies a company that has embraced distributed work and is potentially leveraging global talent pools. The emphasis on self-management and output is key for this remote setup.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Application: Submit your application, ensuring your resume and portfolio are tailored to highlight direct response design skills.

• Step 2: Initial Interview with CHRO: A screening interview, likely focused on cultural fit, motivation, understanding of the role's direct response nature, and general experience. Be prepared to articulate why you are drawn to high-volume, performance-driven design.

• Step 3: Internal Assessment by Rescale: This is the critical stage for evaluating your design skills. Expect a practical assessment or a deep dive into your portfolio where you'll need to demonstrate your ability to produce direct response creatives quickly and effectively.

• Step 4: WhatsApp Update: A communication channel for next steps, indicating a streamlined and potentially fast-paced hiring process.

• Step 5: Signing of Independent Contractor and NDA: Formalizing the employment agreement for a remote, independent contractor role.

• Step 6: Onboarding and Training: Introduction to company tools, processes, and specific brand requirements.

Portfolio Review Tips:

• Focus on Performance: Prioritize showcasing static ads that demonstrably drove results (clicks, conversions, sales). If specific metrics aren't available, explain the design rationale behind conversion-focused elements.

• Show Volume & Iteration: Include examples of how you created multiple variations of an ad or worked within templates to produce a high output. Demonstrate your speed and efficiency.

• Direct Response Principles: Clearly articulate your understanding of headlines, CTAs, benefit-driven copy, and scroll-stopping visuals as applied in your work.

• "Ugly" Ads are Welcome: Do not shy away from ads that may not be conventionally "beautiful" if they were effective. The company explicitly values conversion over pure aesthetics.

• Tool Proficiency: Ensure your portfolio pieces were created using Figma, Photoshop, or Canva, as specified.

Challenge Preparation:

• Be ready to discuss your process for quickly generating creative ideas and variations.

• Prepare to explain how you would approach a creative brief for a new DTC product.

• Anticipate questions about managing feedback and iterating on designs under tight deadlines.

• Understand the core metrics for paid social ads (CTR, CPC, CPA, ROAS) and how design influences them.

📝 Enhancement Note: The hiring process is exceptionally fast (1 week), emphasizing efficiency. The portfolio review is paramount and explicitly values performance-driven design over traditional brand aesthetics, which is crucial advice for candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected for collaborative design, rapid prototyping, and scalable asset creation.

• Adobe Photoshop: Standard for image manipulation, complex compositing, and pixel-level adjustments in ad creatives.

• Canva: A strong possibility for rapid template-based design and potentially for less complex iterations, especially given its ease of use for high volume.

• AI Design Tools (Bonus): Familiarity with tools like Midjourney, Stable Diffusion, or Adobe Firefly for generating initial concepts or assets that can be refined.

Analytics & Reporting:

• While not a primary tool for the designer, understanding ad metrics like Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) is essential for informing design decisions and demonstrating performance. CRM & Automation:

• Not directly applicable to the designer's core tasks, but an understanding of how ads feed into customer acquisition funnels managed by CRM systems would be beneficial.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Canva is a hard requirement. The mention of AI design tools as a bonus indicates a forward-thinking company embracing technology to enhance operational efficiency.

👥 Team Culture & Values

Operations Values:

• Geniuses & Owners: Expectation to be proactive, take initiative, and think like a founder, identifying problems and solutions independently.

• Iterations > Hours: A culture that values speed, learning, and continuous improvement over mere time spent working. Efficiency and tangible results are prioritized.

• Truth Over Ego: Emphasis on honesty, data-driven decision-making, and objective results, even when feedback is critical.

Collaboration Style:

• Performance-Focused Collaboration: Interactions will likely revolve around creative briefs, performance feedback, and iterative improvements to drive business results.

• Direct Communication: The "no layers of bureaucracy" and "direct founder access" suggest a flat, open communication structure.

• Feedback-Driven: A willingness to give and receive constructive feedback is essential, as the role requires rapid adaptation based on performance data and strategic direction.

📝 Enhancement Note: The company's core values directly inform the expectations for this role: high ownership, rapid iteration, and a results-oriented, non-ego-driven approach to creative work. This is critical for candidates to understand.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Demands: Consistently producing 70+ static ads per week requires exceptional time management, efficiency, and stamina.

• Performance Pressure: The direct link between creative output and business results (especially with the bounty program) can create pressure to perform consistently.

• Balancing Speed & Quality: Finding the optimal balance between rapid production and maintaining a level of quality that is effective for direct response can be challenging.

• Repetitive Nature: The work can be repetitive, requiring sustained focus and motivation on template-based and variation-driven designs.

Learning & Development Opportunities:

• Specialized Skill Advancement: Deepen expertise in direct response creative strategy, conversion optimization, and paid social advertising best practices.

• Performance Analytics Acumen: Gain practical experience understanding ad metrics and how design choices directly impact key performance indicators (KPIs) like ROAS.

• Exposure to Diverse Brands: Work across multiple DTC brands, broadening experience in different product categories and market segments.

• Potential for Senior Roles: As performance is proven, opportunities exist to move into more senior creative positions or leadership roles within Rescale's growing portfolio.

📝 Enhancement Note: The primary challenge is the sheer volume and performance expectation. Growth opportunities are tied to mastering this specialized niche and demonstrating consistent, high-impact results.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting static ad from brief to final asset, focusing on speed and iteration." (Prepare to walk through a hypothetical or past example, highlighting tools and decision-making.)

• "How do you balance aesthetic appeal with direct response principles? Can you provide an example where you prioritized conversion over traditional design norms?" (Be ready to defend "ugly" but effective ads.)

• "Given the target of 70+ ads per week, how would you manage your time and workflow to consistently meet this target?" (Discuss time blocking, batching tasks, and organizational strategies.) Company & Culture Questions:

• "Why are you drawn to a high-volume, direct response design role rather than a traditional brand design position?" (Connect your motivations to their stated values and role requirements.)

• "How do you handle constructive criticism or feedback on your designs, especially when it comes to performance metrics?" (Emphasize your "Truth Over Ego" and "Iterations > Hours" alignment.)

• "What does 'owning' a creative project mean to you in a remote, high-output environment?" (Discuss proactivity, problem-solving, and commitment to results.) Portfolio Presentation Strategy:

• Show, Don't Just Tell: For each portfolio piece, clearly state the goal, the platform, the key design elements, and any known performance outcome.

• Highlight Variations: If possible, show examples of how you iterated on a single ad concept.

• Focus on Direct Response Elements: Point out specific headlines, CTAs, visual hooks, and benefit call-outs that are designed to drive action.

• Be Ready for Live Design/Critique: While not explicitly stated, be prepared for a potential live design exercise or a critique of your portfolio pieces during the assessment stage.

• Quantify Where Possible: Even if exact numbers are unavailable, discuss the intent behind design choices to achieve specific metrics like higher CTR or ROAS.

📝 Enhancement Note: The interview process is designed to be swift and outcome-oriented, mirroring the company's operational philosophy. Candidates must demonstrate a clear understanding of and passion for direct response marketing and high-volume creative production.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable platform, ensuring your resume and portfolio are readily accessible.

• Portfolio Customization: Curate your portfolio to prominently feature direct response static ads for paid social media. Prioritize examples that demonstrate speed, iteration, and conversion-focused design, even if they are not conventionally "beautiful." If possible, include brief explanations of the results or design intent for each piece.

• Resume Optimization: Tailor your resume to highlight keywords such as "Direct Response Design," "Paid Social Ads," "Figma," "Photoshop," "Canva," "High-Volume Production," "Conversion Rate Optimization," and any experience with DTC/e-commerce brands. Clearly state your years of relevant design experience.

• Interview Preparation: Thoroughly review the company's core values ("Geniuses & Owners," "Iterations > Hours," "Truth Over Ego") and prepare to articulate how your work style aligns with them. Practice discussing your creative process, your ability to handle high volume, and your understanding of direct response principles.

• Company Research: Familiarize yourself with Rescale Media's mission as a brand incubator and their focus on performance marketing. Understand their goal of scaling to multi-9 figures and how your role contributes to that objective. Research the types of products they might incubate to better understand potential creative needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.